π Core Information
πΉ Job Title: Senior FP&A Marketing Manager
πΉ Company: DigiCert
πΉ Location: United States
πΉ Job Type: On-site
πΉ Category: Marketing
πΉ Date Posted: June 24, 2025
πΉ Experience Level: 10+ years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Managing the annual marketing budget and forecasting marketing initiatives
- Evaluating the effectiveness of marketing campaigns and programs
- Collaborating with various teams to align strategies and share financial data
- Working closely with the Head of Sales FP&A to establish key performance metrics and understand the ROI of the Marketing Org
- Building a strong correlation between marketing targets and topline ARR targets
ASSUMPTION: This role requires a high level of financial acumen and strategic thinking to drive marketing performance and growth.
π Key Responsibilities
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Financial Planning: Develop and manage the annual marketing budget, including monitoring spending and performance against financial targets.
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Forecasting: Create quarterly and annual forecasts for marketing initiatives, analyzing trends and market conditions to provide insights into decision-making.
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Performance Analysis: Evaluate the effectiveness of marketing campaigns and programs, providing detailed reports and recommendations for optimizing ROI.
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Top of Funnel Model: Understand and forecast the marketing funnel, setting targets to help sales reach their NNACV targets.
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Collaboration: Work closely with marketing teams to support strategic initiatives, ensuring budgetary resources align with marketing goals and objectives.
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Reporting: Prepare comprehensive financial reports, dashboards, and presentations for senior management, highlighting key metrics and financial insights.
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Process Improvement: Identify opportunities for enhancing financial processes within the marketing department, implementing best practices in budgeting and reporting.
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Cross-functional Engagement: Partner with sales, product, and finance teams to align strategies and share relevant financial data that supports overall business growth.
ASSUMPTION: This role requires a strong understanding of marketing strategies and a solid grasp of financial concepts to drive data-driven decision-making.
π― Required Qualifications
Education: BA/BS degree in Business, Business Analytics, Finance, or related field.
Experience: 8+ years of experience in finance, investment banking, management consulting, strategy and operations, or related experience driving monetization growth.
Required Skills:
- Advanced Microsoft Excel, Word, and PowerPoint skills
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Ability to work independently and in a team environment
- Proven ability to manage multiple projects and meet deadlines
Preferred Skills:
- Anaplan, NetSuite, Tableau, Salesforce experience
- Experience in the marketing or tech industry
- Familiarity with marketing funnel metrics and KPIs
ASSUMPTION: Candidates with experience in marketing or a related field, as well as proficiency in relevant software tools, will be at an advantage in this role.
π° Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a senior marketing finance role in the United States)
Benefits:
- Competitive benefits package for full-time employees
- Equal Opportunity employer committed to diversity in its workforce
Working Hours: 40 hours per week, with flexibility for remote work not specified
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: DigiCert operates in the computer and network security industry, focusing on digital trust and online security solutions.
Company Size: DigiCert has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: DigiCert was founded in 2003 and has since grown to become a leading provider of digital trust solutions, serving 90% of Fortune 500 companies.
Company Description:
- DigiCert is the leading provider of digital trust, offering solutions that help engage online with confidence, knowing data and connections are secure.
- The company specializes in enterprise solutions, software security, identity management, IoT, DNS, and quantum cryptography.
- DigiCert is trusted around the globe by individuals, businesses, governments, and 90% of Fortune 500 companies.
Company Specialties:
- Internet Security
- SSL Certificates
- Extended Validation SSL
- Internet of Things
- EV SSL Certificates
- Website Security
- Managed PKI
- Certificate Management
- Device Certificates
- Mobile Certificates
- Encryption Technology
- Identity Assurance
- and Digital Trust
Company Website: https://www.digicert.com
ASSUMPTION: DigiCert's focus on digital trust and security makes it an attractive employer for candidates interested in these fields.
π Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in marketing finance.
Reporting Structure: The role reports directly to the Head of Sales FP&A and collaborates with various marketing teams and other departments.
Work Arrangement: The role is on-site, with no specific information provided about remote work flexibility.
Growth Opportunities:
- Potential to advance within the finance or marketing departments as the company grows
- Opportunities to work on strategic projects and influence marketing strategies
- Chance to develop skills in marketing finance and gain exposure to various aspects of the business
ASSUMPTION: This role offers growth opportunities for candidates looking to expand their skills and advance their careers in marketing finance.
π Location & Work Environment
Office Type: DigiCert's headquarters is located in Lehi, Utah, with additional offices worldwide.
Office Location(s): 2801 North Thanksgiving Way, Suite 500, Lehi, Utah 84043, US
Geographic Context:
- Lehi, Utah, is part of the Salt Lake City metropolitan area, offering a mix of urban and suburban living
- The area is known for its tech industry, providing ample networking opportunities
- Lehi has a semi-arid climate with four distinct seasons
Work Schedule: The work schedule is not specified, but the role is on-site with standard business hours expected.
ASSUMPTION: Candidates should be comfortable working in an on-site environment and be prepared to commute to the office regularly.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- On-site or virtual interview with the hiring manager and team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Financial acumen and analytical skills
- Strategic thinking and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with DigiCert's values
- Experience in marketing finance or a related field
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your approach to marketing finance and your understanding of marketing strategies
- Research DigiCert's industry and competitors to demonstrate your knowledge of the market
- Prepare questions to ask the interviewer about the role, team, and company culture
ATS Keywords: Marketing Finance, Financial Planning, Forecasting, Performance Analysis, Marketing Budget, Marketing Strategy, Cross-functional Collaboration, Data-driven Decision Making, Marketing ROI
ASSUMPTION: Applicants should focus on demonstrating their financial acumen and strategic thinking throughout the interview process.
π οΈ Tools & Technologies
- Microsoft Excel, Word, and PowerPoint
- Anaplan, NetSuite, Tableau, Salesforce (preferred)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
ASSUMPTION: Proficiency in Microsoft Office Suite and familiarity with marketing automation tools will be essential for success in this role.
π Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Integrity
- Accountable
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you approach working with various teams to align strategies and share financial data?
- Can you provide an example of a time when you identified opportunities for enhancing financial processes within a marketing department?
- How do you stay up-to-date with industry trends and best practices in marketing finance?
ASSUMPTION: Candidates should assess their fit with DigiCert's values and work style to ensure a successful and fulfilling career in this role.
β οΈ Potential Challenges
- Working in a fast-paced, dynamic environment with evolving priorities
- Managing multiple projects and deadlines simultaneously
- Collaborating effectively with various teams and stakeholders
- Adapting to changes in marketing strategies and budget allocations
- Keeping up with industry trends and best practices in marketing finance
ASSUMPTION: Applicants should be prepared to navigate these challenges and thrive in a dynamic, collaborative work environment.
π Similar Roles Comparison
- Compared to other senior marketing finance roles, this position offers a unique blend of strategic and analytical responsibilities
- DigiCert's focus on digital trust and security sets it apart from other companies in the marketing industry
- This role provides an opportunity to work in a mid-sized company with ample growth potential
ASSUMPTION: Applicants should consider their career goals and preferences when comparing this role to similar positions in the industry.
π Sample Projects
- Developing and implementing a new marketing budgeting process to improve accuracy and efficiency
- Creating a comprehensive marketing dashboard to track key performance indicators and ROI
- Conducting a thorough analysis of marketing funnel metrics to optimize marketing spend and maximize revenue
ASSUMPTION: These sample projects illustrate the strategic and analytical nature of the role and the impact it can have on marketing performance.
β Key Questions to Ask During Interview
- How does this role collaborate with the marketing and sales teams to drive business growth?
- What are the most significant challenges facing the marketing department, and how can this role address them?
- How does DigiCert support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does DigiCert measure the success of its marketing initiatives, and what metrics are most important to track?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company and team dynamics.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching DigiCert's industry and competitors, and practicing your responses to common interview questions
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
- If selected for the final round, be prepared to provide references and complete a background check
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.