📌 Core Information
🔹 Job Title: Senior Funnel & Performance Analyst (w/m/d)
🔹 Company: Enpal B.V.
🔹 Location: Berlin, Bundesrepublik Deutschland
🔹 Job Type: Full-time (Vollzeit)
🔹 Category: Services for Renewable Energy
🔹 Date Posted: 2025-05-02
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Arbeitsort: Berlin)
🚀 Job Overview
Key aspects of this role include:
- Developing and maintaining transparent, data-driven dashboards and KPIs for the entire funnel from lead to sale.
- Analyzing funnel data to identify growth opportunities and optimize conversions.
- Collaborating with leadership and other teams to translate data insights into strategic decisions and actions.
- Working with tools such as SQL, Snowflake, and Excel to manage and analyze data.
ASSUMPTION: This role requires a strong focus on data analysis and strategic thinking to drive growth and improve performance.
📋 Key Responsibilities
✅ Funnel Transparency & Control: Develop and maintain dashboards and KPIs to visualize all stages of the funnel, enabling real-time, granular decision-making.
✅ Growth Analysis & Leverage Identification: Analyze funnel data, test hypotheses, evaluate channels, segments, and measures to identify concrete growth opportunities.
✅ Strategic Sparring & Operations Interface: Work closely with leadership and bridge the gap between CRM, performance marketing, and sales, translating data into actionable insights and prioritizing strategically.
ASSUMPTION: This role requires a high level of independence, strong communication skills, and the ability to work effectively with various teams.
🎯 Required Qualifications
Education: Excellent university degree in business, natural sciences, or engineering.
Experience: 2-4 years of experience in funnel, sales, or growth analytics, preferably at startups or scale-ups, or in consulting.
Required Skills:
- Expertise in SQL and proficiency in Excel.
- Strong data analysis skills and strategic mindset.
- Self-motivated, structured, and excellent communication skills.
- Ambition, pace, and ownership to drive business impact.
- Native-level proficiency in German.
Preferred Skills:
- Experience with Snowflake or other data warehousing solutions.
- Familiarity with CRM systems and marketing automation tools.
ASSUMPTION: Candidates should have a strong academic background and relevant work experience to excel in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and market standards for a senior analytics role in Berlin).
Benefits:
- Work in Germany's first green unicorn and actively contribute to the solar energy transition.
- Diverse and international team with over 65 nationalities.
- Hybrid work model, combining remote work and office presence.
- Modern office in Berlin-Friedrichshain with various amenities.
- Onboarding program, regular team events, and professional development opportunities.
- Strong feedback culture and focus on continuous growth.
Working Hours: Full-time (40 hours per week) with flexible working hours.
ASSUMPTION: The salary range is estimated based on market standards for similar roles in Berlin, considering the candidate's experience level and the company's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Enpal is a leading provider of solar panels, heat pumps, and smart meters in Europe, focusing on renewable energy and sustainability.
Company Size: Enpal has 1,001-5,000 employees, offering a large and dynamic work environment with ample growth opportunities.
Founded: Enpal was founded in 2017, making it a relatively young and fast-growing company in the renewable energy sector.
Company Description:
- Enpal is the market leader for solar panels in Europe and the largest competitive smart meter operator in Germany.
- The company's core technology is the Energy Trader, an AI-driven platform that connects energy storage systems, charging stations, and heat pumps to the power grid.
- Enpal has won multiple awards for its solar panels and heat pumps and has over 80,000 customers in Germany and Italy.
Company Specialties:
- Renewable energy
- Photovoltaics
- Business development
- Startup and tech culture
- Software development
- Green energy and clean tech
Company Website: www.enpal.de
ASSUMPTION: Enpal's focus on renewable energy and sustainability makes it an attractive employer for candidates interested in driving positive environmental change.
📊 Role Analysis
Career Level: This role is a senior position, offering significant responsibility and the opportunity to make a substantial impact on the company's growth.
Reporting Structure: The role reports directly to the leadership team and works closely with CRM, performance marketing, and sales teams.
Work Arrangement: The role follows a hybrid work model, combining remote work and office presence in Berlin.
Growth Opportunities:
- Contribute to the growth and success of a fast-growing renewable energy company.
- Gain experience working with cutting-edge technology and data-driven decision-making processes.
- Develop skills in strategic analysis, data visualization, and cross-functional collaboration.
ASSUMPTION: This role offers excellent growth opportunities for candidates looking to advance their careers in data analysis and strategic decision-making.
🌍 Location & Work Environment
Office Type: Enpal's office is located in a modern building in Berlin-Friedrichshain, offering various amenities such as a table tennis table, yoga room, and rooftop terrace.
Office Location(s): Koppenstraße 8, 10243 Berlin, DE
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech and startup scene.
- The city offers a high quality of life, with numerous cultural attractions, green spaces, and recreational activities.
- Berlin has an extensive public transportation system, making it easy to commute to the office.
Work Schedule: The role follows a hybrid work model, with a mix of remote work and office presence. The exact work schedule will be discussed during the interview process.
ASSUMPTION: The hybrid work model offers candidates the flexibility to balance work and personal life while still benefiting from the collaborative environment of an office setting.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening to assess cultural fit and basic qualifications.
- On-site or virtual interview with the hiring manager and team members to discuss the role, responsibilities, and expectations.
- Final decision and job offer.
Key Assessment Areas:
- Data analysis and problem-solving skills.
- Strategic thinking and ability to translate data insights into actionable recommendations.
- Communication and collaboration skills.
- Cultural fit and alignment with Enpal's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to data analysis and strategic decision-making during the interview.
- Research Enpal's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the company.
ATS Keywords: Funnel analysis, performance optimization, data-driven decision-making, strategic thinking, SQL, Excel, Snowflake, CRM, marketing automation, growth strategy
ASSUMPTION: Enpal's hiring process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, ensuring a strong match for both the company and the applicant.
🛠️ Tools & Technologies
- SQL
- Snowflake
- Excel
- CRM systems (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Sustainability and environmental responsibility
- Innovation and continuous improvement
- Collaboration and teamwork
- Customer centricity and excellence
Work Style:
- Data-driven and analytical
- Strategic and forward-thinking
- Collaborative and communicative
- Adaptable and open to feedback
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in data analysis and strategic decision-making?
- Can you provide an example of a time when you had to collaborate with multiple teams to drive a strategic initiative? What was the outcome?
- How do you approach receiving and implementing feedback to improve your performance and skills?
ASSUMPTION: Enpal values candidates who align with their mission, values, and work style, and who are eager to contribute to their continued success in the renewable energy sector.
⚠️ Potential Challenges
- The role requires a high level of independence and self-motivation, which may not suit candidates who prefer a more structured or supervised work environment.
- The fast-paced nature of the company and the renewable energy sector may present challenges for candidates who prefer a more stable or predictable work environment.
- The role may require occasional travel to attend industry events, conferences, or meetings with clients or partners.
- The hybrid work model may present challenges for candidates who prefer a fully remote or fully on-site work arrangement.
ASSUMPTION: Candidates should carefully consider their personal preferences and work style when evaluating this role to ensure a good fit with Enpal's work environment and culture.
📈 Similar Roles Comparison
- This role is unique in its focus on driving growth and optimizing performance within a fast-growing renewable energy company.
- While similar roles may exist in other industries or companies, Enpal's mission, values, and work environment make this role distinct and attractive for candidates interested in driving positive environmental change.
- Candidates should consider the career path and growth opportunities available at Enpal compared to other companies in the renewable energy sector or related industries.
ASSUMPTION: Candidates should carefully evaluate the unique aspects of this role and Enpal's company culture when comparing it to other opportunities in the job market.
📝 Sample Projects
- Developing and maintaining a comprehensive dashboard to visualize the entire funnel from lead to sale, enabling real-time decision-making and optimization.
- Analyzing funnel data to identify underperforming channels or segments and developing targeted strategies to improve performance and drive growth.
- Collaborating with the leadership team and other departments to translate data insights into strategic decisions and actions, driving business impact and improving overall performance.
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing candidates with a clear understanding of the work they will be expected to perform.
❓ Key Questions to Ask During Interview
- Can you describe the most significant challenges facing the company in the next 12-24 months, and how this role will contribute to addressing them?
- How does the leadership team support the growth and development of employees in this role?
- Can you provide an example of a time when the company pivoted or adapted its strategy based on data-driven insights, and what was the outcome?
- What opportunities exist for collaboration and knowledge-sharing with other teams or departments within the company?
- How does the company measure and track the success of this role, and what key performance indicators (KPIs) will be used to evaluate my performance?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and its mission, while also providing valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: Senior Funnel & Performance Analyst (w/m/d)
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your data analysis and strategic thinking abilities.
- Prepare for the interview by researching Enpal's mission, values, and recent projects, and by practicing your data analysis and problem-solving skills.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
