Senior Game Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Game Marketing Specialist

🔹 Company: MON Co.

🔹 Location: Kuala Lumpur, Malaysia (Remote)

🔹 Job Type: Full-Time

🔹 Category: Gaming & Entertainment

🔹 Date Posted: June 20, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Hybrid (Remote & On-site)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of marketing campaigns across multiple channels
• Community management and engagement with players and influencers
• Cross-functional collaboration with product, game operations, and creative teams
• Data-driven optimization of marketing efforts and campaign performance
• Experience in gaming and entertainment brand marketing, with a focus on social media and community building

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on community engagement and cross-functional collaboration.

📋 Key Responsibilities

✅ Develop and execute social media strategies across platforms (TikTok, Instagram, Twitter/X, Facebook, Discord)

✅ Manage content calendars, campaigns, and storytelling aligned with game launches and updates

✅ Write and localize press releases, announcements, and marketing content

✅ Identify, onboard, and manage influencers, streamers, and KOLs across regions (contracting, briefing, performance tracking)

✅ Design and execute community engagement initiatives, including online/offline events and Discord activations

✅ Act as a liaison for player feedback, supporting product and marketing improvements

✅ Develop and maintain strategic partnerships with brands and content creators to enhance player acquisition and retention

✅ Collaborate closely with Product, Game Ops, and Data teams to align marketing with game development and live operations

✅ Use player and marketing metrics (DAU, ARPU, retention) to measure and optimize campaign effectiveness

ASSUMPTION: This role involves a mix of creative and analytical tasks, with a strong emphasis on community management and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 4+ years experience in gaming and entertainment focused brand marketing

Required Skills:

• Proven expertise in social media, influencer/KOL campaigns, and community building
• Deep understanding of gaming culture and platforms (Discord, Twitch, TikTok)
• Experience managing both online and offline community events
• Excellent communication and content creation skills (press releases, marketing copy, briefs)
• Comfortable working cross-functionally with product and dev teams
• Data-driven, familiar with gaming KPIs like DAU, ARPU, and retention
• Experience with Free-to-Play (F2P) Mobile gaming is highly preferred

Preferred Skills:

• Fluency in multiple languages
• Experience with blockchain technology and Web3

ASSUMPTION: Candidates with experience in F2P mobile gaming and familiarity with Web3 technologies will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: RM 150,000 - RM 200,000 per annum (Based on experience and industry standards for Senior Marketing roles in Kuala Lumpur)

Benefits:

• Continuous Improvement: Your voice matters, and we value your ideas and suggestions
• Dynamic, multicultural team with a flat organization structure
• On the edge of innovation: Work on cutting-edge technologies and trends, including Web3 and blockchain
• Supportive and collaborative work environment

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for Senior Marketing roles in Kuala Lumpur, Malaysia. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (Gaming & Entertainment)

Company Size: 51-200 employees (Mid-size company, offering a mix of startup agility and enterprise resources)

Founded: 2022 (Relatively new company with a growing portfolio of games and projects)

Company Description:

• MON Co. is a development studio and publisher specializing in blockchain-based intellectual property and entertainment
• Led by a team of key executives from top venture and gaming studios
• Portfolio includes Pixelmon, MON Protocol, MON Ventures, and Eternal League IP franchises

Company Specialties:

• Blockchain-based gaming and entertainment
• Web3 technology and tokenized gaming economies
• Cross-platform game development and publishing

Company Website: https://www.mon.co/

ASSUMPTION: MON Co. is a growing company with a strong focus on innovation and collaboration, offering opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-Senior Level (5-10 years of experience)

Reporting Structure: Reports to the Game Marketing Lead, with cross-functional collaboration with product, game operations, and creative teams

Work Arrangement: Hybrid (Remote & On-site), with flexible hours and remote work options

Growth Opportunities:

• Potential career progression into leadership roles within the marketing department
• Opportunities to work on multiple games and projects within the MON Co. portfolio
• Chance to gain experience in Web3 technology and blockchain-based gaming

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Hybrid (Remote & On-site)

Office Location(s): Kuala Lumpur, Malaysia

Geographic Context:

• Kuala Lumpur is the capital city of Malaysia, offering a mix of urban and cultural experiences
• Malaysia is a multicultural country with a growing gaming industry
• Kuala Lumpur is home to a vibrant gaming community and numerous gaming events

Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement offers a balance between remote work and on-site collaboration, allowing for flexibility and a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with the Game Marketing Lead

Key Assessment Areas:

• Marketing strategy and campaign development
• Community management and engagement
• Cross-functional collaboration and communication
• Data-driven decision making and campaign optimization

Application Tips:

• Highlight your experience in gaming and entertainment brand marketing, with a focus on social media and community building
• Demonstrate your understanding of gaming culture and platforms, as well as relevant KPIs
• Showcase your ability to work cross-functionally and collaborate with diverse teams
• Prepare examples of successful marketing campaigns and community engagement initiatives you've led in the past

ATS Keywords: Game Marketing, Social Media, Influencer Marketing, Community Engagement, Content Marketing, Partnership Development, Cross-functional Collaboration, Data Analysis, Event Management, Communication, Content Creation, Gaming Culture, Player Feedback, Campaign Optimization, Brand Marketing, Web3 Knowledge, F2P Mobile Gaming

ASSUMPTION: The interview process will focus on assessing your marketing strategy, community management, and cross-functional collaboration skills, as well as your understanding of gaming culture and relevant KPIs.

🛠️ Tools & Technologies

• Social media platforms (TikTok, Instagram, Twitter/X, Facebook, Discord)
• Community management tools (Discord, Slack, etc.)
• Marketing automation and analytics tools (Hootsuite, Sprout Social, Google Analytics, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: The tools and technologies required for this role are standard for gaming and entertainment marketing, with a focus on social media and community management platforms.

👔 Cultural Fit Considerations

Company Values:

• Continuous Improvement
• Diversity
• Teamwork
• Supportive Environment

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Adaptable and innovative
• Passionate about gaming and entertainment

Self-Assessment Questions:

• How do you incorporate player feedback into marketing strategies and game development?
• Can you describe a time when you successfully managed a cross-functional team to execute a marketing campaign?
• How do you stay up-to-date with the latest trends and technologies in gaming and entertainment marketing?

ASSUMPTION: MON Co. values a collaborative, data-driven, and innovative work style, with a strong emphasis on continuous improvement and a supportive environment.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and community engagement initiatives simultaneously
• Collaborating effectively with cross-functional teams, including product, game operations, and creative teams
• Adapting to the fast-paced and ever-evolving nature of the gaming and entertainment industry
• Balancing remote work and on-site collaboration in a hybrid work arrangement

ASSUMPTION: The challenges in this role are primarily related to managing multiple projects and collaborating effectively with cross-functional teams in a dynamic and fast-paced industry.

📈 Similar Roles Comparison

• Unlike traditional gaming marketing roles, this position requires a strong focus on community management and engagement, as well as experience with Web3 technology and blockchain-based gaming
• In the gaming and entertainment industry, this role is unique in its emphasis on cross-functional collaboration and data-driven decision making
• Career progression in this role may involve leadership opportunities within the marketing department or expansion into other areas of the business, such as game development or publishing

ASSUMPTION: This role is unique in its focus on community management, cross-functional collaboration, and experience with Web3 technology, offering opportunities for professional growth and development within a dynamic and innovative company.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new mobile game, including platform-specific content and influencer partnerships
• Managing a community event or tournament for an existing game, including logistics, player engagement, and prize management
• Collaborating with the product team to gather player feedback and incorporate it into game development and marketing strategies

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Senior Game Marketing Specialist role at MON Co.

❓ Key Questions to Ask During Interview

• Can you describe the marketing strategy for MON Co.'s flagship game, Pixelmon?
• How does the marketing team collaborate with the product and game operations teams to ensure alignment with game development and live operations?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?
• How does MON Co. support and engage with its community of players and fans, both online and offline?
• What is the company's approach to work-life balance and employee well-being in a hybrid work arrangement?

ASSUMPTION: These interview questions are designed to assess the company's marketing strategy, cross-functional collaboration, professional growth opportunities, community engagement, and work-life balance in a hybrid work arrangement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your experience in gaming and entertainment brand marketing, with a focus on social media and community building
• Prepare examples of successful marketing campaigns and community engagement initiatives you've led in the past
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.