Senior Global Campaign Manager - 12 months fixed term contract

📌 Core Information

🔹 Job Title: Senior Global Campaign Manager - 12 months fixed term contract

🔹 Company: Dext

🔹 Location: London, England, United Kingdom

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: 2025-04-11

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing high-impact marketing campaigns across multiple regions
• Partnering with cross-functional teams to develop compelling integrated marketing campaigns
• Ensuring campaigns align with business goals, resonate with target audiences, and drive demand
• Working in a fast-paced, dynamic environment with a global team
• Contributing to the growth and success of a leading Fintech company

ASSUMPTION: This role requires a high level of experience and expertise in B2B marketing, campaign management, and demand generation. It is ideal for a seasoned marketing professional looking to make a significant impact in a global organization.

📋 Key Responsibilities

✅ Lead global integrated campaigns by partnering with product marketing, subject matter experts, and regional teams to define strategic themes and messaging aligned with business goals.

✅ Plan and execute bold, creative campaigns that drive global revenue, using a smart mix of tactics and channels.

✅ Support regional execution by providing campaign toolkits, best practices, and assets to ensure consistent, effective localisation.

✅ Collaborate on content creation (e.g. case studies, videos, landing pages) with internal teams and agencies to support campaign goals.

✅ Track and optimise performance, working closely with sales and using data to refine demand generation, lead nurturing, and pipeline acceleration.

ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and data-driven decision making. Strong project management and communication skills are essential for success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 10+ years in B2B marketing, with a strong focus on campaign marketing and demand generation

Required Skills:

• Proven expertise in integrated campaigns and full-funnel optimisation
• Strong analytical and reporting skills
• Excellent project and stakeholder management skills
• Outstanding communication skills
• Team-oriented and proactive, with a positive, can-do attitude

Preferred Skills:

• Experience with Salesforce, HubSpot, or JIRA
• Familiarity with accounting/bookkeeping technology or B2B SaaS marketing

ASSUMPTION: Candidates with a strong background in B2B marketing, campaign management, and demand generation are most likely to succeed in this role. Experience in a global, fast-paced environment is highly desirable.

💰 Compensation & Benefits

Salary Range: £80,000 - £100,000 per annum (pro-rated for 12-month contract)

Benefits:

• Competitive salary
• Flexible working arrangements
• 25 days off plus bank holidays, volunteering days, summer hours, and a day off the week of your birthday
• Employer-paid private medical insurance and health cash plan
• Cycle to work scheme
• Payroll giving
• Mental health support through Help@Hand

Working Hours: Full-time (37.5 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for a senior-level marketing role in London. Benefits are comprehensive and reflect the company's commitment to employee well-being and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech, specifically financial process and bookkeeping automation

Company Size: Medium (201-500 employees)

Founded: 2010 (as Dext)

Company Description:

• Dext is a high-growth Fintech and market leader in financial process and bookkeeping automation
• Trusted by over 1 million SMBs across Europe, North America, and APAC
• Empowers businesses with real-time visibility and control over their finances using AI-powered solutions

Company Specialties:

• Receipt processing
• Accounts payable automation
• Invoice processing
• Expenses management
• Bookkeeping efficiency

Company Website: https://www.dext.com/

ASSUMPTION: Dext is a well-established Fintech company with a strong market presence and a commitment to innovation and growth. They offer a dynamic work environment with opportunities for professional development.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the Head of Global Marketing

Work Arrangement: Remote OK, with flexible working arrangements

Growth Opportunities:

• Potential to make a significant impact on the company's global marketing efforts
• Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
• Possibility to grow within the marketing department or explore other areas of the organization

ASSUMPTION: This role offers a unique opportunity for a senior marketing professional to make a significant impact in a global organization. The fixed-term contract nature of the role may also provide flexibility for candidates seeking a specific time commitment.

🌍 Location & Work Environment

Office Type: Hybrid (remote and on-site)

Office Location(s): London, Sofia, Sydney, Paris, and Toronto

Geographic Context:

• London is a major global hub for finance and technology, offering a vibrant and dynamic work environment
• Sofia, Sydney, Paris, and Toronto are established markets for Dext, providing opportunities for regional collaboration and growth

Work Schedule: Full-time (37.5 hours per week), with flexible working arrangements

ASSUMPTION: The hybrid work environment offers candidates the opportunity to work remotely while also having the option to collaborate with team members in person. The global office locations provide opportunities for regional collaboration and cultural exchange.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with cross-functional team members
• Final interview with the Head of Global Marketing

Key Assessment Areas:

• Marketing expertise and campaign management skills
• Data analysis and reporting capabilities
• Stakeholder management and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of successful global campaigns and their outcomes
• Be ready to discuss your approach to data-driven decision making and campaign optimization

ATS Keywords: B2B marketing, campaign management, demand generation, integrated campaigns, global marketing, revenue generation, multi-channel strategies, full-funnel optimization, analytical skills, reporting skills, project management, stakeholder management, communication skills, content creation, sales collaboration, Salesforce, HubSpot

ASSUMPTION: The interview process is designed to assess candidates' marketing expertise, data analysis skills, and cultural fit. Candidates should be prepared to discuss their experience with global campaigns and their approach to campaign optimization.

🛠️ Tools & Technologies

• Salesforce
• HubSpot
• JIRA
• Microsoft Office Suite
• Google Workspace

ASSUMPTION: Familiarity with these tools and technologies is beneficial but not always required. Candidates should be willing to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Be Brave – Everyone has a voice and the opportunity to challenge the status quo
• Be Exceptional – We strive for excellence in everything we do
• Be Together – We succeed as a team, and individual success is inseparable from team success

Work Style:

• Dynamic and fast-paced environment
• Global team with opportunities for cross-functional collaboration
• Data-driven decision making and continuous improvement

Self-Assessment Questions:

• Do you thrive in dynamic, fast-paced environments?
• Are you comfortable working with global teams and managing stakeholders across different time zones?
• Do you have a strong track record of driving revenue through creative, multi-channel campaigns?

ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling experience in the role.

⚠️ Potential Challenges

• Managing multiple global campaigns simultaneously
• Balancing regional needs with global objectives
• Adapting to a fast-paced, dynamic work environment
• Collaborating effectively with remote team members

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive, can-do attitude.

📈 Similar Roles Comparison

• This role is similar to a Senior Global Campaign Manager or Senior Demand Generation Manager in other organizations
• However, Dext's focus on financial process and bookkeeping automation sets it apart from other Fintech or SaaS companies
• Career paths may vary depending on the organization's structure and growth opportunities

ASSUMPTION: While this role shares similarities with other senior marketing positions, the unique focus on financial process automation and the dynamic work environment make it a distinct opportunity.

📝 Sample Projects

• Developing and executing a global campaign to launch a new bookkeeping automation feature
• Optimizing a regional campaign to improve lead generation and conversion rates
• Collaborating with product marketing to create compelling content that resonates with target audiences

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Dext?
• What are the key priorities for this role in the first 90 days?
• How does Dext support the professional development of its employees?
• What are the most significant challenges facing the marketing department, and how can this role address them?
• How does Dext foster a culture of collaboration and innovation?

ASSUMPTION: These questions are designed to provide insight into the role's strategic importance, the company's priorities, and its commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing experience and achievements
• Write a cover letter that demonstrates your understanding of the role and company
• Prepare examples of successful global campaigns and their outcomes
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.