Senior Global Downstream Marketing Manager - Intracardiac Echocardiography (ICE)

📌 Core Information

🔹 Job Title: Senior Global Downstream Marketing Manager - Intracardiac Echocardiography (ICE)

🔹 Company: Philips

🔹 Location: Plymouth, Minnesota, United States; Colorado Springs, Colorado, United States; San Diego, California, United States

🔹 Job Type: Full-Time

🔹 Category: Health Technology

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Hybrid (3 days on-site required)

🚀 Job Overview

Key aspects of this role include:

• Driving comprehensive product strategy and lifecycle management for the VeriSight Pro 3D ICE catheter
• Spearheading downstream marketing and sales enablement to achieve commercial success and meet strategic objectives
• Collaborating cross-functionally with global teams to ensure product readiness and support market entry
• Analyzing market trends, competition, and segment technologies at an enterprise level
• Developing and maintaining customer segmentation requirements based on global market insights

ASSUMPTION: This role requires a strong understanding of downstream product marketing, market analysis, and cross-functional collaboration. The ideal candidate will have experience in driving product launch plans and supporting regional/local launch plans.

📋 Key Responsibilities

✅ Drive comprehensive product strategy and lifecycle management for the VeriSight Pro 3D ICE catheter

✅ Spearhead downstream marketing and sales enablement, developing sales tools and messaging to drive adoption and revenue growth in the Structural Heart and Electrophysiology spaces

✅ Drive event leadership, physician engagement, and marketing communications, including managing conferences and digital campaigns, to strengthen market presence and customer relationships

✅ Support global expansion efforts by collaborating with international teams and aligning cross-functionally to ensure product readiness and support the geography as needed with communications materials

✅ Analyze market trends, competition, and segment technologies at an enterprise level to ensure the portfolio meets market needs and expectations

✅ Develop and maintain customer segmentation requirements based on global market insights and supported by Market Intelligence

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. The ideal candidate will be comfortable working independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor’s degree OR 5+ years of experience with Master's in areas such as Product Management, Project Management, Marketing, or equivalent discipline

Experience: 8+ years of experience in downstream product marketing

Required Skills:

• Expertise in driving product launch plans and supporting regional/local launch plans
• Ability to analyze market trends, competition, and segment technologies at an enterprise level
• Strong cross-functional collaboration and communication skills
• Proven ability to develop and maintain customer segmentation requirements based on global market insights

Preferred Skills:

• Experience in the healthcare industry, specifically with medical devices
• Fluency in multiple languages

ASSUMPTION: The required skills for this role are highly specialized and specific to the healthcare technology industry. Candidates with relevant experience in downstream product marketing and market analysis are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $136,000 to $216,000 USD (based on location)

Benefits:

• Generous PTO
• 401k (up to 7% match)
• HSA (with company contribution)
• Stock purchase plan
• Education reimbursement

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the healthcare technology sector. The benefits package is comprehensive and competitive for the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Philips is a global health technology company focused on improving people’s health and well-being through meaningful innovation.

Company Size: Philips has 10,000+ employees worldwide, providing a large and diverse work environment.

Founded: Philips was founded in 1891 and has since grown into a multinational corporation with a strong presence in the health technology sector.

Company Description:

• Philips aims to improve the lives of 2.5 billion people per year by 2030, including 400 million in underserved communities
• The company sees healthcare as a connected whole, helping people to live healthily, prevent disease, and recover at home in the community
• Philips innovates for people with the belief that there’s always a way to make life better

Company Specialties:

• Healthcare
• Medical Devices
• Health systems
• Cardiology
• Healthtech
• Oncology
• Respiratory
• Fertility and pregnancy
• Connected Care

Company Website: Philips Website

ASSUMPTION: Philips is a well-established company with a strong reputation in the health technology industry. The company's size and global presence provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the senior level, requiring significant experience and expertise in downstream product marketing.

Reporting Structure: The Senior Global Downstream Marketing Manager reports directly to the Global Marketing Director for Intracardiac Echocardiography.

Work Arrangement: This role is hybrid, requiring on-site presence 3 days per week.

Growth Opportunities:

• Potential to expand the role's scope as the VeriSight Pro 3D ICE catheter gains market share
• Opportunities to collaborate with international teams, providing exposure to global markets and business practices
• Potential to transition into a more senior role within the marketing organization as the company continues to grow and evolve

ASSUMPTION: This role offers significant growth potential, both in terms of the product's market share and the candidate's career development.

🌍 Location & Work Environment

Office Type: Philips has multiple office locations, with this role being based in Plymouth, Minnesota; Colorado Springs, Colorado; and San Diego, California.

Office Location(s): See locations listed in the 'Core Information' section

Geographic Context:

• Plymouth, Minnesota: A medium-sized city with a strong healthcare industry presence
• Colorado Springs, Colorado: A mid-sized city with a growing healthcare industry and outdoor recreation opportunities
• San Diego, California: A large city with a diverse economy and a strong healthcare industry

Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement requiring on-site presence 3 days per week.

ASSUMPTION: The office locations for this role provide a mix of urban and suburban environments, with access to various amenities and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round interview with the hiring manager
• Background check and offer extension

Key Assessment Areas:

• Product marketing expertise
• Market analysis skills
• Cross-functional collaboration and communication
• Customer segmentation and targeting
• Alignment with Philips' company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and technical interview questions related to downstream product marketing, market analysis, and cross-functional collaboration
• Research Philips' company culture and values to demonstrate your fit with the organization
• Be prepared to discuss your long-term career goals and how this role fits into your overall career strategy

ATS Keywords: Downstream Product Marketing, Product Launch Plans, Market Analysis, Sales Enablement, Customer Engagement, Cross-Functional Collaboration, Event Leadership, Digital Campaigns, Market Trends Analysis, Customer Segmentation, Global Expansion, Communications Materials, Physician Engagement, Revenue Growth, Strategic Objectives, Lifecycle Management

ASSUMPTION: The interview process for this role will focus on assessing the candidate's product marketing expertise, market analysis skills, and cultural fit with Philips.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or improved upon with relevant training and experience.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Quality and innovation
• Collaboration and teamwork
• Integrity and sustainability

Work Style:

• Data-driven decision-making
• Agile and adaptable
• Results-oriented
• Strong communication and collaboration skills

Self-Assessment Questions:

• Do you have experience driving product launch plans and supporting regional/local launch plans?
• Are you comfortable analyzing market trends, competition, and segment technologies at an enterprise level?
• Do you thrive in a collaborative, cross-functional work environment?
• Are you able to develop and maintain customer segmentation requirements based on global market insights?

ASSUMPTION: Philips values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and customer-centricity. Candidates who align with these values and work styles are likely to be successful in this role.

⚠️ Potential Challenges

• Managing multiple stakeholders and cross-functional teams across global regions
• Keeping up with rapid market changes and technological advancements in the healthcare industry
• Balancing strategic planning and tactical execution in a fast-paced environment
• Adapting to a hybrid work arrangement, with on-site presence required 3 days per week

ASSUMPTION: The potential challenges for this role are related to the dynamic and fast-paced nature of the healthcare technology industry, as well as the need to collaborate effectively with global teams and stakeholders.

📈 Similar Roles Comparison

• This role is unique in its focus on downstream marketing and sales enablement for the VeriSight Pro 3D ICE catheter
• Similar roles in the industry may focus on different products or therapeutic areas within the healthcare technology sector
• Career paths for similar roles may vary depending on the specific product or therapeutic area, as well as the company's size and structure

ASSUMPTION: While this role shares similarities with other downstream product marketing positions in the healthcare technology industry, its focus on the VeriSight Pro 3D ICE catheter and global expansion efforts make it unique.

📝 Sample Projects

• Developing and executing a successful product launch plan for the VeriSight Pro 3D ICE catheter in the United States
• Collaborating with international teams to support global expansion efforts and ensure product readiness in target markets
• Analyzing market trends and competition to inform product strategy and lifecycle management for the VeriSight Pro 3D ICE catheter

ASSUMPTION: The sample projects for this role are specific to the VeriSight Pro 3D ICE catheter and the global expansion efforts for the product.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the VeriSight Pro 3D ICE catheter?
• What are the key challenges facing the VeriSight Pro 3D ICE catheter in the market, and how can this role address them?
• What opportunities exist for growth and development within the marketing organization at Philips?
• How does Philips support work-life balance for employees, particularly in a hybrid work arrangement?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for behavioral and technical interview questions related to downstream product marketing, market analysis, and cross-functional collaboration
• Research Philips' company culture and values to demonstrate your fit with the organization
• Be prepared to discuss your long-term career goals and how this role fits into your overall career strategy
• Follow up with the hiring manager within 24 hours after the final round interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.