📌 Core Information
🔹 Job Title: Senior Global Downstream Marketing Manager - Intracardiac Echocardiography (ICE)
🔹 Company: Philips
🔹 Location: San Diego, Colorado Springs, Plymouth
🔹 Job Type: Full-Time
🔹 Category: Health Technology
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Hybrid (3 days on-site per week)
🚀 Job Overview
Key aspects of this role include:
- Driving comprehensive product strategy and lifecycle management for the VeriSight Pro 3D ICE catheter
- Spearheading downstream marketing and sales enablement to achieve commercial success
- Collaborating cross-functionally to ensure cohesive and effective market entry
- Analyzing market trends and developing customer segmentation based on global market insights
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Drive comprehensive product strategy and lifecycle management for the VeriSight Pro 3D ICE catheter
✅ Spearhead downstream marketing and sales enablement for the VeriSight Pro 3D ICE catheter in the U.S.
✅ Drive event leadership, physician engagement, and marketing communications to strengthen market presence and customer relationships
✅ Support global expansion efforts by collaborating with international teams and aligning cross-functionally to ensure product readiness
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree or 5+ years of experience with a Master's in a relevant discipline
Experience: 8+ years of experience in downstream product marketing
Required Skills:
- Expertise in driving product launch plans and supporting regional local launch plans
- Ability to analyze market trends, competition, and segment technologies at an enterprise level
- Strong customer segmentation skills based on global market insights
- Excellent communication and collaboration skills
Preferred Skills:
- Experience in the healthcare or medical device industry
- Fluency in multiple languages
ASSUMPTION: Candidates with a strong background in downstream marketing and a proven track record in driving product success are preferred.
💰 Compensation & Benefits
Salary Range: $136,000 to $216,000 USD (varies by location)
Benefits:
- Generous PTO
- 401k with up to 7% match
- HSA with company contribution
- Stock purchase plan
- Education reimbursement
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and the specific location.
📌 Applicant Insights
🔍 Company Context
Industry: Health Technology. Philips is a global leader in health technology, focused on improving people's health and well-being through meaningful innovation.
Company Size: 10,001+ employees. As a large organization, Philips offers diverse opportunities and resources for professional growth.
Founded: Philips was founded in 1891 and has since grown into a multinational conglomerate with a strong presence in the health technology sector.
Company Description:
- Philips is committed to improving the lives of 2.5 billion people per year by 2030, including 400 million in underserved communities
- The company sees healthcare as a connected whole, focusing on prevention, diagnosis, treatment, and recovery
- Philips aims to improve people's health and well-being through meaningful innovation
Company Specialties:
- Healthcare
- Medical Devices
- Health systems
- Cardiology
- Healthtech
- Oncology
- Respiratory
- Fertility, pregnancy, and connected care
Company Website: Philips
ASSUMPTION: Philips' extensive experience and resources in the health technology industry make it an attractive employer for professionals seeking to make a significant impact on people's lives.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and strategic decision-making
Reporting Structure: This role reports to the Global Marketing Manager for the Intracardiac Echocardiography (ICE) portfolio
Work Arrangement: Hybrid (3 days on-site per week, with the option to work remotely for the remaining days)
Growth Opportunities:
- Potential to expand responsibilities based on performance and business needs
- Opportunities to work on global projects and collaborate with international teams
- Access to professional development resources and training programs
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and gain exposure to global projects.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote work arrangement)
Office Location(s): San Diego, CA; Colorado Springs, CO; Plymouth, MN
Geographic Context:
- San Diego: A coastal city in California with a Mediterranean climate, offering a high quality of life and numerous outdoor activities
- Colorado Springs: A city in Colorado with a semi-arid climate, known for its natural beauty and outdoor recreation opportunities
- Plymouth: A city in Minnesota with a humid continental climate, offering a mix of urban and suburban living
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely for some days
ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds, allowing for flexibility while still providing opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the global marketing manager
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication skills
- Market analysis and customer segmentation skills
- Ability to work effectively in a hybrid work environment
Application Tips:
- Highlight relevant experience and achievements in downstream marketing and product management
- Tailor your resume and cover letter to emphasize your fit for this specific role and company
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic mindset
ATS Keywords: Downstream Marketing, Product Strategy, Market Analysis, Sales Enablement, Event Leadership, Physician Engagement, Marketing Communications, Global Expansion, Customer Feedback, Cross-Functional Collaboration, Market Trends Analysis, Customer Segmentation, Product Launch Plans, Go-To-Market Strategies, Communication Materials, Team Collaboration
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, problem-solving skills, and ability to work effectively in a hybrid work environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Results-driven
- Innovation
- Integrity
- Respect
- Teamwork
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving strategic objectives
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do I align with Philips' customer-centric approach to business?
- Am I comfortable working in a hybrid work environment, balancing on-site and remote work?
- Do I thrive in a collaborative, team-oriented work culture?
ASSUMPTION: Candidates who share Philips' values and are comfortable working in a hybrid, collaborative environment will be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with industry trends and market dynamics in a rapidly evolving healthcare landscape
- Adapting to a hybrid work environment and maintaining productivity
- Balancing strategic planning with tactical execution and day-to-day responsibilities
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to prioritize and manage time effectively.
📈 Similar Roles Comparison
- Compared to related roles in marketing or product management, this role places a stronger emphasis on downstream marketing and sales enablement
- Industry-specific context: The healthcare industry is highly regulated and competitive, requiring a deep understanding of market trends and customer needs
- Career path comparison: This role offers significant growth potential, with opportunities to expand responsibilities and gain exposure to global projects
ASSUMPTION: Understanding the unique aspects of this role and the industry-specific context is crucial for candidates to assess their fit and potential for growth.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch in the U.S. Structural Heart and Electrophysiology spaces
- Conducting market analysis and customer segmentation to inform product positioning and messaging
- Managing event logistics and coordinating with cross-functional teams to ensure cohesive and effective market entry
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, highlighting the need for strong analytical skills and the ability to work effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other teams within the organization, both domestically and internationally?
- What are the most significant challenges facing the ICE portfolio, and how can this role address them?
- How does Philips support the professional development and growth of its employees?
- What is the company's approach to work-life balance in a hybrid work environment?
ASSUMPTION: Asking thoughtful questions demonstrates the candidate's interest in the role and provides valuable insights into the company culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and fit for this specific role and company
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic mindset
- If selected for an interview, be ready to discuss your approach to market analysis, customer segmentation, and product launch plans
- Follow up with the hiring manager within 48 hours after your interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
