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Senior Global Product Marketing Manager

Cytiva
Full-time
On-site
Uppsala, Uppsala, Sweden
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Global Product Marketing Manager

πŸ”Ή Company: Cytiva

πŸ”Ή Location: Uppsala, Sweden

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Biotechnology Research

πŸ”Ή Date Posted: June 10, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (Uppsala, Sweden or Amersham, UK) with some travel

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing global marketing programs for Lab scale Γ„KTA systems, software, and consumables
  • Designing and executing omnichannel lead generation and awareness campaigns
  • Managing marketing KPIs and targets, and developing countermeasures as needed
  • Collaborating with cross-functional teams to develop scientific content and creative concepts
  • Launching NPI projects and managing product marketing for a significant business

ASSUMPTION: This role requires a strong strategic mindset, excellent communication skills, and the ability to work effectively in a matrixed environment.

πŸ“‹ Key Responsibilities

βœ… Designs and executes omnichannel lead gen and awareness campaigns for Γ„KTA systems to enable funnel additions

βœ… Present and maintain marketing KPIs and targets, and develop countermeasures where needed

βœ… Identifies and leads PSPs (Product Success Plans) where necessary

βœ… Creates yearly marketing plan for responsible products

βœ… Works on and launches NPI projects to deliver target value propositions, messaging, customer VOC, assets for launch, etc.

βœ… Writes and develops ad & promo materials for your products

βœ… Liaises with creative agencies to develop creative concepts/articles/etc.

βœ… Coordinates with marcom to ensure assets needed for campaigns and sales enablement are created and delivered on time

βœ… Works with R&D and technical groups to develop scientific content that resonates with target customers

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive product success.

🎯 Required Qualifications

Education: Master's degree in marketing, life sciences, or a related field

Experience: 7+ years of experience in marketing, product management, or a related field, with experience managing product marketing for a 20-50 MUSD+ business

Required Skills:

  • Proven experience in building and executing lead generation and awareness initiatives

  • Ability to translate scientific concepts and product features into marketing messages and content

  • Experience in building content/creative concepts that speak to the value of products and build storylines that resonate with customers

  • Comfortable working in a matrixed environment and collaborating with cross-functional teams

  • Confident in reporting marketing KPIs to management

Preferred Skills:

  • Knowledge of Γ„KTA chromatography or related systems from past experience

  • Familiarity with protein separation techniques and/or chromatography

  • Familiarity with DBS tools: Transformative Marketing, Launch Excellence, and PSP

  • Able to communicate clearly and effectively with stakeholders

  • Comfortable working in a fast-paced matrixed environment

  • Takes ownership and accountability of products and driven to achieve business goals

ASSUMPTION: Candidates with a strong background in marketing, a solid understanding of life sciences, and experience managing product marketing for significant businesses are most likely to succeed in this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a senior marketing role in the biotechnology sector in Sweden, the estimated salary range for this position is SEK 700,000 - 900,000 per year (approximately EUR 65,000 - 83,000 or USD 70,000 - 90,000).

Benefits:

  • Competitive benefits package

  • Opportunities for professional development and growth

  • Collaborative and inclusive work environment

Working Hours: Full-time position with standard working hours, potentially including some travel within Europe, UK, or USCAN regions

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Cytiva operates in the biotechnology research industry, focusing on enabling the development, manufacture, and delivery of transformative medicines.

Company Size: Cytiva is a large organization with over 10,000 employees globally, providing a diverse and dynamic work environment.

Founded: Cytiva was founded in 2019, following the acquisition of Pall Corporation's life sciences business by Danaher.

Company Description:

  • Cytiva is a global biotechnology leader dedicated to helping customers discover and commercialize the next generation of therapeutics.

  • The company brings dedicated technical expertise and a broad portfolio of tools, technologies, and services that enable the development, manufacture, and delivery of transformative medicines to patients.

  • Cytiva is part of Danaher, a global science and technology leader that accelerates the impact of tomorrow's science and technology innovation to improve human health.

Company Specialties:

  • Biotechnology

  • mRNA

  • Bioprocess

  • Cell therapy

  • Gene therapy

  • Lab filtration

  • Molecular biology

  • Nanomedicine

  • Downstream

  • Upstream

  • Bioreactor

  • Cell culture

  • Aseptic filling

Company Website: www.cytiva.com

ASSUMPTION: Cytiva's focus on innovation, collaboration, and customer success creates an exciting environment for employees to grow and make a significant impact.

πŸ“Š Role Analysis

Career Level: This role is at the senior level, offering opportunities for growth and leadership within the marketing function.

Reporting Structure: The Senior Global Product Marketing Manager reports directly to the Global Marketing Director and works closely with cross-functional teams, including R&D, sales, and technical groups.

Work Arrangement: This role is on-site in Uppsala, Sweden, or Amersham, UK, with some travel within Europe, UK, or USCAN regions.

Growth Opportunities:

  • Potential to take on additional responsibilities and advance within the marketing organization

  • Opportunities to work on high-impact projects and contribute to the company's strategic goals

  • Chance to develop expertise in biotechnology and life sciences marketing

ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally while making a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Cytiva's Uppsala office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Uppsala, Sweden (primary), Amersham, UK (secondary)

Geographic Context:

  • Uppsala is a vibrant university city located north of Stockholm, offering a high quality of life with a rich cultural scene, excellent education, and easy access to nature

  • Amersham is a town in Buckinghamshire, UK, with a strong life sciences industry and a mix of urban and rural environments

Work Schedule: Standard full-time working hours with some flexibility for travel and project demands

ASSUMPTION: Both Uppsala and Amersham offer attractive work environments with a good balance between work and personal life.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening

  • Phone or video call with the hiring manager

  • On-site or virtual interview with cross-functional team members

  • Final interview with the Global Marketing Director

Key Assessment Areas:

  • Marketing strategy and execution

  • Cross-functional collaboration and communication

  • Understanding of life sciences and biotechnology

  • Problem-solving and adaptability

Application Tips:

  • Highlight your experience in global product marketing and lead generation campaigns

  • Demonstrate your ability to translate scientific concepts into marketing messages

  • Showcase your experience working in a matrixed environment and collaborating with cross-functional teams

  • Tailor your resume and cover letter to emphasize your relevant skills and experiences

ATS Keywords: Global product marketing, lead generation, awareness campaigns, marketing KPIs, NPI projects, scientific content, cross-functional collaboration, matrixed environment, life sciences, biotechnology

ASSUMPTION: Cytiva's recruitment process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best match for the role and the organization.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (e.g., Marketo, Pardot)

  • Customer relationship management (CRM) systems (e.g., Salesforce, HubSpot)

  • Project management tools (e.g., Asana, Trello)

  • Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation

  • Customer focus

  • Collaboration

  • Integrity

  • Accountability

Work Style:

  • Dynamic and fast-paced

  • Collaborative and inclusive

  • Data-driven and results-oriented

  • Adaptable and resilient

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic environment?

  • Are you comfortable working in a matrixed organization and collaborating with cross-functional teams?

  • Do you have a strong customer focus and a passion for driving results?

ASSUMPTION: Candidates who align with Cytiva's values and work style are more likely to succeed and enjoy their roles within the organization.

⚠️ Potential Challenges

  • Managing marketing KPIs and targets in a dynamic and competitive market

  • Balancing strategic planning with tactical execution in a fast-paced environment

  • Collaborating effectively with cross-functional teams and stakeholders

  • Adapting to changes in the market and the organization

ASSUMPTION: These challenges can be overcome by strong communication, adaptability, and a focus on driving results.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other senior product marketing positions in the biotechnology industry, with a focus on global marketing, lead generation, and cross-functional collaboration

  • Cytiva's size and global presence offer unique opportunities for growth and impact compared to smaller organizations

  • Career progression in this role may involve moving into management or taking on additional responsibilities within the marketing function

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

πŸ“ Sample Projects

  • Developing and executing a global lead generation campaign for Γ„KTA systems, resulting in a 20% increase in funnel additions

  • Managing a product marketing team to launch a new NPI project, achieving 95% customer satisfaction and exceeding sales targets by 15%

  • Collaborating with R&D and technical groups to create scientific content that resonates with customers, leading to a 30% increase in engagement with marketing materials

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role and the impact that successful candidates can make in this position.

❓ Key Questions to Ask During Interview

  • Can you describe the most significant challenges facing the Γ„KTA systems product line and how this role can address them?

  • How does the marketing team collaborate with other functions, such as sales and R&D, to drive product success?

  • What are the key priorities for this role in the first 90 days?

  • How does Cytiva support the professional development and growth of its employees?

  • What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: These questions can help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences, as outlined in the job description

  • Prepare for your interview by researching Cytiva, the role, and the industry, and practicing common interview questions and your responses

  • Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions

  • If selected for the role, be prepared to provide references and complete a background check

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.