📌 Core Information
🔹 Job Title: Senior Global Product Marketing Manager
🔹 Company: Cytiva
🔹 Location: Uppsala, Sweden
🔹 Job Type: Full-Time
🔹 Category: Biotechnology Research
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Uppsala, Sweden or Amersham, UK) with some travel
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global marketing programs for Lab scale ÄKTA systems, software, and consumables
- Designing and executing omnichannel lead generation and awareness campaigns
- Managing marketing KPIs and targets, and developing countermeasures as needed
- Collaborating with cross-functional teams to develop scientific content and creative concepts
- Launching NPI projects and managing product marketing for a significant business
ASSUMPTION: This role requires a strong strategic mindset, excellent communication skills, and the ability to work effectively in a matrixed environment.
📋 Key Responsibilities
✅ Designs and executes omnichannel lead gen and awareness campaigns for ÄKTA systems to enable funnel additions
✅ Present and maintain marketing KPIs and targets, and develop countermeasures where needed
✅ Identifies and leads PSPs (Product Success Plans) where necessary
✅ Creates yearly marketing plan for responsible products
✅ Works on and launches NPI projects to deliver target value propositions, messaging, customer VOC, assets for launch, etc.
✅ Writes and develops ad & promo materials for your products
✅ Liaises with creative agencies to develop creative concepts/articles/etc.
✅ Coordinates with marcom to ensure assets needed for campaigns and sales enablement are created and delivered on time
✅ Works with R&D and technical groups to develop scientific content that resonates with target customers
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive product success.
🎯 Required Qualifications
Education: Master's degree in marketing, life sciences, or a related field
Experience: 7+ years of experience in marketing, product management, or a related field, with experience managing product marketing for a 20-50 MUSD+ business
Required Skills:
- Proven experience in building and executing lead generation and awareness initiatives
- Ability to translate scientific concepts and product features into marketing messages and content
- Experience in building content/creative concepts that speak to the value of products and build storylines that resonate with customers
- Comfortable working in a matrixed environment and collaborating with cross-functional teams
- Confident in reporting marketing KPIs to management
Preferred Skills:
- Knowledge of ÄKTA chromatography or related systems from past experience
- Familiarity with protein separation techniques and/or chromatography
- Familiarity with DBS tools: Transformative Marketing, Launch Excellence, and PSP
- Able to communicate clearly and effectively with stakeholders
- Comfortable working in a fast-paced matrixed environment
- Takes ownership and accountability of products and driven to achieve business goals
ASSUMPTION: Candidates with a strong background in marketing, a solid understanding of life sciences, and experience managing product marketing for significant businesses are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing role in the biotechnology sector in Sweden, the estimated salary range for this position is SEK 700,000 - 900,000 per year (approximately EUR 65,000 - 83,000 or USD 70,000 - 90,000).
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Collaborative and inclusive work environment
Working Hours: Full-time position with standard working hours, potentially including some travel within Europe, UK, or USCAN regions
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Cytiva operates in the biotechnology research industry, focusing on enabling the development, manufacture, and delivery of transformative medicines.
Company Size: Cytiva is a large organization with over 10,000 employees globally, providing a diverse and dynamic work environment.
Founded: Cytiva was founded in 2019, following the acquisition of Pall Corporation's life sciences business by Danaher.
Company Description:
- Cytiva is a global biotechnology leader dedicated to helping customers discover and commercialize the next generation of therapeutics.
- The company brings dedicated technical expertise and a broad portfolio of tools, technologies, and services that enable the development, manufacture, and delivery of transformative medicines to patients.
- Cytiva is part of Danaher, a global science and technology leader that accelerates the impact of tomorrow's science and technology innovation to improve human health.
Company Specialties:
- Biotechnology
- mRNA
- Bioprocess
- Cell therapy
- Gene therapy
- Lab filtration
- Molecular biology
- Nanomedicine
- Downstream
- Upstream
- Bioreactor
- Cell culture
- Aseptic filling
Company Website: www.cytiva.com
ASSUMPTION: Cytiva's focus on innovation, collaboration, and customer success creates an exciting environment for employees to grow and make a significant impact.
📊 Role Analysis
Career Level: This role is at the senior level, offering opportunities for growth and leadership within the marketing function.
Reporting Structure: The Senior Global Product Marketing Manager reports directly to the Global Marketing Director and works closely with cross-functional teams, including R&D, sales, and technical groups.
Work Arrangement: This role is on-site in Uppsala, Sweden, or Amersham, UK, with some travel within Europe, UK, or USCAN regions.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing organization
- Opportunities to work on high-impact projects and contribute to the company's strategic goals
- Chance to develop expertise in biotechnology and life sciences marketing
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally while making a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Cytiva's Uppsala office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Uppsala, Sweden (primary), Amersham, UK (secondary)
Geographic Context:
- Uppsala is a vibrant university city located north of Stockholm, offering a high quality of life with a rich cultural scene, excellent education, and easy access to nature
- Amersham is a town in Buckinghamshire, UK, with a strong life sciences industry and a mix of urban and rural environments
Work Schedule: Standard full-time working hours with some flexibility for travel and project demands
ASSUMPTION: Both Uppsala and Amersham offer attractive work environments with a good balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with cross-functional team members
- Final interview with the Global Marketing Director
Key Assessment Areas:
- Marketing strategy and execution
- Cross-functional collaboration and communication
- Understanding of life sciences and biotechnology
- Problem-solving and adaptability
Application Tips:
- Highlight your experience in global product marketing and lead generation campaigns
- Demonstrate your ability to translate scientific concepts into marketing messages
- Showcase your experience working in a matrixed environment and collaborating with cross-functional teams
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Global product marketing, lead generation, awareness campaigns, marketing KPIs, NPI projects, scientific content, cross-functional collaboration, matrixed environment, life sciences, biotechnology
ASSUMPTION: Cytiva's recruitment process is designed to assess candidates' skills, experiences, and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) systems (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and inclusive
- Data-driven and results-oriented
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working in a matrixed organization and collaborating with cross-functional teams?
- Do you have a strong customer focus and a passion for driving results?
ASSUMPTION: Candidates who align with Cytiva's values and work style are more likely to succeed and enjoy their roles within the organization.
⚠️ Potential Challenges
- Managing marketing KPIs and targets in a dynamic and competitive market
- Balancing strategic planning with tactical execution in a fast-paced environment
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in the market and the organization
ASSUMPTION: These challenges can be overcome by strong communication, adaptability, and a focus on driving results.
📈 Similar Roles Comparison
- This role is similar to other senior product marketing positions in the biotechnology industry, with a focus on global marketing, lead generation, and cross-functional collaboration
- Cytiva's size and global presence offer unique opportunities for growth and impact compared to smaller organizations
- Career progression in this role may involve moving into management or taking on additional responsibilities within the marketing function
ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a global lead generation campaign for ÄKTA systems, resulting in a 20% increase in funnel additions
- Managing a product marketing team to launch a new NPI project, achieving 95% customer satisfaction and exceeding sales targets by 15%
- Collaborating with R&D and technical groups to create scientific content that resonates with customers, leading to a 30% increase in engagement with marketing materials
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role and the impact that successful candidates can make in this position.
❓ Key Questions to Ask During Interview
- Can you describe the most significant challenges facing the ÄKTA systems product line and how this role can address them?
- How does the marketing team collaborate with other functions, such as sales and R&D, to drive product success?
- What are the key priorities for this role in the first 90 days?
- How does Cytiva support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, as outlined in the job description
- Prepare for your interview by researching Cytiva, the role, and the industry, and practicing common interview questions and your responses
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions
- If selected for the role, be prepared to provide references and complete a background check
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
