Senior Global Social Media Manager

📌 Core Information

🔹 Job Title: Senior Global Social Media Manager

🔹 Company: ESET

🔹 Location: Bratislava, Slovakia

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of global social media campaigns
• Team leadership and management of a global social media team
• Data-driven decision making and performance analysis
• Cross-functional collaboration with internal and external teams
• Budget management and resource allocation

ASSUMPTION: This role requires a high level of strategic thinking, team management, and analytical skills. The ideal candidate will have a strong background in social media management and team leadership.

📋 Key Responsibilities

✅ Design and implement social media strategy aligned with business objectives and global online strategy (B2C and B2B)

✅ Define key performance indicators (KPIs) and track the performance of global social media channels, adapting tactics and strategies based on result analysis

✅ Oversee planning and performance in key markets (USA, UK, DACH, Italy, Japan) and ensure goals are met

✅ Make full use of online measurement tools to create data analysis and inform future tactics and strategy

✅ Monitor content performance and prepare regular reports on campaign results

✅ Manage budgets for paid campaigns and team equipment (video, licenses)

✅ Plan and coordinate the work of global social media team, prioritize tasks, and ensure goals are achieved

✅ Oversee content creation and publication, ensuring alignment with business and brand goals

✅ Build ESET’s social media communities, increase brand awareness, and engage with all defined target audiences through various social media channels

✅ Support customer care through social media moderation and monitoring

✅ Oversee the design of social media accounts (e.g., profile picture on all global social networks, company information, content layout, blog posts, etc.)

✅ Design and implement new communication opportunities to develop brand awareness (e.g., promotions and contests)

✅ Prepare assignments for PR agencies, creative teams, and other suppliers, both internal and external

✅ Collaborate with internal and external teams, explore new opportunities, and stay updated on social media trends

ASSUMPTION: This role requires a high level of strategic thinking, team management, and analytical skills. The ideal candidate will have a strong background in social media management and team leadership.

🎯 Required Qualifications

Education: Bachelor's degree or higher

Experience: Six to eight years of experience in social media, including at least two years in a leadership role

Required Skills:

• Extensive and in-depth experience of main social media platforms
• Experience of monitoring, community management, analysis, and reporting tools
• Excellent communication skills in English (C1 level)
• Self-driven, responsible, dedicated, and attentive to detail

Preferred Skills:

• Experience in the tech industry
• Familiarity with ESET products and services

ASSUMPTION: The required experience level and specific language proficiency are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: The basic wage component is from 2800 EUR (gross) per month. Additionally, a performance bonus of up to 10% of the basic salary is paid twice a year.

Benefits:

• Health & Well-being: BenefitPlus, healthcare, multisport card, travel card, supplementary pension saving, sick days
• Family: Marriage allowance, childbirth allowance, parental contribution, ESET family events
• Office: Refreshments, let's get together breakfast, activity room, quiet room, ESET events, teambuildings
• Other: Loyalty allowance, loyalty extra days off, loyalty cake, loyalty glass award, refer a friend, Christmas presents, discounts from external providers

Working Hours: Full-time, with a hybrid work arrangement

ASSUMPTION: The salary range and benefits package are competitive for the tech industry and reflect the seniority of the role.

📌 Applicant Insights

🔍 Company Context

Industry: ESET operates in the software development industry, specifically focusing on information technologies, security, and protection. The company is known for its award-winning IT security software and services, which provide protection in over 200 countries and territories worldwide.

Company Size: ESET has 1,001-5,000 employees, making it a mid-sized company. This size offers opportunities for career growth and collaboration while maintaining a manageable team structure.

Founded: ESET was founded in 1992 and has since grown to become a global leader in digital security, protecting over a billion users worldwide.

Company Description:

• ESET is committed to protecting technology and enabling progress by providing secure solutions for individuals and businesses
• The company's mission is to protect progress by ensuring that technology remains a force for good
• ESET's solutions are localized into more than 30 languages and are used in over 200 countries and territories worldwide

Company Specialties:

• Information technologies
• Security
• Protection
• IT
• Mobile security
• Virus protection
• Anti-malware
• Mobile phone antivirus
• Virus scan
• Windows
• Endpoint suite
• Antivirus
• Smartphone security
• Malware research
• Machine learning
• Cybersecurity

Company Website: www.eset.com

ASSUMPTION: ESET's focus on security and protection makes it an attractive employer for candidates interested in the tech industry and digital security.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of experience and expertise in social media management and team leadership.

Reporting Structure: The Senior Global Social Media Manager will report directly to the Global Marketing Director and oversee a team of five specialists.

Work Arrangement: This role follows a hybrid work arrangement, with a combination of on-site and remote work.

Growth Opportunities:

• Potential career progression into a director-level role within the global marketing team
• Opportunities to expand the team and take on additional responsibilities
• Chances to collaborate with and learn from other departments and teams within the organization

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career within the global marketing team.

🌍 Location & Work Environment

Office Type: ESET's headquarters are located in Bratislava, Slovakia, with additional offices worldwide. The Bratislava office is a modern, collaborative workspace that fosters innovation and creativity.

Office Location(s): Einsteinova 24, Bratislava, Slovak Republic 85101

Geographic Context:

• Bratislava is the capital and largest city of Slovakia, with a population of over 400,000 people
• The city is known for its rich history, vibrant culture, and growing tech industry
• Bratislava is located in the heart of Europe, with easy access to major cities such as Vienna, Budapest, and Prague

Work Schedule: The hybrid work arrangement allows for flexibility in working hours, with a combination of on-site and remote work.

ASSUMPTION: The location of ESET's headquarters in Bratislava, Slovakia, offers a unique opportunity to work in a growing tech hub in the heart of Europe.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final interview with the Global Marketing Director
• Job offer and onboarding

Key Assessment Areas:

• Strategic thinking and planning skills
• Team leadership and management abilities
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Cultural fit and alignment with ESET's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of ESET's products, services, and industry position
• Showcase your ability to think strategically and plan for the future
• Prepare examples of your past social media campaigns and their results
• Be ready to discuss your approach to team leadership and management

ATS Keywords: Social Media Strategy, Team Leadership, Data Analysis, Campaign Management, Content Creation, Community Management, Performance Tracking, Budget Management, Communication Skills, Market Analysis, Trend Monitoring, Collaboration, Customer Care, Brand Awareness, Reporting, Resource Management

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, team leadership, and analytical skills, as well as their cultural fit with ESET.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
• Social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
• Data analysis and reporting tools (Google Analytics, SocialBlade, Union Metrics, etc.)
• Project management tools (Asana, Trello, Monday.com, etc.)
• Collaboration tools (Microsoft Office Suite, Google Workspace, Slack, etc.)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on ESET's current tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Protect progress
• Be bold
• Act responsibly
• Collaborate openly
• Deliver excellence

Work Style:

• ESET values a hybrid work arrangement, offering flexibility and autonomy
• The company fosters a collaborative and inclusive work environment
• ESET encourages continuous learning and professional development

Self-Assessment Questions:

• How do you align with ESET's value of 'protect progress' in your approach to social media management?
• How comfortable are you working in a hybrid work environment, and how do you balance remote and on-site work?
• How do you ensure that your work style fits with ESET's collaborative and inclusive culture?

ASSUMPTION: ESET's values and work style emphasize the importance of cultural fit for successful candidates in this role.

⚠️ Potential Challenges

• Managing a global team with varying time zones and cultural backgrounds
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing the need for strategic planning with the requirement for quick decision-making and adaptability
• Ensuring consistent brand messaging and quality across multiple social media channels and markets

ASSUMPTION: The potential challenges in this role require a high level of adaptability, strategic thinking, and cultural sensitivity.

📈 Similar Roles Comparison

• This role differs from related positions in its global scope and team leadership responsibilities
• Compared to other social media manager roles, this position requires a higher level of strategic thinking and team management experience
• Career progression in this role may lead to director-level positions within the global marketing team, rather than moving into a more specialized or technical role

ASSUMPTION: This role offers unique opportunities for career growth and development within the global marketing team at ESET.

📝 Sample Projects

• Developing and executing a global social media campaign to launch a new ESET product
• Analyzing and optimizing the performance of ESET's social media channels across multiple markets
• Managing a team project to create and publish a series of branded content pieces for ESET's social media channels

ASSUMPTION: The sample projects listed above are intended to provide a sense of the types of initiatives the Senior Global Social Media Manager may be involved in at ESET.

❓ Key Questions to Ask During Interview

• How does ESET support the professional development and growth of its social media team members?
• What are the key priorities for the global social media team in the first 90 days?
• How does ESET approach collaboration and communication between its global marketing teams?
• What are the most significant challenges facing the global social media team in the coming year, and how can this role help address them?
• How does ESET measure the success of its social media campaigns, and how can this role contribute to improving those metrics?

ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the team, and the company's priorities and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past social media campaigns and their results
• Be ready to discuss your approach to team leadership and management
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.