📌 Core Information
🔹 Job Title: Senior Growth Associate, Apps
🔹 Company: AppLovin
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: On-site
🔹 Category: Software Development
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Toronto office required)
🚀 Job Overview
Key aspects of this role include:
- Developing and owning growth strategies for clients on AppLovin
- Building and maintaining strong relationships with key stakeholders
- Utilizing data-driven approaches to guide operations and campaign optimization
- Educating clients on best practices for AppLovin's platform
- Collaborating with internal partners to ensure client goals are exceeded
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of data analysis to drive client growth and success.
📋 Key Responsibilities
✅ Build and own the growth strategy for clients on AppLovin
✅ Develop and maintain strong relationships with key stakeholders
✅ Show curiosity to understand clients' businesses in depth
✅ Use data as the foundation of day-to-day operations and strategic guidance
✅ Ensure new campaigns are set up for success by educating clients on best practices on AppLovin’s platform
✅ Become an expert on AppLovin’s mobile advertising products and how best they can be utilized to achieve clients' success
✅ Work closely with internal partners across business operations and the Apps Sales teams to ensure client goals are exceeded and long-term account growth is achieved
ASSUMPTION: This role involves a high degree of client interaction and requires a strong ability to understand and adapt to various business models and objectives.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience
Experience: Minimum 2+ years of relevant experience in client-facing roles (preferably within digital media), with a strong emphasis on strategy and growth
Required Skills:
- Outstanding communication skills, with the ability to clearly articulate complex concepts and build compelling narratives from data
- Independent thinker with a strong sense of curiosity, unafraid to ask tough questions or challenge conventional ideas
- Data-driven and detail-oriented, leveraging strong analytical and negotiation skills to guide and educate external clients on optimizing campaign performance
- Passionate about data, analysis, and problem-solving, with the ability to translate insights into actionable strategies
- Excels in fast-paced, time-sensitive environments with competing priorities, demonstrating an exceptional work ethic and commitment to results
Preferred Skills:
- Proven experience in external-facing roles in industries like Performance marketing, investment banking, finance, VC/PE, mobile/mobile gaming, or management consulting
- Experience in mobile and knowledge of the mobile advertising landscape, including key players and best practices
- Understanding of models for intelligent decision-making (e.g., game theory, chess, poker), illustrating an aptitude for strategic thinking and analysis
ASSUMPTION: While a background in mobile advertising or gaming is not strictly required, it would be beneficial for a successful candidate in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level role in Toronto, the estimated salary range for this position is CAD 80,000 - 120,000 per year.
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee stock options
- Professional development opportunities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional remote work
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: AppLovin operates in the software development industry, focusing on providing end-to-end software and AI solutions for businesses to reach, monetize, and grow their global audiences.
Company Size: AppLovin has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: AppLovin was founded in 2012 and has since grown to become a leading provider of mobile advertising technologies.
Company Description:
- AppLovin makes technologies that help businesses of every size connect to their ideal customers
- The company provides end-to-end software and AI solutions for businesses to reach, monetize, and grow their global audiences
- AppLovin is headquartered in Palo Alto, California, with several offices globally, including Toronto
Company Specialties:
- Mobile games
- Mobile apps
- Mobile developers
- Mobile marketing
- DTC brands
- Ecommerce
- And marketing
Company Website: www.applovin.com
ASSUMPTION: AppLovin's focus on mobile advertising and growth solutions makes it an attractive employer for candidates interested in the mobile gaming and app development industries.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Apps Sales team and collaborates with business operations partners
Work Arrangement: On-site, with a requirement to be present at the Toronto office
Growth Opportunities:
- Potential career progression into management or senior roles within the Apps team or other departments
- Opportunities to work on high-impact projects and drive client growth
- Chance to learn and develop skills in mobile advertising, data analysis, and strategic planning
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in mobile advertising and client management.
🌍 Location & Work Environment
Office Type: AppLovin's Toronto office is a modern, collaborative workspace designed to foster creativity and productivity
Office Location(s): 1100 Page Mill Rd, Palo Alto, California 94304, US (headquarters); Toronto, Ontario, Canada (onsite requirement)
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry, offering a diverse range of cultural experiences and amenities
- The city has a humid continental climate, with warm, humid summers and cold, snowy winters
- Toronto is well-connected by public transportation, making it easy to commute to the office
Work Schedule: Full-time, with a typical workweek of Monday to Friday, 9:00 AM to 5:00 PM, and occasional flexibility for remote work
ASSUMPTION: The on-site requirement for this role may appeal to candidates who prefer a structured office environment and the opportunity to collaborate with colleagues in person.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the Apps Sales team and business operations partners
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and presentation skills
- Client management and relationship-building skills
- Cultural fit and alignment with AppLovin's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences that match the required qualifications
- Prepare examples of your strategic thinking and data analysis skills to discuss during the interview
- Research AppLovin's products and services to demonstrate your understanding of the company and its offerings
ATS Keywords: Client-facing, strategy, growth, data-driven, mobile advertising, campaign optimization, stakeholder relationships, Apps team, business operations, Toronto office
ASSUMPTION: AppLovin's interview process is designed to assess candidates' strategic thinking, data analysis, and communication skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- AppLovin's proprietary AI-advertising engine
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
- Project management and collaboration tools (e.g., Asana, Slack, Microsoft Office Suite)
- Mobile advertising platforms and SDKs (e.g., Facebook Ads, Google Ads, AppLovin's MAX platform)
ASSUMPTION: Familiarity with mobile advertising platforms, data analysis tools, and project management software will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: AppLovin prioritizes understanding and meeting the needs of its clients
- Data-driven: The company uses data to inform decision-making and drive growth
- Collaborative: AppLovin fosters a culture of teamwork and cross-functional collaboration
- Innovative: The company encourages creativity and continuous learning
Work Style:
- Fast-paced: AppLovin operates in a dynamic and ever-changing industry, requiring employees to adapt quickly to new challenges and opportunities
- Data-focused: The company places a strong emphasis on data analysis and interpretation to drive decision-making
- Client-centric: AppLovin prioritizes the success of its clients and works closely with them to achieve their growth objectives
Self-Assessment Questions:
- Do I have a strong understanding of data analysis and interpretation, and can I use this to drive strategic decision-making?
- Am I comfortable working in a fast-paced, dynamic environment, and can I adapt quickly to new challenges and opportunities?
- Do I have strong communication and presentation skills, and can I effectively articulate complex concepts to both technical and non-technical stakeholders?
ASSUMPTION: AppLovin's culture values data-driven decision-making, collaboration, and a strong focus on client success, making it an attractive employer for candidates who thrive in dynamic, fast-paced environments.
⚠️ Potential Challenges
- Working with a diverse range of clients, each with unique business models and objectives, may require significant adaptability and flexibility
- The on-site requirement for this role may present challenges for candidates who prefer remote or hybrid work arrangements
- The fast-paced nature of the mobile advertising industry may lead to tight deadlines and high-pressure situations
- Toronto's competitive job market and cost of living may present challenges for candidates relocating to the city
ASSUMPTION: While these challenges may present obstacles for some candidates, they also offer opportunities for growth and learning in a dynamic and ever-evolving industry.
📈 Similar Roles Comparison
- Compared to other growth-focused roles, this position places a stronger emphasis on data analysis and strategic thinking to drive client success
- AppLovin's focus on mobile advertising and growth solutions sets it apart from companies operating in other verticals, such as ecommerce or fintech
- Career progression in this role may lead to opportunities in senior management, business development, or data science, depending on the candidate's interests and skills
ASSUMPTION: This role offers unique opportunities for candidates interested in mobile advertising, data analysis, and strategic planning, as well as those looking to advance their careers in a dynamic and growing industry.
📝 Sample Projects
- Developing a comprehensive growth strategy for a mobile gaming client, including targeted advertising campaigns, user acquisition funnels, and retention strategies
- Analyzing and optimizing the performance of mobile advertising campaigns for a diverse range of clients, utilizing AppLovin's AI-advertising engine and data visualization tools
- Collaborating with internal partners to develop and implement cross-promotion strategies between AppLovin's clients, driving mutual growth and success
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Senior Growth Associate, Apps role at AppLovin.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities for this role, and how they may vary depending on the client's needs?
- How does the Apps team collaborate with other departments, such as business operations and product development, to ensure client success?
- What opportunities are there for professional growth and development within the Apps team and across the broader organization?
- How does AppLovin support work-life balance for its employees, particularly in a fast-paced and dynamic industry like mobile advertising?
- What are the most challenging aspects of working with a diverse range of clients, and how does AppLovin help its employees overcome these obstacles?
ASSUMPTION: Asking these questions will help candidates better understand the role's responsibilities, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, emphasizing your strategic thinking, data analysis, and client management abilities
- Prepare examples of your strategic thinking and data analysis skills to discuss during the interview
- Research AppLovin's products and services to demonstrate your understanding of the company and its offerings
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
