Senior Growth Data Analyst

📌 Core Information

🔹 Job Title: Senior Growth Data Analyst

🔹 Company: Printful

🔹 Location: Remote, Latvia (with options for UK, Spain, Portugal, Poland)

🔹 Job Type: Full-Time

🔹 Category: Data & Analytics

🔹 Date Posted: May 8, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving company growth by 2,000% within the next 5 years through data-driven decisions
• Optimizing acquisition strategies and designing growth experiments
• Building scalable growth analytics systems to enhance data-driven decision-making
• Collaborating with cross-functional teams to identify profitable growth opportunities

ASSUMPTION: This role requires a high level of analytical expertise and a strong business understanding to drive significant company growth.

📋 Key Responsibilities

✅ Conduct deep-dive analysis of various growth initiatives, including influencer marketing performance, Google Ads optimization, and new market penetration strategies

✅ Design, implement, and analyze growth experiments to increase activations, improve retention, and reduce costs

✅ Automate and maintain comprehensive reporting systems using Looker, Python, and the company's Data Warehouse

✅ Collaborate with the marketing team to refine acquisition budget allocation, ensuring maximum ROI across all marketing channels

ASSUMPTION: This role involves a high degree of independence and requires strong self-motivation to drive projects to completion.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Statistics, Mathematics, Economics, or a related discipline)

Experience: At least 3 years of relevant experience in e-commerce or a related field, with a proven track record of driving growth through data analysis and experimentation

Required Skills:

• Strong business understanding and analytical acumen
• Proficiency in Looker, SQL, and preferably Python
• Exceptional problem-solving skills and ability to tackle complex challenges
• Excellent communication skills, capable of conveying complex ideas clearly to non-technical stakeholders

Preferred Skills:

• Experience with Google Ads and influencer marketing
• Familiarity with data visualization tools (e.g., Tableau, Power BI)
• Knowledge of e-commerce platforms and marketplaces

ASSUMPTION: Candidates with a strong background in e-commerce analytics and a proven track record of driving growth are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and location)

Benefits:

• All resources and tools to perform tasks (choose between Mac or Windows)
• Opportunity to work remotely or in a modern and welcoming office in Rīga
• Flexible working hours (start your day as late as 11 a.m.)
• Health insurance, including a mental wellness program
• Employee discounts for 300+ premium products
• Room for professional growth (conferences, workshops, mentoring, guest lectures)
• Exciting team-building events and parties

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for senior data analyst roles in the European region.

📌 Applicant Insights

🔍 Company Context

Industry: Printful is a global leader in print-on-demand and drop shipping services for scaling brands and enterprise-level businesses. The company operates in the competitive printing services industry, with a focus on e-commerce and on-demand production.

Company Size: Printful has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for collaboration and growth.

Founded: Printful was founded in 2013 and has since grown into a global powerhouse, merging with Printify in 2024 to form a combined company with two leading platforms.

Company Description:

• Printful offers print-on-demand and fulfillment services for e-commerce businesses, allowing them to scale without holding inventory
• The company produces custom clothing, accessories, and home & living items on demand, only making each item once it's ordered and paid for
• Printful's customers range from e-commerce entrepreneurs with hundreds of orders a year to global brands that trust the company to fulfill tens of thousands of orders monthly

Company Specialties:

• Print on demand
• Sublimation Printing
• Direct to Garment Printing
• Ecommerce
• and Warehousing

Company Website: printful.com

ASSUMPTION: Printful's large size and global presence offer applicants a unique opportunity to work on a wide range of projects and collaborate with diverse teams.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a strong background in data analysis and a proven track record of driving growth through data-driven decisions.

Reporting Structure: The Senior Growth Data Analyst will report directly to the Growth Team Lead and collaborate with cross-functional teams, including marketing, product, and engineering.

Work Arrangement: This role offers a fully remote work arrangement, with the option to work from a modern and welcoming office in Rīga.

Growth Opportunities:

• As Printful continues to grow, there will be opportunities for the right candidate to take on more responsibilities and advance their career within the company
• The company offers professional growth opportunities, such as conferences, workshops, mentoring, and guest lectures
• With the company's focus on driving rapid expansion, there may be opportunities for the Senior Growth Data Analyst to play a crucial role in shaping the company's future

ASSUMPTION: Given Printful's rapid growth and expansion plans, this role offers significant opportunities for professional growth and career advancement.

🌍 Location & Work Environment

Office Type: Printful offers a modern and welcoming office in Rīga, Latvia, with remote work as an option.

Office Location(s): Rīga, Latvia (with additional office locations in Charlotte, NC, Tijuana, Mexico, Barcelona, Spain, and other global locations)

Geographic Context:

• Latvia is located in the Baltic region of Northern Europe, with a population of around 1.9 million people
• The country offers a high quality of life, with a strong focus on work-life balance and affordable living costs
• Rīga, the capital and largest city of Latvia, is known for its rich history, vibrant culture, and beautiful architecture

Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing employees to start their day as late as 11 a.m.

ASSUMPTION: The remote work option and flexible scheduling provide applicants with a high degree of flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical interview with the Growth Team Lead
• Final interview with the Growth Team and other stakeholders

Key Assessment Areas:

• Analytical skills and problem-solving abilities
• Communication skills and ability to convey complex ideas clearly
• Cultural fit and alignment with Printful's values
• Technical proficiency in Looker, SQL, and Python

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Printful's business and the specific challenges faced by the growth team
• Prepare for the technical interview by brushing up on your SQL and Python skills and practicing data analysis exercises

ATS Keywords: Data Analysis, Growth, Experimentation, Optimization, Reporting, Dashboard Development, Budget Optimization, SQL, Python, Looker, Problem-Solving, Communication

ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their understanding of the role's requirements.

🛠️ Tools & Technologies

• Looker
• SQL
• Python
• Data Warehouse
• Google Ads (potentially)
• Influencer marketing platforms (potentially)

ASSUMPTION: Candidates should have proficiency in Looker, SQL, and Python, with a willingness to learn and adapt to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Continuous improvement
• Collaboration
• Integrity

Work Style:

• Highly independent, with a strong focus on self-motivation and initiative
• Data-driven and analytical, with a strong business understanding
• Collaborative, with excellent communication skills and the ability to work effectively with cross-functional teams

Self-Assessment Questions:

• Do I have a strong track record of driving growth through data analysis and experimentation?
• Am I comfortable working independently and taking initiative to drive projects to completion?
• Do I have excellent communication skills and the ability to convey complex ideas clearly to non-technical stakeholders?

ASSUMPTION: Candidates who are highly motivated, data-driven, and collaborative are most likely to succeed in this role and fit well with Printful's company culture.

⚠️ Potential Challenges

• The high degree of independence required for this role may be challenging for candidates who prefer a more structured work environment
• The need to balance multiple priorities and projects simultaneously may require strong time management and organizational skills
• The fully remote work arrangement may present challenges for candidates who prefer an in-office work environment
• The need to collaborate effectively with cross-functional teams may require strong communication and interpersonal skills

ASSUMPTION: Candidates should carefully consider their personal work style and preferences when evaluating this role to ensure a good fit.

📈 Similar Roles Comparison

• Compared to other senior data analyst roles, this position offers a unique opportunity to drive significant company growth and have a direct impact on the company's success
• Unlike many data analyst roles, this position requires a strong business understanding and the ability to make strategic decisions based on data analysis
• This role offers a high degree of independence and responsibility, with the opportunity to take on more challenges and advance one's career as the company grows

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other senior data analyst positions when evaluating their fit for the role.

📝 Sample Projects

• Conducting a comprehensive analysis of influencer marketing performance to optimize collaborations and improve ROI
• Designing and implementing a growth experiment to increase user activations and reduce customer acquisition costs
• Automating a reporting system to provide real-time insights into key growth metrics and enable data-driven decision-making

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role and may not be exhaustive or representative of all potential projects.

❓ Key Questions to Ask During Interview

• Can you describe the growth team's structure and how this role fits within it?
• What are the most significant challenges facing the growth team, and how can this role address them?
• How does Printful support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Printful foster a data-driven culture, and what role does this position play in it?

ASSUMPTION: These interview questions are intended to help candidates better understand the role, the team, and the company culture, and may not be exhaustive or representative of all potential questions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the technical interview by brushing up on your SQL and Python skills and practicing data analysis exercises
• Research Printful's business and the specific challenges faced by the growth team to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.