- Job Title: Senior Growth Designer
- Company: Possible Finance
- Location: Seattle, Washington, United States
- Job Type: Full-time, Hybrid (3 days in-office)
- Category: Financial Services
- Date Posted: April 7, 2025
- Experience Level: 5-10 years
- Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Bridging creativity and performance between Creative Team and Growth Marketing
- Designing high-performing creative for paid channels and guiding testing strategies
- Ensuring brand consistency across all growth initiatives
- Collaborating cross-functionally to drive business momentum
ASSUMPTION: This role requires a strong understanding of both creative and performance marketing aspects, with a focus on driving alignment and results.
📋 Key Responsibilities
- ✅ Develop collaborative relationships with Growth and Analytics teams to understand performance metrics
- ✅ Design and optimize creative for various paid channels (e.g., social media ads, email campaigns, landing pages)
- ✅ Guide testing strategies and iterate on launched creative to improve performance
- ✅ Cast actors for advertising and ensure brand guidelines are followed and pushed forward
- ✅ Work with non-digital formats, including print (Direct Mail & OOH)
- ✅ Explore and integrate AI tools to supercharge output and efficiency
ASSUMPTION: This role involves a mix of strategic planning, hands-on design, and cross-functional collaboration to drive growth and improve brand consistency.
🎯 Required Qualifications
- Education: Bachelor's degree in Design, Marketing, or a related field (or equivalent experience)
- Experience: 5-10 years of experience in growth marketing, design, or a related role
- Required Skills:
- Strong understanding of brand guidelines and ability to bring them to life
- Mastery of full Adobe suite and Figma
- Strong motion graphics experience (short animations to complex video editing)
- Experience building and optimizing web landing pages in Framer (or WebFlow)
- Familiarity with AI tools for editing, avatars, video correction, and prompt generation
- Preferred Skills:
- Experience with regulatory compliance in financial services
- Familiarity with financial services industry
ASSUMPTION: Candidates should have a strong portfolio showcasing their design skills, with a focus on growth marketing and brand consistency.
💰 Compensation & Benefits
- Salary Range: $128,000 - $135,200 annually (USD)
- Benefits:
- Health, dental, and vision insurance
- 401(k) plan
- Paid time off
- Working Hours: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The salary range is based on the provided information and industry standards for a Senior Growth Designer role in Seattle, WA.
📌 Applicant Insights
🔍 Company Context
- Industry: Financial Services, specifically consumer finance and credit services
- Company Size: 51-200 employees
- Founded: 2017
- Company Description: Possible Finance is a Public Benefit Corporation dedicated to helping communities break the debt cycle and unlock economic mobility. They offer affordable credit products designed to improve financial health.
- Company Specialties: Software, financial services, credit, banking, FinTech, startups, and mobile
📊 Role Analysis
- Career Level: Senior-level role, reporting directly to the Creative Director and collaborating closely with the Growth Marketing team
- Reporting Structure: This role is the first team-focused hire, acting as a liaison between the Creative Team and Growth Marketing
- Work Arrangement: Hybrid, with a preference for candidates located in Seattle or willing to relocate
- Growth Opportunities: As the first team-focused hire, this role has the potential to grow into a leadership position as the team expands
🌍 Location & Work Environment
- Office Type: Hybrid, with a preference for candidates located in Seattle or willing to relocate
- Office Location(s): 2231 1st Ave, Suite B, Seattle, Washington 98121, US (with remote work options)
- Geographic Context: Seattle, WA – a tech hub with a vibrant startup scene and a cost of living slightly above the national average
- Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options
💼 Interview & Application Insights
- Typical Process: 1. Phone screen with HR, 2. Design challenge, 3. Portfolio review, 4. Final interview with Creative Director and Growth Marketing team
- Key Assessment Areas: Design skills, understanding of brand guidelines, ability to work with data and optimize performance, and cultural fit
- Application Tips:
- Tailor your resume and portfolio to highlight relevant skills and experiences
- Showcase your understanding of brand guidelines and ability to push them forward
- Prepare examples of how you've optimized creative for performance in previous roles
🛠️ Tools & Technologies
- Adobe Suite (Photoshop, Illustrator, After Effects, Premiere Pro)
- Figma
- Framer (or WebFlow)
- AI tools for editing, avatars, video correction, and prompt generation
👔 Cultural Fit Considerations
- Company Values: Financial fairness, community empowerment, innovation, and collaboration
- Work Style: Fast-paced, entrepreneurial, data-driven, and collaborative
- Self-Assessment Questions:
- How do you ensure brand consistency while pushing creative boundaries?
- Can you provide an example of how you've optimized creative for performance in a previous role?
- How do you stay up-to-date with the latest AI tools and trends in design?
⚠️ Potential Challenges
- Working with highly regulated industry and ensuring compliance in creative work
- Balancing creative and performance marketing aspects, with a focus on driving results
- Managing multiple projects and priorities, with a need for flexibility and adaptability
📈 Similar Roles Comparison
- Comparison Point 1: Unlike traditional design roles, this position requires a strong understanding of performance marketing and data-driven decision-making
- Comparison Point 2: This role is unique in its focus on bridging the gap between creativity and performance, with a specific emphasis on growth marketing
- Comparison Point 3: As the first team-focused hire, this role has the potential to grow into a leadership position as the team expands, offering strong career growth opportunities
📝 Sample Projects
- Designing and optimizing a social media ad campaign to drive user acquisition and engagement
- Creating a series of animated explainer videos to educate customers about financial health topics
- Developing a landing page for a new product launch, with a focus on optimizing conversion rates
❓ Key Questions to Ask During Interview
- How does the Creative Team collaborate with other departments, such as Product and Marketing?
- Can you describe the company's approach to testing and iterating on creative work?
- What are the biggest challenges facing the Creative Team in the next 6-12 months, and how can this role help address them?
- How does the company support the professional growth and development of its employees?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://job-boards.greenhouse.io/possiblefinancialinc/jobs/4689586007)
- Customize your resume and portfolio to highlight relevant skills and experiences
- Prepare a cover letter explaining your interest in the role and how your background makes you a strong fit
- Prepare examples of how you've optimized creative for performance in previous roles
- Follow up with the hiring manager after one week if you haven't heard back, expressing your continued interest in the position
