Senior Growth Director, US

📌 Core Information 🔹 Job Title: Senior Growth Director, US 🔹 Company: Crypto.com 🔹 Location: United States 🔹 Job Type: On-site, Full-time 🔹 Category: Financial Services, Marketing 🔹 Date Posted: April 23, 2025 🔹 Experience Level: 10+ years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Developing and leading the end-to-end performance marketing strategy, planning, execution, and optimization in the US. - Managing and overseeing campaigns across various advertising activities and platforms. - Driving growth at scale by building and managing full-funnel campaigns focused on user acquisition, activation, and retention. - Utilizing analytics platforms and attribution tools to evaluate campaign performance and user quality. - Leading and developing a regional performance marketing team. ASSUMPTION: This role requires a proactive leader with a strong background in performance marketing, a deep understanding of the U.S. market, and familiarity with the crypto and fintech industries. 📋 Key Responsibilities ✅ Own the Performance Marketing Strategy: - Develop and lead the end-to-end strategy, planning, execution, and optimization of performance marketing initiatives in the US. - Manage and oversee campaigns across different advertising activities and platforms, including but not limited to Google, Meta, X/Twitter, LinkedIn, TikTok, and programmatic channels. ✅ Drive Growth at Scale: - Build and manage full-funnel campaigns focused on user acquisition, activation, and retention. - Identify growth opportunities through continuous experimentation and A/B testing. - Optimize landing pages and conversion flows for both web and app acquisitions in collaboration with Product and Creative teams. ✅ Data-Driven Execution: - Manage and allocate substantial media budgets with a strong focus on efficiency and ROI. - Utilize analytics platforms and attribution tools to evaluate campaign performance, user quality, and lifetime value. - Report on key KPIs and growth drivers to executive stakeholders. ✅ Hands-on Leadership: - Lead and develop a regional performance marketing team, fostering accountability and continuous learning. - Cultivate a high-performance culture that is data-informed, user-focused, and agile. ASSUMPTION: The role may require occasional travel to attend industry events, conferences, or meetings with stakeholders. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Business, or a related field (or equivalent experience). Experience: - 8+ years of hands-on performance marketing experience, including 3+ years in a leadership role. - Proven success in managing millions in acquisition budgets and scaling digital marketing for consumer fintech or crypto products. Required Skills: - Deep platform expertise across paid social, paid search, programmatic, and mobile app user acquisition. - Strong understanding of financial products, on-chain user behavior, and the web3 ecosystem. - Highly analytical mindset with a strong grasp of marketing metrics, attribution models, and funnel performance. - Comfortable operating in a fast-paced, startup environment characterized by high ambiguity and rapid change. Preferred Skills: - Familiarity with the U.S. market, including consumer behavior, financial regulations, and industry trends across crypto, stocks, derivatives, and banking. - Experience with crypto, DeFi, fintech, or web3 environments. ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the company and the industry. 💰 Compensation & Benefits Salary Range: $180,000 - $250,000 per year (based on industry standards for a Senior Growth Director role in the US with 10+ years of experience) Benefits: - Competitive health, dental, and vision insurance plans. - 401(k) plan with company match. - Unlimited PTO and flexible work arrangements. - Opportunities for professional development and growth. Working Hours: Full-time, typically 40 hours per week, with some flexibility for remote work. ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Financial Services, specifically focused on cryptocurrency and blockchain technology. Company Size: 1,001-5,000 employees (according to LinkedIn) Founded: 2016 Company Description: - Crypto.com is a leading cryptocurrency trading platform with over 100 million users worldwide. - The company is committed to accelerating the adoption of cryptocurrency through its vision: Cryptocurrency in Every Wallet™. - Crypto.com is known for its strong focus on regulatory compliance, security, and privacy. Company Specialties: - Blockchain - Cryptocurrency - FX - Mobile Payments Company Website: crypto.com ASSUMPTION: Crypto.com operates in a highly competitive and rapidly evolving industry, which may impact the role's responsibilities and requirements. 📊 Role Analysis Career Level: Senior leadership role reporting directly to the Global Head of Growth. Reporting Structure: This role will lead and manage a regional performance marketing team, with potential for further expansion. Work Arrangement: On-site, with some flexibility for remote work. Growth Opportunities: - Potential to expand the team and take on more strategic responsibilities. - Opportunities to work on cross-functional projects and collaborate with various teams within the organization. ASSUMPTION: As a growing company, Crypto.com may offer opportunities for career progression and growth within the organization. 🌍 Location & Work Environment Office Type: Modern, collaborative office spaces with state-of-the-art technology and amenities. Office Location(s): Multiple locations worldwide, with the US office located in Miami, Florida. Geographic Context: - The United States is a large and diverse market with varying consumer behaviors and financial regulations across different regions. - The US office is located in Miami, Florida, which is a major hub for the crypto and fintech industries. Work Schedule: Full-time, with some flexibility for remote work and occasional travel. ASSUMPTION: The work environment may be dynamic and fast-paced, with a strong emphasis on collaboration and innovation. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening. 2. Phone or video screen with the Talent Acquisition team. 3. Virtual or on-site interview with the hiring manager and team members. 4. Final interview with the Global Head of Growth. Key Assessment Areas: - Performance marketing strategy and execution. - Data analysis and interpretation. - Leadership and team management skills. - Cultural fit and alignment with company values. Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role. - Be prepared to discuss your experience with performance marketing strategies, campaign management, and data analysis. - Familiarize yourself with the crypto and fintech industries, as well as Crypto.com's products and services. ATS Keywords: Performance Marketing, User Acquisition, Digital Marketing, A/B Testing, Data Analysis, Campaign Management, Budget Management, Web3 Knowledge, Consumer Behavior, Financial Products, Team Leadership, Growth Marketing, Analytics Platforms, Attribution Models, Landing Page Optimization, High-Performance Culture ASSUMPTION: The application process may be competitive, and candidates should be prepared to demonstrate their qualifications and fit for the role. 🛠️ Tools & Technologies - Google Ads (Search, Display, YouTube) - Meta Ads (Facebook, Instagram) - X/Twitter Ads - LinkedIn Ads - TikTok Ads - Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus) - Analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) - Attribution tools (e.g., AppsFlyer, Adjust, Branch) - Collaboration and project management tools (e.g., Asana, Trello, Slack) ASSUMPTION: The tools and technologies listed may evolve or change over time as the company's needs and priorities shift. 👔 Cultural Fit Considerations Company Values: - Customer Obsessed - Data Driven - One Team - Never Stop Learning - Integrity Work Style: - Fast-paced and dynamic - Collaborative and inclusive - Data-driven and analytical - Innovative and adaptable Self-Assessment Questions: 1. How have you demonstrated a customer-obsessed mindset in your previous roles? 2. Can you provide an example of a time when you used data to inform a marketing strategy or campaign? 3. How have you fostered a collaborative and inclusive work environment in your previous roles? 4. How do you stay up-to-date with industry trends and new technologies in the performance marketing space? ASSUMPTION: Candidates should be prepared to provide specific examples and anecdotes that demonstrate their alignment with Crypto.com's values and work style. ⚠️ Potential Challenges - Navigating the complexities of the rapidly evolving crypto and fintech industries. - Managing substantial media budgets and optimizing campaigns for efficiency and ROI. - Balancing the need for data-driven decision-making with the requirement for agile and innovative marketing strategies. - Collaborating effectively with cross-functional teams and stakeholders within the organization. ASSUMPTION: The role may present unique challenges and opportunities for growth, requiring candidates to be adaptable and resilient. 📈 Similar Roles Comparison - Product Marketing Manager: Focuses on product positioning, messaging, and go-to-market strategy, while this role is more focused on performance marketing and user acquisition. - Growth Hacker: Typically more focused on experimental and unconventional marketing strategies, while this role is more focused on traditional performance marketing channels and best practices. - Digital Marketing Manager: May have a broader scope of responsibilities, including SEO, content marketing, and social media management, while this role is more focused on paid advertising and user acquisition. ASSUMPTION: The specific responsibilities and requirements of similar roles may vary depending on the company and industry. 📝 Sample Projects 1. User Acquisition Campaign for a New Cryptocurrency Exchange: Develop and execute a comprehensive user acquisition strategy for a new cryptocurrency exchange, including targeting, messaging, and channel selection. Utilize data analysis and A/B testing to optimize campaign performance and maximize ROI. 2. Retention and Engagement Campaign for Existing Users: Design and implement a retention and engagement campaign to improve user lifetime value and reduce churn for existing users on the platform. Leverage data analysis and segmentation to tailor messaging and offers to different user segments. 3. Cross-Platform Attribution Modeling: Collaborate with the data and analytics teams to develop and implement a cross-platform attribution model that accurately tracks user behavior and assigns credit to the appropriate marketing channels. Utilize this model to inform campaign optimization and budget allocation. ASSUMPTION: The specific projects and initiatives for this role may vary depending on the company's priorities and the market landscape. ❓ Key Questions to Ask During Interview 1. How does this role fit into the overall growth strategy for Crypto.com in the US? 2. What are the key priorities for this role in the first 90 days? 3. How does the company support the professional development and growth of its employees? 4. What is the team structure and dynamic like, and how does this role fit into the existing team? 5. How does Crypto.com approach data privacy and security, and what role does this play in the performance marketing strategy? ASSUMPTION: Candidates should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the role and the company. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare for your interviews by researching the company, the industry, and the specific requirements of the role. 4. Follow up with the hiring manager or talent acquisition team after your interview to express your appreciation and reiterate your interest in the position. 5. If you are offered the position, be prepared to discuss your salary expectations and benefits requirements. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.