Senior Growth Innovation Marketing Manager

📌 Core Information

🔹 Job Title: Senior Growth Innovation Marketing Manager

🔹 Company: Stampli

🔹 Location: Mountain View, CA (Hybrid, 2 days per week in-office)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in SEO, content, and growth marketing
• Expansion into broader growth and marketing programs, such as PLG, upsell strategies, and website experimentation
• Cross-functional collaboration with sales, product, and install base teams
• Agency and vendor management for SEO and performance marketing efforts
• Data-driven approach to marketing, leveraging AI and automation for improved efficiency

ASSUMPTION: This role requires a versatile marketing leader who can adapt and excel across multiple marketing functions, with a strong focus on SEO and growth strategies.

📋 Key Responsibilities

✅ SEO & Growth Strategy (Immediate Focus):

• Own and execute SEO strategy, including technical SEO, content optimization, and AI-driven efficiencies
• Lead SEO-driven content production, leveraging AI tools and SMEs to create scalable, high-impact content
• Optimize technical SEO, including site architecture, structured data, indexing, and site speed

✅ Expanding into Broader Growth & Marketing Programs:

• Own and scale PLG initiatives, optimizing self-serve adoption and conversion strategies
• Support IBAE upsell efforts, creating content and nurture strategies to expand customer value
• Lead website experimentation & CRO, testing and optimizing user journeys for better engagement and conversion
• Oversee performance marketing initiatives, leveraging data-driven strategies across digital channels to enhance brand awareness and engagement
• Leverage AI and automation to optimize marketing workflows and unlock new growth opportunities

✅ AI, Automation & Innovation:

• Experiment with AI-driven marketing tools to streamline workflows and improve execution
• Stay ahead of emerging digital trends, running tests to validate new approaches
• Push boundaries by identifying areas to innovate within Stampli’s marketing strategy

✅ Cross-Functional Leadership & Agency Management:

• Manage SEO and performance marketing agencies, freelancers, and vendors to scale marketing efforts
• Collaborate with sales, product, and install base teams to align marketing efforts with growth and retention goals
• Partner with content, demand generation, and digital teams to ensure messaging consistency and marketing innovation

ASSUMPTION: This role requires a strategic, technical, and creative thinker who can adapt and excel across multiple marketing functions, with a strong focus on SEO and growth strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience leading SEO, content, and growth marketing strategies

Required Skills:

• Proven expertise in SEO, content, and growth marketing strategies
• Strong analytical skills and experience using SEO and marketing performance tools
• Technical SEO skills, including structured data, automation workflows, and conversion rate optimization
• Agency and vendor management experience
• Data-driven approach to marketing
• Startup mentality, adaptable, resourceful, and eager to build and scale marketing programs

Preferred Skills:

• Experience with AI-driven marketing tools and automation
• Familiarity with emerging digital trends and marketing technologies
• Strong leadership and cross-functional collaboration skills

ASSUMPTION: Candidates should have a proven track record in SEO, content, and growth marketing, with a strong focus on data-driven strategies and a startup mentality.

💰 Compensation & Benefits

Salary Range: $130,000 - $150,000 per year

Benefits:

• Stock Options
• Full Medical, Dental, and Vision Insurance
• 401(k)
• Opportunities for Internal Promotions
• Supportive Leadership
• Hybrid Work Schedule (2 days per week in-office)
• Free Snacks, Beverages, Catered Meals, Happy Hours, and Team Events
• Modern Workspace
• Inclusive, Tight-Knit, and Dynamic Start-Up Environment

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role with 5-10 years of experience in the tech industry.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Accounts Payable Automation Software

Company Size: 201-500 employees, offering a mid-sized company environment with opportunities for growth and impact

Founded: 2015, with a history of innovation and continuous improvement in the AP automation space

Company Description:

• Stampli is the only finance automation platform centered on accounts payable, driving AP and finance team efficiency across the entire invoice lifecycle
• Creates breakthrough productivity through centralized invoice communication, documentation, and workflows, as well as automation using Billy the Bot™ AI
• Fully adapts to customer ERP configurations and implements within weeks, with easy learning for all stakeholders involved in the invoice lifecycle

Company Specialties:

• Accounts Payable Software
• Invoice Communications
• Invoice Processing
• AP Automation Software
• Customer Success
• B2B Payments
• ACH Payments
• Check Payments
• Corporate Credit Cards

Company Website: https://www.stampli.com

ASSUMPTION: Stampli's focus on AP automation and its unique approach to centralizing invoice communication and automation set it apart in the finance operations platform market.

📊 Role Analysis

Career Level: Senior-level role, offering opportunities for growth and leadership within the marketing department

Reporting Structure: This role reports directly to the VP of Marketing and collaborates cross-functionally with sales, product, and install base teams

Work Arrangement: Hybrid work arrangement, with 2 days per week in the office and the rest of the week working remotely

Growth Opportunities:

• Expansion into broader growth and marketing programs, allowing for increased responsibility and impact
• Potential for internal promotions as the company grows and evolves
• Opportunities to lead and mentor junior marketing team members

ASSUMPTION: This role offers significant growth potential, both in terms of expanded responsibilities and career advancement opportunities within the marketing department.

🌍 Location & Work Environment

Office Type: Modern, open-concept workspace with free snacks, beverages, catered meals, happy hours, and team events

Office Location(s): 191 Castro St, Mountain View, California 94041, US

Geographic Context:

• Mountain View, CA is located in the heart of Silicon Valley, offering a vibrant tech industry and numerous networking opportunities
• The area is known for its diverse culture, mild Mediterranean climate, and abundance of outdoor activities
• Stampli's hybrid work arrangement allows for flexibility and a better work-life balance

Work Schedule: Full-time, with a hybrid work arrangement (2 days per week in the office)

ASSUMPTION: Stampli's Mountain View office offers a modern, collaborative work environment that fosters innovation and creativity, with the added benefit of a hybrid work arrangement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the VP of Marketing
• Background check and offer extension

Key Assessment Areas:

• SEO and growth marketing expertise
• Data-driven approach to marketing
• Leadership and cross-functional collaboration skills
• Adaptability and startup mentality
• Alignment with Stampli's company values and culture

Application Tips:

• Highlight your proven track record in SEO, content, and growth marketing strategies
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare examples of your past SEO and marketing successes, as well as any challenges you've overcome
• Research Stampli's company values and culture, and be prepared to discuss how your personal values align with theirs

ATS Keywords: SEO, growth marketing, AI, automation, content optimization, performance marketing, data analysis, technical SEO, conversion rate optimization, agency management, cross-functional leadership, experimentation, product-led growth, upsell strategies, website experimentation, digital marketing

ASSUMPTION: Stampli's interview process focuses on assessing candidates' SEO and growth marketing expertise, data-driven approach, leadership skills, and cultural fit.

🛠️ Tools & Technologies

• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Marketing performance tools (e.g., Google Analytics)
• AI and automation tools (e.g., Billy the Bot™)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Google Workspace)

ASSUMPTION: Stampli leverages a mix of SEO, marketing performance, AI, automation, project management, and collaboration tools to streamline workflows and improve execution.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Stampli encourages employees to push boundaries and think outside the box
• Customer-centric: Stampli prioritizes understanding and addressing customer needs and pain points
• Collaboration: Stampli fosters a culture of teamwork and cross-functional collaboration

Work Style:

• Data-driven: Stampli emphasizes making informed decisions based on data and analytics
• Adaptable: Stampli values employees who can quickly adapt to change and new challenges
• Creative: Stampli encourages employees to think creatively and find innovative solutions to problems

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment where you can push boundaries and innovate?
• Are you comfortable working with data and using it to inform your marketing strategies?
• Do you enjoy collaborating with cross-functional teams and contributing to a culture of teamwork?

ASSUMPTION: Stampli's company values and work style emphasize innovation, customer-centricity, collaboration, data-driven decision-making, adaptability, and creativity.

⚠️ Potential Challenges

• Managing multiple marketing initiatives simultaneously, requiring strong organizational skills and prioritization
• Keeping up with emerging digital trends and marketing technologies, demanding continuous learning and adaptation
• Balancing the need for innovation with the need for consistent, high-quality marketing execution
• Navigating a hybrid work arrangement, requiring strong communication and collaboration skills

ASSUMPTION: This role presents unique challenges related to managing multiple marketing initiatives, staying current with industry trends, balancing innovation with execution, and navigating a hybrid work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on SEO and growth strategies, with a data-driven approach
• Stampli's focus on AP automation sets it apart from other finance operations platforms, offering a unique opportunity to drive innovation in the AP space
• This role offers significant growth potential, both in terms of expanded responsibilities and career advancement opportunities within the marketing department

ASSUMPTION: This role differs from traditional marketing positions in its focus on SEO and growth strategies, Stampli's unique approach to AP automation, and its significant growth potential.

📝 Sample Projects

• Developing and executing a comprehensive SEO strategy, including technical SEO, content optimization, and AI-driven efficiencies
• Expanding into broader growth and marketing programs, such as PLG, upsell strategies, website experimentation, and performance marketing
• Managing SEO and performance marketing agencies, freelancers, and vendors to scale marketing efforts
• Collaborating with cross-functional teams to align marketing efforts with growth and retention goals

ASSUMPTION: These sample projects highlight the key responsibilities and required skills for the Senior Growth Innovation Marketing Manager role at Stampli.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does Stampli support the professional growth and development of its marketing team members?
• What are the most important priorities for this role in the first 30, 60, and 90 days?
• How does Stampli's hybrid work arrangement support work-life balance for its employees?

ASSUMPTION: These interview questions focus on understanding the role's structure, priorities, and growth opportunities, as well as Stampli's approach to professional development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in SEO, content, and growth marketing strategies
• Prepare examples of your past SEO and marketing successes, as well as any challenges you've overcome
• Research Stampli's company values and culture, and be prepared to discuss how your personal values align with theirs
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.