Senior Growth Manager, Acquisition

📌 Core Information

🔹 Job Title: Senior Growth Manager, Acquisition

🔹 Company: Felix

🔹 Location: Toronto, Remote (Canada)

🔹 Job Type: Full-Time

🔹 Category: Information Technology & Services

🔹 Date Posted: 2025-04-15

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Scaling Felix’s digital acquisition efforts through performance-driven creative and media buying
• Leading the development and execution of high-impact digital creative assets
• Optimizing conversion funnels and improving efficiency across paid and organic channels
• Collaborating with internal teams and external partners to maximize growth opportunities
• Analyzing campaign data and making data-driven decisions to drive revenue growth

ASSUMPTION: This role requires a strong analytical mindset, deep experience in performance marketing, and a keen eye for creative strategy. The ideal candidate will be highly data-driven and comfortable working cross-functionally.

📋 Key Responsibilities

✅ Lead Performance-Driven Creative Development – Own the strategy and execution of high-impact digital creative assets across Meta, YouTube, Google, and other acquisition channels.

✅ Drive Conversion Rate Optimization (CRO) – Identify and test landing page optimizations, A/B test ad variations, and improve conversion funnels to maximize efficiency.

✅ Manage On-Platform Digital Acquisition – Oversee campaign execution and optimization across paid media platforms, including Meta, Google, and emerging channels.

✅ Scale Affiliate & Partnership Marketing – Build and manage an affiliate marketing strategy, working with partners to drive incremental growth through referrals and collaborations.

✅ Analyze and Optimize Performance – Continuously analyze campaign data, generate insights, and make data-driven decisions to improve efficiency and drive revenue growth.

✅ Collaborate with Creative & Product Teams – Work closely with internal teams to ensure that creative assets and landing pages are aligned with performance objectives.

✅ Monitor Industry Trends & New Growth Opportunities – Stay ahead of digital marketing trends, platform changes, and best practices to ensure Felix remains competitive.

ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong communication skills to work effectively with creative teams, product teams, and external partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of 7+ years of experience in growth marketing, performance marketing, or a related role

Required Skills:

• Deep experience in digital advertising (Meta, Google Ads, YouTube, etc.) and a track record of managing high-performance campaigns
• Hands-on experience with CRO tools and A/B testing methodologies to improve conversion rates
• Experience in affiliate marketing or partner-driven acquisition programs
• Strong analytical skills with experience working in Excel/Google Sheets, Looker, or similar BI tools
• Background in DTC, e-commerce, or subscription-based businesses
• Experience working in a fast-paced, growth-focused company

Preferred Skills:

• Experience in healthcare, wellness, or highly regulated industries
• Hands-on experience with SQL or data visualization tools

ASSUMPTION: While a degree is preferred, equivalent experience and a strong portfolio will also be considered.

💰 Compensation & Benefits

Salary Range: CAD 120,000 - 160,000 per year (Based on industry standards for a Senior Growth Manager role in Canada)

Benefits:

• Full medical, dental, and vision benefits
• Maternity/paternity policy
• 4 weeks vacation (3 weeks anytime + 1 week during the holidays)
• Competitive compensation
• Stock option grant
• Remote first, work from anywhere in Canada
• Incredible culture powered by a highly collaborative and high-performing team
• Large impact at an early-stage technology company
• Professional development opportunities, working closely with founders and senior leadership team

Working Hours: Full-time, flexible hours with a focus on results and productivity

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Growth Manager role in Canada. The final offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Felix operates in the Information Technology & Services sector, focusing on healthcare technology solutions and services.

Company Size: Felix is a small company with 11-50 employees, providing an opportunity for significant impact and growth.

Founded: 2005, with a focus on developing products for functional solutions as well as IT solutions and services for the healthcare industry.

Company Description:

• Felix Health Technologies is a Healthcare Products company that focuses on developing products for functional solutions as well as IT solutions and services.
• Their current software products enable and provide services to the healthcare vertical industry domain, with a focus on solving mandates such as ICD-10 implementation, 5010 mandate, and EDI testing initiatives.
• Their vision is to be the most preferred and significant software-led global IT services provider in their chosen markets, empowered by their business and technical expertise.

Company Specialties:

• Healthcare Functional and Strategic and IT solutions
• Products to enhance the Healthcare Payers Systems

Company Website: http://www.felixhealth.com

ASSUMPTION: Felix is a growing company with a focus on innovation and technology in the healthcare industry. They offer an opportunity for candidates to make a significant impact in a dynamic and collaborative environment.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Director of Growth.

Reporting Structure: The Senior Growth Manager will report to the Director of Growth and work closely with creative teams, product teams, and external partners.

Work Arrangement: This role is remote-first, with the option to work from anywhere in Canada. There is an office in Toronto, but it is currently working remotely.

Growth Opportunities:

• As Felix continues to grow, there will be opportunities for the Senior Growth Manager to take on more responsibilities and advance their career within the company.
• The company offers professional development opportunities, working closely with founders and senior leadership team.

ASSUMPTION: This role offers significant growth potential as Felix continues to expand its services and customer base.

🌍 Location & Work Environment

Office Type: Felix has an office in Toronto, but the company is currently working remotely and open to candidates from anywhere in Canada.

Office Location(s): 32270 Telegraph Road, Suite 225, Bingham Farms, Michigan 48025, US

Geographic Context:

• Felix is headquartered in Bingham Farms, Michigan, but the company is open to candidates from anywhere in Canada for this remote-first role.
• The company operates in the healthcare technology industry, which is a growing and dynamic sector.
• The company's focus on digital acquisition and growth provides an opportunity for candidates to work in a fast-paced and innovative environment.

Work Schedule: Full-time, flexible hours with a focus on results and productivity

ASSUMPTION: The remote-first work arrangement provides candidates with the flexibility to work from anywhere in Canada, allowing for a better work-life balance and access to a wider talent pool.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the Director of Growth and other team members
• Final interview with the founders
• Background check and reference check

Key Assessment Areas:

• Analytical skills and data-driven decision-making
• Creativity and strategic thinking
• Cross-functional collaboration and communication skills
• Industry knowledge and understanding of digital marketing trends

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your portfolio or examples of your work, demonstrating your ability to lead performance-driven creative development and optimize conversion funnels
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and ability to work collaboratively

ATS Keywords: Growth Marketing, Performance Marketing, Digital Advertising, Creative Strategy, Conversion Rate Optimization, A/B Testing, Affiliate Marketing, Data Analysis, Collaboration, User Experience, Campaign Management, Insight Generation, Trend Monitoring, Team Leadership, E-commerce, Startup Environment

ASSUMPTION: The interview process will focus on assessing the candidate's analytical skills, creativity, and ability to work collaboratively in a fast-paced, growth-focused environment.

🛠️ Tools & Technologies

• Meta Ads Manager
• Google Ads
• YouTube Ads
• Looker
• Excel/Google Sheets
• CRO tools (e.g., Optimizely, VWO, etc.)
• Affiliate marketing platforms (e.g., CJ Affiliate, ShareASale, etc.)

ASSUMPTION: The Senior Growth Manager will be expected to have experience with digital advertising platforms, CRO tools, and affiliate marketing platforms relevant to the role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Collaboration and teamwork
• Customer-centric approach
• Data-driven decision-making
• Accountability and results-driven

Work Style:

• Fast-paced and dynamic environment
• Remote-first with flexible hours
• Results-driven and focused on growth
• Collaborative and supportive team culture

Self-Assessment Questions:

• How do you stay up-to-date with the latest digital marketing trends and best practices?
• Can you provide an example of a time when you optimized a conversion funnel to improve efficiency and drive revenue growth?
• How do you approach working collaboratively with creative teams, product teams, and external partners to maximize growth opportunities?

ASSUMPTION: Felix values candidates who are innovative, data-driven, and collaborative, with a strong focus on continuous learning and a customer-centric approach.

⚠️ Potential Challenges

• Working in a fast-paced, growth-focused environment may require long hours and tight deadlines
• Collaborating with multiple teams and external partners may present communication and coordination challenges
• Keeping up with the latest digital marketing trends and platform changes may require continuous learning and adaptation
• Working remotely may present challenges in maintaining work-life balance and staying connected with the team

ASSUMPTION: The Senior Growth Manager will need to be proactive, adaptable, and able to manage their time effectively to succeed in this role.

📈 Similar Roles Comparison

• Compared to other Senior Growth Manager roles, this position offers a unique opportunity to work in the growing healthcare technology industry and make a significant impact on a small but rapidly expanding company.
• Unlike other roles, this position requires a strong focus on digital acquisition and growth, with a broad range of responsibilities across paid and organic channels.
• Career progression in this role may involve taking on more responsibilities and advancing within the company as it continues to grow and expand its services.

ASSUMPTION: This role offers a unique opportunity for candidates to work in a dynamic and growing industry, with the potential for significant career growth and impact.

📝 Sample Projects

• Developing and executing a high-impact digital creative campaign that drives conversions and improves efficiency across multiple acquisition channels
• Optimizing a landing page to improve conversion rates and reduce cost per acquisition through A/B testing and data-driven decision-making
• Building and managing an affiliate marketing strategy that drives incremental growth through referrals and collaborations with external partners

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of creativity, analysis, and collaboration required for success in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the growth team currently, and how can this role help address them?
• How does Felix support the professional development and growth of its employees?
• What is the company's long-term vision for growth, and how does this role fit into that strategy?
• How does Felix approach collaboration and communication across different teams and departments?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking insightful questions during the interview process will help candidates better understand the role, the company, and the team dynamics, enabling them to make a more informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your work, demonstrating your ability to lead performance-driven creative development and optimize conversion funnels
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, creativity, and ability to work collaboratively
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.