Senior Growth Manager, Mid Market & Enterprise

📌 Core Information

🔹 Job Title: Senior Growth Manager, Mid Market & Enterprise

🔹 Company: MaintainX

🔹 Location: North America (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Canada or USA)

🚀 Job Overview

Key aspects of this role include:

• Developing, managing, and executing full-funnel, multi-channel marketing programs to drive pipeline growth for the Mid-Market segment.
• Collaborating cross-functionally with various teams to create effective messaging, positioning, and campaign strategies.
• Leveraging account-based strategies to engage target accounts across channels, developing personalized, segment-specific campaigns.
• Establishing, monitoring, and optimizing KPIs for Mid Market success, continuously iterating and improving performance to meet pipeline targets.
• Acting as a segment subject matter expert, continuously researching market trends, competitor insights, and customer needs to inform targeted strategies.

ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and cross-functional collaboration to drive successful growth initiatives in the Mid-Market segment.

📋 Key Responsibilities

✅ Developing, managing, and executing full-funnel, multi-channel marketing programs to drive pipeline growth for the Mid-Market segment.

✅ Collaborating cross-functionally with Product Marketing, Lifecycle, Sales, XDRs, and Channel Managers to develop effective messaging, positioning, and campaign strategies.

✅ Leveraging account-based strategies to engage target accounts across channels, developing personalized, segment-specific campaigns that increase engagement, accelerate deal cycles, and drive pipeline growth.

✅ Establishing, monitoring, and optimizing KPIs for Mid Market success; continuously monitoring and optimizing campaigns, utilizing rigorous quantitative analysis to continuously iterate and improve performance to meet pipeline targets.

✅ Tracking and analyzing key campaign metrics. Regularly communicating insights and learnings across departments to ensure alignment and drive continuous improvement.

✅ Acting as a segment subject matter expert, continuously researching market trends, competitor insights, and customer needs to inform targeted strategies.

ASSUMPTION: This role involves a mix of strategic planning, data-driven analysis, and cross-functional collaboration to achieve pipeline growth targets.

🎯 Required Qualifications

Education: 4-year undergraduate degree (quantitative field of study strongly preferred)

Experience: 5+ years of experience in B2B Demand Generation, Segment Marketing, or ABM, ideally within B2B SaaS, with demonstrated success in driving pipeline growth.

Required Skills:

• Proven ability to build and execute targeted, segment-specific marketing campaigns.
• Exceptional analytical skills, highly quantitative, and comfortable interpreting complex data sets and analytics to optimize strategies and tactics.
• Strong ability to craft compelling and tailored messaging across various marketing assets (webinars, emails, case studies, social media posts).
• Self-driven, highly motivated, and able to thrive in a fast-paced environment.
• Excellent communication and collaboration skills, able to effectively align stakeholders across marketing, sales, and product teams.

Preferred Skills:

• Experience with tools like Demandbase, Hubspot, Salesforce, Clay, and Asana preferred.

ASSUMPTION: Candidates with a strong analytical background and experience marketing to Mid-Market or Enterprise-level organizations will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year (AI-estimated, based on job title, experience level, and location)

Benefits:

• Competitive salary and meaningful equity opportunities.
• Healthcare, dental, and vision coverage.
• 401(k) / RRSP enrollment program.
• Take what you need PTO.

Working Hours: Full-time (40 hours per week), flexible schedule

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Growth Manager role in B2B SaaS, considering the candidate's experience level and the company's size. The benefits package is comprehensive and competitive for a mid-sized tech company.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Maintenance Software and CMMS (Computerized Maintenance Management System)

Company Size: 201-500 employees (Mid-sized company, offering a mix of startup-like agility and enterprise-level resources)

Founded: 2018 (Relatively young company with significant growth potential)

Company Description:

• MaintainX is the leading maintenance and work execution software, designed specifically for industrial and frontline teams.
• Their mission is to make the life of blue-collar workers easier worldwide by creating software that meets their needs and realities.
• Their product is truly life-changing for 80% of the workforce that doesn’t work behind a desk and needs enterprise-grade software at their fingertips.

Company Specialties:

• Maintenance software
• CMMS
• Work order management
• Mobile maintenance manager
• Preventative maintenance
• Inspection checklists
• Safety checklists
• Mobile CMMS
• Maintenance manager
• Facility manager
• Digital procedures
• EHS checklists
• Manufacturing operations
• Enterprise Asset Management
• Plant Operations
• Connected Worker Platform

Company Website: https://www.getmaintainx.com

ASSUMPTION: MaintainX is a rapidly growing company in the maintenance software industry, with a strong focus on empowering blue-collar workers and improving their work experience.

📊 Role Analysis

Career Level: Mid-Senior level, with potential for career growth within the marketing department or the company as a whole.

Reporting Structure: This role reports directly to the Director of Acquisition, indicating a high level of strategic importance within the marketing department.

Work Arrangement: Remote (Canada or USA), offering flexibility and work-life balance.

Growth Opportunities:

• Potential to take on more responsibilities and advance to a leadership role within the marketing department.
• Opportunity to work on high-impact projects that drive significant business growth.
• Chance to learn and develop skills in a fast-paced, dynamic environment.

ASSUMPTION: This role offers a unique opportunity to work on strategic growth initiatives in a dynamic, fast-growing company, with ample opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from one of the company's offices, if preferred)

Office Location(s): San Francisco, California (Headquarters)

Geographic Context:

• MaintainX operates primarily in North America, with a focus on the Mid-Market segment in this role.
• The company serves a diverse range of industries, including manufacturing, facilities management, and logistics.
• The remote work arrangement allows for greater flexibility and work-life balance.

Work Schedule: Full-time (40 hours per week), with a flexible schedule that accommodates remote work.

ASSUMPTION: The remote work arrangement offers candidates the opportunity to work from the comfort of their own home or a co-working space, with the option to visit the company's headquarters or other offices as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Take-home assignment or case study
• Final interview with the Director of Acquisition and other team members

Key Assessment Areas:

• Analytical skills and data-driven decision-making
• Campaign strategy and execution
• Cross-functional collaboration and communication
• Cultural fit and alignment with MaintainX values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the Mid-Market segment and its unique buying processes, needs, and behaviors.
• Showcase your ability to craft compelling and tailored messaging for various marketing assets.

ATS Keywords: Mid-Market, Enterprise, Pipeline Growth, Demand Generation, Segment Marketing, ABM, Marketing Campaigns, Data-Driven Insights, Cross-Functional Collaboration, Strategic Planning

ASSUMPTION: The interview process for this role will focus on assessing the candidate's analytical skills, campaign strategy and execution, cross-functional collaboration, and cultural fit with MaintainX values.

🛠️ Tools & Technologies

• Demandbase
• Hubspot
• Salesforce
• Clay
• Asana

ASSUMPTION: Familiarity with these tools is preferred, but not required. The ideal candidate will be able to learn and adapt to new tools quickly.

👔 Cultural Fit Considerations

Company Values:

• Smart
• Humble
• Optimist

Work Style:

• Data-driven and analytical
• Collaborative and cross-functional
• Fast-paced and dynamic

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable collaborating with cross-functional teams to develop and execute marketing strategies?
• Do you possess a strong growth mindset and a willingness to learn and adapt in a dynamic work environment?

ASSUMPTION: MaintainX values a data-driven, collaborative, and fast-paced work environment, with a strong focus on continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management.
• Working with a diverse range of stakeholders across marketing, sales, and product teams, requiring excellent communication and collaboration skills.
• Adapting to a fast-paced, dynamic work environment, with changing priorities and tight deadlines.
• Developing and executing targeted, segment-specific marketing campaigns, requiring a deep understanding of the Mid-Market segment and its unique buying processes, needs, and behaviors.

ASSUMPTION: These challenges can be overcome with strong organizational skills, excellent communication and collaboration skills, a growth mindset, and a deep understanding of the Mid-Market segment.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Senior Growth Manager role in a B2B SaaS company, with a focus on driving pipeline growth through targeted marketing campaigns.
• However, this role is unique in its focus on the Mid-Market segment and the use of account-based strategies to engage target accounts across channels.
• Career progression in this role could lead to a leadership position within the marketing department or the company as a whole.

ASSUMPTION: This role offers a unique opportunity to work on strategic growth initiatives in a dynamic, fast-growing company, with ample opportunities for career growth and development.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to drive pipeline growth for a specific Mid-Market vertical, such as manufacturing or logistics.
• Creating personalized, segment-specific messaging and content for a targeted account-based marketing campaign.
• Analyzing campaign performance data to optimize strategies and tactics, continuously iterating and improving performance to meet pipeline targets.

ASSUMPTION: These sample projects illustrate the data-driven, strategic, and collaborative nature of the role, requiring strong analytical skills, campaign strategy and execution, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the typical buying processes, needs, and behaviors of the Mid-Market segment, and how this role will address them?
• How does this role collaborate with cross-functional teams, such as Product Marketing, Lifecycle, Sales, XDRs, and Channel Managers, to develop effective messaging, positioning, and campaign strategies?
• What are the key performance indicators (KPIs) for success in this role, and how will my performance be measured and tracked?
• How does MaintainX support the professional growth and development of its employees, particularly in this role?
• What are the biggest challenges facing the Mid-Market segment, and how does this role address them?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the Mid-Market segment, their ability to work collaboratively with cross-functional teams, and their strategic thinking and problem-solving skills.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of the Mid-Market segment and its unique buying processes, needs, and behaviors.
• Prepare for the phone or video screen by brushing up on your analytical skills and data-driven decision-making, as well as your campaign strategy and execution skills.
• If invited to the final interview, be prepared to discuss your approach to cross-functional collaboration and communication, as well as your cultural fit and alignment with MaintainX values.
• Follow up with the hiring manager within 24 hours after the final interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.