(Senior) Growth Manager, Supply (Japan) (Remote)

📌 Core Information

🔹 Job Title: (Senior) Growth Manager, Supply – Offerwall & Rewarded ads

🔹 Company: Tyrads PTE. LTD.

🔹 Location: Japan (Remote)

🔹 Job Type: Full-time

🔹 Category: Publisher Account Management

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Managing relationships with mobile app publishers in Japan using TyrAds’ offerwall or rewarded ad products.
• Building trusted relationships and proactively identifying growth opportunities for each partner.
• Conducting regular check-ins to review performance, offer insights, and advise on optimization strategies tailored to each app’s user base and mechanics.
• Onboarding new publisher partners by guiding them through SDK or API integrations and best practices.
• Optimizing advertisers’ user acquisition campaigns to maximize publisher revenue and profitability.
• Analyzing publisher-side revenue performance to provide actionable recommendations.
• Collaborating with internal teams to troubleshoot issues related to ad delivery, attribution discrepancies, and integration.
• Identifying optimization features and A/B testing opportunities.
• Helping top-performing publishers expand their footprint across additional apps or geographies.
• Partnering with product and operations to roll out new monetization features and beta test solutions with strategic accounts.
• Working closely with the demand team to ensure a balance between supply and campaign demand across key markets.
• Tracking KPIs to measure account health, revenue trends, and campaign delivery.
• Preparing customized reports and quarterly business reviews to present to partners.
• Monitoring industry benchmarks to help publishers stay competitive and ahead of trends.

ASSUMPTION: This role requires a strong understanding of the mobile app publishing ecosystem, particularly in the Japanese market. The ideal candidate will have experience managing publisher accounts and a solid grasp of rewarded ad formats, including offerwalls and rewarded video.

📋 Key Responsibilities

✅ Publisher Relationship Management:

• Serve as the main point of contact for existing mobile app publishers in South Korea (rewards, non-gaming, gaming) using TyrAds’ offerwall or rewarded ad products.
• Build trusted relationships and proactively identify growth opportunities for each partner.
• Conduct regular check-ins to review performance, offer insights, and advise on optimization strategies tailored to each app’s user base and mechanics.
• Onboard new publisher partners by guiding them through SDK or API integrations and best practices.

ASSUMPTION: Success in this role requires exceptional communication skills and the ability to translate technical requirements into actionable strategies for non-technical partners.

✅ Monetization Optimization:

• Optimize advertisers’ user acquisition campaigns to maximize publisher revenue and profitability.
• Analyze publisher-side revenue performance (eCPM, ARPDAU, engagement rate, conversion rate) to provide actionable recommendations.
• Collaborate with internal teams to troubleshoot issues related to ad delivery, attribution discrepancies, and integration.
• Identify optimization features and A/B testing opportunities.

ASSUMPTION: A data-driven mindset and strong analytical skills are crucial for success in this role. The ideal candidate will be comfortable working with performance dashboards and Excel or Google Sheets.

✅ Strategic Growth & Retention:

• Help top-performing publishers expand their footprint across additional apps or geographies.
• Partner with product and operations to roll out new monetization features and beta test solutions with strategic accounts.
• Work closely with the demand team to ensure a balance between supply and campaign demand across key markets.

ASSUMPTION: This aspect of the role requires a deep understanding of mobile app development cycles and user acquisition trends. The ideal candidate will be able to provide strategic guidance to partners based on market insights and industry best practices.

✅ Data Analysis & Reporting:

• Track KPIs to measure account health, revenue trends, and campaign delivery.
• Prepare customized reports and quarterly business reviews to present to partners.
• Monitor industry benchmarks to help publishers stay competitive and ahead of trends.

ASSUMPTION: Success in this role requires strong data analysis skills and the ability to communicate complex findings to non-technical stakeholders. The ideal candidate will be comfortable working with large datasets and performance analytics tools.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field. Relevant work experience may substitute for formal education.

Experience: 2-4 years of experience in publisher-side account management within the mobile ad tech or app monetization platforms (e.g., Tapjoy, Mistplay, IronSource). Experience in affiliate mobile networks could also be considered.

Required Skills:

• Extensive experience managing Japanese accounts in an international environment.
• Deep understanding of rewarded ad formats, including offerwalls and rewarded video.
• Strong communication skills in English and the ability to translate technical requirements into actionable strategies.
• Data-driven mindset with a strong grasp of Excel, Google Sheets, and performance dashboards.
• Comfortable managing multiple accounts and priorities in a remote-first, fast-paced environment.

Preferred Skills:

• Experience working with mobile measurement platforms (MMPs) such as Appsflyer, Adjust.
• Understanding of mobile game/app development cycles and user acquisition trends.

ASSUMPTION: While not required, experience in the Japanese mobile app publishing industry would be a significant advantage for candidates applying to this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 USD per year (based on industry standards for mid-level roles in mobile ad tech and app monetization, with a focus on the Japanese market)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company matching
• Generous vacation and leave policies
• Professional development opportunities
• Flexible work arrangements (remote work, flexible hours)

Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones and partner needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the mobile ad tech and app monetization industries. The actual salary may vary depending on the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: Small (11-50 employees) - Tyrads is a mobile performance marketing agency focused on delivering global users for clients' apps. With a small, agile team, Tyrads offers a dynamic and collaborative work environment.

Founded: 2018 - Tyrads was established in 2018, with a mission to support clients with simple yet unique solutions to scale their apps within a safe environment.

Company Description:

• Specializing in user acquisition and monetization, Tyrads provides a holistic approach to promoting apps through premium ad placements within alternative app stores and major advertising networks.
• The company aims to help clients reach the app users they need to grow their business to the next level.

Company Specialties:

• App Marketing
• Mobile Marketing
• CPI Marketing
• Digital Marketing
• OEM Marketing
• Media Buying
• Performance Marketing
• User Acquisition
• App Monetization

Company Website: tyrads.com

ASSUMPTION: Tyrads' small team size and focus on mobile performance marketing enable the company to offer a unique, personalized approach to client services. Candidates can expect a fast-paced, collaborative work environment with ample opportunities for growth and impact.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience) - This role is suitable for experienced account managers looking to advance their careers in the mobile ad tech or app monetization industries. Candidates should have a proven track record of managing publisher accounts and driving revenue growth.

Reporting Structure: The (Senior) Growth Manager, Supply will report directly to the Supply Partner Director, working closely with cross-functional teams, including product, support, and gaming demand teams.

Work Arrangement: This role is remote-first, with a focus on managing Japanese accounts. Candidates should be comfortable working independently and collaborating with remote teams across different time zones.

Growth Opportunities:

• Proven track record of driving revenue growth and expanding publisher partnerships.
• Experience managing high-performing accounts and developing strategic growth plans.
• Strong communication and presentation skills, with the ability to influence stakeholders and drive change.
• Familiarity with the Japanese mobile app publishing ecosystem and local market trends.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance to senior or management positions as the company expands its presence in the Japanese market.

🌍 Location & Work Environment

Office Type: Remote - Tyrads operates as a remote-first company, with team members working from various locations worldwide.

Office Location(s): Tyrads has offices in Singapore, Bali, Jakarta, Srinagar, Almere, Taguig City, Balgarin, and Xi An. However, the (Senior) Growth Manager, Supply role is remote and can be performed from any location with a strong internet connection.

Geographic Context:

• Japan is the third-largest mobile app market globally, with a strong focus on gaming and non-gaming apps.
• The Japanese mobile app publishing industry is characterized by intense competition and rapid innovation.
• Successful candidates will need to understand the unique cultural and business landscape of the Japanese market.

Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones and partner needs. Tyrads encourages a healthy work-life balance and offers flexible work arrangements to support employee well-being.

ASSUMPTION: The remote work environment at Tyrads requires strong self-motivation, time management, and communication skills. Candidates should be comfortable working independently and collaborating with remote teams across different time zones.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Tyrads careers portal.
• Phone or video screening to assess communication skills and cultural fit.
• Technical assessment to evaluate data analysis and Excel skills.
• Final round interview with the Supply Partner Director and other key stakeholders.

Key Assessment Areas:

• Communication skills and ability to present complex data insights clearly and concisely.
• Data analysis skills and proficiency with Excel or Google Sheets.
• Understanding of the mobile app publishing ecosystem and relevant industry trends.
• Cultural competency and ability to work effectively with Japanese partners.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience managing Japanese accounts and working with mobile ad tech or app monetization platforms.
• Demonstrate your understanding of rewarded ad formats and data-driven approach to publisher management.
• Showcase your ability to translate technical requirements into actionable strategies for non-technical stakeholders.
• Prepare for interview questions related to the Japanese mobile app publishing industry and Tyrads' company culture.

ATS Keywords: Mobile Ad Tech, App Monetization, Publisher Account Management, Rewarded Ads, Offerwall, Japan, Japanese Market, Data Analysis, Excel, Google Sheets, Remote Work, Cross-Functional Collaboration, Stakeholder Management, User Acquisition, Revenue Optimization, Industry Benchmarks, Mobile Measurement Platforms

ASSUMPTION: The application process at Tyrads is designed to assess candidates' technical skills, communication abilities, and cultural fit. Successful candidates will demonstrate a strong understanding of the mobile app publishing ecosystem and a data-driven approach to publisher management.

🛠️ Tools & Technologies

• Excel or Google Sheets for data analysis and reporting
• Performance dashboards and analytics tools (e.g., Google Analytics, Mixpanel)
• Mobile measurement platforms (MMPs) such as Appsflyer, Adjust
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Tyrads provides the necessary tools and technologies for employees to perform their jobs effectively. Candidates can expect to work with industry-standard software and platforms, with opportunities to learn and utilize new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric - Tyrads prioritizes the needs and success of its clients above all else.
• Innovative - The company encourages creativity, continuous learning, and adaptation to new trends and technologies.
• Collaborative - Tyrads fosters a culture of teamwork, open communication, and mutual support.
• Data-driven - The company makes informed decisions based on data analysis and insights.
• Agile - Tyrads embraces a fast-paced, dynamic work environment and encourages employees to take ownership of their roles and responsibilities.

Work Style:

• Remote-first - Tyrads offers a flexible, remote-friendly work environment that prioritizes results over face time.
• Data-driven - The company emphasizes data analysis and insights in decision-making and continuous improvement.
• Collaborative - Tyrads encourages open communication, teamwork, and knowledge-sharing across departments and regions.
• Agile - The company operates in a fast-paced, dynamic industry and expects employees to adapt quickly to change and new challenges.

Self-Assessment Questions:

• How do you align with Tyrads' customer-centric value, and can you provide an example of a time when you put a client's needs above your own?
• Describe a situation where you had to adapt quickly to a new tool, technology, or market trend. How did you approach this change, and what was the outcome?
• How do you ensure open and effective communication with remote team members and stakeholders across different time zones?

ASSUMPTION: Tyrads values candidates who demonstrate a strong cultural fit with the company's core values and work style. Successful applicants will be able to thrive in a dynamic, remote-friendly work environment and contribute to the company's mission to support clients' app growth and success.

⚠️ Potential Challenges

• Managing multiple accounts and priorities in a remote-first, fast-paced environment can be challenging, requiring strong time management and organizational skills.
• Working with Japanese partners may present unique cultural and communication challenges, necessitating a deep understanding of the local market and business norms.
• The mobile app publishing industry is characterized by intense competition and rapid innovation, requiring continuous learning and adaptation to new trends and technologies.
• Data-driven decision-making may require significant time and resources to collect, analyze, and interpret relevant data, potentially leading to delays in execution or implementation.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning. Tyrads encourages a culture of continuous improvement and supports employees in developing the skills and knowledge needed to overcome these challenges.

📈 Similar Roles Comparison

• This role differs from related positions in the mobile ad tech or app monetization industries in its focus on managing Japanese accounts and working with mobile measurement platforms (MMPs) such as Appsflyer and Adjust.
• The role requires a strong understanding of the Japanese mobile app publishing ecosystem and local market trends, setting it apart from similar roles in other regions.
• Compared to career paths in other industries, this role offers significant growth potential, with opportunities to advance to senior or management positions as the company expands its presence in the Japanese market.

ASSUMPTION: The unique aspects of this role require candidates with specialized knowledge and experience in the Japanese mobile app publishing industry. Successful applicants will be able to leverage their expertise to drive revenue growth and expand publisher partnerships.

📝 Sample Projects

• Developing and implementing a data-driven strategy to optimize revenue for a high-performing gaming app in the Japanese market.
• Collaborating with the product team to roll out a new monetization feature and beta test it with strategic accounts to maximize revenue growth.
• Conducting a comprehensive analysis of the Japanese mobile app market to identify emerging trends and opportunities for publishers.

ASSUMPTION: These sample projects illustrate the data-driven, strategic, and collaborative nature of the (Senior) Growth Manager, Supply role. Successful candidates will be able to apply their expertise and industry knowledge to drive meaningful results for Tyrads' clients.

❓ Key Questions to Ask During Interview

• How does Tyrads support the professional development and growth of its employees, particularly those in mid-level roles?
• Can you describe a time when you had to manage a difficult partner relationship and how you resolved the issue?
• How does Tyrads measure the success of its growth managers, and what key performance indicators (KPIs) are most important for this role?
• What opportunities are there for collaboration and knowledge-sharing between the growth management team and other departments, such as product and support?
• How does Tyrads approach work-life balance, and what resources are available to support employee well-being?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates a candidate's interest in the role and the company, and can provide valuable insights into the work environment and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Tyrads careers portal
• Tailor your resume and cover letter to highlight relevant experience managing Japanese accounts and working with mobile ad tech or app monetization platforms.
• Prepare for interview questions related to the Japanese mobile app publishing industry and Tyrads' company culture.
• Familiarize yourself with Tyrads' company values and work style, and be ready to discuss how you align with the company's mission and culture.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.