Senior Growth Marketing Manager

📌 Core Information

🔹 Job Title: Senior Growth Marketing Manager

🔹 Company: Moonvalley AI

🔹 Location: San Francisco, California, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (with occasional late nights and weekends)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing data-driven growth strategies to accelerate user acquisition and revenue.
• Driving critical KPIs such as new user acquisition, trial starts, and payback period.
• Leading web development and optimization, lifecycle marketing programs, and experimentation roadmaps.
• Collaborating with cross-functional teams to enhance paid and social media performance.
• Exploring emerging channels and implementing AI-driven workflows to scale personalized experiences.

ASSUMPTION: This role requires a high level of commitment and flexibility, with occasional late nights and weekends dedicated to the mission.

📋 Key Responsibilities

✅ Own and drive critical growth metrics globally, with primary focus on US, Canada, Europe, and select Asian markets.

✅ Lead web development and optimization, leveraging A/B testing, conversion rate optimization, and AI-driven personalization.

✅ Build lifecycle marketing programs across email, in-app, and other channels to nurture users and drive retention.

✅ Create a structured experimentation roadmap in partnership with analytics to drive continuous improvement.

✅ Collaborate with paid and social media channel owners to optimize performance and product usage.

✅ Proactively identify and test new marketing channels and tactics to drive long-term growth.

✅ Implement AI tools and low/no-code platforms to streamline workflows and enhance marketing velocity.

✅ Analyze performance data using advanced analytics, incrementality testing, and MMM to evaluate campaign effectiveness.

✅ Work closely with Product, Engineering, Sales, and Customer Success teams to align growth initiatives with product development.

✅ Drive product utilization metrics for self-serve users and partner with Customer Success to grow adoption and retention among enterprise accounts.

ASSUMPTION: This role requires a strong analytical mindset and the ability to derive actionable insights from complex data sets.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years of growth or performance marketing experience in B2B or B2B2C environments

Required Skills:

• Proven track record of driving user acquisition, conversion, and revenue metrics in B2B or B2B2C environments
• Experience with web optimization, lifecycle marketing, paid media, social media, and multi-channel campaign management
• Expertise in setting ABM strategy and executing ABM campaigns in collaboration with sales
• Familiarity with incrementality testing, geo lift tests, attribution models, and MMM
• Ability to build AI-powered workflows using no/low-code platforms, potentially involving APIs and other technical solutions
• Proficiency with low and no-code AI agentic platforms, analytics tools, CRM systems, Framer or other no-code website builders, and lifecycle email platforms
• Analytical mindset with strong experience in experimentation methodologies, A/B testing, and data-driven optimization
• Experience marketing AI or other advanced technology products to sophisticated as well as naive audiences

Preferred Skills:

• Experience working with AI or machine learning teams
• Fluency in multiple languages

ASSUMPTION: The ideal candidate will have a strong background in growth marketing, with a focus on data-driven decision making and a proven track record of driving results in B2B or B2B2C environments.

💰 Compensation & Benefits

Salary Range: $160,000 - $210,000 per year (based on industry standards for a Senior Growth Marketing Manager with 7+ years of experience in the San Francisco Bay Area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible time off
• Parental leave
• Professional development opportunities

Working Hours: Full-time, with occasional late nights and weekends dedicated to the mission

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Growth Marketing Manager with 7+ years of experience in the San Francisco Bay Area. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on AI-powered creative tools and deep learning models for media and entertainment

Company Size: 51-200 employees (as of April 2025)

Founded: 2023

Company Description:

• Moonvalley AI is developing cutting-edge generative AI models designed to power Superbowl-worthy commercials and award-winning cinematic experiences.
• The company has raised over $70M from world-class investors, including General Catalyst, Bessemer, Khosla Ventures, and YCombinator.
• Moonvalley AI works with top producers, actors, and filmmakers in Hollywood, as well as creative-driven global brands.

Company Specialties:

• AI-powered creative tools
• Deep learning models for media and entertainment
• Generative AI models for professional use in Hollywood and enterprise applications

Company Website: https://www.moonvalley.com

ASSUMPTION: Moonvalley AI is a fast-growing startup with a strong focus on innovation and collaboration. The company is well-funded and has a clear vision for its products and services.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility for driving growth and revenue

Reporting Structure: This role reports directly to the Chief Revenue Officer and works closely with cross-functional teams, including Product, Engineering, Sales, and Customer Success

Work Arrangement: Hybrid, with occasional late nights and weekends dedicated to the mission

Growth Opportunities:

• As the company grows, there may be opportunities for the Senior Growth Marketing Manager to take on additional responsibilities or move into a leadership role.
• The ideal candidate will have the opportunity to work on cutting-edge AI technology and help shape the future of media and entertainment.

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid, with occasional late nights and weekends dedicated to the mission

Office Location(s): Toronto, Ontario, Canada; Los Angeles, California, United States; London, England, United Kingdom

Geographic Context:

• The San Francisco Bay Area is a major tech hub with a diverse and vibrant culture.
• The company's headquarters in Toronto, Ontario, Canada, is a multicultural city with a thriving tech industry.
• Moonvalley AI's office in London, England, United Kingdom, is located in the heart of the city, providing easy access to cultural attractions and amenities.

Work Schedule: Full-time, with occasional late nights and weekends dedicated to the mission

ASSUMPTION: The hybrid work arrangement allows for flexibility and work-life balance, while occasional late nights and weekends may be required to meet the company's mission.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• In-depth interview with the Chief Revenue Officer
• Case study or project presentation
• Final interview with key stakeholders

Key Assessment Areas:

• Data-driven decision making and analytical skills
• Growth marketing expertise and experience
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to data-driven growth marketing and provide examples of your past successes.
• Demonstrate your ability to work collaboratively and adapt to a fast-paced, startup environment.

ATS Keywords: Growth Marketing, User Acquisition, Lifecycle Marketing, Web Optimization, Paid Media, Social Media, Data Analysis, A/B Testing, Experimentation, AI Tools, CRM Systems, Analytics Tools, Campaign Management, Technical Solutions, Retention Strategies, Product Utilization

ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, as well as their cultural fit and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Google Analytics
• Mixpanel
• Amplitude
• Optimizely
• Unbounce
• HubSpot
• Salesforce
• Asana
• Slack

ASSUMPTION: The tools and technologies listed are not exhaustive and may vary depending on the candidate's specific role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Excellence

Work Style:

• Data-driven and analytical
• Adaptable and flexible
• Collaborative and team-oriented
• Results-focused and action-oriented
• Passionate about AI and its applications in media and entertainment

Self-Assessment Questions:

• How do you approach data-driven decision making in growth marketing?
• Can you provide an example of a successful growth marketing campaign you've led in the past?
• How do you balance the need for data-driven insights with the need for swift action in a fast-paced startup environment?
• How do you approach collaboration and communication with cross-functional teams?

ASSUMPTION: Moonvalley AI values candidates who are passionate about AI and its applications in media and entertainment, as well as those who are data-driven, adaptable, and collaborative.

⚠️ Potential Challenges

• The role may require occasional late nights and weekends dedicated to the mission.
• The company is growing rapidly, which may present challenges in terms of prioritization and focus.
• The role may require travel to the company's offices in Toronto, Los Angeles, and London.
• The company's cutting-edge technology may present a steep learning curve for some candidates.

ASSUMPTION: The potential challenges listed are not exhaustive and may vary depending on the candidate's specific role and responsibilities.

📈 Similar Roles Comparison

• This role is similar to a Senior Growth Marketing Manager role at a tech startup, but with a focus on AI-powered creative tools and deep learning models for media and entertainment.
• Compared to other B2B or B2B2C growth marketing roles, this role offers the opportunity to work on cutting-edge AI technology and help shape the future of media and entertainment.
• Career paths for this role may include moving into a leadership role or taking on additional responsibilities as the company grows.

ASSUMPTION: This role is unique in its focus on AI-powered creative tools and deep learning models for media and entertainment, offering a compelling opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a data-driven growth strategy to accelerate user acquisition and revenue for Moonvalley AI's ecommerce product, Maker.ai
• Collaborating with cross-functional teams to optimize the user journey and improve conversion rates for Moonvalley AI's professional AI video model, Marey
• Implementing AI-driven workflows using no/low-code platforms to streamline marketing processes and enhance marketing velocity

ASSUMPTION: The sample projects listed are not exhaustive and may vary depending on the candidate's specific role and responsibilities.

❓ Key Questions to Ask During Interview

• How does Moonvalley AI approach collaboration and communication with cross-functional teams?
• Can you describe the company's culture and work environment?
• How does Moonvalley AI support the growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Moonvalley AI approach work-life balance for its employees?

ASSUMPTION: The key questions listed are not exhaustive and may vary depending on the candidate's specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for your phone or video screen with the Hiring Manager by researching Moonvalley AI's products, services, and company culture.
• If selected, prepare for your in-depth interview with the Chief Revenue Officer by developing a case study or project presentation that demonstrates your approach to data-driven growth marketing.
• Follow up with the Hiring Manager after your final interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.