📌 Core Information
🔹 Job Title: Senior Growth Marketing Manager
🔹 Company: Risepoint
🔹 Location: US - Remote
🔹 Job Type: Full-Time
🔹 Category: Higher Education
🔹 Date Posted: 2025-04-20
🔹 Experience Level: 5+ years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Managing paid media and lead generation efforts to drive leads and enrollment growth for Enterprise Partners
- Overseeing campaign performance, testing, and optimization strategies to improve marketing efficiency and maximize ROI
- Collaborating with cross-functional teams and external media partners
- Supporting forecasting, trend analysis, and optimizing marketing spend
- Performing in accordance with Risepoint Policies and performing other duties as assigned
ASSUMPTION: This role requires a data-driven mindset, strong digital marketing acumen, and hands-on expertise with performance marketing. It is ideal for a growth-oriented professional who thrives in a fast-paced environment.
📋 Key Responsibilities
✅ Oversee strategy execution and optimization of multi-channel marketing efforts
✅ Oversee multi-channel digital marketing campaigns, including paid search, display (prospecting, retargeting, remarketing), social media, paid aggregators, and emerging channels
✅ Monitor and optimize performance across the entire marketing and enrollment funnel, including engagement, front-end and back-end conversion metrics
✅ Track and analyze key performance indicators (KPIs) to ensure data-driven decision-making and continuous improvement
✅ Collaborate with cross-functional teams and external media partners
✅ Support forecasting, trend analysis, and provide data-backed recommendations to optimize marketing spend and maximize ROI
✅ Perform in accordance with Risepoint Policies and perform other duties as assigned
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive growth and optimize marketing performance.
🎯 Required Qualifications
Education: Bachelor’s degree - Marketing, Business, or related field. Master’s degree - Marketing, Business, or related field MBA, Master’s in related field (preferred)
Experience: 5+ years’ experience managing and implementing digital and multi-channel marketing plans
Required Skills:
- Google Ads Certification
- Meta (Facebook) Blueprint Certification
- Paid Media Strategy
- Lead Generation & Funnel Optimization
- Marketing Analytics & Data
- A/B Testing & Performance Optimization
- Cross-functional Leadership
- Digital Marketing Platforms (Google Ads, Meta, LinkedIn, Tik Tok, etc.)
- Communication & Presentation Skills
- Google GA4
- Salesforce Marketing Cloud
- Project Management
Preferred Skills:
- Experience in the higher education industry
- Knowledge of edtech platforms
ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on performance marketing and lead generation. Experience in the higher education industry or edtech sector is a plus.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a senior-level marketing role in the higher education sector)
Benefits:
- 18 days PTO + Winter Shutdown
- 12 designated holidays + 1 floating holiday
- Medical – four options
- Dental
- Vision
- Life & Disability (company paid)
- Flexible Spending Account & Health Savings Account
- Retirement plan with company match
- Maternity / Paternity / Parental Leave (company paid)
- Volunteer Time Off
- Wellness program
- Alternative medicine options
- Pet discounts
- Accident, Critical Illness and Hospital Indemnity
- Continuous Professional and Leadership Development Programs
- Tuition Reimbursement for employees and their dependents
- Rewards & Recognition programs
Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards for a senior-level marketing role in the higher education sector. The benefits package is comprehensive and competitive for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education, specifically focused on expanding access to high-quality, affordable, and workforce-relevant education for working and adult students
Company Size: 1,001-5,000 employees (mid-sized company)
Founded: 2007
Company Description:
- Risepoint assists primarily regional universities in increasing their access and impact by making their academic programs available to students online
- The company's mission is to expand access to high-quality, affordable, and workforce-relevant education, especially for working and adult students
- Risepoint brings single-minded dedication to student success, an integrated set of services, and data-driven performance to its collaboration with university partners
Company Specialties:
- Higher education management
- Online education
- Edtech
Company Website: http://www.risepoint.com
ASSUMPTION: Risepoint is a well-established company in the higher education industry, with a strong focus on expanding access to education through online programs and data-driven strategies.
📊 Role Analysis
Career Level: Senior-level marketing role, reporting directly to the Growth Marketing Manager
Reporting Structure: This role reports directly to the Growth Marketing Manager and collaborates with cross-functional teams, including marketing, enrollment, and external media partners
Work Arrangement: Remote, with occasional on-site meetings as needed
Growth Opportunities:
- Potential career progression into a management or leadership role within the Growth Marketing department
- Opportunities to work on diverse marketing campaigns and gain experience in various digital marketing channels
- Chance to contribute to the company's mission of expanding access to education and driving student success
ASSUMPTION: This role offers opportunities for professional growth and development within the company's marketing department and the higher education industry.
🌍 Location & Work Environment
Office Type: Remote, with occasional on-site meetings as needed
Office Location(s): US - Remote
Geographic Context:
- The role can be performed remotely from any location within the United States
- Occasional on-site meetings may be required, with the frequency and location to be determined based on business needs
- The company's headquarters are not specified, but it operates primarily in the United States
Work Schedule: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for remote work
ASSUMPTION: The remote work arrangement offers flexibility and the opportunity to work from any location within the United States, with occasional on-site meetings as needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Behavioral and technical assessment
- Final interview with the Growth Marketing Manager and other team members
- Background check and onboarding
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Data analysis and performance optimization skills
- Cross-functional collaboration and leadership abilities
- Alignment with Risepoint's mission and values
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Risepoint's mission and how your skills align with the role's requirements
- Prepare for behavioral and technical assessment questions by reviewing common digital marketing scenarios and challenges
- Research Risepoint's company culture and values to ensure a good fit
ATS Keywords: Digital Marketing, Performance Optimization, Lead Generation, Funnel Optimization, Marketing Analytics, A/B Testing, Cross-functional Leadership, Google Ads, Meta, LinkedIn, Tik Tok, Communication Skills, Presentation Skills, Project Management
ASSUMPTION: The application process involves a combination of online submission, phone or video screening, behavioral and technical assessment, and final interviews. Successful candidates will demonstrate strong digital marketing skills, strategic thinking, and alignment with Risepoint's mission and values.
🛠️ Tools & Technologies
- Google Ads
- Meta (Facebook) Ads Manager
- LinkedIn Ads
- Tik Tok Ads
- Google Analytics 4 (GA4)
- Salesforce Marketing Cloud
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The role requires proficiency in various digital marketing platforms, with a focus on Google Ads, Meta, LinkedIn, Tik Tok, GA4, and Salesforce Marketing Cloud. Familiarity with project management tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Student-centered approach
- Data-driven decision-making
- Collaboration and teamwork
- Continuous learning and improvement
- Innovation and adaptability
Work Style:
- Remote work with occasional on-site meetings
- Flexible hours with a focus on results and performance
- Fast-paced, dynamic environment
- Cross-functional collaboration and communication
Self-Assessment Questions:
- Do you have a strong commitment to student success and a data-driven approach to marketing?
- Are you comfortable working remotely and collaborating with cross-functional teams?
- Do you thrive in a fast-paced, dynamic environment and enjoy working on diverse marketing campaigns?
- Are you aligned with Risepoint's mission and values, and do you share our commitment to expanding access to education?
ASSUMPTION: Risepoint values a student-centered approach, data-driven decision-making, collaboration, continuous learning, innovation, and adaptability. Successful candidates will demonstrate alignment with these values and a strong commitment to student success.
⚠️ Potential Challenges
- Managing multiple digital marketing channels and campaigns simultaneously
- Keeping up with industry trends and best practices in digital marketing
- Balancing strategic planning and hands-on execution
- Occasional on-site meetings and travel may be required
ASSUMPTION: The role may present challenges in managing multiple marketing channels, staying current with industry trends, and balancing strategic planning with hands-on execution. Occasional on-site meetings and travel may also be required.
📈 Similar Roles Comparison
- This role is similar to a Senior Digital Marketing Manager or Senior Growth Marketing Manager in other industries, with a focus on performance marketing and lead generation
- However, this role is unique in its focus on the higher education industry and Risepoint's mission to expand access to education
- Career progression may involve moving into a management or leadership role within the Growth Marketing department or exploring opportunities in other areas of the company, such as enrollment management or student success
ASSUMPTION: While this role shares similarities with Senior Digital Marketing Manager or Senior Growth Marketing Manager roles in other industries, its focus on the higher education industry and Risepoint's mission sets it apart. Career progression may involve moving into a management or leadership role within the Growth Marketing department or exploring opportunities in other areas of the company.
📝 Sample Projects
- Developing and executing a multi-channel digital marketing campaign to drive enrollment for a new online degree program
- Analyzing campaign performance data to optimize marketing spend and maximize ROI for an existing online program
- Collaborating with cross-functional teams to launch a new marketing initiative focused on student retention and success
ASSUMPTION: Sample projects may involve developing and executing marketing campaigns, analyzing performance data, and collaborating with cross-functional teams to drive growth and optimize marketing performance.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does this role contribute to Risepoint's mission and student success initiatives?
- What are the key priorities for this role in the first 30-60-90 days?
- How does Risepoint support the professional development and growth of its employees?
- What is the company's approach to work-life balance and flexibility for remote employees?
ASSUMPTION: Key questions to ask during the interview should focus on understanding the role's responsibilities, the company's mission and values, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant digital marketing experience and achievements
- Write a cover letter demonstrating your understanding of Risepoint's mission and how your skills align with the role's requirements
- Prepare for behavioral and technical assessment questions by reviewing common digital marketing scenarios and challenges
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
