Senior Growth Marketing Manager

📌 Core Information

🔹 Job Title: Senior Growth Marketing Manager

🔹 Company: MaintainX

🔹 Location: North America (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 4-7 years

🔹 Remote Status: Remote (Canada or USA)

🚀 Job Overview

Key aspects of this role include:

• Leading experimental marketing initiatives to drive customer acquisition
• Developing and executing a channel testing strategy
• Managing a growing channel testing budget
• Collaborating cross-functionally with Brand, Creative, and Product Marketing teams
• Communicating experimental results and insights to key stakeholders

ASSUMPTION: This role requires a balance of strategic leadership and hands-on execution, with a strong focus on quantitative analysis and data-driven decision making.

📋 Key Responsibilities

✅ Effectively manage a growing channel testing budget, applying rigorous quantitative analysis to optimize performance and maximize return on spend.

✅ Develop and own our digital and offline channel experimentation roadmap, building scalable testing frameworks and processes.

✅ Analyze both quantitative and qualitative data to identify and prioritize the highest-impact experiments, designing hypothesis-driven experiments with clear success metrics and testing parameters.

✅ Leverage AI tools to drive creative testing, strategic automation, and campaign optimization, balancing automation with human insight to maximize campaign performance.

✅ Partner cross-functionally with Brand, Creative, and Product Marketing teams to develop and execute effective experiments, working closely with partners across the entire organization to drive successful campaigns and programs.

✅ Own communication of experimental results and insights to key stakeholders, developing compelling narratives around your findings and providing clear recommendations for scaling successful initiatives.

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to deliver campaigns on time, on budget, and within scope.

🎯 Required Qualifications

Education: 4-year undergraduate degree (quantitative field of study strongly preferred)

Experience: 4-7 years of experience in growth marketing/performance marketing, with demonstrated success in channel experimentation and scaling customer acquisition.

Required Skills:

• Proven experience managing $1M+ performance marketing budgets
• Deep analytical mindset with experience using quantitative and qualitative data to drive decision-making and tell compelling stories
• Strong track record of managing complex experiments and testing programs, with ability to build and scale net new customer acquisition channels through incremental testing and optimization
• Entrepreneurial mindset with a strong bias for action, thriving in ambiguous situations and driven by quantitative results
• Excellent project management skills with proven ability to deliver campaigns on time, on budget, and within scope
• Strong cross-functional collaboration skills and ability to influence stakeholders across different levels of the organization
• Ability to extract and action meaningful insights from analytics platforms and/or CRMs (e.g., Data Studio, Google Analytics, Salesforce, Tableau)
• Experience leveraging AI to drive testing, optimization, and automation that drive customer acquisition
• Self-driven with a natural curiosity for discovering new growth opportunities, staying at the forefront of the latest technologies and developments

Preferred Skills:

• Experience in the software industry or with enterprise-level products
• Familiarity with AI tools and platforms for marketing automation

ASSUMPTION: While not explicitly stated, experience in the software industry or with enterprise-level products may be beneficial for understanding the target audience and market context.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (Estimated based on industry standards for similar roles and experience levels)

Benefits:

• Competitive salary and meaningful equity opportunities
• Healthcare, dental, and vision coverage
• 401(k) / RRSP enrollment program
• Take what you need PTO
• Work culture where ideas and effort are publicly celebrated

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels. The actual salary may vary depending on the candidate's qualifications and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on maintenance and work execution software for industrial and frontline teams

Company Size: 201-500 employees (Mid-size company, offering a balance between growth opportunities and established processes)

Founded: 2018 (Relatively young company, with a focus on innovation and rapid growth)

Company Description:

• MaintainX is the leading maintenance and work execution software, designed specifically for industrial and frontline teams
• The platform helps companies streamline maintenance operations, improve asset management, and empower workers while delivering insights that can improve the bottom line
• MaintainX is committed to creating a diverse environment and is an equal opportunity employer

Company Specialties:

• Maintenance software
• CMMS (Computerized Maintenance Management System)
• Work order management
• Mobile maintenance manager
• Preventative maintenance
• Inspection checklists
• Safety checklists
• Mobile CMMS
• Maintenance manager
• Facility manager
• Digital procedures
• EHS (Environment, Health, and Safety) checklists
• Manufacturing operations
• Enterprise Asset Management
• Plant Operations
• Connected Worker Platform

Company Website: https://www.getmaintainx.com

ASSUMPTION: MaintainX is a rapidly growing company with a strong focus on innovation and customer success. Their commitment to diversity and equal opportunity employment indicates a supportive and inclusive work environment.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and leadership within the marketing team

Reporting Structure: Reports directly to the Director of Paid Acquisition, with potential for managing junior team members in the future

Work Arrangement: Remote (Canada or USA), with the flexibility to work from home or a co-working space

Growth Opportunities:

• Potential to grow into a leadership role within the marketing team, as the company continues to expand
• Opportunity to gain experience in a high-growth startup environment, with exposure to various aspects of the business
• Chance to work with a diverse range of stakeholders, both internally and externally, to drive successful campaigns and programs

ASSUMPTION: This role offers significant growth opportunities, as MaintainX continues to expand and the marketing team scales to meet demand.

🌍 Location & Work Environment

Office Type: Remote (with the option to work from home or a co-working space)

Office Location(s): North America (Canada or USA)

Geographic Context:

• MaintainX has a strong presence in North America, with a headquarters in San Francisco, California
• The company serves a global customer base, with clients across various industries and regions
• The remote work arrangement allows for flexibility and work-life balance, with the opportunity to work from different locations within North America

Work Schedule: Full-time (40 hours per week), with the flexibility to work from home or a co-working space

ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, with the opportunity to work from different locations within North America.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study presentation
• Final interview with the marketing team and/or other stakeholders

Key Assessment Areas:

• Quantitative analysis and data-driven decision making
• Channel experimentation and testing strategies
• Cross-functional collaboration and stakeholder management
• Communication and presentation skills

Application Tips:

• Highlight relevant experience in growth marketing, performance marketing, and channel experimentation
• Demonstrate a strong track record of managing complex experiments and testing programs
• Showcase your ability to analyze data and extract meaningful insights
• Tailor your resume and cover letter to emphasize your quantitative mindset and entrepreneurial spirit

ATS Keywords: Growth Marketing, Performance Marketing, Channel Experimentation, Customer Acquisition, Quantitative Analysis, Project Management, Cross-Functional Collaboration, Data Analysis, AI Tools, Testing Frameworks, Campaign Optimization, Entrepreneurial Mindset, Communication Skills, Stakeholder Management, Automation, Curiosity

ASSUMPTION: The interview process will focus on assessing the candidate's quantitative analysis skills, channel experimentation strategies, and cross-functional collaboration abilities.

🛠️ Tools & Technologies

• AI tools for creative testing, strategic automation, and campaign optimization
• Analytics platforms and/or CRMs (e.g., Data Studio, Google Analytics, Salesforce, Tableau)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific AI tools and other technologies used will depend on the candidate's experience and the company's existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Smart Humble Optimist: MaintainX values individuals who are intelligent, humble, and optimistic, with a growth mindset and a strong work ethic

Work Style:

• Data-driven and analytical, with a strong focus on quantitative analysis and decision making
• Collaborative and cross-functional, with a focus on working closely with stakeholders across the organization
• Entrepreneurial and self-driven, with a bias for action and a strong curiosity for discovering new growth opportunities

Self-Assessment Questions:

• Do you have a strong quantitative mindset and a proven track record of using data to drive decision making and tell compelling stories?
• Are you comfortable working in an ambiguous environment and thriving in situations where clear direction may not always be available?
• Do you have a strong bias for action and a natural curiosity for discovering new growth opportunities?

ASSUMPTION: MaintainX values individuals who are intelligent, humble, and optimistic, with a strong work ethic and a growth mindset. Candidates should be comfortable working in an ambiguous environment and have a strong bias for action and curiosity for discovering new growth opportunities.

⚠️ Potential Challenges

• The role requires a high degree of autonomy and self-motivation, with a strong focus on delivering campaigns on time, on budget, and within scope
• The role involves managing a growing channel testing budget, with a need to optimize performance and maximize return on spend
• The role requires strong cross-functional collaboration and stakeholder management skills, with a need to work closely with partners across the entire organization
• The role involves communicating experimental results and insights to key stakeholders, with a need to develop compelling narratives and provide clear recommendations for scaling successful initiatives

ASSUMPTION: This role presents significant challenges and opportunities for growth, with a strong focus on quantitative analysis, data-driven decision making, and cross-functional collaboration.

📈 Similar Roles Comparison

• This role differs from other growth marketing roles in its focus on channel experimentation and testing strategies, with a strong emphasis on quantitative analysis and data-driven decision making
• This role is unique in its focus on driving customer acquisition for a software company specializing in maintenance and work execution software for industrial and frontline teams
• This role offers significant growth opportunities, as MaintainX continues to expand and the marketing team scales to meet demand

ASSUMPTION: This role presents unique challenges and opportunities, with a strong focus on channel experimentation and testing strategies, quantitative analysis, and cross-functional collaboration.

📝 Sample Projects

• Developing and executing a channel testing strategy to drive customer acquisition for a software company specializing in maintenance and work execution software for industrial and frontline teams
• Managing a growing channel testing budget, with a need to optimize performance and maximize return on spend
• Collaborating cross-functionally with Brand, Creative, and Product Marketing teams to develop and execute effective experiments, working closely with partners across the entire organization to drive successful campaigns and programs

ASSUMPTION: These sample projects highlight the unique challenges and opportunities presented by this role, with a strong focus on channel experimentation, quantitative analysis, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the current channel testing strategy and how my role would fit into that framework?
• How does MaintainX support the growth and development of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does MaintainX approach cross-functional collaboration and stakeholder management, particularly in the context of this role?
• What are the most significant challenges facing the marketing team and the company as a whole, and how can this role help address them?

ASSUMPTION: These key questions are designed to assess the candidate's understanding of the role, the company's culture, and the challenges and opportunities presented by the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your quantitative mindset, entrepreneurial spirit, and relevant experience in growth marketing, performance marketing, and channel experimentation
• Prepare for the interview by researching MaintainX's products, industry, and competitors, as well as the specific challenges and opportunities presented by the role
• Follow up with the hiring manager after the interview to express your interest in the position and reiterate your qualifications
• If selected for the role, be prepared to discuss your long-term career goals and how this position fits into your overall professional development plan

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.