Senior Growth Marketing Manager

📌 Core Information

🔹 Job Title: Senior Growth Marketing Manager

🔹 Company: UserEvidence

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (United States & Canada)

🚀 Job Overview

Key aspects of this role include:

• Owning growth strategy and driving qualified pipeline
• Running full-funnel campaigns across various channels
• Partnering with sales and GTM Ops for joint plays and outreach
• Experimenting with new ideas and iterating based on results

ASSUMPTION: This role requires a high level of autonomy and ownership, with a focus on experimentation and learning.

📋 Key Responsibilities

✅ Build and execute marketing strategies to generate qualified pipeline from target account lists

✅ Run full-funnel campaigns (email, social, events, G2, direct mail) with a mix of speed, creativity, and control

✅ Partner with paid media agency to set targets, briefs, messaging, and audiences, and be fully accountable for performance

✅ Launch V1 tests, build on what works, and ditch what doesn't, always learning and iterating

✅ Collaborate with sales and GTM Ops to coordinate outreach, measure results, and evolve the playbook

✅ Own the analysis and narrative behind results, with support from GTM Ops

ASSUMPTION: This role requires a strong ability to move quickly, test bold ideas, and collaborate effectively with teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-7 years of B2B SaaS marketing experience, including 3+ years in demand gen or growth-focused roles

Required Skills:

• Proven track record of driving pipeline and generating results
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Ability to work independently and manage multiple projects
• Familiarity with marketing tools such as HubSpot, Clay, HeyReach, and Keyplay

Preferred Skills:

• Experience with ABM strategies and tactics
• Fluency in Spanish or other languages

ASSUMPTION: Candidates with experience in B2B SaaS marketing and a strong background in demand generation or growth marketing are ideal for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on experience and location)

Benefits:

• Competitive salary, quarterly performance bonuses, and meaningful equity
• Company-sponsored 401(k) program
• Remote role with annual company off-site and team meetup trips
• Health, dental, and vision insurance for you and any dependents
• Incredible training and career growth opportunity
• Unlimited PTO (the kind you’re encouraged to take)
• Extremely friendly, inclusive, human-first team culture
• Incredible team with a great blend of hustle, productivity, and fun

Working Hours: Full-time, flexible hours with a focus on results and productivity

ASSUMPTION: The salary range is estimated based on industry standards for senior growth marketing roles in the United States.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 11-50 employees

Founded: 2020

Company Description:

• UserEvidence creates customer evidence for GTM teams, generating verified competitive intelligence, product stats, and ROI data from your entire customer base.
• The company helps B2B marketing teams capture customer stories throughout the entire lifecycle, creating a self-serve library of proof points for GTM teams.
• B2B companies like Pendo, Ramp, and Gong rely on UserEvidence to create verified customer evidence.

Company Specialties:

• Customer Evidence Platform
• GTM Teams
• Verified Competitive Intelligence

Company Website: www.userevidence.com

ASSUMPTION: UserEvidence is a growing startup with a focus on providing value to B2B marketing teams through customer evidence and proof points.

📊 Role Analysis

Career Level: Senior

Reporting Structure: This role reports directly to the CEO and works closely with sales and GTM Ops teams.

Work Arrangement: Remote (United States & Canada), with annual company off-site and team meetup trips.

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunity to shape the growth marketing strategy and make a significant impact on the company's success
• Chance to learn from and collaborate with a talented, high-performing team

ASSUMPTION: This role offers significant growth potential as the company continues to grow and expand its customer base.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): United States & Canada

Geographic Context:

• The United States and Canada offer a large talent pool and diverse markets for growth marketing efforts.
• Remote work allows for a flexible work-life balance and the ability to work from anywhere within the approved regions.

Work Schedule: Full-time, flexible hours with a focus on results and productivity

ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to work from various locations within the United States and Canada.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the CEO to discuss the role, responsibilities, and growth strategy
• Skills assessment or case study to evaluate problem-solving and analytical skills
• Final interview with key team members to discuss team dynamics and fit

Key Assessment Areas:

• Growth marketing strategy and execution
• Analytical and problem-solving skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your experience in B2B SaaS marketing and demand generation or growth marketing.
• Prepare examples of successful growth marketing campaigns and be ready to discuss your approach to experimentation and iteration.
• Demonstrate your understanding of the company and its mission by showing how your skills and experience align with the role and the company's goals.

ATS Keywords: B2B SaaS marketing, demand generation, growth marketing, pipeline creation, campaign leadership, paid media direction, experimentation, GTM collaboration, performance tracking, HubSpot, Clay, HeyReach, Keyplay

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their qualifications and fit for the role.

🛠️ Tools & Technologies

• HubSpot
• Clay
• HeyReach
• Keyplay

ASSUMPTION: Familiarity with these tools is preferred but not required, as the ideal candidate will be able to learn and adapt to new technologies quickly.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Data-driven
• Fun and inclusive

Work Style:

• Autonomous and self-driven
• Results-oriented and focused on productivity
• Adaptable and open to feedback
• Strong communication and collaboration skills

Self-Assessment Questions:

• Do you thrive in an environment where you have a high degree of autonomy and ownership?
• Are you comfortable working remotely and managing your own time and priorities?
• Do you enjoy experimenting with new ideas and iterating based on results?
• Are you a strong communicator and collaborator, able to work effectively with cross-functional teams?

ASSUMPTION: Candidates who are self-motivated, results-driven, and comfortable working autonomously are likely to be a strong fit for this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced, startup environment
• Balancing the need for speed and experimentation with the need for control and measurement
• Working remotely and maintaining productivity and focus in a distributed team
• Adapting to a rapidly changing market and customer base

ASSUMPTION: The challenges associated with this role are likely to be outweighed by the opportunity to make a significant impact on the company's growth and success.

📈 Similar Roles Comparison

• Unlike traditional demand generation roles, this position focuses heavily on growth strategy and experimentation, requiring a higher level of ownership and autonomy.
• Compared to other growth marketing roles, this position offers a unique opportunity to shape the growth strategy for a fast-growing startup in the B2B SaaS space.
• Career paths for this role may include growth into a leadership position as the company expands and the marketing team grows.

ASSUMPTION: This role offers a unique opportunity for growth marketing professionals to make a significant impact on the company's success and grow their careers in the process.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive qualified pipeline from a tiered target account list
• Launching a series of A/B tests to optimize campaign performance and maximize ROI
• Partnering with sales and GTM Ops to coordinate outreach and measure the results of joint marketing and sales plays

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the successful candidate might work on in this role, but the specific projects and priorities may vary based on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall growth strategy, and what are the key priorities for the first 90 days?
• Can you describe the team structure and dynamics, and how this role will collaborate with other departments?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to remote work and work-life balance?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and the company, and helps you make a more informed decision about whether the opportunity is the right fit for you.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in B2B SaaS marketing and demand generation or growth marketing.
• Prepare examples of successful growth marketing campaigns and be ready to discuss your approach to experimentation and iteration.
• Demonstrate your understanding of the company and its mission by showing how your skills and experience align with the role and the company's goals.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.