Senior Growth Marketing Manager

📌 Core Information

🔹 Job Title: Senior Growth Marketing Manager

🔹 Company: Lawmatics

🔹 Location: San Diego, CA

🔹 Job Type: Hybrid (In-office Mon-Wed, Remote Thu-Fri)

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing growth-focused marketing strategies to drive pipeline and revenue
• Collaborating cross-departmentally to create compelling content and campaigns
• Owning demand generation strategy, including original content, sales-led campaigns, digital marketing, and webinars
• Partnering with Sales to develop outbound campaigns and sales enablement materials
• Analyzing campaign performance and optimizing for better results

ASSUMPTION: This role requires a strategic and creative marketer with a strong background in B2B SaaS marketing and a proven track record of driving growth through content marketing and campaign development.

📋 Key Responsibilities

✅ Lead the strategy and execution of growth-focused marketing efforts, including demand generation and sales campaigns

✅ Collaborate with the Sales team to develop content and campaigns that drive pipeline and revenue

✅ Own the demand generation strategy, driving MQL and SQL growth through original content, sales-led campaigns, digital marketing initiatives, and webinars

✅ Develop creative content ideas that support all stages of the buyer journey

✅ Collaborate with Sales leadership to build full-funnel campaigns that support prospecting, nurturing, and closing efforts

✅ Orchestrate content strategy and distribution across digital and offline channels

✅ Leverage SEO and content performance data to refine messaging and expand reach

✅ Guide the strategy and optimization of multi-channel campaigns to drive measurable pipeline growth and consistent brand messaging

✅ Own and manage the webinar program, from topic selection and speaker coordination to promotion and follow-up nurturing

✅ Track webinar performance metrics like registration rates, attendance, and post-event conversion

✅ Support trade show efforts by developing relevant themes, messaging, and collateral tailored to each event’s focus and audience

✅ Partner directly with Sales to identify content gaps and create tailored assets that support outbound and inbound efforts

✅ Launch and manage sales enablement campaigns, including outreach templates, collateral, and email nurtures

✅ Act as the primary marketing partner for Sales initiatives, ensuring swift and high-quality execution

✅ Monitor performance using tools like Google Analytics, HubSpot, and Salesforce

✅ Conduct A/B tests and iterate based on campaign results and revenue impact

ASSUMPTION: This role requires a high level of autonomy and the ability to work cross-functionally to deliver results. Strong project management skills and attention to detail are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Business, or a related field

Experience: 5+ years of B2B SaaS marketing experience, with a strong emphasis on content marketing and campaign development

Required Skills:

• Excellent writing and storytelling skills
• Experience partnering with Sales to develop outbound campaigns and sales enablement materials
• Familiarity with webinar platforms, lead nurturing workflows, and marketing automation (e.g., HubSpot, Zoom)
• Strong project management skills and attention to detail
• Self-starter with a growth mindset and a passion for experimentation, iteration, and results
• Ability to take ideas from concept to execution with minimal oversight
• Strong experimentation mindset — comfortable testing hypotheses, measuring results, and iterating quickly

Preferred Skills:

• Fluency in Spanish (a plus, but not required)

ASSUMPTION: Candidates with a proven track record in B2B SaaS marketing and a strong portfolio of successful campaigns are preferred.

💰 Compensation & Benefits

Salary Range: $120,000 - $150,000 USD per year

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, with flexible hours and the option to work remotely two days a week

ASSUMPTION: The salary range provided is based on market research and internal equity. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically legal tech

Company Size: 51-200 employees

Founded: 2017

Company Description:

• Lawmatics is the #1 growth platform for law firms, offering client intake, marketing automation, CRM, performance analytics, and more
• Founded in 2017, Lawmatics is headquartered in San Diego
• The company is an equal opportunity employer that celebrates diversity and champions an inclusive workplace

Company Specialties:

• Legal tech software
• Client intake and management
• Marketing automation for law firms
• CRM and performance analytics

Company Website: www.lawmatics.com

ASSUMPTION: Lawmatics is a growing company in the legal tech industry, with a focus on providing comprehensive software solutions for law firms.

📊 Role Analysis

Career Level: Mid-level to senior marketing role

Reporting Structure: This role reports directly to the VP of Marketing

Work Arrangement: Hybrid, with in-office work required Monday through Wednesday and remote work on Thursday and Friday

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to learn and develop skills in a fast-paced, growing environment
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and expanding company.

🌍 Location & Work Environment

Office Type: Hybrid, with in-office work required three days a week

Office Location(s): 4250 Executive Sq, Ste 101, San Diego, CA 92121

Geographic Context:

• San Diego is a coastal city in Southern California with a Mediterranean climate
• The office is located in the UTC area, close to shopping, dining, and entertainment options
• The area has a high cost of living, with median home prices around $800,000

Work Schedule: Full-time, with flexible hours and the option to work remotely two days a week

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• In-depth interview with the VP of Marketing
• Skills assessment or case study presentation
• Final interview with the CEO

Key Assessment Areas:

• Marketing strategy and campaign development
• Content creation and storytelling skills
• Sales collaboration and enablement
• Data analysis and performance optimization

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful campaigns you've led and the results you've driven
• Be ready to discuss your approach to SEO, content performance data, and campaign optimization
• Showcase your ability to work cross-functionally and collaborate with sales teams

ATS Keywords: Growth marketing, content marketing, campaign development, sales collaboration, project management, SEO, analytics, webinars, email marketing, lead generation, B2B SaaS, storytelling, digital marketing, marketing automation, data analysis, performance metrics

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing strategy, campaign development, and data-driven decision-making.

🛠️ Tools & Technologies

• HubSpot (marketing automation and CRM)
• Google Analytics
• Salesforce
• Zoom (webinar platform)
• Microsoft Office Suite

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Data-driven

Work Style:

• Results-oriented
• Strategic and creative
• Adaptable and flexible
• Strong communicator and collaborator

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working cross-functionally and collaborating with sales teams?
• Do you have a proven track record of driving growth through content marketing and campaign development?
• Are you data-driven and comfortable using analytics to optimize performance?

ASSUMPTION: Lawmatics values candidates who are customer-focused, innovative, collaborative, and data-driven, with a strong work ethic and a results-oriented mindset.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing in-office and remote work effectively
• Adapting to a fast-paced, growing environment
• Collaborating with a diverse range of stakeholders, including sales, product, and leadership teams

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses heavily on growth marketing and driving pipeline and revenue through content-driven demand generation
• This role requires a strong understanding of the legal tech industry and the unique needs of law firms
• Career progression in this role could lead to leadership positions within the marketing department or other areas of the business

ASSUMPTION: This role is unique in its focus on growth marketing within the legal tech industry and offers opportunities for professional growth and development.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive MQL growth for a new product launch
• Creating a series of webinars to educate law firms on best practices for client intake and management
• Analyzing campaign performance data to optimize messaging and expand reach

ASSUMPTION: These sample projects illustrate the strategic, creative, and data-driven nature of the role and the impact it can have on the company's growth and success.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and how this role fits into that plan?
• How does the marketing team collaborate with other departments, such as sales and product?
• What are the most significant challenges facing the company, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, especially with the hybrid work arrangement?

ASSUMPTION: These questions can help applicants better understand the company's culture, growth plans, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful campaigns you've led and the results you've driven
• Be ready to discuss your approach to SEO, content performance data, and campaign optimization
• Showcase your ability to work cross-functionally and collaborate with sales teams
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.