Senior Growth Marketing Manager
FLiiP
Full-time
Remote
Worldwide
🚀 Growth Marketing
📌 Core Information
- Job Title: Senior Growth Marketing Manager
- Company: FLiiP
- Location: Canada (Remote)
- Job Type: Full-Time
- Category: Marketing
- Date Posted: April 22, 2025
- Experience Level: 7+ years
- Remote Status: 100% Remote (Canada-based)
🚀 Job Overview
- 🔑 Key Aspects:
- Own paid media channels and run structured growth experiments.
- Develop and execute marketing strategies for U.S. market expansion.
- Oversee external freelancers and vendors while maintaining a hands-on role.
- Collaborate closely with the Chief Growth Officer and sales team.
- ASSUMPTION: This role requires a strong individual contributor who can thrive in a fast-paced, testing, and iterating environment to unlock scalable growth opportunities.
📋 Key Responsibilities
- ✅ Growth Experimentation: Design, execute, and analyze structured growth experiments with short feedback loops.
- ✅ Paid Media & Performance Marketing: Manage and optimize paid media campaigns across multiple platforms.
- ✅ US Market Expansion: Develop and execute marketing strategies tailored for the U.S. market.
- ✅ Marketing Strategy & Attribution: Implement direct response advertising strategies to bridge attribution gaps.
- ✅ Lead Scoring & ABM: Develop and implement lead scoring models and execute account-based marketing (ABM) strategies.
- ✅ Affiliate & Referral Programs: Develop and manage referral and affiliate partnerships to drive additional growth.
- ✅ External Vendor Management: Oversee freelancers and marketing vendors to support execution.
- ✅ Cross-Functional Collaboration: Work closely with the Chief Growth Officer and sales team to align marketing efforts with revenue goals.
- ASSUMPTION: The role requires a data-driven mindset, with a focus on continuous improvement and innovation.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- Experience: 7+ years in growth marketing, performance marketing, or digital marketing, preferably in a hyper-growth B2B SaaS environment.
- Required Skills:
- Proven experience running structured growth experiments.
- Experience managing and scaling paid media campaigns with direct ownership of budgets.
- Strong marketing acumen with the ability to frame and leverage direct response advertising within a broader playbook.
- Experience marketing to the U.S. market.
- Experience with lead scoring, account-based marketing (ABM), and supporting outbound sales motions.
- Strong analytical skills with expertise in tools such as Google Analytics, Looker, or equivalent.
- Ability to work in a fast-paced startup environment, collaborating closely with leadership.
- Preferred Skills:
- Experience in the fitness or wellness tech industry.
- Knowledge of AI-driven marketing automation tools.
- Familiarity with lifecycle marketing, email marketing, and CRM strategies.
- ASSUMPTION: Candidates should have a proven track record in driving growth and optimizing marketing campaigns.
💰 Compensation & Benefits
- Salary Range: CAD 120,000 - CAD 160,000 per year (based on industry standards for a senior growth marketing role in Canada)
- Benefits:
- Competitive compensation package
- 100% remote-first culture (Canada-based role)
- Health & Insurance Benefits: Comprehensive group insurance plan, including health, dental, life, and long-term disability coverage, with FLiiP covering 50% of premiums
- The opportunity to make a major impact at a fast-growing startup
- A collaborative, growth-oriented team culture
- Direct access to the executive team and significant ownership of strategic growth initiatives
- ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development, specifically FitnessTech and SaaS.
- Company Size: 11-50 employees.
- Founded: 2015.
- Company Description:
- FLiiP empowers fitness businesses to simplify gym management and scale seamlessly with an intuitive, all-in-one platform.
- Built for multi-location franchises and corporate gyms, FLiiP streamlines essential tasks like scheduling, billing, and member management.
- The platform supports fitness brands in enhancing member experiences and building lasting loyalty.
- Company Specialties: SaaS, FitnessTech, Fitness Management Software, CRM, Members Retention, Fitness Mobile App, and Multi-location Gyms.
- ASSUMPTION: FLiiP is a growing startup focused on transforming gym management and helping fitness businesses thrive.
📊 Role Analysis
- Career Level: Senior-level role, joining at the seed stage.
- Reporting Structure: Reports directly to the Chief Growth Officer.
- Work Arrangement: 100% remote, based in Canada.
- Growth Opportunities:
- Significant ownership of strategic growth initiatives.
- The opportunity to make a major impact at a fast-growing startup.
- ASSUMPTION: This role offers a high degree of autonomy and the chance to shape the growth marketing function at FLiiP.
🌍 Location & Work Environment
- Office Type: 100% remote.
- Office Location(s): Canada (no specific office locations mentioned).
- Geographic Context:
- Canada has a large and growing fitness industry, with a strong focus on technology and innovation.
- The U.S. market presents a significant opportunity for expansion, with a well-established fitness industry and a strong focus on digital marketing.
- Work Schedule: Flexible, with a focus on results and deliverables.
- ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, with the expectation of regular communication and collaboration with the team.
💼 Interview & Application Insights
- Typical Process: Phone screen, followed by a series of interviews with the Chief Growth Officer and other team members.
- Key Assessment Areas: Problem-solving, data analysis, marketing strategy, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in growth marketing, performance marketing, and data-driven decision-making.
- Showcase your understanding of the fitness industry and the U.S. market.
- Prepare examples of successful growth experiments and marketing campaigns you've led.
- ATS Keywords: Growth marketing, performance marketing, digital marketing, data-driven insights, paid media campaigns, marketing strategy, attribution, lead scoring, account-based marketing, outbound sales, affiliate programs, vendor management, cross-functional collaboration, analytical skills, AI-driven marketing, continuous improvement.
- ASSUMPTION: The interview process will focus on assessing the candidate's ability to drive growth and integrate with the existing team.
🛠️ Tools & Technologies
- Google Analytics
- Looker
- Paid media platforms (Google Ads, Facebook, LinkedIn, YouTube, etc.)
- AI-driven marketing automation tools (if applicable)
- CRM and email marketing tools (if applicable)
- ASSUMPTION: The candidate should be comfortable using industry-standard marketing tools and platforms.
👔 Cultural Fit Considerations
- Company Values: Innovation, collaboration, growth, and customer focus.
- Work Style: Fast-paced, data-driven, and experimental. The ideal candidate is a strong individual contributor who thrives in testing and iterating rapidly.
- Self-Assessment Questions:
- How do you approach continuous learning and staying up-to-date with the latest marketing trends and tools?
- How have you handled working remotely in a fast-paced environment?
- How do you balance data-driven decision-making with creative problem-solving?
- ASSUMPTION: FLiiP values candidates who are proactive, innovative, and comfortable working in a fast-paced, experimental environment.
⚠️ Potential Challenges
- The role requires a high degree of autonomy and may involve managing external freelancers and vendors.
- The U.S. market presents unique challenges and opportunities, requiring a deep understanding of the local market and consumer behavior.
- The role may require occasional travel for industry events or team meetings.
- ASSUMPTION: The candidate should be comfortable working independently and managing external partners, as well as navigating the unique challenges of the U.S. market.
📈 Similar Roles Comparison
- Comparison Point 1: This role is more focused on growth experimentation and paid media management than traditional marketing roles, requiring a strong data-driven mindset.
- Comparison Point 2: The U.S. market expansion aspect of this role is unique and presents an exciting opportunity for the right candidate.
- Comparison Point 3: This role offers significant ownership of strategic growth initiatives, providing an excellent opportunity for career growth and development.
- ASSUMPTION: This role is well-suited for candidates with a strong background in growth marketing and a passion for driving data-driven results.
📝 Sample Projects
- Developing and executing a successful growth experiment to increase customer acquisition for a specific fitness business vertical.
- Managing a paid media campaign to drive brand awareness and customer engagement in the U.S. market.
- Implementing a lead scoring model to improve the efficiency of outbound sales efforts.
- ASSUMPTION: The candidate should be able to provide concrete examples of their experience in growth marketing, performance marketing, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- How does FLiiP approach experimentation and continuous learning in the growth marketing function?
- Can you describe the team structure and how this role will collaborate with other departments?
- What are the key priorities for this role in the first 90 days?
- How does FLiiP support the professional development and growth of its employees?
- What are the most significant challenges facing the fitness industry in the U.S. market, and how can this role address them?
- ASSUMPTION: The candidate should ask thoughtful questions that demonstrate their interest in the role and their understanding of the industry and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.workable.com/view/mk8TdeJWJ1dZWfKRCfrkd3/remote-senior-growth-marketing-manager-in-canada-at-fliip).
- Tailor your resume and cover letter to highlight your relevant experience in growth marketing, performance marketing, and data-driven decision-making.
- Prepare examples of successful growth experiments and marketing campaigns you've led.
- Follow up with the hiring manager after one week if you haven't heard back.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Senior Growth Marketing Manager
- Company: FLiiP
- Location: Canada (Remote)
- Job Type: Full-Time
- Category: Marketing
- Date Posted: April 22, 2025
- Experience Level: 7+ years
- Remote Status: 100% Remote (Canada-based)
🚀 Job Overview
- 🔑 Key Aspects:
- Own paid media channels and run structured growth experiments.
- Develop and execute marketing strategies for U.S. market expansion.
- Oversee external freelancers and vendors while maintaining a hands-on role.
- Collaborate closely with the Chief Growth Officer and sales team.
- ASSUMPTION: This role requires a strong individual contributor who can thrive in a fast-paced, testing, and iterating environment to unlock scalable growth opportunities.
📋 Key Responsibilities
- ✅ Growth Experimentation: Design, execute, and analyze structured growth experiments with short feedback loops.
- ✅ Paid Media & Performance Marketing: Manage and optimize paid media campaigns across multiple platforms.
- ✅ US Market Expansion: Develop and execute marketing strategies tailored for the U.S. market.
- ✅ Marketing Strategy & Attribution: Implement direct response advertising strategies to bridge attribution gaps.
- ✅ Lead Scoring & ABM: Develop and implement lead scoring models and execute account-based marketing (ABM) strategies.
- ✅ Affiliate & Referral Programs: Develop and manage referral and affiliate partnerships to drive additional growth.
- ✅ External Vendor Management: Oversee freelancers and marketing vendors to support execution.
- ✅ Cross-Functional Collaboration: Work closely with the Chief Growth Officer and sales team to align marketing efforts with revenue goals.
- ASSUMPTION: The role requires a data-driven mindset, with a focus on continuous improvement and innovation.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- Experience: 7+ years in growth marketing, performance marketing, or digital marketing, preferably in a hyper-growth B2B SaaS environment.
- Required Skills:
- Proven experience running structured growth experiments.
- Experience managing and scaling paid media campaigns with direct ownership of budgets.
- Strong marketing acumen with the ability to frame and leverage direct response advertising within a broader playbook.
- Experience marketing to the U.S. market.
- Experience with lead scoring, account-based marketing (ABM), and supporting outbound sales motions.
- Strong analytical skills with expertise in tools such as Google Analytics, Looker, or equivalent.
- Ability to work in a fast-paced startup environment, collaborating closely with leadership.
- Preferred Skills:
- Experience in the fitness or wellness tech industry.
- Knowledge of AI-driven marketing automation tools.
- Familiarity with lifecycle marketing, email marketing, and CRM strategies.
- ASSUMPTION: Candidates should have a proven track record in driving growth and optimizing marketing campaigns.
💰 Compensation & Benefits
- Salary Range: CAD 120,000 - CAD 160,000 per year (based on industry standards for a senior growth marketing role in Canada)
- Benefits:
- Competitive compensation package
- 100% remote-first culture (Canada-based role)
- Health & Insurance Benefits: Comprehensive group insurance plan, including health, dental, life, and long-term disability coverage, with FLiiP covering 50% of premiums
- The opportunity to make a major impact at a fast-growing startup
- A collaborative, growth-oriented team culture
- Direct access to the executive team and significant ownership of strategic growth initiatives
- ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development, specifically FitnessTech and SaaS.
- Company Size: 11-50 employees.
- Founded: 2015.
- Company Description:
- FLiiP empowers fitness businesses to simplify gym management and scale seamlessly with an intuitive, all-in-one platform.
- Built for multi-location franchises and corporate gyms, FLiiP streamlines essential tasks like scheduling, billing, and member management.
- The platform supports fitness brands in enhancing member experiences and building lasting loyalty.
- Company Specialties: SaaS, FitnessTech, Fitness Management Software, CRM, Members Retention, Fitness Mobile App, and Multi-location Gyms.
- ASSUMPTION: FLiiP is a growing startup focused on transforming gym management and helping fitness businesses thrive.
📊 Role Analysis
- Career Level: Senior-level role, joining at the seed stage.
- Reporting Structure: Reports directly to the Chief Growth Officer.
- Work Arrangement: 100% remote, based in Canada.
- Growth Opportunities:
- Significant ownership of strategic growth initiatives.
- The opportunity to make a major impact at a fast-growing startup.
- ASSUMPTION: This role offers a high degree of autonomy and the chance to shape the growth marketing function at FLiiP.
🌍 Location & Work Environment
- Office Type: 100% remote.
- Office Location(s): Canada (no specific office locations mentioned).
- Geographic Context:
- Canada has a large and growing fitness industry, with a strong focus on technology and innovation.
- The U.S. market presents a significant opportunity for expansion, with a well-established fitness industry and a strong focus on digital marketing.
- Work Schedule: Flexible, with a focus on results and deliverables.
- ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, with the expectation of regular communication and collaboration with the team.
💼 Interview & Application Insights
- Typical Process: Phone screen, followed by a series of interviews with the Chief Growth Officer and other team members.
- Key Assessment Areas: Problem-solving, data analysis, marketing strategy, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in growth marketing, performance marketing, and data-driven decision-making.
- Showcase your understanding of the fitness industry and the U.S. market.
- Prepare examples of successful growth experiments and marketing campaigns you've led.
- ATS Keywords: Growth marketing, performance marketing, digital marketing, data-driven insights, paid media campaigns, marketing strategy, attribution, lead scoring, account-based marketing, outbound sales, affiliate programs, vendor management, cross-functional collaboration, analytical skills, AI-driven marketing, continuous improvement.
- ASSUMPTION: The interview process will focus on assessing the candidate's ability to drive growth and integrate with the existing team.
🛠️ Tools & Technologies
- Google Analytics
- Looker
- Paid media platforms (Google Ads, Facebook, LinkedIn, YouTube, etc.)
- AI-driven marketing automation tools (if applicable)
- CRM and email marketing tools (if applicable)
- ASSUMPTION: The candidate should be comfortable using industry-standard marketing tools and platforms.
👔 Cultural Fit Considerations
- Company Values: Innovation, collaboration, growth, and customer focus.
- Work Style: Fast-paced, data-driven, and experimental. The ideal candidate is a strong individual contributor who thrives in testing and iterating rapidly.
- Self-Assessment Questions:
- How do you approach continuous learning and staying up-to-date with the latest marketing trends and tools?
- How have you handled working remotely in a fast-paced environment?
- How do you balance data-driven decision-making with creative problem-solving?
- ASSUMPTION: FLiiP values candidates who are proactive, innovative, and comfortable working in a fast-paced, experimental environment.
⚠️ Potential Challenges
- The role requires a high degree of autonomy and may involve managing external freelancers and vendors.
- The U.S. market presents unique challenges and opportunities, requiring a deep understanding of the local market and consumer behavior.
- The role may require occasional travel for industry events or team meetings.
- ASSUMPTION: The candidate should be comfortable working independently and managing external partners, as well as navigating the unique challenges of the U.S. market.
📈 Similar Roles Comparison
- Comparison Point 1: This role is more focused on growth experimentation and paid media management than traditional marketing roles, requiring a strong data-driven mindset.
- Comparison Point 2: The U.S. market expansion aspect of this role is unique and presents an exciting opportunity for the right candidate.
- Comparison Point 3: This role offers significant ownership of strategic growth initiatives, providing an excellent opportunity for career growth and development.
- ASSUMPTION: This role is well-suited for candidates with a strong background in growth marketing and a passion for driving data-driven results.
📝 Sample Projects
- Developing and executing a successful growth experiment to increase customer acquisition for a specific fitness business vertical.
- Managing a paid media campaign to drive brand awareness and customer engagement in the U.S. market.
- Implementing a lead scoring model to improve the efficiency of outbound sales efforts.
- ASSUMPTION: The candidate should be able to provide concrete examples of their experience in growth marketing, performance marketing, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- How does FLiiP approach experimentation and continuous learning in the growth marketing function?
- Can you describe the team structure and how this role will collaborate with other departments?
- What are the key priorities for this role in the first 90 days?
- How does FLiiP support the professional development and growth of its employees?
- What are the most significant challenges facing the fitness industry in the U.S. market, and how can this role address them?
- ASSUMPTION: The candidate should ask thoughtful questions that demonstrate their interest in the role and their understanding of the industry and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.workable.com/view/mk8TdeJWJ1dZWfKRCfrkd3/remote-senior-growth-marketing-manager-in-canada-at-fliip).
- Tailor your resume and cover letter to highlight your relevant experience in growth marketing, performance marketing, and data-driven decision-making.
- Prepare examples of successful growth experiments and marketing campaigns you've led.
- Follow up with the hiring manager after one week if you haven't heard back.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.