📌 Core Information
🔹 Job Title: Senior Growth Marketing Manager, APAC (SEM)
🔹 Company: Airbnb
🔹 Location: Singapore, Japan, or South Korea
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 8+ years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Owning and optimizing Airbnb's paid search program across Google and Bing for the APAC region
- Developing and implementing effective optimization processes
- Proactively identifying and pursuing growth and efficiency opportunities
- Collaborating with cross-functional teams and regional partners
- Communicating performance, insights, and new opportunities to leadership
ASSUMPTION: This role requires a high level of self-motivation and independence, as well as strong analytical and communication skills.
📋 Key Responsibilities
✅ Own and optimize Airbnb's paid search program across Google and Bing for the APAC region, including:
- Structure and targeting improvements
- Keyword expansion
- Landing page testing
- Bid management process improvement
✅ Develop and implement effective optimization processes to quickly identify and respond to performance changes
✅ Proactively find new opportunities for growth and efficiency gains
✅ Pull and analyze reports to extract insights and transform them into actionable changes
✅ Research and leverage SEM industry trends and competitive analysis to inform marketing strategies
✅ Coordinate closely with teammates, sharing learnings regularly and applying proven tactics across the SEM program
✅ Communicate performance, insights, and new opportunities to the Growth Marketing Leadership Team
✅ Work closely with regional partners to fully support regional goals
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of relevant experience working in an in-house growth marketing team, with a proven track record of owning growth marketing channels, preferably SEM
Required Skills:
- Strong analytical mindset with the ability to connect data to creativity
- Collaborative approach and empathetic nature
- Strong written and verbal communication skills, able to translate technical concepts into easy-to-digest information
- Organized with attention to detail
- Proactive desire to understand and take pride in how work contributes to the bigger picture
Preferred Skills:
- Fluency in multiple Asian languages
- Experience working in the travel or hospitality industry
ASSUMPTION: Given the remote nature of this role, strong communication and self-management skills are crucial.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Growth Marketing Manager role in the APAC region, the estimated salary range is $120,000 - $180,000 USD per year. This range may vary depending on experience, location, and other factors.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and parental leave policies
- Travel credits and other perks related to Airbnb's services
Working Hours: Full-time (40 hours/week), with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the final candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Airbnb operates in the travel and hospitality industry, with a focus on connecting people through unique stays and experiences.
Company Size: Airbnb is a large company with over 5,000 employees, offering ample opportunities for collaboration and growth.
Founded: Airbnb was founded in 2007 and has since grown to over 5 million Hosts worldwide, welcoming over 2 billion guest arrivals.
Company Description:
- Airbnb is a community-based platform that connects Hosts with guests seeking unique accommodations and experiences
- The company fosters a sense of belonging and connection among its users
- Airbnb is committed to promoting diversity, inclusion, and belonging
Company Specialties:
- Travel accommodations
- Collaborative economy
- Hospitality
Company Website: airbnb.com
ASSUMPTION: Airbnb's commitment to diversity and inclusion extends to its hiring practices and company culture.
📊 Role Analysis
Career Level: This role is a senior-level position, offering significant responsibility and the opportunity to make a substantial impact on Airbnb's growth marketing efforts.
Reporting Structure: The Senior Growth Marketing Manager will report to the Growth Marketing Lead and collaborate with cross-functional teams and regional partners.
Work Arrangement: This role is remote solely, with the expectation of working standard business hours in the APAC time zone.
Growth Opportunities:
- Potential to expand the role's scope and impact as Airbnb continues to grow and evolve
- Opportunities to work on high-impact projects and initiatives
- Chance to develop leadership and mentoring skills by guiding junior team members
ASSUMPTION: Given Airbnb's size and growth, there are ample opportunities for career progression and development within the company.
🌍 Location & Work Environment
Office Type: Remote, with no physical office requirement
Office Location(s): Singapore, Japan, or South Korea
Geographic Context:
- Singapore: A global hub for finance, technology, and tourism, with a multicultural environment
- Japan: A major economic power with a rich cultural heritage and a strong focus on technology and innovation
- South Korea: A dynamic economy with a strong focus on technology, education, and culture
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote nature of this role allows for a high degree of flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the Growth Marketing Lead and other team members
Key Assessment Areas:
- SEM expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Airbnb's values
Application Tips:
- Highlight relevant experience and achievements in SEM and growth marketing
- Demonstrate a strong understanding of Airbnb's business and market position
- Showcase your ability to think strategically and make data-driven decisions
- Prepare thoughtful questions about the role, team, and company to ask during the interview
ATS Keywords: SEM, Growth Marketing, Paid Search, Google Ads, Bing Ads, Optimization, Performance, Collaboration, Communication, Data-Driven, Strategic Thinking
ASSUMPTION: Airbnb's hiring process is designed to assess candidates' skills, cultural fit, and potential impact on the company's growth and success.
🛠️ Tools & Technologies
- Google Ads and Bing Ads platforms
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management and collaboration tools (e.g., Asana, Slack)
- Communication and productivity tools (e.g., G Suite, Microsoft Office)
ASSUMPTION: The tools and technologies required for this role are standard for growth marketing professionals and can be learned or improved upon with experience.
👔 Cultural Fit Considerations
Company Values:
- Belonging
- Trust
- Curiosity
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you embody Airbnb's values of belonging, trust, and curiosity in your work?
- Describe a time when you had to adapt to significant changes in your work environment or priorities. How did you handle it?
- How do you approach collaboration and communication with cross-functional teams and stakeholders?
ASSUMPTION: Airbnb's company culture is built on a foundation of belonging, trust, and curiosity, fostering an environment where employees feel valued and empowered to succeed.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously
- Adapting to a remote work environment and maintaining productivity
- Balancing the need for data-driven decision-making with the need for creativity and innovation
- Navigating the complexities of the APAC market and regional differences
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Unlike other growth marketing roles, this position focuses specifically on SEM and paid search strategies
- Airbnb's unique business model and global presence offer opportunities to work on high-impact projects with a broad scope
- Career progression in this role could lead to leadership positions within Airbnb's growth marketing team or other departments
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, due to Airbnb's distinctive business model and global presence.
📝 Sample Projects
- Developing and implementing a comprehensive SEM strategy for a new market or product launch
- Conducting a competitive analysis of Airbnb's rivals in the APAC region and identifying opportunities for growth
- Optimizing Airbnb's landing pages and ad creative to improve conversion rates and reduce cost per acquisition
ASSUMPTION: These sample projects illustrate the types of initiatives a Senior Growth Marketing Manager might work on, but the specific projects will vary depending on the company's priorities and market conditions.
❓ Key Questions to Ask During Interview
- How does this role fit into Airbnb's overall growth strategy, and how can I contribute to its success?
- What are the most significant challenges facing the growth marketing team in the APAC region, and how can this role address them?
- How does Airbnb support the professional development and growth of its employees, particularly in remote roles?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Airbnb measure the success of its growth marketing efforts, and how will my performance be evaluated?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and their own professional development, while also providing valuable insights into the position and the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching Airbnb's business, market position, and growth strategies
- Follow up with the hiring manager after the interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
