Senior Growth Marketing Manager, EMEA (SEM)

📌 Core Information

🔹 Job Title: Senior Growth Marketing Manager, EMEA (SEM)

🔹 Company: Airbnb

🔹 Location: United Kingdom, France

🔹 Job Type: Full-time, Remote

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Remote (UK or France)

🚀 Job Overview

Key aspects of this role include:

• Leading regional SEM initiatives from concept to completion
• Optimizing paid search programs across Google and Bing
• Analyzing performance data to identify growth opportunities
• Collaborating with regional partners to support goals
• Working in a dynamic, cross-functional team environment

ASSUMPTION: This role requires a high level of autonomy and self-motivation, with a focus on driving growth through SEM channels.

📋 Key Responsibilities

✅ Own the optimization and management of our paid search program across Google and Bing for your region, including structure & targeting improvements, keyword expansion, landing page testing, and improvement of bid management processes.

✅ Develop an effective optimization process to quickly identify and respond to changes in performance.

✅ Proactively find new opportunities for growth and efficiency gains.

✅ Pull and analyze reports to extract insights and transform those insights into actionable changes that will accelerate performance.

✅ Research and leverage SEM industry trends and competitive analysis to inform marketing strategies.

✅ Coordinate closely with teammates, sharing learnings regularly and applying proven tactics across the SEM program.

✅ Communicate with the Growth Marketing Leadership Team - sharing performance, insights, and new opportunities.

✅ Work closely with our regional partners to fully support regional goals.

ASSUMPTION: This role requires a strong analytical mindset and the ability to connect data to creativity to drive growth and improve performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8+ years of relevant experience working at an in-house growth marketing team, with a proven track record of owning growth marketing channels, preferably SEM

Required Skills:

• Strong analytical mindset with the ability to connect data to creativity
• Collaborative in approach and empathetic in nature
• Strong written and verbal communication, able to translate technical concepts into easy-to-digest information
• Organized and with attention to detail
• Proactive desire to understand and take pride in how your work contributes to the bigger picture

Preferred Skills:

• Experience working with regional partners
• Fluency in additional languages (French, German, etc.)

ASSUMPTION: Candidates should have a deep understanding of SEM within growth marketing and how growth marketing influences overall company growth.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per year (based on experience and location)

Benefits:

• Competitive benefits package
• Stock options
• Health, dental, and vision insurance
• 401(k) matching
• Flexible time off

Working Hours: Full-time, with flexible hours and a focus on results

ASSUMPTION: Salary range is estimated based on industry standards for similar roles, experience levels, and locations.

📌 Applicant Insights

🔍 Company Context

Industry: Airbnb operates in the travel accommodations and hospitality industry, with a focus on connecting guests with unique stays and experiences worldwide.

Company Size: Airbnb is a large company with 5,001-10,000 employees, offering ample opportunities for collaboration and growth.

Founded: Airbnb was founded in 2007 and has since grown to over 5 million hosts and 1.5 billion guest arrivals.

Company Description:

• Airbnb is a community-based platform that connects hosts with guests seeking unique accommodations and experiences
• The company focuses on fostering a sense of belonging and connection between hosts and guests
• Airbnb offers a wide range of accommodations, from private rooms to entire homes and apartments

Company Specialties:

• Travel accommodations
• Collaborative economy
• Hospitality

Company Website: airbnb.com

ASSUMPTION: Airbnb's mission and values emphasize connection, belonging, and authenticity, which are reflected in the company's culture and approach to work.

📊 Role Analysis

Career Level: This role is a senior-level position, offering opportunities for growth and leadership within the growth marketing team.

Reporting Structure: The Senior Growth Marketing Manager will report to the Growth Marketing Lead and work closely with regional partners and cross-functional teams.

Work Arrangement: This role is remote, with a focus on supporting regional goals in the UK and France.

Growth Opportunities:

• Potential to expand the SEM program and prepare for future growth
• Opportunities to collaborate with cross-functional teams and regional partners
• Chance to develop leadership skills and mentor junior team members

ASSUMPTION: This role offers significant growth potential, both in terms of personal development and the impact on Airbnb's overall growth.

🌍 Location & Work Environment

Office Type: Remote work environment, with the option to work from home or a co-working space

Office Location(s): United Kingdom, France

Geographic Context:

• The UK and France offer vibrant and diverse markets for Airbnb's growth marketing efforts
• Both regions have established Airbnb communities, providing ample opportunities for growth and engagement
• The remote work arrangement allows for flexibility and work-life balance

Work Schedule: Full-time, with flexible hours and a focus on results

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the ability to work from various locations within the UK and France.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• Technical assessment or case study
• Final round interview with the Growth Marketing Lead

Key Assessment Areas:

• SEM expertise and strategic thinking
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Cultural fit and alignment with Airbnb's values

Application Tips:

• Highlight relevant SEM experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of Airbnb's mission and values
• Prepare for behavioral and situational interview questions focused on SEM strategies and problem-solving

ATS Keywords: SEM, Growth Marketing, Paid Search, Google Ads, Bing Ads, Optimization, Performance Analysis, Keyword Expansion, Bid Management, Market Research, Trend Analysis, Collaboration, Communication, Creativity

ASSUMPTION: Airbnb's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Google Analytics
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for SEM and growth marketing professionals.

👔 Cultural Fit Considerations

Company Values:

• Belonging
• Trust
• Curiosity

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and resilient

Self-Assessment Questions:

• How do you embody Airbnb's values of belonging, trust, and curiosity in your work?
• Describe a time when you had to adapt to significant changes in a marketing campaign or strategy.
• How do you approach collaboration and communication with cross-functional teams and regional partners?

ASSUMPTION: Airbnb's company culture emphasizes connection, belonging, and authenticity, which are reflected in the company's values and work style.

⚠️ Potential Challenges

• Managing multiple regional partners and stakeholders
• Keeping up with industry trends and competitive analysis
• Balancing the need for optimization with the desire for innovation and creativity
• Adapting to changes in performance and market conditions

ASSUMPTION: These challenges can be overcome through strong communication, collaboration, and a data-driven approach to decision-making.

📈 Similar Roles Comparison

• Unlike other SEM roles, this position focuses on regional growth and collaboration with regional partners
• Airbnb's unique business model and global presence offer opportunities for growth and impact that may not be available in other companies
• This role offers the chance to work in a dynamic, fast-paced environment with a strong focus on data and analytics

ASSUMPTION: This role is unique in its focus on regional growth and collaboration, offering opportunities for growth and impact that may not be available in other companies.

📝 Sample Projects

• Developing and implementing a regional SEM strategy to drive growth in the UK and France
• Conducting a competitive analysis to identify opportunities for differentiation and improvement
• Optimizing landing pages and ad copy to improve conversion rates and reduce cost per acquisition

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic SEM initiatives that drive growth and improve performance.

❓ Key Questions to Ask During Interview

• How does this role fit into Airbnb's overall growth strategy, and how can I contribute to its success?
• What are the biggest challenges facing the growth marketing team in the UK and France, and how can I help address them?
• How does Airbnb support the professional development and growth of its employees, particularly in the growth marketing team?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Airbnb approach collaboration and communication with regional partners, and what role will I play in these relationships?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, their fit with Airbnb's culture, and their ability to contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant SEM experience and achievements
• Tailor your cover letter to demonstrate your understanding of Airbnb's mission and values
• Prepare for behavioral and situational interview questions focused on SEM strategies and problem-solving
• Follow up with the hiring manager one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.