Senior Growth Marketing Manager (m/f/d)

📌 Core Information

🔹 Job Title: Senior Growth Marketing Manager (m/f/d)

🔹 Company: Zeeg

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building and leading the marketing function from scratch
• Developing and executing innovative growth strategies
• Leading creative production and managing paid marketing campaigns
• Optimizing performance through data-driven insights
• Collaborating directly with the founding team to drive growth

ASSUMPTION: This role requires a strong blend of creativity and analytical thinking, with a focus on driving measurable results through innovative marketing strategies.

📋 Key Responsibilities

✅ Develop and test innovative funnel, offer, and ad concepts (video & static) that drive real results

✅ Lead the creative production process end-to-end - from briefing to execution

✅ Build relationships with creators and manage video content production

✅ Transform customer success stories into compelling case studies

✅ Craft platform-specific copy that resonates with target audiences

✅ Architect and execute multi-channel growth strategies (Google, Meta, LinkedIn)

✅ Create high-converting landing pages using Webflow

✅ Own paid marketing campaigns across all platforms

✅ Use data-driven insights to continuously optimize performance

✅ Develop unique storylines for different customer segments

ASSUMPTION: This role requires a high level of creativity, analytical thinking, and project management skills to successfully execute marketing strategies and campaigns.

🎯 Required Qualifications

Education: Degree from a top-tier university

Experience: Minimum two years of experience in a fast-scaling SaaS or eCommerce business

Required Skills:

• Proven track record in video-based marketing campaigns with measurable results
• Strong eye for design and understanding of brand aesthetics
• Experience in A/B testing and performance optimization
• Excellence in project management and stakeholder communication
• Expertise in landing page creation (Webflow)
• Mastery of paid advertising platforms
• Proficiency with modern marketing tools and AI

Preferred Skills:

• Fluency in German and English (German is mandatory)
• Ability to thrive in fast-paced environments

ASSUMPTION: Candidates should have a strong background in growth marketing, with a focus on video-based marketing campaigns and performance optimization.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for a Senior Growth Marketing Manager in Berlin)

Benefits:

• Significant career growth opportunities
• Full ownership of marketing strategy and execution
• Direct collaboration with the founding team
• Competitive compensation package with equity options
• Modern office in central Berlin
• International team of high performers
• Access to cutting-edge tools and learning opportunities
• Regular team events and vibrant company culture

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Growth Marketing Manager in Berlin, with consideration for the company's size and funding status.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on SaaS and scheduling infrastructure

Company Size: 2-10 employees, which means a small, agile team where your impact will be significant

Founded: 2023, with a short history but strong backing from leading investors

Company Description:

• Zeeg is transforming the future of customer relationship management with its innovative, GDPR-compliant solutions
• The founding team brings experience from top tech companies and leading universities
• The company is revolutionizing the CRM space with its smart scheduling infrastructure for businesses and teams

Company Specialties:

• Scheduling
• SaaS
• Meeting and Collaboration

Company Website: https://zeeg.me

ASSUMPTION: Zeeg is a fast-growing startup with a strong focus on innovation and customer success, offering significant growth opportunities for the right candidate.

📊 Role Analysis

Career Level: Senior, with the opportunity to build and lead the marketing function

Reporting Structure: This role reports directly to the founding team, with the opportunity to collaborate closely with them

Work Arrangement: On-site, with the opportunity to work in a modern office in central Berlin

Growth Opportunities:

• Significant career growth opportunities as the company scales
• The chance to build and lead the marketing department from scratch
• Direct collaboration with the founding team to drive growth and make a significant impact

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the chance to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern office in central Berlin

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech scene
• The city offers a high quality of life, with numerous cultural attractions and recreational opportunities
• Berlin is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Full-time, with the opportunity to work in a dynamic, fast-paced environment

ASSUMPTION: Working in Berlin offers a unique blend of cultural experiences and professional opportunities, with a high quality of life and a thriving tech scene.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the founding team to discuss the role, responsibilities, and growth opportunities
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with the founding team to discuss the offer and next steps

Key Assessment Areas:

• Creativity and innovation in marketing strategies
• Analytical thinking and data-driven decision-making
• Project management and stakeholder communication skills
• Cultural fit and alignment with the company's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Zeeg's mission and values in your application materials
• Prepare a portfolio or case study showcasing your past marketing campaigns and their results
• Follow up within 24 hours of submitting your application to express your interest and enthusiasm for the role

ATS Keywords: Growth Marketing, Video-Based Marketing, A/B Testing, Performance Optimization, Project Management, Stakeholder Communication, Landing Page Creation, Paid Advertising, Modern Marketing Tools, AI Proficiency, German Fluency, English Fluency

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing creativity, analytical thinking, and cultural fit.

🛠️ Tools & Technologies

• Webflow
• Paid advertising platforms (Google, Meta, LinkedIn)
• Modern marketing tools and AI

ASSUMPTION: The required tools and technologies for this role are industry-standard and can be learned or mastered with the right training and experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer Success
• Collaboration

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and team-focused

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you comfortable working collaboratively with a small, agile team?
• Do you have a strong eye for design and a passion for innovation?

ASSUMPTION: Zeeg values candidates who are creative, analytical, and collaborative, with a strong passion for innovation and customer success.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and flexibility
• Building a marketing department from scratch may involve wearing multiple hats and taking on new responsibilities
• Collaborating with a small, agile team may require strong communication and project management skills
• Working in a startup environment may involve longer hours and a higher workload during peak periods

ASSUMPTION: The potential challenges of this role are outweighed by the significant growth opportunities and the chance to make a real impact on the company's success.

📈 Similar Roles Comparison

• This role is similar to a Senior Growth Marketing Manager role in a fast-growing SaaS company, but with the unique opportunity to build and lead the marketing department from scratch
• Unlike other marketing roles, this position requires a strong blend of creativity and analytical thinking, with a focus on driving measurable results through innovative marketing strategies
• Career paths for this role may include advancement to a VP or C-level marketing position, or transition to a related field such as product management or business development

ASSUMPTION: This role offers unique growth opportunities and the chance to make a significant impact on the company's success, with a career path that may include advancement to a VP or C-level marketing position or transition to a related field.

📝 Sample Projects

• Developing and executing a multi-channel growth strategy to drive user acquisition and engagement
• Creating and testing innovative funnel, offer, and ad concepts to optimize performance and drive results
• Transforming customer success stories into compelling case studies to showcase the company's value proposition

ASSUMPTION: These sample projects are designed to demonstrate the key responsibilities and required skills for this role, with a focus on creativity, analytical thinking, and performance optimization.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall growth strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the founding team envision the marketing department evolving over time?
• What are the most significant challenges facing the company, and how can this role help address them?
• How does the company support the professional development and growth of its employees?

ASSUMPTION: These key questions are designed to assess the role's fit with your career goals, the company's growth strategy, and the opportunities for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or case study showcasing your past marketing campaigns and their results
• Follow up within 24 hours of submitting your application to express your interest and enthusiasm for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.