Senior Growth Marketing Manager - Shamaazi

📌 Core Information

🔹 Job Title: Senior Growth Marketing Manager - Shamaazi

🔹 Company: Shamaazi (via FYXER People)

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving user growth and retention across Shamaazi's key products (MyTenNights, MyTenDays, MyFridays) through strategic and data-driven marketing campaigns.
• Optimizing ROI and maximizing charitable giving by leveraging a strong understanding of SEO, paid social, digital advertising, and analytics tools.
• Collaborating cross-functionally with product, engineering, customer success, and sales teams to align marketing efforts with business goals and product priorities.
• Staying current with digital marketing trends and applying best practices to optimize performance.

ASSUMPTION: This role requires a balance of creativity and analytical thinking, with a strong focus on data-driven decision making and continuous optimization.

📋 Key Responsibilities

✅ Lead and execute growth campaigns across various channels to drive user growth and retention, ensuring strong ROI.

✅ Build and optimize automated and campaign-based email journeys to engage, retain, and re-engage users, especially around key donation periods like Ramadan and Dhul Hijjah.

✅ Oversee content updates and ensure Shamaazi's digital presence is clear, impactful, and optimized for performance.

✅ Analyze user journeys and conversion funnels to make data-driven decisions and optimize marketing efforts.

✅ Plan and execute A/B tests and experiments to validate assumptions and scale what works.

✅ Collaborate with cross-functional teams to align marketing efforts with business goals and product priorities.

✅ Stay current with digital marketing innovations and apply best practices to optimize performance.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous optimization, with a strong emphasis on data analysis and interpretation.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 5-10 years of experience in growth or digital marketing roles, ideally in a fast-paced tech environment.

Required Skills:

• Proven experience in leading organic and paid marketing campaigns and growth experiments.
• Strong understanding of SEO, paid social, digital advertising, and analytics tools (Mixpanel, Meta, GA).
• Excellent communicator and collaborator across marketing, product, and design teams.
• Confident interpreting data, identifying growth opportunities, and executing solutions.
• A self-starter mindset, with strong problem-solving and creative thinking skills.

Preferred Skills:

• Experience in tech for good, donor engagement, or seasonal campaigns like Ramadan.
• Familiarity with CRM and email marketing tools (Customer.io or similar).

ASSUMPTION: Candidates should have a proven track record in driving growth through data-driven marketing strategies and a strong understanding of the digital marketing landscape.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per year (AI-estimated, based on role, experience level, and location)

Benefits:

• Competitive salary
• 25 days annual leave plus public holidays
• Full health care (AXA)
• Flexible and remote-first working
• Generous budget for home office setup
• £1,500 annual L&D budget + 3 paid learning days
• Fun team socials

Working Hours: Full-time, with core hours to keep things running smoothly (flexible otherwise)

ASSUMPTION: The salary range is estimated based on industry standards for a senior growth marketing role in the UK. The benefits package is comprehensive and competitive for a remote-first company.

📌 Applicant Insights

🔍 Company Context

Industry: Fintech for good, focusing on facilitating charitable donations through innovative technologies.

Company Size: Shamaazi is a startup with a remote-first, flexible working culture, employing around 35 people (via FYXER People).

Founded: 2015, with a significant growth trajectory, including a 153% increase in donations during the pandemic.

Company Description:

• Shamaazi specializes in products that channel funds for charitable purposes, with a focus on facilitating donations during key Islamic periods like Ramadan and Dhul Hijjah.
• The company has facilitated over £17 million in donations through its flagship products: MyTenNights, MyTenDays, and MyFridays.
• Shamaazi is committed to building innovative solutions that maximize charitable giving and make doing good effortless.

Company Specialties:

• Fintech for good
• Charitable giving platforms
• Islamic donation periods
• Innovative technologies for social impact

Company Website: https://www.shamaazi.com

ASSUMPTION: Shamaazi is a purpose-driven, people-first company where your work directly supports global charities and makes a real, tangible impact.

📊 Role Analysis

Career Level: Senior-level role, reporting directly to the Head of Growth.

Reporting Structure: This role does not have direct reports but will collaborate with cross-functional teams, including product, engineering, customer success, and sales.

Work Arrangement: Remote OK, with regular (quarterly) meetups in London and a flexible, high-performance work environment.

Growth Opportunities:

• As Shamaazi continues to expand globally, there may be opportunities for the right candidate to grow into a leadership role or take on additional responsibilities.
• The company values autonomy and creativity, providing ample space for growth and development.

ASSUMPTION: This role offers a unique opportunity to make a significant impact on a growing company and the global charitable sector.

🌍 Location & Work Environment

Office Type: Remote-first, with occasional in-person meetups in London.

Office Location(s): London, United Kingdom

Geographic Context:

• The United Kingdom has a thriving tech industry and a strong focus on social impact and charitable giving.
• London, in particular, is a hub for fintech startups and offers a diverse range of cultural and professional opportunities.
• The remote-first work environment allows for flexibility and work-life balance.

Work Schedule: Full-time, with core hours to keep things running smoothly (flexible otherwise)

ASSUMPTION: The remote-first work environment offers a high degree of flexibility and autonomy, with regular in-person meetups to foster team bonding and collaboration.

💼 Interview & Application Insights

Typical Process:

• Recruiter Screen
• Interview with Hiring Manager (virtual, 45min)
• Technical Task
• Technical / Competency interview (virtual, 1hr)
• Team fit interview (in person, in London, 1h30)

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Creativity and innovation in marketing campaign development
• Cross-functional collaboration and communication skills

Application Tips:

• Highlight your experience with data-driven marketing strategies and campaign optimization.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
• Prepare for technical interviews by brushing up on your knowledge of SEO, paid social, digital advertising, and analytics tools.
• Demonstrate your understanding of Shamaazi's mission and how your skills and experiences align with the company's goals.

ATS Keywords: Growth marketing, digital marketing, SEO, paid social, digital advertising, analytics tools, CRM management, email marketing, A/B testing, performance optimization, data analysis, problem-solving, creative thinking, collaboration, communication, campaign management

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, data analysis skills, creativity, and cultural fit with Shamaazi's mission and values.

🛠️ Tools & Technologies

• Mixpanel
• Meta (formerly Facebook)
• Google Analytics
• Customer.io (or similar CRM and email marketing tools)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are integral to Shamaazi's marketing strategies and data analysis processes.

👔 Cultural Fit Considerations

Company Values:

• Purpose-driven: Shamaazi is committed to making a real, tangible impact on the global charitable sector.
• People-first: The company values its employees and fosters a supportive, collaborative work environment.
• Innovative: Shamaazi is dedicated to building innovative solutions that maximize charitable giving and make doing good effortless.

Work Style:

• Remote-first, with a focus on trust, flexibility, and high performance
• Fast-paced, with a strong emphasis on data-driven decision making and continuous optimization
• Collaborative, with regular cross-functional team meetings and a strong emphasis on communication and collaboration

Self-Assessment Questions:

• Do you share Shamaazi's commitment to making a real, tangible impact on the global charitable sector?
• Are you comfortable working in a remote-first, fast-paced environment with a strong emphasis on data-driven decision making and continuous optimization?
• Do you thrive in a collaborative work environment, with a strong emphasis on communication and collaboration across teams?

ASSUMPTION: Candidates who align with Shamaazi's values and work style are more likely to succeed in this role and make a significant impact on the company's mission.

⚠️ Potential Challenges

• The role requires a strong understanding of SEO, paid social, digital advertising, and analytics tools, which may present a learning curve for candidates without extensive experience in these areas.
• The fast-paced, data-driven nature of the role may be challenging for candidates who prefer a more structured or predictable work environment.
• The remote-first work environment may present communication and collaboration challenges for candidates who prefer an in-person office setting.
• The role may require occasional travel to London for in-person meetups, which may be inconvenient for candidates who prefer to work remotely full-time.

ASSUMPTION: These challenges can be mitigated with a strong onboarding process, clear communication and expectations, and a supportive work environment that prioritizes employee growth and development.

📈 Similar Roles Comparison

• This role is unique in its focus on driving growth and maximizing charitable giving through innovative technologies and data-driven marketing strategies.
• While there may be similar roles in the fintech or marketing industries, the unique focus on charitable giving and the remote-first work environment set this role apart.
• Candidates with experience in tech for good, donor engagement, or seasonal campaigns like Ramadan may find this role particularly appealing and well-suited to their skills and experiences.

ASSUMPTION: This role offers a unique opportunity to make a significant impact on a growing company and the global charitable sector, with a strong focus on data-driven marketing strategies and innovative technologies.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to drive user growth and retention during the Islamic month of Ramadan.
• Optimizing Shamaazi's website and digital presence to improve user experience and conversion rates.
• Analyzing user journeys and conversion funnels to identify growth opportunities and optimize marketing efforts.

ASSUMPTION: These sample projects illustrate the data-driven, strategic, and creative nature of the role, with a strong focus on driving growth and maximizing charitable giving.

❓ Key Questions to Ask During Interview

• Can you describe the company's plans for growth and expansion in the coming years, and how this role fits into those plans?
• How does the company support employee growth and development, both personally and professionally?
• Can you provide examples of how the company has adapted to changes in the market or industry, and how this role has evolved as a result?
• How does the company foster a culture of innovation and continuous improvement, and how does this role contribute to that culture?
• Can you describe the company's approach to work-life balance, and how the remote-first work environment supports that approach?

ASSUMPTION: These questions are designed to assess the company's long-term vision, commitment to employee growth and development, and approach to work-life balance, providing valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role, highlighting your experience with data-driven marketing strategies and campaign optimization.
• Prepare for technical interviews by brushing up on your knowledge of SEO, paid social, digital advertising, and analytics tools.
• Demonstrate your understanding of Shamaazi's mission and how your skills and experiences align with the company's goals.
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.