📌 Core Information
🔹 Job Title: Senior Growth Marketing Manager (x/f/m)
🔹 Company: Doctolib
🔹 Location: Mehringdamm 51, 10961 Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (Berlin-based with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive growth marketing strategies
- Focusing on innovative multi-channel campaigns to engage healthcare audiences
- Analyzing performance metrics and optimizing marketing efforts based on data-driven insights
- Collaborating with various teams to create holistic marketing strategies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of the healthcare industry to create effective marketing campaigns.
📋 Key Responsibilities
✅ Supporting the creation and implementation of holistic growth marketing strategies with the Brand and Event team
✅ Developing new lead nurturing strategies and overseeing their implementation in the automation area
✅ Managing the prospect CRM to ensure a clean and systematic data basis
✅ Gaining a deep understanding of target audiences, particularly healthcare professionals, and deriving relevant marketing measures from this understanding
✅ Analyzing the performance of existing channels, testing new formats, and deriving data-based optimizations
✅ Identifying and analyzing growth drivers
✅ Overseeing the print channel from strategic conception to operational implementation and success control
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple responsibilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of marketing experience, preferably in the B2B sector or the healthcare industry
Required Skills:
- Proven experience in growth marketing, with a strong focus on data-driven strategies
- Excellent analytical skills and a strategic mindset
- Proficient in CRM systems and marketing automation tools, particularly Braze and Salesforce
- Strong understanding of target audiences and the ability to translate this understanding into effective marketing strategies
- Excellent project management skills and the ability to work effectively in a team
Preferred Skills:
- Fluency in German and English
- Experience in the healthcare industry
ASSUMPTION: While not explicitly stated, proficiency in German is likely required for this role due to the target audience and the company's headquarters in Germany.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on industry standards for a mid-senior level marketing role in Berlin)
Benefits:
- Health insurance with attractive additional benefits
- Quarterly bonuses
- 28 vacation days plus an additional day for each full year of employment (up to 30 days)
- Doctolib Parent Care program, including extra parental leave and other benefits
- Solidarity Days: 2 days per year to support charitable organizations in the healthcare sector
- Mental wellbeing support through access to coaches and psychologists
- Flexible working hours and the option to work from home up to 2 days per week
- Flexibility Days: 10 days per year to work from abroad
- Public transport cost reimbursement
- Food budget and healthy snacks in the office
- Subsidized sports offerings through Urban Sports Club
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-senior level marketing role in Berlin. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare technology and digital health
Company Size: Large (1,001-5,000 employees)
Founded: 2013
Company Description:
- Doctolib is a digital health company that aims to improve the health of all by empowering healthcare professionals and enabling faster, easier access to care
- The company offers online appointment scheduling, telehealth services, and other digital health solutions
- Doctolib is headquartered in Levallois-Perret, France, with offices in Berlin, Germany, and other locations across Europe
Company Specialties:
- Healthcare
- Internet
- Innovation
- Rails
- Health
- Scale-Up
- E-health
- Telehealth
- Frenchtech
- Online appointments
- Technology
- Data protection and security
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib is a fast-growing, innovative company with a strong focus on technology and digital health. As such, candidates should be comfortable working in a dynamic, agile environment.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Hiring Manager
Work Arrangement: Hybrid (Berlin-based with remote flexibility)
Growth Opportunities:
- Potential career progression within the marketing department or other areas of the business
- Opportunities to work on diverse projects and campaigns, gaining experience in various aspects of growth marketing
- Chance to work in a fast-growing, innovative company with a strong focus on technology and digital health
ASSUMPTION: Given the company's size and growth trajectory, there may be opportunities for career advancement and professional development within the marketing department or other areas of the business.
🌍 Location & Work Environment
Office Type: Hybrid (Berlin-based with remote flexibility)
Office Location(s): Mehringdamm 51, 10961 Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech scene
- The office is located in the Kreuzberg district, known for its creative and diverse atmosphere
- The area offers a wide range of amenities, including restaurants, cafes, and public transportation
Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options
ASSUMPTION: While the role is hybrid, candidates should be prepared to work on-site in Berlin as needed.
💼 Interview & Application Insights
Typical Process:
- Initial interview with the Talent Partner (45 minutes)
- Interview with the Hiring Manager (1 hour)
- Case study interview (1.5 hours)
- Final interview (30 minutes)
- At least one reference check
Key Assessment Areas:
- Strategic thinking and analytical skills
- Understanding of the healthcare industry and target audiences
- Proven experience in growth marketing and data-driven strategies
- Project management skills and ability to work effectively in a team
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to data-driven marketing and provide examples of successful campaigns you've worked on
- Demonstrate your understanding of the healthcare industry and target audiences, and explain how you would approach marketing to these groups
ATS Keywords: Growth Marketing, B2B Marketing, Data-Driven Approach, Analytical Skills, CRM Systems, Marketing Automation Tools, Lead Nurturing, Team Collaboration, Strategic Thinking, Performance Analysis, Target Audience Understanding, Print Channel Management
ASSUMPTION: As the role requires a strong focus on data-driven marketing, candidates should be prepared to discuss their approach to data analysis and provide examples of successful campaigns they've worked on.
🛠️ Tools & Technologies
- CRM systems (e.g., Salesforce)
- Marketing automation tools (e.g., Braze)
- Data analysis tools (e.g., Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While not explicitly stated, candidates should be comfortable working with CRM systems, marketing automation tools, and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: We put patients first in everything we do
- Excellence: We strive for excellence in all our actions
- Innovation: We embrace change and continuously improve
- Teamwork: We work together to achieve our goals
- Integrity: We act with honesty and transparency
Work Style:
- Data-driven: We make decisions based on data and evidence
- Collaborative: We work together to achieve our goals
- Agile: We embrace change and adapt quickly to new situations
- Patient-focused: We always keep the patient in mind when making decisions
Self-Assessment Questions:
- Do you have a proven track record of success in growth marketing, with a strong focus on data-driven strategies?
- Are you comfortable working in a dynamic, agile environment and adapting quickly to new situations?
- Do you have a deep understanding of the healthcare industry and target audiences, and can you translate this understanding into effective marketing strategies?
ASSUMPTION: Doctolib is a fast-growing, innovative company with a strong focus on technology and digital health. As such, candidates should be comfortable working in a dynamic, agile environment and embracing change.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment that requires adaptability and quick decision-making
- Balancing multiple responsibilities and collaborating effectively with various teams
- Keeping up with the latest trends and developments in digital health and marketing technology
- Managing a hybrid work arrangement, with a balance between on-site work in Berlin and remote work
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for professional growth and development.
📈 Similar Roles Comparison
- This role is unique in its focus on growth marketing within the digital health industry, with a specific emphasis on the healthcare professional audience
- Compared to other marketing roles, this position requires a strong analytical mindset and a deep understanding of data-driven strategies
- Career progression opportunities may be available within the marketing department or other areas of the business, depending on the company's growth and expansion
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on growth marketing within the digital health industry sets it apart.
📝 Sample Projects
- Developing and implementing a targeted multi-channel campaign to engage healthcare professionals and increase platform adoption
- Analyzing campaign performance data and optimizing marketing efforts based on data-driven insights
- Managing the prospect CRM to ensure a clean and systematic data basis, and deriving relevant marketing measures from this understanding
ASSUMPTION: These sample projects illustrate the data-driven, strategic, and collaborative nature of the role, as well as the importance of understanding target audiences and optimizing marketing efforts based on performance data.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to data-driven marketing and provide examples of successful campaigns?
- How does the marketing team collaborate with other departments, such as product and engineering, to create effective marketing strategies?
- What opportunities are there for career growth and professional development within the marketing department or other areas of the business?
- How does the company support work-life balance for employees working in a hybrid arrangement?
- What are the key priorities for this role in the first 90 days, and how will my performance be measured during this period?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and provide valuable insights into the company's culture, work environment, and expectations for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://boards.greenhouse.io/doctolib/jobs/6544335003
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview process, which includes an initial interview with the Talent Partner, an interview with the Hiring Manager, a case study interview, and a final interview
- Be prepared to discuss your approach to data-driven marketing and provide examples of successful campaigns you've worked on
- Follow up with the hiring team one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
