📌 Core Information
🔹 Job Title: Senior Growth Marketing Manager (x/f/m)
🔹 Company: Doctolib
🔹 Location: Mehringdamm 51, 10961 Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing comprehensive growth marketing strategies
- Focusing on innovative multi-channel campaigns to engage healthcare audiences
- Analyzing performance, identifying growth drivers, and managing the prospect CRM system
- Collaborating with various teams to develop and execute holistic marketing strategies
ASSUMPTION: This role requires a strategic mindset and strong analytical skills to drive growth in the digital health sector.
📋 Key Responsibilities
✅ Supporting the creation and implementation of holistic growth marketing strategies
✅ Developing new lead nurturing strategies and overseeing their automation implementation
✅ Managing the prospect CRM system to ensure a clean and systematic data basis
✅ Gaining a deep understanding of target audiences, particularly healthcare professionals, and deriving relevant marketing measures
✅ Analyzing the performance of existing channels, testing new formats, and optimizing based on data
✅ Identifying and analyzing growth drivers
✅ Overseeing the print channel from strategic conception to operational implementation and success control
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and operational execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of marketing experience, preferably in B2B or the healthcare sector
Required Skills:
- Proven experience in growth marketing, with a focus on B2B or healthcare
- Data-driven mindset with strong analytical skills
- Proficient in CRM systems and marketing automation tools, particularly Braze and Salesforce
- Ability to understand and engage target audiences effectively
- Structured working approach with a hands-on attitude
Preferred Skills:
- Fluency in German and English
- Experience in the digital health sector
ASSUMPTION: Candidates with a strong background in data-driven marketing and a passion for the healthcare industry are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €65,000 - €85,000 per year (based on industry standards for this role and experience level)
Benefits:
- Competitive salary and quarterly bonus
- 28 vacation days plus an additional day off for each full calendar year
- Doctolib Parent Care Program, including extra parental leave
- Solidarity Days: 2 days per year to support charitable organizations in the healthcare sector
- Mental wellbeing support through access to coaches and psychologists
- Flexible working hours and hybrid work arrangement
- Flexibility Days: 10 days per year to work from abroad
- Public transport cost reimbursement
- Food budget and healthy snacks in the office
- Fostered sports program with Urban Sports Club
Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Berlin. The benefits package is comprehensive and designed to support work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Health, Software Development
Company Size: 1,001-5,000 employees (large enough to offer diverse opportunities but small enough to maintain a startup-like culture)
Founded: 2013 (with a strong track record and established market presence)
Company Description:
- Doctolib is a digital health company that aims to improve the health of all by empowering healthcare professionals and facilitating faster, easier access to care
- The company offers online appointment scheduling, telehealth, and other digital health services
- Doctolib is committed to data protection and security in the healthcare sector
Company Specialties:
- Healthcare
- Internet
- Innovation
- Rails
- e-health
- Scale-Up
- Frenchtech
- Online appointments
- Data protection and security
Company Website: careers.doctolib.com
ASSUMPTION: Doctolib is a well-established company in the digital health sector with a strong focus on innovation and improving healthcare access.
📊 Role Analysis
Career Level: Senior (with opportunities for growth and leadership)
Reporting Structure: This role reports directly to the Hiring Manager and collaborates with various teams, including Brand and Event teams
Work Arrangement: Hybrid (with a mix of remote and on-site work)
Growth Opportunities:
- Potential to take on more responsibilities and grow within the marketing department
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
- Chance to contribute to Doctolib's mission and make a significant impact on the digital health sector
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop both personally and professionally.
🌍 Location & Work Environment
Office Type: Hybrid (with a mix of remote and on-site work)
Office Location(s): Mehringdamm 51, 10961 Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- The office is located in the trendy Kreuzberg neighborhood, with easy access to public transportation
- The city offers a high quality of life, with numerous cultural attractions, green spaces, and recreational activities
Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a good balance between remote work and in-person collaboration, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Initial interview with the Talent Partner (45 minutes)
- Interview with the Hiring Manager (1 hour)
- Case Study Interview (1.5 hours)
- Final Interview (30 minutes)
- At least one reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven mindset
- Cultural fit and alignment with Doctolib's values
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to data-driven marketing and your understanding of the healthcare sector
- Showcase your ability to think strategically and solve problems creatively
ATS Keywords: Growth Marketing, B2B Marketing, Data-Driven Marketing, CRM Systems, Marketing Automation Tools, Lead Nurturing, Multi-Channel Campaigns, Team Collaboration, Strategic Thinking, Performance Analysis, Target Audiences, Creative Thinking, Structured Work Approach, Operational Implementation, Success Control
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, analytical skills, and cultural fit, with a focus on data-driven marketing and healthcare industry knowledge.
🛠️ Tools & Technologies
- Braze
- Salesforce
- CRM Systems
- Marketing Automation Tools
ASSUMPTION: Proficiency in Braze and Salesforce is required for this role, as they are key tools for managing the prospect CRM system and implementing marketing automation strategies.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Innovative
- Collaborative
- Data-driven
- Responsible
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Innovative and creative
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you approach understanding and engaging target audiences in the healthcare sector?
- How do you balance data-driven decision-making with creative, innovative marketing strategies?
- How do you collaborate effectively with various teams to develop and execute holistic marketing strategies?
ASSUMPTION: Candidates who align with Doctolib's values and work style are likely to thrive in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Balancing strategic planning with operational execution
- Working in a fast-paced, dynamic environment with frequent changes and priorities
- Collaborating effectively with various teams, including Brand and Event teams
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role focuses more on growth marketing and data-driven strategies than traditional brand marketing roles
- Compared to other marketing roles in the digital health sector, this position offers a unique blend of strategic planning, data analysis, and operational execution
- Career progression in this role could lead to leadership positions in marketing or other areas of the business
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities compared to similar marketing roles in the digital health sector.
📝 Sample Projects
- Developing and implementing a multi-channel campaign to engage healthcare professionals and drive user acquisition
- Analyzing campaign performance data to identify growth drivers and optimize marketing strategies
- Managing the prospect CRM system to ensure data integrity and drive lead nurturing efforts
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and operational aspects of the role, as well as the importance of understanding target audiences and engaging them effectively.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Doctolib, and how will my work contribute to the company's mission?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Doctolib support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does Doctolib foster a data-driven culture, and how can this role contribute to that?
ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company's mission, and the marketing department's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/doctolib/jobs/6544335003
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview process, focusing on your strategic thinking, analytical skills, and cultural fit
- Follow up with the hiring manager after the final interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
