📌 Core Information
🔹 Job Title: Senior Growth Product Manager
🔹 Company: Avid
🔹 Location: Remote - Canada
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving Avid’s product-led growth (PLG) strategy to optimize user acquisition, activation, retention, and revenue expansion
- Collaborating cross-functionally with UX, Engineering, Marketing, and Data teams to embed growth strategies into the product lifecycle
- Optimizing website UX, purchase funnels, and checkout flows to maximize conversion rates and minimize drop-off
- Designing and executing structured experimentation frameworks to validate hypotheses and optimize user flows
- Leading cross-functional teams and influencing stakeholders to drive alignment across Product, UX, Engineering, and Marketing
ASSUMPTION: This role requires a strong background in growth, product management, or eCommerce with a focus on D2C, including experience leading PLG or subscription-based growth initiatives in a tech-driven environment.
📋 Key Responsibilities
✅ Own the end-to-end user journey, from landing on the website to discovery, free trial activation, paid conversion, subscription upgrades, and renewals
✅ Optimize website UX, purchase funnels, and checkout flows in collaboration with UX/UI, Product, and Engineering teams to maximize conversion rates and minimize drop-off
✅ Refine payment flows and provider integrations to ensure a seamless, high-converting transaction process
✅ Experiment with pricing models, subscription tiers, and promotional offers to drive higher-tier conversions and increase LTV
✅ Own the end-to-end PLG strategy, designing and optimizing user journeys from website landing to discovery, trial activation, paid conversion, upgrades, and renewals
✅ Streamline onboarding flows and in-product experiences to accelerate user activation, reduce time-to-value, and improve retention
✅ Develop and execute strategies to drive self-serve conversions, including free-to-paid transitions, subscription tier upgrades, and frictionless renewals
✅ Leverage AI-driven personalization and behavioral segmentation to deliver tailored user experiences and dynamic offers
✅ Design and execute structured experimentation frameworks (A/B testing, incrementality testing, multivariate testing) to validate hypotheses and optimize user flows
✅ Translate behavioral and quantitative insights into actionable growth initiatives, continuously iterating to improve acquisition, activation, and retention
✅ Partner with UX, Engineering, Lifecycle, and Paid Media teams to align growth initiatives with Avid’s eCommerce and business objectives
✅ Work with Engineering to build growth-enabling features, such as optimized checkout flows and self-serve upgrade paths
✅ Embed growth principles into the product development lifecycle, collaborating with designers and engineers to iterate on user experiences
ASSUMPTION: This role requires a strong understanding of growth experimentation, eCommerce mechanics, and subscription models to be successful.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 6+ years in Growth, Product Management, or eCommerce with a D2C focus, including 3+ years leading PLG or subscription-based growth initiatives in a tech-driven environment
Required Skills:
- Proven track record in optimizing free-to-paid funnels, subscription models, and checkout flows
- Hands-on experience driving acquisition, activation, and retention
- Deep expertise in growth experimentation (A/B testing, funnel optimization, incrementality modeling) and analytics tools (e.g., Amplitude, Mixpanel, GA4, Braze)
- Strong understanding of subscription mechanics, checkout optimization, payment integrations, and pricing experimentation in a digital commerce context
- Demonstrated ability to lead cross-functional teams, influence stakeholders, and drive alignment across Product, UX, Engineering, and Marketing
- Growth-oriented, user-centric, and analytical mindset with a passion for uncovering insights, testing hypotheses, and scaling high-impact strategies
- Familiarity with MarTech stacks, CDPs, and personalization engines; experience with paid media and multi-channel attribution is a plus
Preferred Skills:
- Experience working with remote teams
- Fluency in French or other languages spoken in Canada
ASSUMPTION: Candidates should have a strong understanding of growth experimentation, eCommerce mechanics, and subscription models to be successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (based on industry standards for a Senior Growth Product Manager role in Canada)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, with flexible hours and a remote-friendly work environment
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Growth Product Manager role in Canada. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Avid operates in the software development industry, focusing on media creation, management, and distribution tools for various industries, including music, film, television, and broadcast
Company Size: Avid is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for collaboration and growth
Founded: Avid was founded in 1987 and has since grown to become a leading provider of digital audio and video solutions
Company Description:
- Avid helps media visionaries create art that colors our perceptions and enriches our culture
- Avid makes innovative technology and collaborative tools that inspire and spark joy so creators can entertain, inform, educate, and enlighten the world
- Avid believes in its artists, industry leaders, and the future of entertainment, continuously evolving to make good better and better best
Company Specialties:
- Media creation and management tools
- Digital audio and video solutions
- Broadcast and live sound equipment
- Music creation and notation software
- Media storage and asset management
Company Website: http://avid.com
ASSUMPTION: Avid's focus on media creation and management tools makes it an attractive employer for candidates interested in the entertainment industry.
📊 Role Analysis
Career Level: This role is a senior-level position, offering opportunities for growth and leadership within the growth product management function
Reporting Structure: The Senior Growth Product Manager reports to the Director of Growth – Digital & eCommerce and works cross-functionally with various teams, including UX, Engineering, Marketing, and Data
Work Arrangement: This role is remote-friendly, with flexible hours and the opportunity to work from home or a co-working space
Growth Opportunities:
- Potential to advance to a Director or VP of Growth role within the organization
- Chance to lead and mentor junior growth product managers
- Opportunity to expand skills and expertise in growth experimentation, eCommerce, and subscription models
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in growth product management.
🌍 Location & Work Environment
Office Type: Avid has multiple office locations across North America, with this role being remote-friendly
Office Location(s): Avid's offices are located in Burlington, MA; Berkeley, CA; Burbank, CA; Mountain View, CA; Montreal, QC; and Washington, D.C.
Geographic Context:
- Canada offers a high quality of life, with universal healthcare and a strong focus on work-life balance
- The remote-friendly work environment allows for flexibility and better work-life integration
- Avid's global presence provides opportunities for international collaboration and exposure
Work Schedule: Full-time, with flexible hours and the opportunity to work remotely
ASSUMPTION: The remote-friendly work environment and flexible hours make this role an attractive option for candidates seeking a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the team
Key Assessment Areas:
- Growth strategy and experimentation skills
- Understanding of eCommerce mechanics and subscription models
- Leadership and cross-functional collaboration abilities
- Alignment with Avid's mission and values
Application Tips:
- Highlight relevant growth product management experience and achievements
- Demonstrate a strong understanding of eCommerce and subscription models
- Showcase leadership and cross-functional collaboration skills
- Tailor your resume and cover letter to emphasize your fit for this role and Avid's mission
ATS Keywords: Growth Product Management, eCommerce, User Experience, Data Analysis, A/B Testing, Subscription Models, Checkout Optimization, Cross-Functional Collaboration, Leadership, Growth Strategy, User Engagement, Retention Strategies, Payment Integrations, Pricing Experimentation, MarTech, Personalization
ASSUMPTION: Avid's application process is designed to assess candidates' skills and cultural fit, with a focus on growth product management experience and eCommerce expertise.
🛠️ Tools & Technologies
- Braze (customer engagement platform)
- GA4 (Google Analytics 4)
- Amplitude (product analytics)
- Adswerve (advertising technology)
- MarTech stacks (customer relationship management, marketing automation, and analytics tools)
ASSUMPTION: Familiarity with these tools and technologies is beneficial but not always required for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer focus
- Integrity
- Excellence
Work Style:
- Data-driven and analytical
- Growth-oriented and user-centric
- Collaborative and cross-functional
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a fast-paced, ambiguous, collaborative environment?
- Are you committed to Avid's mission of empowering creators and maximizing the mediums of amazing makers?
- Do you have a strong understanding of growth experimentation, eCommerce, and subscription models?
ASSUMPTION: Candidates who align with Avid's values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a cross-functional role
- Balancing data-driven decision-making with the need for speed and agility in a fast-paced environment
- Adapting to changes in the market and staying up-to-date with the latest growth strategies and technologies
- Working remotely and maintaining productivity and engagement in a distributed team
ASSUMPTION: These challenges are inherent to a senior-level, cross-functional growth product management role and can be overcome with strong leadership, communication, and adaptability skills.
📈 Similar Roles Comparison
- This role differs from traditional product management positions in its focus on growth experimentation and optimization, rather than long-term product strategy and development
- Compared to other growth product management roles, this position offers a unique focus on eCommerce and subscription models within the media and entertainment industry
- Career progression in this role may involve advancing to a Director or VP of Growth position, with opportunities to lead and mentor junior growth product managers
ASSUMPTION: This role offers a unique blend of growth product management, eCommerce, and subscription model expertise, setting it apart from similar positions in other industries.
📝 Sample Projects
- Optimizing the checkout flow for Avid's eCommerce platform to improve conversion rates and reduce cart abandonment
- Designing and executing an A/B testing strategy to validate hypotheses and improve user engagement with Avid's free trial offer
- Developing and implementing a dynamic pricing model to maximize revenue expansion and retention for Avid's subscription-based products
ASSUMPTION: These sample projects illustrate the types of growth product management initiatives that candidates may be expected to lead and execute in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Growth – Digital & eCommerce department?
- How does Avid support the professional development and growth of its growth product management team members?
- What are the most significant challenges facing the growth product management function at Avid, and how can this role help address them?
- How does Avid measure the success of its growth product management initiatives, and what key performance indicators (KPIs) are most important for this role?
- What is Avid's approach to remote work and collaboration, and how does the company support the productivity and engagement of its remote team members?
ASSUMPTION: Asking these questions demonstrates a strong interest in the role and Avid's growth product management function, as well as a commitment to understanding the company's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant growth product management experience and alignment with Avid's mission and values
- Prepare for the technical assessment or case study by brushing up on your growth experimentation and eCommerce skills
- Research Avid's products, services, and competition to demonstrate your understanding of the media and entertainment industry
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
