📌 Core Information
🔹 Job Title: Senior GTM Innovation / Product Marketing Manager
🔹 Company: Salesloft
🔹 Location: United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Bridging the gap between marketing and sales
- Translating field insights into actionable strategies
- Engaging with customers and internal teams
- Optimizing messaging and product positioning
- Driving cross-functional collaboration and innovation
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively across multiple teams.
📋 Key Responsibilities
✅ Serve as a connective tissue between product marketing and sales, establishing tight feedback loops to continuously optimize messaging, assets, and go-to-market plays based on real-world input.
✅ Engage directly with strategic customers, AEs, and presales teams on “must-win” pursuits and strategically important accounts / target industries, using field insights to evolve positioning, content, and sales enablement.
✅ Represent the company at customer events, industry conferences, executive briefings, and customer innovation days, delivering compelling narratives that articulate the company’s AI story and strategic vision to both internal and external audiences.
✅ Lead initiatives that capture and share how internal teams are using the company’s products and AI capabilities, using these learnings to inform both product roadmaps, external messaging, and field enablement.
ASSUMPION: This role involves a mix of strategic thinking, customer engagement, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8-10 years of experience in GTM strategy, GTM innovation, presales, or product marketing, ideally in enterprise tech or AI-driven environments
Required Skills:
- Proven experience in GTM strategy, product marketing, or a related field
- Strong communication and storytelling skills
- Ability to operate across customer conversations, internal alignment, and GTM execution
- Familiarity with enterprise tech or AI environments
- Experience with creation of videos and sales artifacts
Preferred Skills:
- Experience with competitive positioning and new industry penetration
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record in a similar role and be comfortable operating in a dynamic, fast-paced environment.
💰 Compensation & Benefits
Salary Range: $151,000 - $180,000 USD per year
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off and flexible work arrangements
- Employee stock purchase plan
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: Salesloft offers a competitive compensation package and comprehensive benefits to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees (Mid-sized)
Founded: 2011 (14 years ago)
Company Description:
- Salesloft powers durable revenue growth for the world’s most demanding companies
- Offers an industry-leading Revenue Orchestration Platform using purpose-built AI
- Helps market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal
Company Specialties:
- Sales dialer
- Sales emails
- Account Based Sales Development
- SDR-Driven Analytics
- Data integration
- Sales engagement
- Sales enablement
- Account Executives
- Sales process
- Sales workflow
- Inside sales
- Sales development
- Cadences
- Meeting intelligence
- Sales analytics
- Salesforce integration
Company Website: salesloft.com
ASSUMPTION: Salesloft is a well-established company with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: Reports to the Sr. Director, Product Marketing and GTM Innovation
Work Arrangement: Remote OK (with potential for on-site collaboration)
Growth Opportunities:
- Potential to grow into a leadership role within the product marketing or GTM innovation teams
- Opportunities to work on high-impact projects and drive strategic initiatives
- Chance to learn from and collaborate with experienced professionals across various teams
ASSUMPTION: This role offers significant growth potential for the right candidate.
🌍 Location & Work Environment
Office Type: Hybrid (remote with potential on-site collaboration)
Office Location(s): Atlanta, GA (headquarters), Guadalajara, Jalisco, MX, and London, GB
Geographic Context:
- United States: Remote-friendly with potential on-site collaboration
- Mexico: On-site opportunities in Guadalajara
- United Kingdom: On-site opportunities in London
Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: Salesloft offers a flexible work environment with remote and on-site opportunities based on the role and team needs.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final round with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Customer engagement and active listening
- Cross-functional collaboration and teamwork
- Industry knowledge and understanding of enterprise tech or AI environments
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral interview questions focusing on your experience with GTM strategy, product marketing, and customer engagement
- Showcase your understanding of Salesloft's products and AI capabilities
ATS Keywords: GTM strategy, product marketing, sales activation, AI, storytelling, cross-functional collaboration, customer engagement, messaging optimization, thought leadership, sales enablement, video creation, competitive positioning, campaign launch, feedback loops, enterprise tech, presales
ASSUMPTION: Salesloft's hiring process is designed to assess candidates' strategic thinking, communication skills, and industry knowledge.
🛠️ Tools & Technologies
- Salesforce
- Salesloft's Revenue Orchestration Platform
- Video creation and editing tools
- Project management software (e.g., Asana, JIRA, or Trello)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, or Google Workspace)
ASSUMPTION: Salesloft uses industry-standard tools and technologies to support its revenue orchestration platform and internal operations.
👔 Cultural Fit Considerations
Company Values:
- Lead With Humility and Respect
- Earn Customer Trust
- Put Team Over Self
- Redefine What’s Possible
- Deliver Big Results
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on driving results and continuous improvement
- Open to feedback and willing to adapt
Self-Assessment Questions:
- How do you approach working with diverse teams and stakeholders to drive consensus and action?
- Can you provide an example of a time when you successfully navigated a complex, cross-functional project?
- How do you stay up-to-date with industry trends and best practices in enterprise tech or AI environments?
ASSUMPTION: Salesloft values candidates who are strong communicators, strategic thinkers, and effective collaborators.
⚠️ Potential Challenges
- Balancing the demands of multiple stakeholders, including customers, sales teams, and internal teams
- Keeping up with the latest trends and best practices in enterprise tech and AI environments
- Managing multiple projects and priorities in a fast-paced, dynamic work environment
- Navigating a remote or hybrid work arrangement, which may require additional communication and collaboration efforts
ASSUMPTION: Salesloft's fast-paced, dynamic work environment may present unique challenges for candidates who prefer a more structured or predictable work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on GTM innovation and strategic integration between marketing and sales
- Similar roles may include Product Marketing Manager, Marketing Strategy Manager, or Sales Enablement Manager, but this role requires a broader skill set and strategic mindset
- Career paths may include progression into leadership roles within product marketing, GTM innovation, or related fields
ASSUMPTION: This role offers a unique blend of strategic, customer-facing, and cross-functional responsibilities that set it apart from similar roles.
📝 Sample Projects
- Developing a strategic narrative for a new AI-driven product launch, including messaging, positioning, and sales enablement assets
- Conducting customer interviews and synthesizing insights to inform product roadmaps and messaging updates
- Collaborating with sales teams to optimize messaging and content for high-priority pursuits and strategic accounts
ASSUMPTION: This role involves a mix of strategic planning, customer engagement, and cross-functional collaboration to drive meaningful impact on Salesloft's products and go-to-market strategies.
❓ Key Questions to Ask During Interview
- How does the company support the growth and development of its product marketing and GTM innovation teams?
- Can you describe a recent example of a successful cross-functional collaboration between marketing and sales teams?
- How does the company measure the success of its product marketing and GTM innovation efforts?
- What are the most significant challenges facing the product marketing and GTM innovation teams in the next 12-24 months, and how can this role help address them?
- How does the company approach diversity, equity, and inclusion in its hiring and promotion practices?
ASSUMPTION: Candidates should ask thoughtful, insightful questions to demonstrate their interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Salesloft Careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions focusing on your experience with GTM strategy, product marketing, and customer engagement
- Showcase your understanding of Salesloft's products and AI capabilities
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
