📌 Core Information
🔹 Job Title: Senior Industry Principal - Marketing
🔹 Company: Experian
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-28
🔹 Experience Level: 10+ years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing complex credit marketing strategies
- Building long-term partnerships with North American Financial Services clients
- Collaborating with cross-functional partners to develop go-to-market strategies
- Exceeding annual revenue and new contract targets
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to navigate complex deal structures.
📋 Key Responsibilities
✅ Identify, pursue, and close new business and renewal opportunities
✅ Develop customer relationships through a consultative sales approach
✅ Establish consultative business relationships with senior C-level executives
✅ Collaborate with business partners to develop market-leading solutions
✅ Provide industry expertise to influence product and development roadmap
✅ Work with Experian teams to develop strategic solutions that add client value
✅ Exceed annual revenue and new contract targets
ASSUMPTION: This role requires a strong understanding of the financial services industry and the ability to build and maintain strong client relationships.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 10+ years with large US financial institutions in marketing, including 7+ years in credit card or credit lending product marketing and 7+ years in large-project marketing transformations
Required Skills:
- Expertise in developing and implementing complex credit marketing strategies
- Experience running marketing campaigns for prescreen and prequalification programs
- Knowledge of FCRA regulated versus non-regulated data
- Experience producing results, ensuring client satisfaction, and securing wins
- Willingness to travel
Preferred Skills:
- Experience designing and implementing enterprise lending or marketing systems
ASSUMPTION: Candidates should have a strong background in financial services marketing and a proven track record of success in similar roles.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 (Based on industry standards for a senior-level marketing role in the United States)
Benefits:
- Great compensation package and bonus plan
- Core benefits including full medical, dental, vision, and matching 401K
- Fully remote environment
- Flexible time off including volunteer time off, vacation, sick, and 12-paid holidays
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Experian is a global data and technology company, powering opportunities for people and businesses around the world. They operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.
Company Size: Experian has a team of 22,500 people across 32 countries, with corporate headquarters in Dublin, Ireland. In Brazil, they have almost 5,000 employees.
Founded: Experian was founded in 1960 and has since grown into a FTSE 100 Index company listed on the London Stock Exchange (EXPN).
Company Description:
- Experian helps to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using their unique combination of data, analytics, and software.
- They assist millions of people to realize their financial goals and help them save time and money.
- Experian invests in people and new advanced technologies to unlock the power of data.
Company Specialties:
- Credit
- Autenticação
- Prevenção à Fraude
- Agronegócio
- Score
- Tecnologia
- IA
- Empreendedorismo
- Marketing
- Business
- Negócios
- Decisões
- and Finanças
Company Website: https://www.experianplc.com/
ASSUMPTION: Experian's global presence and diverse range of services make it an attractive employer for candidates seeking international career opportunities.
📊 Role Analysis
Career Level: Senior-level, individual contributor role reporting to the VP of Solutions Engineering and Advisory
Reporting Structure: This role does not have direct reports
Work Arrangement: Fully remote, with the flexibility to work from anywhere in the United States
Growth Opportunities:
- Potential to take on additional responsibilities and influence the company's product roadmap
- Opportunities to work with diverse teams across the organization and gain exposure to various aspects of the business
- Potential to progress into a management or leadership role, depending on the company's growth and the individual's performance
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location required
Office Location(s): N/A
Geographic Context:
- The United States offers a large and diverse market for financial services, providing ample opportunities for business growth and development
- The fully remote work arrangement allows for flexibility and a better work-life balance
- The United States has a well-established financial services industry, with many large institutions and innovative startups
Work Schedule: Full-time, with the flexibility to work from anywhere in the United States
ASSUMPTION: The fully remote work arrangement and flexible work schedule make this role an attractive opportunity for candidates seeking a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final interview with the VP of Solutions Engineering and Advisory
- Background check and offer extension
Key Assessment Areas:
- Industry knowledge and expertise
- Sales and negotiation skills
- Strategic thinking and problem-solving abilities
- Communication and interpersonal skills
Application Tips:
- Highlight relevant industry experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to build client relationships
ATS Keywords: Marketing, Credit Card Marketing, Credit Lending, Marketing Analytics, Campaign Management, Digital Channel Integration, Product Offer Creation, Marketing Technology, Strategic Initiatives, Consultative Sales, Business Relationships, Negotiation Support, Stakeholder Commitment
ASSUMPTION: The interview process will focus on assessing the candidate's industry knowledge, sales skills, and strategic thinking abilities, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and the candidate's role within the organization.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Customer focus
- One global team
- Performance with purpose
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving targets
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a proven track record of success in a similar role within the financial services industry?
- Are you comfortable working in a fully remote environment and collaborating with teams across different time zones?
- Do you thrive in a fast-paced, dynamic work environment and enjoy working on multiple projects simultaneously?
ASSUMPTION: Candidates who align with Experian's company values and work style will be more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Navigating complex deal structures and negotiating multi-year contracts
- Building and maintaining strong client relationships in a remote work environment
- Keeping up with industry trends and developments in a rapidly evolving market
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to client relationship management.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Director of Marketing position within the financial services industry, but with a stronger focus on strategic partnerships and business development
- Unlike other marketing roles, this position requires a deep understanding of the financial services industry and its regulatory environment
- Career progression in this role may lead to a VP or C-level position within the marketing or business development functions
ASSUMPTION: Candidates should compare this role to similar marketing positions within the financial services industry to better understand its unique requirements and opportunities.
📝 Sample Projects
- Developing and implementing a comprehensive go-to-market strategy for a new credit card product
- Conducting market research to identify new business opportunities and revenue streams
- Negotiating multi-year contracts with key clients to secure long-term partnerships
ASSUMPTION: These sample projects illustrate the strategic and business development aspects of the role, as well as the need for strong negotiation and client relationship management skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the company's overall business strategy, and how will my work contribute to its success?
- What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does it support employees in achieving it?
ASSUMPTION: These questions demonstrate the candidate's interest in the role and their ability to think strategically about the company's business and their own professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant industry experience and achievements
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to build client relationships
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
