Job Title: Senior Influencer Executive | Cult Beauty
Company: THG PLC
Location: Manchester, United Kingdom
Job Type: Full-time
Category: Retail
Date Posted: April 7, 2025
Experience Level: 2-5 years
Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with cross-functional teams. The ideal candidate will have a deep understanding of the beauty industry and a passion for influencer marketing.
✅ Responsibility 1: Execute Cult Beauty’s influencer marketing channel activities to align with business objectives and KPIs
✅ Responsibility 2: Build successful relationships with new and existing influencers, cultivating a diverse and wide-reaching roster of talent
✅ Responsibility 3: Effectively use tools such as Tableau and Fospha to collate analytics, analyze, and report on programme performance
✅ Responsibility 4: Ensure the Cult Beauty brand pillars run through the influencer marketing strategy, especially from a diversity and inclusion lens
✅ Responsibility 5: Provide weekly/monthly reports against a pre-agreed set of KPIs using data analysis
✅ Responsibility 6: Align paid and unpaid influencer activity with the wider marketing calendar
✅ Responsibility 7: Organise paid activity as part of larger campaign activity, working with influencers and their agents closely
✅ Responsibility 8: Oversee the supply chain of product/promotion codes/samples to influencers
✅ Responsibility 9: Manage the influencer marketing budget and planning/forecasting for the channel
✅ Responsibility 10: Balance commercial performance with brand awareness, working to efficiency KPIs
✅ Responsibility 11: Responsible for presenting channel data and performance to the wider business and senior leadership team
✅ Responsibility 12: Work directly with brands to successfully execute direct influencer/brand partnerships
✅ Responsibility 13: Work closely with relevant internal departments, particularly buying and merch, to ensure the influencer programme is aligned to our brand objectives as possible
✅ Responsibility 14: Research and identify key influencer trends and competitor activity
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work independently. The ideal candidate will have experience in influencer marketing and a proven track record of driving results.
Education: Relevant degree or equivalent experience
Experience: At least 3 years in influencer marketing or communications, with a focus on paid talent onboarding
Required Skills:
Preferred Skills:
ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with cross-functional teams. The ideal candidate will have a deep understanding of the beauty industry and a passion for influencer marketing.
Salary Range: Competitive salary based on experience and industry standards for senior influencer marketing roles in the UK
Benefits:
ASSUMPTION: The salary range provided is an estimate based on industry standards for senior influencer marketing roles in the UK. The actual salary may vary depending on the candidate's experience and qualifications.
Industry: Retail, specifically focused on beauty and sports nutrition
Company Size: 1,001-5,000 employees
Founded: 2008
Company Description:
Company Specialties:
Company Website: www.thg.com
ASSUMPTION: THG PLC is a large, established company with a strong presence in the retail industry. This role offers the opportunity to work in a dynamic and growing environment, with access to extensive resources and career development opportunities.
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Influencer Marketing
Work Arrangement: On-site, with potential for remote work on a case-by-case basis
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both within the influencer marketing team and across the broader organization.
Office Type: Hybrid (onsite with remote work options)
Office Location(s): Manchester, United Kingdom
Geographic Context:
Work Schedule: Standard office hours, with flexibility for remote work arrangements
ASSUMPTION: Manchester offers a diverse and vibrant work environment, with a range of cultural and recreational opportunities. The city's central location in the UK makes it an attractive option for both local and international candidates.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Influencer marketing, beauty industry, analytics, budget management, teamwork, cross-functional collaboration, data-driven decision making, brand awareness, commercial performance, diversity and inclusion, influencer trends, competitor analysis
ASSUMPTION: The interview process at THG PLC is designed to assess both your technical skills and cultural fit for the role. By following the application tips and being prepared to discuss the ATS keywords, you can increase your chances of success in the interview process.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: THG PLC values candidates who are passionate about the beauty industry, collaborative, and results-driven. By reflecting on these self-assessment questions, you can better understand if this role and company culture are the right fit for you.
Challenges specific to this role:
Challenges specific to the company/industry:
Challenges specific to the location:
ASSUMPTION: This role presents unique challenges that require strong communication, organizational, and adaptability skills. By being aware of these challenges and reflecting on how you would approach them, you can better prepare yourself for the role and demonstrate your fit during the interview process.
Comparison point 1: This role focuses on influencer marketing within the beauty industry, while similar roles in other industries may have different target audiences and market dynamics
Comparison point 2: The beauty industry is characterized by a high degree of innovation and rapid change, which may require more frequent updates to marketing strategies and tactics compared to other industries
Comparison point 3: This role involves working with a diverse range of influencers, each with their own unique voice and audience, which may require more nuanced communication and negotiation skills compared to roles with more homogeneous target audiences
ASSUMPTION: When comparing this role to similar positions in other industries or companies, consider the unique aspects of the beauty industry and the specific requirements of this role. By understanding these differences, you can better evaluate if this role is the right fit for your career goals and skillset.
Project example 1: Developing and executing a targeted influencer marketing campaign to launch a new product line within the Cult Beauty portfolio
Project example 2: Collaborating with the buying and merch team to create a co-branded product collection with an influencer, including product development, marketing, and launch strategies
Project example 3: Analyzing influencer marketing performance data to identify trends, optimize campaigns, and inform future strategy
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives you may undertake in this role. By reflecting on how you would approach these projects, you can demonstrate your understanding of the role and your ability to contribute to the team's success.
Question 1: Can you describe the most successful influencer marketing campaign you've worked on and what made it a success?
Question 2: How do you approach building and maintaining relationships with influencers, particularly those from diverse backgrounds?
Question 3: Can you discuss a time when you had to pivot a marketing strategy due to changing circumstances or new data? How did you approach this change, and what was the outcome?
Question 4: How do you ensure that your influencer marketing efforts align with the overall brand strategy and contribute to our business objectives?
Question 5: Can you describe a challenge you faced when working with influencers or their agents, and how you overcame it?
ASSUMPTION: These questions are designed to assess your understanding of influencer marketing, your problem-solving skills, and your ability to work effectively within a team. By preparing thoughtful responses, you can demonstrate your qualifications and cultural fit for the role.
To apply for this position:
⚠️️️️️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.