📌 Core Information
🔹 Job Title: Senior Influencer Management Director | Directeur·trice sénior·e de la gestion des influenceurs·ses
🔹 Company: Behaviour Interactive
🔹 Location: Montréal, QC
🔹 Job Type: Permanent Full-Time | Permanent temps-plein
🔹 Category: Computer Games
🔹 Date Posted: 2025-06-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Revamping and expanding the Fog Whisperers program to create lasting value for content creators and the DbD community.
- Scouting, recruiting, and maintaining strong relationships with content creators to foster a diverse, engaged influencer network.
- Mentoring and coaching a team of influencer managers to ensure their growth, development, and use of data-informed approaches.
- Collaborating with partner IPs to strategically integrate new fanbases and working alongside creators active in these niche fields.
- Establishing best practices, KPIs, and communicating their impact to partner teams and leadership while balancing budgets and goals.
- Communicating player experience insights and addressing negative sentiment, including managing crises.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to build and maintain relationships with various stakeholders.
📋 Key Responsibilities
✅ Revamp and expand the Fog Whisperers program to create lasting value for content creators and the DbD community.
✅ Scout, recruit, and maintain strong relationships with content creators to foster a diverse, engaged influencer network.
✅ Mentor and coach a team of influencer managers to ensure their growth, development, and use of data-informed approaches.
✅ Collaborate with partner IPs to strategically integrate new fanbases and work alongside creators active in these niche fields.
✅ Establish best practices, KPIs, and communicate their impact to partner teams and leadership while balancing budgets and goals.
✅ Communicate player experience insights and address negative sentiment, including managing crises.
ASSUMPTION: This role involves a mix of strategic planning, creative problem-solving, and hands-on management to achieve marketing and business goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: A minimum of 5 years of experience in the gaming or entertainment industry, with solid experience working on live service games.
Required Skills:
- Proven track record of driving positive ROI through influencer marketing
- Strong understanding of current game/entertainment influencer trends and KPIs
- Excellent collaboration skills with cross-functional teams (product, marketing, finance, data)
- Knowledge of and/or a network within the current game community, influencers (considered a strong plus)
- Fluency in English; speaking French is a strong plus
Preferred Skills:
- Experience with influencer marketing in the gaming industry
- Knowledge of the Dead by Daylight game and community
ASSUMPTION: Candidates with a proven track record in influencer marketing and a strong understanding of the gaming industry will be best suited for this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - CAD 160,000 per year (based on industry standards for a senior role in the gaming industry in Montreal)
Benefits:
- Health and dental insurance
- Retirement savings plan with employer contribution
- Employee assistance program
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a senior role in the gaming industry in Montreal. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Behaviour Interactive is the largest Canadian gaming studio, with over 1,300 employees worldwide. They are best known for their flagship franchise, Dead by Daylight™, which has entertained over 60 million players across multiple platforms.
Company Size: 1,001-5,000 employees
Founded: 1992
Company Description:
- Behaviour Interactive is a leading provider of external development services, partnering with many of the gaming industry's leaders.
- The company has been recognized with Deloitte Canada’s Enterprise Fast 15 and Best Managed Company awards.
- Behaviour has expanded its global presence with studios in Toronto, Seattle, the United Kingdom, and Rotterdam.
Company Specialties:
- Computer games and Video Games
Company Website: http://www.bhvr.com
ASSUMPTION: Behaviour Interactive is a well-established gaming studio with a strong reputation in the industry. They offer opportunities for growth and development in a dynamic and creative environment.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Vice President of Marketing.
Work Arrangement: On-site, with flexibility for remote work
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on multiple projects and games within the Behaviour Interactive portfolio
- Chance to mentor and develop junior team members
ASSUMPTION: This role offers opportunities for career growth and development within a dynamic and innovative gaming studio.
🌍 Location & Work Environment
Office Type: Creative and collaborative office environment
Office Location(s): 6666, rue St-Urbain, 500, Montréal, QC H2S 3H1, CA
Geographic Context:
- Montréal is a multicultural city with a vibrant gaming industry
- The office is located in the heart of Montreal's downtown area, with easy access to public transportation
- The city offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities
Work Schedule: Standard business hours, with flexibility for remote work
ASSUMPTION: The work environment at Behaviour Interactive is creative, collaborative, and dynamic, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Vice President of Marketing
Key Assessment Areas:
- Strategic thinking and planning
- Communication and collaboration skills
- Understanding of influencer marketing and KPIs
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your experience with influencer marketing and managing teams
- Demonstrate your understanding of the gaming industry and the Dead by Daylight game
ATS Keywords: Influencer Management, Content Creation, Team Leadership, Data Analysis, Collaboration, Marketing Strategy, Community Engagement, Crisis Management, Networking, Live Service Games, KPI Development, Entrepreneurial Mindset, Fluency in English, Fluency in French
ASSUMPTION: The application process at Behaviour Interactive is thorough and designed to assess the candidate's skills, experience, and cultural fit for the role.
🛠️ Tools & Technologies
- Social media platforms (e.g., Twitch, YouTube, TikTok)
- Influencer marketing platforms (e.g., Grin, Upfluence)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for the gaming industry and can be learned on the job if necessary.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Quality and excellence
Work Style:
- Dynamic and fast-paced environment
- Strong focus on teamwork and collaboration
- Opportunities for growth and development
Self-Assessment Questions:
- Do you thrive in a dynamic and fast-paced environment?
- Are you a strong communicator and collaborator?
- Do you have a proven track record of driving positive ROI through influencer marketing?
ASSUMPTION: Behaviour Interactive values creativity, collaboration, and excellence. Candidates who align with these values and thrive in a dynamic and fast-paced environment will be well-suited for this role.
⚠️ Potential Challenges
- Managing a team of influencer managers and ensuring their growth and development
- Balancing budgets and goals while driving positive ROI through influencer marketing
- Addressing negative sentiment and managing crises within the gaming community
- Keeping up with the fast-paced and ever-changing gaming industry
ASSUMPTION: This role presents unique challenges and opportunities for growth and development within the gaming industry.
📈 Similar Roles Comparison
- This role is unique to Behaviour Interactive and the Dead by Daylight game, but similar roles may exist at other gaming studios or entertainment companies
- Industry-specific context: The gaming industry is dynamic and fast-paced, with a strong focus on innovation and creativity
- Career path comparison: This role offers opportunities for growth and development within the marketing department and the gaming industry as a whole
ASSUMPTION: This role is unique to Behaviour Interactive and the Dead by Daylight game, but similar roles may exist at other gaming studios or entertainment companies.
📝 Sample Projects
- Revamping and expanding the Fog Whisperers program to create lasting value for content creators and the DbD community
- Managing a team of influencer managers and mentoring them to ensure their growth and development
- Collaborating with partner IPs to strategically integrate new fanbases and work alongside creators active in these niche fields
ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the influencer marketing team at Behaviour Interactive?
- How does the marketing department collaborate with other departments within the company?
- What opportunities are there for growth and development within the marketing department and the company as a whole?
- How does Behaviour Interactive support its employees' professional development and growth?
- What is the company's approach to work-life balance and flexibility?
ASSUMPTION: These questions are designed to provide insight into the company culture, work environment, and opportunities for growth and development within the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your experience with influencer marketing and managing teams
- Demonstrate your understanding of the gaming industry and the Dead by Daylight game
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
