📌 Core Information
🔹 Job Title: Senior Influencer Manager
🔹 Company: Life Time Inc.
🔹 Location: Corporate Office, Chanhassen, MN
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-8+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Setting influencer marketing strategy for Life Time
- Building and scaling a diverse influencer pipeline
- Serving as a subject matter expert and trusted advisor
- Managing end-to-end influencer campaigns
- Optimizing campaign performance and maximizing ROI
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and strong communication skills to succeed.
📋 Key Responsibilities
✅ Lead influencer marketing strategy and align efforts with key business priorities
✅ Build and scale a diverse influencer pipeline, including external member advocates and internal team ambassadors
✅ Act as a trusted advisor to internal teams, educating on influencer marketing trends and campaign performance
✅ Develop contracts and manage compensation/trade partnerships with influencers
✅ Design and manage end-to-end influencer campaigns supporting product launches, experiences, events, and digital initiatives
✅ Monitor daily performance and engagement to ensure content is on-brand and effective
✅ Track influencer content and engagement, identifying trends and opportunities to increase ROI
✅ Collaborate with cross-functional teams to integrate influencer content into broader brand storytelling
ASSUMPTION: This role involves a mix of strategic planning, campaign management, and cross-functional collaboration to drive influencer marketing success.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Communications, or related field
Experience: 5-8 years of experience in social/digital marketing, with 4-6 years specifically in influencer marketing
Required Skills:
- Proven experience in influencer marketing
- Strong analytical skills
- Excellent communication and relationship-building skills
- Paid media familiarity (a plus)
Preferred Skills:
- Strong creative instincts and proactive mindset
- Willingness to travel as needed
ASSUMPTION: Candidates should have a solid background in influencer marketing, with a proven track record of driving campaign performance and maximizing ROI.
💰 Compensation & Benefits
Salary Range: $85,000 - $117,000 per year, based on experience and qualifications
Benefits:
- Fully subsidized membership
- Discounts on Life Time products and services
- 401(k) retirement savings plan with company discretionary match
- Training and professional development
- Medical, dental, vision, and prescription drug coverage
- Short term and long term disability insurance
- Life insurance
- Pre-tax flexible spending and dependent care plans
- Parental leave and adoption assistance
- Paid sick leave and vacation days
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Influencer Manager role. Benefits are comprehensive and designed to support employee well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 10,001+ employees
Founded: 1992
Company Description:
- Life Time provides an entertaining, educational, friendly, and inviting experience of uncompromising quality that meets the health and fitness needs of the entire family.
- Life Time is committed to an inclusive, diverse, and equitable workplace that respects and celebrates the unique contributions of each individual.
Company Specialties:
- Health and Fitness
- Sports and Recreation
- Construction and Real Estate
- Architecture and Hospitality
- Healthy Aging
Company Website: lifetime.life
ASSUMPTION: Life Time is a well-established company in the wellness and fitness industry, with a strong commitment to employee well-being and diversity.
📊 Role Analysis
Career Level: Senior-level role with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Vice President of Marketing
Work Arrangement: On-site, full-time position with the possibility of remote work for specific tasks or projects
Growth Opportunities:
- Potential to lead and mentor a team of influencer marketing specialists
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Chance to grow within the marketing department or explore other areas of the organization
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): Chanhassen, MN
Geographic Context:
- Chanhassen is a suburb of Minneapolis, offering a mix of urban and suburban living
- The area provides easy access to outdoor recreation, cultural attractions, and a vibrant food scene
- Life Time's corporate office is located in a business park with nearby amenities
Work Schedule: Standard business hours, with flexibility for specific projects or events
ASSUMPTION: The corporate office offers a modern, collaborative work environment with easy access to nearby amenities and outdoor recreation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Vice President of Marketing
- Background check and reference check
Key Assessment Areas:
- In-depth knowledge of influencer marketing trends and best practices
- Strategic thinking and problem-solving skills
- Excellent communication and presentation skills
- Ability to build and maintain strong relationships with influencers and internal teams
Application Tips:
- Highlight relevant experience and achievements in influencer marketing
- Tailor your resume and cover letter to emphasize your fit for this role
- Prepare examples of successful influencer marketing campaigns you've managed
- Research Life Time's brand and values to demonstrate your cultural fit
ATS Keywords: Influencer Marketing, Campaign Development, Performance Measurement, Strategic Thinking, Relationship Building, Analytics, Social Media, Brand Awareness, Member Acquisition, Retention, Digital Marketing, Content Creation
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' strategic thinking, communication skills, and relevant experience in influencer marketing.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- Influencer marketing platforms (e.g., Grin, Upfluence, AspireIQ)
- Analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: This role requires proficiency in social media platforms, influencer marketing platforms, and analytics tools to effectively manage influencer campaigns.
👔 Cultural Fit Considerations
Company Values:
- Healthy Way of Life
- Inclusive and Respectful
- Integrity
- Excellence
- Accountability
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you embody Life Time's company values in your daily work?
- Describe a time when you had to adapt to a significant change in a campaign or project. How did you handle it?
- How do you build and maintain strong relationships with influencers and internal teams?
ASSUMPTION: Life Time values candidates who embody their company values, are adaptable, and have strong communication and interpersonal skills.
⚠️ Potential Challenges
- Managing a diverse pipeline of influencers with varying needs and expectations
- Keeping up with the ever-changing influencer marketing landscape and trends
- Balancing strategic thinking with hands-on campaign management
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and the ability to balance multiple priorities.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on influencer partnerships and campaign management
- Influencer marketing is a rapidly evolving field, requiring continuous learning and adaptation
- This role offers opportunities for growth and leadership within the marketing department or other areas of the organization
ASSUMPTION: This role is unique within Life Time's organization, requiring a blend of strategic thinking, campaign management, and cross-functional collaboration.
📝 Sample Projects
- Developing and executing a multi-platform influencer campaign to launch a new Life Time product or service
- Building and managing a diverse influencer pipeline to support ongoing brand awareness and member acquisition efforts
- Analyzing and optimizing influencer campaign performance to maximize ROI and drive business results
ASSUMPTION: These sample projects illustrate the strategic, tactical, and analytical aspects of the Senior Influencer Manager role at Life Time.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Life Time?
- What are the biggest challenges facing the influencer marketing team currently, and how can this role address them?
- How does Life Time support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does this role collaborate with other departments and teams within Life Time?
ASSUMPTION: These interview questions help candidates understand the role's strategic importance, growth opportunities, and day-to-day responsibilities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful influencer marketing campaigns you've managed
- Research Life Time's brand and values to demonstrate your cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
