Senior Influencer Marketing Manager

📌 Core Information

Job Title: Senior Influencer Marketing Manager

Company: OLIVER Agency - APAC

Location: Mumbai, India

Job Type: On-site

Category: Advertising Services

Date Posted: July 9, 2025

Experience Level: 5-10 years

Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing influencer marketing strategies and creative campaigns
• Identifying and building relationships with prominent influencers and thought leaders
• Attending relevant events for networking and business purposes
• Developing content ideas and curating content
• Researching relevant industry experts, competitors, target audience, and users
• Brainstorming new, creative approaches to influencer campaigns
• Keeping abreast of emerging trends, technologies, and influencers
• Liaising with the marketing team to create and coordinate marketing strategies that work across different channels
• Overseeing the development and implementation of all influencer campaigns from ideation to execution
• Creative planning and supervising shoots from time to time
• Setting up and tracking Key Performance Indicators (KPIs) to measure the campaign’s success
• Serving as a liaison between brand ambassadors/influencers/agencies and the marketing team
• Identifying new opportunities for collaborating with established influencers and coming up with innovative ways to approach influencer campaigns
• Cultivating professional partnerships with existing contacts
• Working with the marketing and design team to post influencer content on social media platforms
• Researching market data and trends to establish best practices related to influencer campaigns
• Generating and presenting reports on campaign performance
• Keeping up-to-date with the latest trends on social media and in the influencer community to provide recommendations for future campaigns

ASSUMPTION: This role requires a creative and strategic mindset, with a strong focus on building and maintaining relationships with influencers and agencies. The ideal candidate will have a deep understanding of the influencer marketing landscape and be able to adapt to the ever-changing social media and influencer trends.

📋 Key Responsibilities

Develop and execute influencer marketing strategies and creative campaigns

Identify and build relationships with prominent influencers and thought leaders

Attend relevant events for networking and business purposes

Develop content ideas and curate content

Research relevant industry experts, competitors, target audience, and users

Brainstorm new, creative approaches to influencer campaigns

Keep abreast of emerging trends, technologies, and influencers

Liaise with the marketing team to create and coordinate marketing strategies that work across different channels

Oversee the development and implementation of all influencer campaigns from ideation to execution

Creative planning and supervising shoots from time to time

Set up and track Key Performance Indicators (KPIs) to measure the campaign’s success

Serve as a liaison between brand ambassadors/influencers/agencies and the marketing team

Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns

Cultivate professional partnerships with existing contacts

Work with the marketing and design team to post influencer content on social media platforms

Research market data and trends to establish best practices related to influencer campaigns

Generate and present reports on campaign performance

Keep up-to-date with the latest trends on social media and in the influencer community to provide recommendations for future campaigns

ASSUMPTION: The role requires strong project management skills, excellent communication, and the ability to work effectively in a team environment. The ideal candidate will have a proven track record in influencer marketing, with a deep understanding of the beauty and FMCG sectors.

🎯 Required Qualifications

Education: Degree in Marketing, Communications, or a related field

Experience: Prior experience in leading influencer marketing campaigns, particularly in the beauty and FMCG sectors

Required Skills:

• Proven experience in influencer marketing and digital marketing
• Excellent communication and relationship-building skills
• Strong project management skills
• Proficiency in analytics tools (Google Analytics, HubSpot, or TapInfluence)
• Excellent interpersonal and networking skills
• Thorough understanding of current social media and influencer marketing trends
• Proven experience in using social media platforms as marketing channels
• Excellent communication and relationship-building skills
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but the ability to learn and digest benefits and features of AI tools is critical

Preferred Skills:

• Experience with AI tools
• Fluency in additional languages

ASSUMPTION: The ideal candidate will have a strong understanding of the beauty and FMCG sectors, with a proven track record in influencer marketing. They should be comfortable working in a fast-paced environment and be able to adapt to changes in the influencer marketing landscape.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Based on industry standards for a Senior Influencer Marketing Manager in Mumbai)

Benefits:

• Health insurance
• Retirement plan
• Performance bonuses
• Employee discounts
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexibility for remote work when needed

ASSUMPTION: The salary range is based on industry standards for a Senior Influencer Marketing Manager in Mumbai, with consideration for the candidate's experience and the company's size. The benefits package is designed to attract and retain top talent in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 1,001-5,000 employees (Mid-sized company with a significant presence in the industry)

Founded: 2004 (Established company with a proven track record in the industry)

Company Description:

• OLIVER is a global advertising agency specializing in creating bespoke in-house agencies and marketing ecosystems for brands
• The company partners with over 300 clients in 48 countries, providing tailored solutions that drive business growth, fame, and purpose
• OLIVER's unique model allows it to move at the speed of modern business, driving change from the inside out and helping clients' money go further
• The company is part of the Inside Ideas Group (IIG) and The Brandtech Group, giving clients access to the latest marketing technology solutions

Company Specialties:

• Brand strategy and planning
• Real-Time Marketing
• Creative execution
• Digital strategy
• Social media
• CRM
• Loyalty
• Data
• Analytics
• In-Housing
• Marketing Ecosystems
• AI

Company Website: oliver.agency

ASSUMPTION: OLIVER's extensive experience and global presence make it an attractive employer for those seeking to work in a dynamic and innovative advertising agency. The company's focus on technology and data-driven marketing strategies sets it apart in the industry.

📊 Role Analysis

Career Level: Senior (Requires significant experience and expertise in influencer marketing)

Reporting Structure: The role reports directly to the Marketing Director or a similar position, with potential oversight of junior team members or external agencies

Work Arrangement: On-site (Requires regular presence in the office, with flexibility for remote work when needed)

Growth Opportunities:

• Potential advancement to a Director or Head of Influencer Marketing role
• Expansion of responsibilities to include management of a team or multiple campaigns
• Opportunities to work on international campaigns and gain global experience

ASSUMPTION: The role offers significant growth potential for the right candidate, with opportunities to expand their influence and impact within the company and the industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): 151 Rosebery Avenue, London, London EC21R 4AB, GB; Unit 2, Lee Road, Dublin Industrial Estate, Dublin, Dublin 11, IE; 46 Kim Yam Rd, Singapore, Singapore 239351, SG

Geographic Context:

• Mumbai, India: A bustling metropolis with a thriving advertising industry and a significant influencer marketing scene
• Access to a diverse range of cultural events, entertainment, and dining options
• Convenient public transportation and infrastructure

Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM (with flexibility for remote work when needed)

ASSUMPTION: The role requires a strong preference for working in an on-site office environment, with regular interaction with colleagues and clients. The ideal candidate will be comfortable working in a fast-paced, dynamic office setting and be able to adapt to changes in the work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with senior leadership or relevant stakeholders
• Background check and offer

Key Assessment Areas:

• Influencer marketing strategy and campaign development
• Relationship-building and communication skills
• Project management and leadership skills
• Adaptability and problem-solving skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful influencer marketing campaigns you've worked on, emphasizing your contributions and the results achieved
• Research the company and the industry to demonstrate your understanding of the current influencer marketing landscape and trends
• Practice common interview questions and be prepared to discuss your experience and qualifications in detail

ATS Keywords: Influencer Marketing, Digital Marketing, Campaign Development, Relationship Building, Project Management, AI, Beauty Industry, FMCG Sector, Analytics Tools, Social Media Marketing

ASSUMPTION: The interview process is designed to assess the candidate's technical skills, industry knowledge, and cultural fit. The ideal candidate will have a strong understanding of influencer marketing strategies, excellent communication skills, and the ability to thrive in a dynamic, fast-paced work environment.

🛠️ Tools & Technologies

• Analytics tools (Google Analytics, HubSpot, or TapInfluence)
• Social media platforms (Instagram, Facebook, Twitter, TikTok, etc.)
• Project management tools (Asana, Trello, Jira, etc.)
• Design and content creation tools (Canva, Adobe Creative Suite, etc.)
• AI tools (depending on the candidate's experience and the company's specific needs)

ASSUMPTION: The ideal candidate will have experience with relevant analytics, social media, and project management tools, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Ambitious: Striving to succeed and continuously improve
• Imaginative: Pushing the boundaries of what's possible
• Inspirational: Doing groundbreaking work that inspires others
• Always learning: Understanding and understanding the understanding of the industry and the company
• Results-focused: Exceeding expectations and driving results
• Pro-inclusive and anti-racist: Fostering an inclusive and anti-racist work environment

Work Style:

• Collaborative: Working effectively with colleagues and stakeholders
• Adaptable: Embracing change and responding to new challenges
• Data-driven: Making informed decisions based on data and analytics
• Creative: Thinking outside the box and approaching problems from unique angles

Self-Assessment Questions:

• How do you align with the company's value of being ambitious, and how have you demonstrated this in your previous roles?
• How do you approach building and maintaining relationships with influencers, and how have your strategies evolved over time?
• How do you balance creativity and data-driven decision-making in your influencer marketing campaigns?

ASSUMPTION: The ideal candidate will demonstrate a strong alignment with OLIVER's company values and be able to thrive in the company's dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously
• Keeping up with the ever-changing influencer marketing landscape and trends
• Adapting to new technologies and tools as they emerge in the industry
• Balancing the need for creativity and innovation with data-driven decision-making
• Building and maintaining strong relationships with influencers, agencies, and clients in a fast-paced, competitive environment

ASSUMPTION: The role presents unique challenges that require a proactive, adaptable, and strategic mindset. The ideal candidate will be able to navigate these challenges effectively and contribute to the company's continued success.

📈 Similar Roles Comparison

• This role differs from other influencer marketing positions in its focus on the beauty and FMCG sectors, requiring a deep understanding of these industries and their unique marketing challenges
• The role also emphasizes experience with AI tools and a willingness to adapt to new technologies, setting it apart from similar positions in more traditional advertising agencies
• Career path comparison: The role offers significant growth potential, with opportunities to advance to director or head of influencer marketing positions, or to expand responsibilities to include management of a team or multiple campaigns

ASSUMPTION: The role's focus on the beauty and FMCG sectors, experience with AI tools, and growth potential make it a unique and attractive opportunity for experienced influencer marketing professionals seeking to advance their careers in a dynamic and innovative industry.

📝 Sample Projects

• Developing and executing a successful influencer marketing campaign for a leading beauty brand, resulting in a 30% increase in sales and a 50% increase in brand awareness
• Collaborating with an influencer agency to create a series of engaging content pieces, driving user-generated content and increasing engagement by 40%
• Researching and implementing a new influencer marketing strategy for an FMCG client, leading to a 25% increase in market share and a 35% increase in online sales

ASSUMPTION: The ideal candidate will have a proven track record of successful influencer marketing campaigns, with a deep understanding of the beauty and FMCG sectors and a strong grasp of emerging trends and technologies in the industry.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does the company support the professional development and growth of its employees?
• What are the most significant challenges facing the influencer marketing industry, and how is the company addressing them?
• How does the company measure the success of influencer marketing campaigns, and what KPIs are most important?
• What is the company's approach to working with influencers and agencies, and how do you see this evolving in the future?

ASSUMPTION: The ideal candidate will ask thoughtful, insightful questions that demonstrate their understanding of the role, the industry, and the company's unique challenges and opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://job-boards.greenhouse.io/oliverseapac/jobs/7050256
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful influencer marketing campaigns you've worked on, emphasizing your contributions and the results achieved
• Research the company and the industry to demonstrate your understanding of the current influencer marketing landscape and trends
• Practice common interview questions and be prepared to discuss your experience and qualifications in detail
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.