Senior Influencer Marketing Specialist

📌 Core Information

🔹 Job Title: Senior Influencer Marketing Specialist

🔹 Company: OBDeleven

🔹 Location: Kaunas, Lithuania

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: Hybrid (3 days in-office, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive influencer marketing strategies
• Managing relationships with influencer partners and generating leads
• Creating content and managing influencer content schedules
• Monitoring campaign budgets and optimizing performance
• Contributing to internal process improvements
• Staying updated on industry trends and implementing new approaches

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of influencer marketing and digital platforms.

📋 Key Responsibilities

✅ Develop and execute a comprehensive influencer marketing strategy

✅ Generate leads to onboard new influencer partners, negotiate agreements, and manage relationships

✅ Create content and briefs for influencers in assigned campaigns and manage influencer’s content schedules

✅ Monitor and control campaign budgets to achieve set KPIs, ensuring cost-effective strategies

✅ Contribute to refining internal processes for increased efficiency

✅ Stay updated on industry trends, influencer events, and news for continuous improvement

✅ Implement new, creative approaches and channels to influencer campaigns

✅ Provide support to Influencer Marketing specialist

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and relationship management, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Minimum of 3 years' experience in influencer marketing

Required Skills:

• Proven track record in new lead generation
• Proficiency in CRM systems
• Excellent command of oral and written English
• Strong understanding of digital marketing principles
• Expertise in various social media platforms, primarily YouTube
• Exceptional analytical abilities to track and optimize campaign performance
• Creativity and innovation in developing influencer marketing strategies
• High attentiveness to detail combined with proactiveness
• Strong ability to prioritize tasks
• Ability to work autonomously and within a team, with a result-driven personality

Preferred Skills:

• Experience with additional social media platforms (Instagram, TikTok, etc.)
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the automotive industry or related fields may have an advantage but are not required.

💰 Compensation & Benefits

Salary Range: Gross salary starting from 2806 - 3470 EUR/Month, negotiable depending on experience and qualifications

Benefits:

• Fair pay for bold work, with a yearly, company goal-based bonus
• Hybrid work flexibility (3 days in-office, 2 days remote)
• Focus on well-being, with comprehensive health plans, paid days off, and flexible working hours
• Real learning opportunities, including a 2% gross salary learning budget and monthly paid self-learning days
• Culture that connects, with Friday lunches, team buildings, company parties, and office perks
• Environment for real impact, with opportunities to share ideas and take action

Working Hours: Full-time, with flexible hours and the option to work remotely from abroad for up to 183 days a year

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level influencer marketing role in Lithuania.

📌 Applicant Insights

🔍 Company Context

Industry: Automotive, with a focus on car diagnostic and customization tools

Company Size: 51-200 employees, offering a mid-sized company culture with opportunities for growth and impact

Founded: 2012, with over a decade of experience in the automotive industry

Company Description:

• OBDeleven is passionate about making car maintenance easy and accessible for everyone
• The company crafts simple yet powerful diagnostic and customization tools for car lovers globally
• OBDeleven is committed to continuous innovation and improvement, with a focus on customer satisfaction

Company Specialties:

• Car diagnostic tools
• Car customization
• Influencer marketing

Company Website: http://obdeleven.com

ASSUMPTION: OBDeleven is an established company with a strong focus on innovation and customer satisfaction, offering opportunities for growth and impact in the automotive industry.

📊 Role Analysis

Career Level: Mid-Senior level, with opportunities for growth and advancement within the marketing department

Reporting Structure: This role reports directly to the Marketing Manager and may have supervisory responsibilities for junior team members

Work Arrangement: Hybrid, with 3 days in the office and 2 days remote, offering flexibility and work-life balance

Growth Opportunities:

• Advancement within the marketing department, such as a Marketing Manager or Director role
• Expansion into new markets or product lines within the automotive industry
• Development of new skills and expertise through training and mentorship opportunities

ASSUMPTION: This role offers opportunities for growth and advancement within the marketing department, as well as the chance to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid, with 3 days in the office and 2 days remote, offering flexibility and work-life balance

Office Location(s): Karaliaus Mindaugo pr. 38, 8th floor, Kaunas, 44307, LT

Geographic Context:

• Kaunas is the second-largest city in Lithuania, offering a mix of urban and natural environments
• The city is known for its vibrant cultural scene, historic architecture, and outdoor recreation opportunities
• Kaunas is well-connected by public transportation, with easy access to major highways and the international airport

Work Schedule: Full-time, with flexible hours and the option to work remotely from abroad for up to 183 days a year

ASSUMPTION: Kaunas offers a high quality of life, with a mix of urban and natural environments, a vibrant cultural scene, and easy access to transportation and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager
• Final interview with the CEO or another senior team member

Key Assessment Areas:

• Influencer marketing strategy and execution
• Lead generation and negotiation skills
• Communication and relationship management
• Analytical skills and data-driven decision-making
• Creativity and innovation in campaign development

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the automotive industry and OBDeleven's products
• Showcase your creativity and innovation in previous influencer marketing campaigns
• Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest and engagement

ATS Keywords: Influencer marketing, lead generation, CRM systems, digital marketing, social media platforms, campaign optimization, process improvement, industry trends

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and industry knowledge, as well as their fit with the company culture.

🛠️ Tools & Technologies

• CRM systems (e.g., HubSpot, Salesforce, or Zoho CRM)
• Social media platforms (e.g., YouTube, Instagram, TikTok, etc.)
• Project management tools (e.g., Asana, Trello, or Jira)
• Data analysis tools (e.g., Google Analytics, Tableau, or Power BI)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's internal systems and preferences.

👔 Cultural Fit Considerations

Company Values:

• Passion for cars and automotive technology
• Innovation and continuous improvement
• Customer focus and satisfaction
• Collaboration and teamwork
• Accountability and ownership

Work Style:

• Results-driven and proactive
• Strategic and analytical
• Creative and innovative
• Strong communication and relationship management skills
• Ability to work autonomously and within a team

Self-Assessment Questions:

• How do you stay updated on industry trends and incorporate them into your influencer marketing strategies?
• Can you describe a time when you successfully managed a complex influencer campaign, and how did you ensure its success?
• How do you prioritize your tasks and manage your time effectively, especially when working on multiple campaigns simultaneously?

ASSUMPTION: Candidates who align with OBDeleven's company values and work style will be a strong fit for this role and the company culture.

⚠️ Potential Challenges

• Managing multiple influencer campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the fast-paced and ever-changing influencer marketing landscape, demanding continuous learning and adaptation
• Balancing the need for creativity and innovation with the requirement to meet set KPIs and achieve cost-effective strategies
• Working with a diverse range of influencers, each with their unique personalities, preferences, and expectations, requiring strong communication and relationship management skills

ASSUMPTION: These challenges can be overcome through strong organizational skills, continuous learning, adaptability, and effective communication.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on influencer marketing, requiring a deep understanding of digital platforms and relationships with influencers
• In the automotive industry, this role may involve working with influencers who specialize in cars, automotive technology, or related fields, offering unique opportunities and challenges
• Career progression in influencer marketing may involve moving into a management or director role, with responsibilities for leading a team and developing overall marketing strategy

ASSUMPTION: This role offers a unique focus on influencer marketing within the automotive industry, with opportunities for growth and advancement in the field.

📝 Sample Projects

• Developing and executing a comprehensive influencer marketing strategy for a new car diagnostic tool launch
• Generating leads and negotiating agreements with influencers to promote OBDeleven's products on various social media platforms
• Creating content and managing influencer content schedules for a campaign focused on car customization
• Monitoring and controlling campaign budgets to achieve set KPIs for a campaign targeting a specific geographic region

ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks involved in this role, from strategic planning to tactical execution.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does OBDeleven support the growth and development of its employees in this role?
• What are the most successful influencer marketing campaigns OBDeleven has run in the past, and what made them successful?
• How does OBDeleven measure the success of its influencer marketing campaigns, and what KPIs are most important?
• What is the team structure and dynamic like within the marketing department, and how does this role fit into the broader organization?

ASSUMPTION: These questions will help candidates better understand the role, the company, and the team, enabling them to make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare questions to ask the interviewer about the company, team, or role to demonstrate your interest and engagement
• Follow up with the hiring manager within 7 days of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.