Senior Influencer Performance Marketing Manager - Amsterdam

📌 Core Information

🔹 Job Title: Senior Influencer Performance Marketing Manager - Amsterdam

🔹 Company: Snuggs

🔹 Location: Amsterdam, Noord-Holland, Netherlands

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Amsterdam-based with remote flexibility)

🚀 Job Overview

Key aspects of this role include:

• Leading and managing influencer partnerships in the Benelux region
• Actively seeking and onboarding new influencers who align with the brand
• Strategic planning and execution of influencer campaigns with a strong focus on ROI
• Data-driven analysis and optimization of campaign performance
• Building and maintaining strong, long-term relationships with influencers

ASSUMPTION: This role requires a balance of sales, communication, and data analysis skills. It's ideal for candidates who thrive in a performance-oriented environment and enjoy building relationships.

📋 Key Responsibilities

✅ Lead and manage partnerships with current influencers in the Benelux region, ensuring seamless and effective collaborations

✅ Actively search for and reach out to new influencers who align with our brand values, expanding our influencer network in Benelux markets

✅ Strategically plan influencer campaigns, taking full responsibility for setting objectives, delivering results, and conducting post-campaign evaluations

✅ Define, track, and analyze KPIs for influencer campaigns. Regularly report on campaign performance and optimize strategies based on data insights

✅ Cultivate strong, long-term relationships with influencers to create a loyal network of brand advocates

✅ Stay up-to-date with the latest trends on social media in Benelux markets, leveraging insights to inform campaign strategies and influencer selection

ASSUMPTION: This role involves a significant amount of outreach, negotiation, and relationship management, as well as data analysis and strategic planning.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in influencer marketing, performance marketing, or a related role

Required Skills:

• Native-level proficiency in Dutch (C2) and fluency in English
• Strong communication and negotiation skills
• Data analysis and reporting skills
• Campaign planning and execution experience
• Adaptability and resilience in a fast-paced environment

Preferred Skills:

• Experience with influencer marketing platforms (e.g., Grin, Upfluence, AspireIQ)
• Knowledge of the Benelux market and local influencer landscape
• Familiarity with Google Analytics and social media analytics tools

ASSUMPTION: Candidates should have a strong sales mindset, excellent communication skills, and a solid understanding of data analysis and campaign planning.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (based on experience and market rates for similar roles in the Netherlands)

Benefits:

• Significant discount on snuggs products
• Chance to join a mission-driven, innovative company in a rapid growth phase
• Exciting work with strong impact on the company's development
• Regular company retreats (team building, company gatherings)
• Personal educational budget for self-development
• 25 vacation days
• Hybrid or Remote working model
• Offices in Prague, Berlin, Amsterdam, or London

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on market rates for similar roles in the Netherlands. Final compensation will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Apparel & Fashion, specifically intimate care products

Company Size: 11-50 employees, which means a relatively flat hierarchy and opportunities for impact

Founded: 2019, with a focus on expertise, naturalness, dignity, and kindness to the environment

Company Description:

• Snuggs is a brand of intimate care products based in London, Amsterdam, and Prague
• Backed by investors, Snuggs has quickly gained a community of 200,000 satisfied customers across Europe and sold over 1 million pieces
• The company is present in all EU markets, particularly in Germany, Austria, the UK, the Netherlands, Slovakia, and the Czech Republic

Company Specialties:

• Period underwear that fully replaces disposable tampons and pads
• Innovative period care solutions
• Mission-driven approach to intimate care products

Company Website: http://www.snuggs.com

ASSUMPTION: Snuggs is a growing startup with a strong mission and values, offering opportunities for career growth and impact.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: This role reports directly to the Head of Influencer Marketing and works closely with the marketing team

Work Arrangement: Hybrid, with a base in Amsterdam and remote work flexibility

Growth Opportunities:

• Potential to expand the role's scope as the company grows
• Opportunities to take on more responsibility and leadership within the influencer marketing team
• Chance to develop skills in data analysis, campaign planning, and stakeholder management

ASSUMPTION: This role offers opportunities for growth and development within a fast-growing startup environment.

🌍 Location & Work Environment

Office Type: Hybrid, with offices in Prague, Berlin, Amsterdam, or London

Office Location(s): 25 City Road, London, GB; Mánesova 28, Prague 2, Prague 12000, CZ; Vijzelstraat 68, Amsterdam, North Holland 1017 HL, NL

Geographic Context:

• Amsterdam is a vibrant, multicultural city with a strong focus on sustainability and innovation
• The Netherlands has a well-established influencer marketing scene, with many opportunities for collaboration and growth
• The Benelux region offers a diverse range of influencers and cultural contexts

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and remote work flexibility, allowing for a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to discuss the role and assess cultural fit
• In-depth interview with the Head of Influencer Marketing to discuss campaign strategies and data analysis
• Final interview with the CEO or another senior team member to discuss long-term goals and alignment with company values

Key Assessment Areas:

• Campaign planning and execution skills
• Data analysis and reporting skills
• Communication and negotiation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful influencer marketing campaigns you've worked on, focusing on data-driven results and strategic planning
• Demonstrate your understanding of the Benelux market and local influencer landscape in your application materials

ATS Keywords: Influencer marketing, performance marketing, campaign planning, data analysis, stakeholder management, Benelux, Dutch, English

ASSUMPTION: The interview process will focus on assessing the candidate's campaign planning, data analysis, and communication skills, as well as their cultural fit and alignment with company values.

🛠️ Tools & Technologies

• Google Analytics
• Social media analytics tools (e.g., Hootsuite, Sprout Social)
• Influencer marketing platforms (e.g., Grin, Upfluence, AspireIQ)
• Microsoft Office Suite or Google Workspace

ASSUMPTION: The required tools and technologies are widely used in the industry and should be familiar to most candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Expertise: Snuggs values a deep understanding of the market and a commitment to continuous learning
• Naturalness: Snuggs promotes a natural, honest, and authentic approach to business and communication
• Dignity: Snuggs respects and values its customers, employees, and partners, fostering a culture of dignity and respect
• Kindness: Snuggs prioritizes kindness to the environment, customers, and employees, creating a positive and supportive work environment

Work Style:

• Snuggs values adaptability and resilience in a fast-paced, ever-changing environment
• The company encourages a data-driven approach to decision-making and continuous improvement
• Snuggs fosters a collaborative and supportive work environment, with a strong emphasis on teamwork and open communication

Self-Assessment Questions:

• Do you share Snuggs' commitment to expertise, naturalness, dignity, and kindness in your work?
• Are you comfortable working in a fast-paced, data-driven environment and adapting to change?
• Do you thrive in a collaborative, team-oriented work environment, and are you comfortable with open communication and feedback?

ASSUMPTION: Candidates should assess their alignment with Snuggs' values and work style to ensure a strong cultural fit.

⚠️ Potential Challenges

• The Benelux market may have unique cultural and linguistic considerations that require adaptation and flexibility
• Managing influencer relationships can be challenging, with potential for miscommunication or misunderstandings
• Balancing data-driven decision-making with creative campaign strategies can be complex
• Working in a fast-growing startup environment may present challenges related to resources, structure, and change

ASSUMPTION: Candidates should be prepared to navigate these challenges and demonstrate resilience and adaptability in their application and interview process.

📈 Similar Roles Comparison

• This role is similar to other influencer marketing manager positions, but with a focus on the Benelux region and a strong emphasis on performance and ROI
• Compared to other marketing roles, this position requires a unique blend of sales, communication, and data analysis skills
• Career progression in this role may involve expanding the scope of the position or moving into a leadership or management role within the influencer marketing team

ASSUMPTION: Candidates should consider how this role differs from other marketing positions and how their skills and experience align with the unique requirements of this position.

📝 Sample Projects

• Developing and executing a data-driven influencer marketing campaign for the Benelux region, with a focus on ROI and customer acquisition
• Conducting market research to identify trends and opportunities in the Benelux influencer landscape, and using insights to inform campaign strategies
• Building and maintaining strong, long-term relationships with key influencers in the Benelux region, resulting in increased brand awareness and customer engagement

ASSUMPTION: These sample projects are designed to showcase the candidate's skills and experience in influencer marketing, data analysis, and stakeholder management.

❓ Key Questions to Ask During Interview

• Can you describe the current influencer marketing strategy for the Benelux region, and how this role fits into that strategy?
• How does Snuggs support the growth and development of its employees, particularly in this role?
• Can you provide an example of a successful influencer marketing campaign that Snuggs has executed, and what made it successful?
• How does Snuggs measure the success of its influencer marketing campaigns, and how does this role contribute to that process?
• What are the biggest challenges facing the influencer marketing team at Snuggs, and how can this role help address them?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the industry, as well as their ability to contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on campaign planning, data analysis, and stakeholder management
• Prepare examples of successful influencer marketing campaigns you've worked on, focusing on data-driven results and strategic planning
• Demonstrate your understanding of the Benelux market and local influencer landscape in your application materials
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.