📌 Core Information
🔹 Job Title: Senior Influencer Strategist - AntiSocial
🔹 Company: Thinkingbox
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time, Hybrid (3 days in-office)
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading influencer strategy development across multiple campaigns and clients
- Securing influencer partnerships across various tiers (nano to celebrity)
- Managing influencer outreach, negotiation, and contracting
- Maintaining and growing a curated roster of influencer relationships
- Collaborating with cross-functional teams to bring creative concepts to life through top-tier talent
ASSUMPTION: This role requires a high level of industry knowledge, strong networking skills, and the ability to manage multiple campaigns simultaneously.
📋 Key Responsibilities
✅ Lead influencer strategy development across multiple campaigns and clients, aligning talent partnerships with brand goals and KPIs
✅ Leverage deep network to source, pitch, and secure influencer partnerships across a variety of tiers
✅ Own outreach, negotiation, and contracting for all influencer talent, ensuring clear deliverables and timelines are in place
✅ Maintain and grow a curated roster of influencer relationships across multiple verticals, with a strong focus on fashion, beauty, lifestyle, and culture
✅ Stay ahead of social trends, platforms, and emerging creators to identify innovative partnership opportunities
✅ Collaborate with account, content, and creative teams to ensure influencer content meets brand expectations and campaign objectives
✅ Track and report on campaign performance and insights, optimizing for future activations
✅ Represent AntiSocial as a thought leader in the influencer marketing space—internally and externally
ASSUMPTION: This role involves constant communication with influencers, agents, and managers, as well as internal teams to ensure smooth campaign execution.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of experience in influencer marketing, talent relations, or creator partnerships—agency experience is a plus
Required Skills:
- Proven experience leading influencer campaigns from pitch through execution
- Deep knowledge of the social media and influencer landscape
- Confident in contract negotiations, usage rights, and managing deliverables
- Highly organized, proactive, and solutions-oriented with strong attention to detail
- Strong personal network and working relationships with influencers, agents, and managers across North America
Preferred Skills:
- Experience working with brands in the fashion, beauty, lifestyle, and culture verticals
- Fluency in additional languages
ASSUMPTION: Candidates with experience in agency settings and a strong understanding of the influencer marketing landscape will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $85,000 - $90,000 a year
Benefits:
- Flexible Time Off
- Paid Vacation
- Sick Days
- Culture Events
- Office Lunches
- Employee Recognition and Incentive Program
- Seasonal Parties
- Company Swag
- Industry Events
- Dog-Friendly Offices
- Unlimited Coffee, Drinks, Snacks
- Flex/Travel Work Options
- Extended Health Benefits
Working Hours: Full-time, with flexible work arrangements available
ASSUMPTION: The salary range provided is based on industry standards for senior influencer strategist roles in Toronto, Canada.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 11-50 employees
Founded: 2013
Company Description:
- AntiSocial is a full-service digital marketing agency specializing in influencer marketing, content strategy, and digital strategy
- As a division of Thinkingbox, AntiSocial has offices located in Vancouver, Toronto, New York City, Salt Lake City, and Los Angeles
- The company offers a vibrant work environment with a focus on natural collaboration and employee growth
Company Specialties:
- Film Production
- Directing
- Cinematography
- Video Production
- Content Strategy
- Digital Strategy
- Storytelling
- Post Production
- Animation
Company Website: http://www.theheist.ca
ASSUMPTION: AntiSocial's focus on creativity and collaboration makes it an attractive workplace for individuals who thrive in dynamic environments.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Influencer Marketing and works closely with cross-functional teams
Work Arrangement: Hybrid, with 3 days required in the office
Growth Opportunities:
- Expanding the influencer marketing practice within AntiSocial and Thinkingbox
- Potential to lead and mentor junior team members
- Opportunities to work on high-profile campaigns and collaborate with diverse teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their network and skillset within the agency.
🌍 Location & Work Environment
Office Type: Creative agency office
Office Location(s): 602 W Hastings St, Vancouver, British Columbia V6B 1P2, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant arts and entertainment scene
- The office is located in downtown Vancouver, offering easy access to public transportation and amenities
- The city has a humid continental climate, with warm summers and cold winters
Work Schedule: Full-time, with flexible hours and the option to work remotely 2 days per week
ASSUMPTION: The hybrid work arrangement allows for a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the Head of Influencer Marketing
- Final interview with the AntiSocial leadership team
Key Assessment Areas:
- Industry knowledge and experience in influencer marketing
- Networking skills and relationships with influencers, agents, and managers
- Communication and negotiation skills
- Problem-solving and organizational skills
Application Tips:
- Highlight relevant industry experience and campaign successes in your resume
- Tailor your cover letter to demonstrate your understanding of the influencer marketing landscape and AntiSocial's unique culture
- Prepare examples of successful influencer partnerships and campaigns you've led in the past
ATS Keywords: Influencer marketing, talent relations, creator partnerships, social media, negotiation, campaign management, contract management, trend analysis, collaboration, performance tracking, storytelling, partnership building, attention to detail, proactive problem-solving, networking, cultural awareness
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences, and be prepared to discuss their understanding of the influencer marketing landscape and AntiSocial's unique culture during the interview process.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Integrity
- Accountability
- Growth
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in dynamic, collaborative environments?
- Are you proactive, solutions-oriented, and results-driven?
- Do you have a strong personal network and established relationships within the influencer marketing industry?
ASSUMPTION: Candidates who align with AntiSocial's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, with tight deadlines
- Navigating the ever-changing social media landscape and influencer trends
- Building and maintaining strong relationships with influencers, agents, and managers
- Adapting to a hybrid work environment and balancing in-office and remote work
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses exclusively on influencer marketing and requires a deep understanding of the influencer landscape
- Compared to other senior influencer strategist roles, this position offers the opportunity to work with a diverse range of brands and campaigns
- Career progression may involve expanding the influencer marketing practice within AntiSocial and Thinkingbox, or moving into a leadership role within the agency
ASSUMPTION: This role offers unique opportunities for growth and development within the influencer marketing industry.
📝 Sample Projects
- Developing and executing an influencer marketing campaign for a fashion brand launch
- Securing high-profile influencer partnerships for a beauty product line expansion
- Managing a long-term influencer ambassador program for a lifestyle brand
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does AntiSocial support the growth and development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does AntiSocial approach collaboration and communication between teams and departments?
- What are the key priorities for this role in the first 90 days?
- How does AntiSocial measure the success of its influencer marketing campaigns, and what KPIs are most important?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in and understanding of the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant industry experience and understanding of AntiSocial's unique culture
- Prepare examples of successful influencer partnerships and campaigns you've led in the past
- Follow up with the HR team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
