📌 Core Information
🔹 Job Title: (Senior) Influencer Strategist
🔹 Company: DEPT®
🔹 Location: Amsterdam, hybrid
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Designing, pitching, and executing impactful influencer marketing strategies
- Managing client relationships and representing the company to clients
- Adapting to client profiles and preferences, acting as a strategic marketing consultant
- Pitching ideas to clients and spotting and following up on opportunities
- Staying up-to-date on the latest social, influencer, and digital trends and developments
ASSUMPTION: This role requires a high level of independence and strategic thinking, with a focus on long-term client management and relationship building.
📋 Key Responsibilities
✅ Designing and executing influencer marketing strategies tailored to clients' needs
✅ Managing client relationships and representing the company to clients
✅ Pitching ideas to clients and spotting and following up on opportunities
✅ Maintaining a long-term focus on clients and acting as a strategic marketing consultant
✅ Adapting to client profiles and preferences, and keeping up-to-date with industry trends
ASSUMPTION: This role requires strong communication, presentation, and negotiation skills, as well as the ability to work independently and manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of experience in influencer marketing, with a proven track record and a built-up network in the media world
Required Skills:
- Extensive experience in influencer marketing and a proven track record
- Strong communication, presentation, and negotiation skills
- Ability to articulate complex issues in a simple manner
- Ability to interpret data and develop concrete concepts based on it
- Strategic vision and entrepreneurial mindset
- Fluency in English, both verbally and in writing
Preferred Skills:
- Knowledge of new (social) platforms, media approaches, and technologies
- Experience working with A-brands and developing (social & influencer) campaigns
ASSUMPTION: Candidates should have a strong background in influencer marketing and a proven ability to manage client relationships and develop strategic marketing plans.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a senior role in Amsterdam)
Benefits:
- Flexible, hybrid working policy (2-3 days from the office, depending on location)
- 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days
- DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs
- Health contribution, gym discounts, wellness discounts, and healthy lunches
- Lease bike discount and NS Business Card
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior role in Amsterdam. Actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: DEPT® is a pioneering technology and marketing services company that creates end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay, and more.
Company Size: DEPT® has 4,000+ digital specialists across 30+ locations on 5 continents, delivering pioneering work on a global scale with a boutique culture.
Founded: DEPT® was founded in 2015 and has since grown into a global agency with a strong focus on innovation and making a positive impact on the planet.
Company Description:
- DEPT® is committed to making a positive impact on the planet and since 2021 has been Climate Neutral and B Corporation certified.
- The company facilitates its pioneering spirit by investing in innovation, leveraging proprietary tech, data, and knowledge platforms for all its clients worldwide.
- DEPT®'s culture is 'big enough to cope and small enough to care,' allowing it to work for any brand in the world with the speed, agility, flexibility, and personal relationships of a boutique agency.
Company Specialties:
- Digital Craftmanship
- Campaigns
- Social
- Data Driven Marketing
- B2B Marketing
- Digital Marketing
- Creativity
- Technology
- Strategy
- Digital
- Brand
- Advertising
- Design
- Data
- Intelligence
- Organisation
- UX
- Agency
- Content
- Digital Products
- and AI
Company Website: http://www.deptagency.com
ASSUMPTION: DEPT® is a well-established and growing agency with a strong focus on innovation and making a positive impact on the planet. The company's culture and values are centered around pioneering spirit, creativity, and strategic thinking.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the team leader and works closely with other team members to deliver projects and campaigns.
Work Arrangement: Hybrid (2-3 days from the office, depending on location)
Growth Opportunities:
- DEPT® offers opportunities for professional growth and development through its DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs.
- The company's global presence and diverse client base provide opportunities for career advancement and exposure to new industries and markets.
ASSUMPTION: This role offers opportunities for professional growth and development, as well as exposure to new industries and markets through DEPT®'s global presence and diverse client base.
🌍 Location & Work Environment
Office Type: Hybrid (2-3 days from the office, depending on location)
Office Location(s): DEPT®'s headquarters are in Amsterdam, with additional offices in 30+ locations across 5 continents.
Geographic Context:
- Amsterdam is the capital and most populous city of the Netherlands, with a population of over 870,000 people.
- The city is known for its vibrant culture, historic architecture, and diverse range of industries, including finance, technology, and marketing.
- Amsterdam is also a major hub for influencer marketing, with a thriving community of influencers and agencies.
Work Schedule: Full-time (40 hours per week), with flexible working hours and the opportunity to work from abroad for 13 weeks a year.
ASSUMPTION: DEPT®'s hybrid work arrangement and flexible working hours provide employees with a good work-life balance and the opportunity to work from home or abroad as needed.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final interview with the team lead or director
- Job offer and onboarding
Key Assessment Areas:
- In-depth knowledge of influencer marketing and industry trends
- Strong communication, presentation, and negotiation skills
- Ability to articulate complex issues in a simple manner
- Strategic vision and entrepreneurial mindset
- Fluency in English, both verbally and in writing
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of your experience in influencer marketing and client relationship management.
- Demonstrate your understanding of DEPT®'s company culture and values in your application materials.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work independently.
ATS Keywords: Influencer Marketing, Client Relationship Management, Strategic Planning, Marketing Strategy, Campaign Development, Media Knowledge, Data Interpretation, Presentation Skills, Negotiation Skills, Social Media Trends, Content Strategy, Entrepreneurial Mindset, Communication Skills, Project Management, Consulting Skills, Digital Trends
ASSUMPTION: DEPT®'s application process is designed to assess candidates' skills and fit for the role, with a focus on strategic thinking, communication, and problem-solving abilities.
🛠️ Tools & Technologies
- Social media platforms (e.g., Instagram, TikTok, YouTube)
- Influencer marketing platforms (e.g., Grin, AspireIQ, BrandSnob)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: This role requires a strong understanding of social media platforms, influencer marketing platforms, and data analysis tools to develop and execute effective influencer marketing strategies.
👔 Cultural Fit Considerations
Company Values:
- Pioneering spirit
- Creativity
- Strategic thinking
- Collaboration
- Continuous learning
- Making a positive impact
Work Style:
- Entrepreneurial and proactive
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and flexible
- Continuously learning and improving
Self-Assessment Questions:
- Do you have a proven track record in influencer marketing and a built-up network in the media world?
- Are you confident in client communication and able to convince clients of your recommendations?
- Do you have strong communication skills and master the English language, both verbally and in writing?
- Are you comfortable working independently and managing multiple projects simultaneously?
- Do you have a strategic vision and entrepreneurial mindset?
ASSUMPTION: DEPT®'s company culture is centered around pioneering spirit, creativity, and strategic thinking, with a focus on collaboration, continuous learning, and making a positive impact on the planet.
⚠️ Potential Challenges
- The role requires a high level of independence and strategic thinking, with a focus on long-term client management and relationship building.
- The role may involve working with tight deadlines and managing multiple projects simultaneously.
- The role requires strong communication, presentation, and negotiation skills, as well as the ability to work independently.
- The role may involve travel to client meetings and events, as well as the opportunity to work from abroad for 13 weeks a year.
ASSUMPTION: This role may present challenges related to independence, strategic thinking, time management, communication, and travel.
📈 Similar Roles Comparison
- This role is similar to a Senior Influencer Marketing Manager or Director of Influencer Marketing, with a focus on strategic planning, client relationship management, and campaign development.
- Influencer marketing is a growing and evolving industry, with new platforms, trends, and technologies emerging regularly. This role requires a strong understanding of the industry and the ability to adapt to change.
- Career paths in influencer marketing may include moving into leadership roles, such as Director or VP of Influencer Marketing, or transitioning into related fields such as brand strategy, content creation, or digital marketing.
ASSUMPTION: This role is similar to other senior-level influencer marketing positions, with a focus on strategic planning, client relationship management, and campaign development. The role requires a strong understanding of the industry and the ability to adapt to change.
📝 Sample Projects
- Developing and executing an influencer marketing campaign for a global brand, including strategy, content creation, and measurement
- Managing a team of influencer marketing specialists to deliver multiple campaigns for a diverse range of clients
- Conducting market research and analysis to identify trends and opportunities in the influencer marketing landscape
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, including strategic planning, campaign development, team management, and market research.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What are the key challenges facing the team and how can this role help address them?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance and employee well-being?
ASSUMPTION: These key questions help applicants understand the role's priorities, fit within the company's strategy, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your experience in influencer marketing and client relationship management.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work independently.
- Demonstrate your understanding of DEPT®'s company culture and values in your application materials.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
