Senior innovation marketing manager

📌 Core Information

🔹 Job Title: Senior Innovation Marketing Manager

🔹 Company: Philips

🔹 Location: Shenzhen, Guangdong, China

🔹 Job Type: Full-Time, Hybrid (3 days on-site)

🔹 Category: Marketing, Product Management

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Overseeing end-to-end lifecycle management, aligning with business strategies and market demands
• Developing product roadmaps and managing claims roadmaps
• Driving product launch plans and supporting regional launch plans
• Collaborating with cross-functional teams and stakeholders
• Guiding and supporting regional marketing and sales teams

ASSUMPTION: This role requires a strategic mindset, strong cross-functional collaboration skills, and the ability to balance commercial, technical, and operational aspects.

📋 Key Responsibilities

✅ Oversees the entire E2E lifecycle management process, aligning with business strategies, market demands, and future portfolio changes

✅ Defines and manages the product roadmap and development lifecycle using PDLM frameworks

✅ Owns the development and execution of the claims roadmap, collaborating with cross-functional teams

✅ Builds and manages relationships with key opinion leaders (KOLs) to align their insights and advocacy with product strategy

✅ Drives product launch plans and supports regional local launch plans by assisting in the creation of local go-to-market strategies

✅ Guides and supports regional marketing and sales teams as a subject matter expert

✅ Works under limited supervision, helping manage KOLs, formulating detailed claims roadmaps, and steering development and marketing efforts

✅ Optimizes product strategies by working closely with regional centers of excellence to enhance profitability and increase market penetration

✅ Ensures adherence to PDLM guidelines and facilitates strategic planning over the short-to-mid-term

✅ Analyzes market trends, competition, and segment technologies at an enterprise level and develops customer segmentation requirements

✅ Oversees and provides expert guidance on developing testing protocols

ASSUMPTION: This role involves a high degree of cross-functional collaboration, strategic planning, and stakeholder management.

🎯 Required Qualifications

Education: Bachelor's/ Master's Degree in Business Administration, Marketing, Engineering, Product Management, or equivalent

Experience: Minimum 8 years of experience with Bachelor's OR Minimum 5 years of experience with Master's in areas such as Product Management, Project Management, Marketing, or equivalent

Required Skills:

• Proven experience in product management, marketing, or related fields
• Strong cross-functional collaboration and stakeholder management skills
• Excellent strategic planning and analytical skills
• Fluency in English (both written and verbal)
• Proficiency in using PDLM frameworks and marketing tools

Preferred Skills:

• Experience in healthcare or medical device industry
• Fluency in additional languages (e.g., Mandarin)
• Strong presentation and communication skills

ASSUMPTION: Candidates with experience in healthcare or medical devices may have an advantage, but relevant experience in other industries will also be considered.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior marketing role in China, the estimated salary range is ¥500,000 - ¥700,000 per year. This estimate takes into account the candidate's experience level, location, and the company's size and industry.

Benefits:

• Health insurance and retirement plans
• Employee discounts on Philips products
• Opportunities for professional development and career growth
• Flexible working hours and hybrid work arrangement

Working Hours: Full-time position with a hybrid work arrangement (3 days on-site), typically working 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Philips operates in the health technology industry, focusing on improving people's health and well-being through meaningful innovation.

Company Size: Philips is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and diverse experiences.

Founded: Philips was founded in 1891 and has since grown into a global leader in health technology, with a rich history of innovation and impact.

Company Description:

• Philips is a health technology company with a purpose to improve people's health and well-being through meaningful innovation
• The company aims to improve 2.5 billion lives per year by 2030, including 400 million in underserved communities
• Philips sees healthcare as a connected whole, focusing on prevention, diagnosis, treatment, and recovery

Company Specialties:

• Healthcare and medical devices
• Health systems and connected care
• Cardiology, oncology, respiratory, and fertility solutions

Company Website: https://www.philips.com/a-w/about.html

ASSUMPTION: Philips' large size and global presence offer numerous opportunities for career growth and exposure to diverse markets and technologies.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of experience, expertise, and strategic thinking.

Reporting Structure: The Senior Innovation Marketing Manager reports directly to the Marketing Director and collaborates with various cross-functional teams, including R&D, design agencies, manufacturing units, and international sales.

Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site for 3 days per week.

Growth Opportunities:

• Potential career progression into leadership roles within the marketing or product management functions
• Opportunities to work on diverse projects and gain exposure to different markets and technologies
• Access to professional development resources and training programs

ASSUMPTION: Given Philips' size and global presence, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Philips' Shenzhen office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Shenzhen - No3 Road - Goldway

Geographic Context:

• Shenzhen is a major city in southern China, known for its vibrant tech industry and proximity to Hong Kong
• The city offers a mix of urban and suburban living, with numerous cultural attractions and recreational opportunities
• Shenzhen has a subtropical climate, with mild winters and hot, humid summers

Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with employees working on-site for 3 days per week and remotely for the remaining 2 days.

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interviews with cross-functional stakeholders
• Final round with the marketing director or another senior leader

Key Assessment Areas:

• Strategic thinking and planning skills
• Cross-functional collaboration and stakeholder management
• Domain knowledge in healthcare or medical devices (preferred)
• Communication and presentation skills

Application Tips:

• Highlight relevant experience and achievements in product management, marketing, or related fields
• Tailor your resume and cover letter to emphasize your strategic mindset and cross-functional collaboration skills
• Prepare for behavioral interview questions that focus on your problem-solving, decision-making, and leadership skills

ATS Keywords: Product Management, Marketing, Lifecycle Management, Cross-Functional Collaboration, Stakeholder Management, Strategic Planning, Claims Development, KOL Engagement, Market Readiness, Financial Viability, Customer Insights, Regulatory Compliance, Testing Protocols

ASSUMPTION: Philips' recruitment process is thorough and comprehensive, with a strong focus on assessing the candidate's strategic thinking, cross-functional collaboration, and domain knowledge.

🛠️ Tools & Technologies

• Product Development Lifecycle Management (PDLM) frameworks
• Marketing automation and analytics tools
• Collaboration and project management platforms (e.g., Microsoft Office Suite, Slack, Asana)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing and product management fields, with a focus on PDLM frameworks and marketing automation tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Integrity and sustainability
• Respect and inclusion

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Agile and adaptable
• Results-oriented and accountable

Self-Assessment Questions:

• How do you align your work with Philips' customer-centric approach?
• Can you provide an example of a time when you drove strategic planning and execution in a cross-functional environment?
• How do you ensure the integrity and sustainability of your work, both in terms of process and outcome?

ASSUMPTION: Philips values a collaborative, data-driven, and customer-centric work style, with a strong emphasis on innovation, integrity, and sustainability.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Keeping up with rapid technological advancements and market changes
• Adapting to a hybrid work arrangement and maintaining productivity
• Navigating a large, global organization with diverse teams and cultures

ASSUMPTION: These challenges are common in senior-level, cross-functional roles within large organizations and can be mitigated with strong communication, collaboration, and adaptability skills.

📈 Similar Roles Comparison

• Compared to other senior marketing roles, this position places a stronger emphasis on product management and lifecycle management
• Philips' focus on healthcare and medical devices sets this role apart from marketing positions in other industries
• Career progression in this role may follow a path into leadership roles within marketing or product management, with opportunities to specialize in healthcare or medical devices

ASSUMPTION: This role offers a unique blend of marketing and product management responsibilities, with a focus on healthcare and medical devices.

📝 Sample Projects

• Developing and executing a claims roadmap for a new medical device, collaborating with cross-functional teams to prioritize validated claims based on market trends and regulatory requirements
• Conducting market analysis and customer segmentation to inform product roadmap development and go-to-market strategies
• Managing a product launch plan, including local go-to-market strategies, market entry timelines, and resource allocation

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and collaborative nature of the Senior Innovation Marketing Manager role at Philips.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging product launch you've managed, and how you overcame any obstacles?
• How does Philips support the professional development and career growth of its marketing and product management teams?
• Can you provide an example of a time when you successfully managed a key opinion leader (KOL) relationship to drive product credibility and market influence?
• How does Philips approach market segmentation and targeting in the healthcare and medical devices industry?
• What are the key priorities for this role in the first 90 days, and how can I best contribute to their successful execution?

ASSUMPTION: These interview questions are designed to assess the candidate's strategic thinking, cross-functional collaboration, and domain knowledge in healthcare or medical devices.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your strategic mindset, cross-functional collaboration skills, and relevant experience in product management, marketing, or related fields
• Prepare for behavioral interview questions that focus on your problem-solving, decision-making, and leadership skills
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.