Senior Integrated Marketing Manager

📌 Core Information

🔹 Job Title: Senior Integrated Marketing Manager

🔹 Company: Ada

🔹 Location: Remote - Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-10

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing impactful, cross-channel campaigns to support product launches and nurture enterprise prospects.
• Building and executing email marketing and digital event programs to convert prospects into active sales opportunities.
• Collaborating with cross-functional teams to ensure consistent and cohesive messaging across all channels.
• Analyzing campaign performance data to optimize results and improve lead conversion rates.

ASSUMPTION: This role requires a strategic mindset and understanding of the enterprise customer journey to ensure Ada is always where their buyers are, delivering the right message at the right time.

📋 Key Responsibilities

✅ Create and execute enterprise ABM campaigns across channels, contributing to pipeline goals.

✅ Ensure consistent and cohesive messaging across all channels and campaign touch points, strengthening brand integrity and campaign results.

✅ Build, manage, and optimize an effective email marketing program within HubSpot, increasing lead conversion, engagement, and review generation.

✅ Develop advanced email workflows and lead scoring to measurably improve lead conversion rates with industry verticals.

✅ Launch impactful digital events, such as webinars and other thought leadership formats.

✅ Identify and test new channels and opportunities to engage with enterprise buyers.

✅ Ensure effective tracking and reporting of campaigns to measure impact.

ASSUMPTION: This role involves a mix of strategic thinking and hands-on execution, requiring the ability to switch between the two as needed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 6+ years of proven experience in integrated marketing and campaign management within Enterprise SaaS.

Required Skills:

• Proven technical expertise with HubSpot, building successful email campaigns, nurture flows, and lead scoring.
• Strong understanding of enterprise selling and nurturing prospects across the sales funnel.
• AI-led mindset, with experience using ChatGPT, Zapier, and other AI tools to embed efficiency into everything you do.
• Exceptional cross-functional collaboration and project management skills.
• Strong analytical capabilities with experience tracking KPIs, interpreting data, and optimizing campaign performance.
• Highly organized, detail-oriented, and comfortable operating in fast-paced, agile environments.

Preferred Skills:

• Experience with marketing automation platforms (e.g., Marketo, Pardot).
• Familiarity with CRM systems (e.g., Salesforce, HubSpot CRM).
• Knowledge of marketing analytics tools (e.g., Google Analytics, Mixpanel).

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's location.

💰 Compensation & Benefits

Salary Range: CAD 109,000 - 130,000 per year. Actual pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job-related factors permitted by law.

Benefits:

• Unlimited vacation.
• Comprehensive benefits (extended health coverage, dental, vision, travel, and life insurance).
• Wellness account to empower you to invest in your overall well-being and lifestyle.
• Employee and family assistance plan with resources to support you and your loved ones.

Working Hours: Full-time position with a flexible work schedule. Remote-first with in-person friendly options.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Integrated Marketing Manager role in Canada. Actual pay may vary based on the factors mentioned.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically AI customer service.

Company Size: 201-500 employees. This size allows for a more agile and innovative work environment, with ample opportunities for growth and collaboration.

Founded: 2016. Ada has been pioneering the management and application of AI in customer service since its inception.

Company Description:

• Ada is an AI customer service company making service extraordinary for everyone.
• A transformation partner and platform that helps enterprise companies deliver experiences people love by accelerating a businesses’ AI maturity and improving Agent performance.
• Since 2016, Ada has powered 5.5 billion interactions for brands like Square, YETI, and Monday.com, saving millions of hours.

Company Specialties:

• Machine Learning.
• Customer Happiness.
• Artificial Intelligence.
• Customer Support.
• Chatbots.
• Virtual Assistants.
• Customer Experience.
• ACX.
• Customer Service.
• ECommerce.
• Automation.
• Conversational AI.
• Customer Experience (CX).

Company Website: ada.cx

ASSUMPTION: Ada's focus on AI and customer service makes it an innovative and dynamic place to work, with a strong emphasis on continuous improvement and growth.

📊 Role Analysis

Career Level: Senior. This role requires a high level of experience and expertise in integrated marketing and campaign management.

Reporting Structure: This role reports directly to the Growth team and collaborates with cross-functional teams, including Product, Sales, and Customer Success.

Work Arrangement: Remote OK. Ada offers a flexible work schedule and is remote-first with in-person friendly options.

Growth Opportunities:

• As Ada continues to grow, there will be opportunities for career advancement within the marketing team or other departments.
• The company's focus on AI and innovation provides ample opportunities to learn and develop new skills.
• Working on enterprise-level campaigns and projects will allow for significant impact and exposure within the organization.

ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing and AI, with the potential for significant growth and impact.

🌍 Location & Work Environment

Office Type: Remote-first with in-person friendly options. Ada's headquarters are in Toronto, Ontario, but the company offers remote work options for this role.

Office Location(s): Toronto, Ontario, Canada.

Geographic Context:

• Canada has a strong tech industry, with a growing focus on AI and machine learning.
• Toronto is a multicultural city with a vibrant tech scene, offering numerous networking and professional development opportunities.
• The remote work option allows for greater flexibility and work-life balance.

Work Schedule: Full-time, with a flexible work schedule. Ada offers unlimited vacation time, allowing employees to take time off as needed.

ASSUMPTION: The remote work option and flexible work schedule make this role an attractive opportunity for candidates seeking a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screen with the hiring manager.
• Technical assessment or case study.
• Final interview with the Growth team and other stakeholders.

Key Assessment Areas:

• Marketing expertise and experience with HubSpot.
• Understanding of the enterprise customer journey and ABM strategies.
• Analytical skills and data-driven decision-making.
• Cross-functional collaboration and project management skills.
• Cultural fit and alignment with Ada's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Ada's mission and values in your application materials.
• Prepare for the technical assessment or case study by brushing up on your HubSpot skills and reviewing recent marketing campaigns you've worked on.

ATS Keywords: Integrated Marketing, Campaign Management, HubSpot, Enterprise SaaS, ABM, Email Marketing, Digital Events, Lead Scoring, Customer Journey, Marketing Automation, CRM, Marketing Analytics.

ASSUMPTION: Ada's hiring process is designed to assess both your technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• HubSpot (email marketing, CRM, and marketing automation).
• Marketo or Pardot (potential marketing automation platforms).
• Salesforce or HubSpot CRM (potential CRM systems).
• Google Analytics or Mixpanel (potential marketing analytics tools).
• ChatGPT, Zapier, and other AI tools for efficiency and automation.

ASSUMPTION: While not explicitly stated, proficiency in using these tools and technologies is required for this role.

👔 Cultural Fit Considerations

Company Values:

• Progress-driven: Ada values continuous improvement and growth, both personally and professionally.
• Owner mindset: Employees are empowered to take ownership of their work and drive results.
• Collaborative: Ada fosters a collaborative work environment, with a strong focus on cross-functional teamwork.

Work Style:

• Strategic: This role requires a strategic mindset and the ability to think critically about marketing campaigns and customer journeys.
• Hands-on: While this role involves strategic thinking, it also requires hands-on execution and a willingness to roll up your sleeves and get the work done.
• Data-driven: Ada values data-driven decision-making and uses analytics to inform marketing strategies.

Self-Assessment Questions:

• Do you have a proven track record of driving results in integrated marketing campaigns within the enterprise SaaS space?
• Are you comfortable operating in a fast-paced, agile environment and collaborating with cross-functional teams?
• Do you have a strong understanding of the enterprise customer journey and ABM strategies?

ASSUMPTION: Ada's values and work style require candidates who are progress-driven, collaborative, and comfortable with a mix of strategic thinking and hands-on execution.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously may require strong organizational skills and attention to detail.
• Working with enterprise-level clients may present unique challenges and complexities in the sales funnel.
• Keeping up with the latest trends and best practices in AI and marketing may require continuous learning and adaptation.
• Balancing a flexible work schedule and remote work may require strong self-motivation and time management skills.

ASSUMPTION: While Ada offers numerous benefits and growth opportunities, this role also presents unique challenges that require strong skills and adaptability.

📈 Similar Roles Comparison

• Compared to other Senior Integrated Marketing Manager roles, this position offers a unique focus on AI and customer service, providing an opportunity to work at the intersection of marketing and technology.
• Industry-specific context: The AI customer service industry is growing and evolving, with new tools and technologies emerging rapidly. This role offers the opportunity to stay at the forefront of innovation in marketing.
• Career path comparison: This role provides a clear path for career growth within Ada, with opportunities to advance within the marketing team or explore other departments as the company continues to expand.

ASSUMPTION: This role offers a unique blend of marketing and AI expertise, with significant growth and impact potential.

📝 Sample Projects

• Developing and executing a multi-channel ABM campaign to support the launch of a new AI-powered customer service product, resulting in a 30% increase in enterprise pipeline.
• Building and optimizing an email marketing program within HubSpot, leading to a 25% increase in lead conversion rates and a 15% increase in customer reviews.
• Launching a webinar series featuring industry thought leaders, generating over 1,000 leads and driving significant brand awareness in the enterprise AI space.

ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of this role, with a focus on driving results and generating impact.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Ada's marketing technology stack and any plans for expansion or replacement?
• How does Ada's marketing team collaborate with other departments, such as Product and Sales, to ensure consistent messaging and alignment across channels?
• What are the most significant challenges facing Ada's marketing efforts in the coming year, and how can this role help address them?
• How does Ada support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and Ada's marketing strategy, allowing you to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your expertise in integrated marketing and campaign management within the enterprise SaaS space.
• Prepare for the technical assessment or case study by brushing up on your HubSpot skills and reviewing recent marketing campaigns you've worked on.
• If selected for an interview, be prepared to discuss your approach to ABM strategies, email marketing, and digital events, as well as your understanding of the enterprise customer journey.
• Follow up with Ada's hiring team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.