📌 Core Information
🔹 Job Title: Senior Integrated Marketing Manager
🔹 Company: Expedia Group
🔹 Location: Washington - Seattle Campus
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies for Expedia Group brands
- Collaborating with cross-functional teams to ensure successful campaign execution and brand stewardship
- Delivering data-driven brand strategies and exceptional communication skills
- Leading or supporting key areas of the business, such as big brand moments, cultural or seasonal campaigns, regional initiatives, or product and commercial go-to-market efforts
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Develop and contribute to the integrated marketing strategy for assigned business areas, informed by traveler insight, brand priorities, product roadmaps, marketable experiences, and commercial goals.
✅ Collaborate with partner teams, including GM, product marketing, comms planning, media, internal creative and design teams, or agencies to develop compelling campaign platforms and clear go-to-market plans.
✅ Support cross-functional execution of brand campaigns, from big moments like new product launches to always-on programs or local activations.
✅ Lead the day-to-day management of creative and media assets in partnership with internal teams and external agencies.
✅ Build strong relationships with key partners across all key stakeholder groups, maintain up-to-date statuses of projects, and support Directors and Senior Directors with delivering all brand campaigns at a high bar.
✅ Ensure delivery on campaign goals, track performance, and use insights to optimize campaigns and inform future initiatives.
ASSUMPTION: This role involves a high level of collaboration, project management, and data analysis to ensure successful campaign execution and continuous improvement.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: Proven experience (9+ years) with a track record of delivering results in marketing, creative leadership, and strategic planning
Required Skills:
- Data-driven brand strategies from vision to development across full funnel of marketing channels
- Highly organized and able to juggle multiple projects, initiatives, and competing priorities
- Ability to interpret analytics and derive actionable insights
- Experience in understanding and delivering on KPIs
- Proven results in delivering business value through brand strategies
Preferred Skills:
- Experience in the travel industry
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong background in marketing, strategic planning, and data analysis, with a proven track record of delivering successful campaigns.
💰 Compensation & Benefits
Salary Range: $155,000 - $217,000 per year, with the potential to increase up to $248,000 based on ongoing, demonstrated, and sustained performance in the role.
Benefits:
- Travel Perks
- Generous Time-Off
- Parental Leave
- Flexible Work Model
- Career Development Resources
Working Hours: Full-time, with a flexible work model (hybrid)
ASSUMPTION: The salary range provided is based on industry standards for a senior marketing role in the Seattle area. The flexible work model allows for a balance between on-site and remote work.
📌 Applicant Insights
🔍 Company Context
Industry: Expedia Group operates in the travel industry, focusing on online travel booking and related services.
Company Size: With over 10,000 employees, Expedia Group offers a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Expedia Group was founded in 1996 and has since grown into a leading global travel platform.
Company Description:
- Expedia Group is a leading global travel platform that powers travel for everyone, everywhere.
- The company's family of brands includes Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises.
- Expedia Group's mission is to create transformative tech that enables unforgettable experiences for all travelers, everywhere.
Company Specialties:
- Technology
- Travel
- Ecommerce
- Sales
- Hotels
- Big Data
- Mobile
- Business Development
- SEO
- SEM
- Hospitality
- Airfare
Company Website: careers.expediagroup.com
ASSUMPTION: Expedia Group's extensive brand portfolio and global presence provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Director or Senior Director of Integrated Marketing and may manage or mentor junior team members.
Work Arrangement: Hybrid, with a flexible work model that combines on-site and remote work.
Growth Opportunities:
- Potential to lead larger teams or take on broader responsibilities within the marketing organization.
- Opportunities to work on high-impact projects and campaigns that drive business results.
- Access to professional development resources and training to enhance skills and advance career growth.
ASSUMPTION: This role offers significant growth potential within the marketing organization, with opportunities to take on increased responsibilities and lead larger teams.
🌍 Location & Work Environment
Office Type: Hybrid, with a flexible work model that combines on-site and remote work.
Office Location(s): 1111 Expedia Group Way W., Seattle, WA 98119, US
Geographic Context:
- Seattle is a vibrant, coastal city known for its tech industry, natural beauty, and cultural attractions.
- The Expedia Group headquarters is located in the Seattle metropolitan area, offering easy access to urban amenities and outdoor recreation.
- The hybrid work model allows for a balance between on-site collaboration and remote work flexibility.
Work Schedule: Full-time, with a flexible work model that allows for a balance between on-site and remote work.
ASSUMPTION: The hybrid work model provides a balance between on-site collaboration and remote work flexibility, allowing employees to optimize their work environment based on personal preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the Director or Senior Director
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Data analysis and interpretation skills
- Communication and presentation skills
- Cultural fit and alignment with Expedia Group's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and cultural fit.
- Research Expedia Group's brand portfolio and marketing strategies to demonstrate your understanding of the company and its offerings.
ATS Keywords: Integrated Marketing, Strategic Planning, Brand Strategy, Campaign Development, Project Management, Data Analysis, Leadership, Team Management, Marketing Channels, Travel Industry
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership abilities, data analysis skills, and cultural fit with Expedia Group's values.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: This role requires proficiency in marketing automation, CRM, data analysis, and project management tools, as well as strong communication and collaboration skills.
👔 Cultural Fit Considerations
Company Values:
- We are one global team
- We are curious & hungry learners
- We are innovative & creative problem solvers
- We have a bias towards action
- We inspire & care for each other
- We are good stewards of our planet
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Agile and adaptable
- Customer-focused and user-centric
- Inclusive and diverse
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have strong leadership and team management skills?
- Are you passionate about the travel industry and eager to drive innovative marketing strategies?
ASSUMPTION: Candidates should assess their fit with Expedia Group's values and work style, ensuring their personal preferences and skills align with the company's culture and expectations.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing on-site and remote work in a hybrid environment
- Navigating a large, global organization with diverse teams and stakeholders
- Keeping up with industry trends and technological advancements in the marketing and travel sectors
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills, as well as a willingness to learn and grow in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Director of Integrated Marketing in other industries, with a focus on strategic planning, campaign development, and team leadership.
- In the travel industry, this role may involve additional responsibilities related to understanding and leveraging traveler insights, marketable experiences, and commercial goals.
- Career progression may include taking on broader marketing responsibilities, leading larger teams, or transitioning into a more specialized marketing role within the organization.
ASSUMPTION: This role offers a unique blend of strategic planning, campaign development, and team leadership, with a focus on driving business results through integrated marketing strategies in the travel industry.
📝 Sample Projects
- Developing and executing a global marketing campaign for a new product launch, targeting multiple regions and channels
- Conducting market research and analysis to inform brand strategy and positioning
- Managing a team to deliver a regional marketing initiative, such as a seasonal campaign or event
- Optimizing marketing spend and allocation based on performance data and insights
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and data analysis to team management and campaign execution.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing teams and stakeholders within the organization?
- What are the most significant challenges facing the marketing team currently, and how can this role address them?
- How does Expedia Group support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These interview questions help assess the role's expectations, team dynamics, and growth opportunities, as well as the company's commitment to supporting its marketing team's professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your strategic thinking, leadership abilities, data analysis skills, and cultural fit with Expedia Group's values.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership abilities, and cultural fit.
- Research Expedia Group's brand portfolio and marketing strategies to demonstrate your understanding of the company and its offerings.
- Follow up with the hiring team one week after your final interview to express your continued interest in the role and inquire about the next steps in the hiring process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
