📌 Core Information
🔹 Job Title: Senior Integrated Marketing Manager
🔹 Company: Pluralsight
🔹 Location: Remote - USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 26, 2025
🔹 Experience Level: 8+ years (or 6+ years with an advanced degree)
🔹 Remote Status: Remote - USA
🚀 Job Overview
Key aspects of this role include:
- Leading full-funnel marketing campaigns for Pluralsight’s B2B segments
- Orchestrating seamless, cross-channel customer experiences
- Aligning efforts across key teams for cohesive and high-quality brand experiences
- Driving measurable outcomes across growth, adoption, customer retention, and overall campaign effectiveness
ASSUMPTION: This role requires a strategic mindset with a strong ability to execute tactical tasks. It involves close collaboration with multiple teams and stakeholders.
📋 Key Responsibilities
✅ Drive end-to-end campaign execution, from strategy and collaborator alignment to kickoff, creative development, and performance analysis
✅ Translate business objectives into impactful, customer-centric marketing strategies that connect across every stage of the buyer journey
✅ Develop strategic, integrated campaign briefs and partner with stakeholders from kickoff to launch to ensure alignment, clarity, and creative impact
✅ Review all campaign creative assets, provide thoughtful feedback, and coordinate stakeholder approvals to maintain consistency and quality
✅ Own and lead the B2B email marketing calendar, prioritizing and organizing inputs from multiple teams to ensure timely and effective communications
✅ Champion deep collaboration with key cross-functional teams to ensure every touchpoint delivers a seamless, unified brand experience
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 8+ years of related experience (or 6+ years with an advanced degree) in B2B integrated marketing
Required Skills:
- Proven success in B2B integrated marketing with comparable scope and responsibility
- Strategic mindset with tactical strength
- Strong experience developing creative briefs and working alongside internal creative teams
- Strong background in email marketing, with a solid understanding of standard methodologies, segmentation strategies, and performance optimization
- Exceptional written communication skills, with the ability to tailor messaging for both technical and non-technical audiences
- Highly organized with strong project management capabilities
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot)
- Familiarity with data analysis and reporting tools (e.g., Tableau, Google Analytics)
- Knowledge of the tech industry and its trends
ASSUMPTION: This role requires a strong understanding of marketing principles, digital marketing channels, and campaign management. Experience with marketing automation tools and data analysis tools is a plus.
💰 Compensation & Benefits
Salary Range: $91,400 - $127,000 USD per year
Benefits:
- Competitive compensation packages
- Medical coverage
- Unlimited PTO and Summer Fridays
- Wellness reimbursements
- Pluralsight subscription
- Professional development funds
Working Hours: Full-time, typically 40 hours per week. Pluralsight offers a blended workplace, where team members work remotely or in a hybrid setup depending on their role and location.
ASSUMPTION: The salary range provided is based on industry standards for a senior marketing role in the tech industry. Benefits are competitive and comprehensive.
📌 Applicant Insights
🔍 Company Context
Industry: E-Learning Providers. Pluralsight focuses on technology workforce development, helping individuals and organizations transform with tech skills.
Company Size: 1,001-5,000 employees. Pluralsight offers a large, diverse work environment with ample opportunities for growth and collaboration.
Founded: 2004. Pluralsight has over two decades of experience in the tech industry, providing a stable and established work environment.
Company Description:
- Pluralsight is a technology workforce development company that helps individuals and organizations transform with tech skills.
- The company offers a learning platform dedicated to accelerating the technology skills and capabilities of today’s tech workforce.
- Pluralsight provides highly curated content developed by vetted technology experts, industry-leading skill assessments, and hands-on, immersive learning experiences.
Company Specialties:
- Ruby
- ASP.NET
- MVC
- Cisco Hardware and Networking
- Windows Server
- jQuery
- Visual Studio
- SharePoint
- MySQL
- iOS
- PHP
- Maya
- Developer to Architect
- Bootstrap
- Java
- MapReduce
- Hadoop
- After Effects
- C++
- Virtualization
- Unity
Company Website: Pluralsight
ASSUMPTION: Pluralsight is a well-established company in the tech industry, offering a comprehensive learning platform and a wide range of specialties.
📊 Role Analysis
Career Level: Senior. This role is a senior-level position that requires extensive experience and a proven track record in B2B integrated marketing.
Reporting Structure: This role reports directly to the Senior Director of Integrated Marketing and may manage junior marketing team members or external agencies.
Work Arrangement: Remote - USA. This role can be performed remotely from anywhere in the United States. Pluralsight offers a blended workplace, allowing team members to work remotely or in a hybrid setup depending on their role and location.
Growth Opportunities:
- Advancement to a Director or Manager role within the marketing department
- Expansion of responsibilities to include additional marketing channels or regions
- Opportunities to work on special projects or initiatives that drive company growth
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the marketing department or take on additional responsibilities.
🌍 Location & Work Environment
Office Type: Remote. This role does not require a physical presence in an office, allowing for greater flexibility and work-life balance.
Office Location(s): Pluralsight has offices in Draper, UT, USA; Dublin, Ireland; and Bangalore, India. However, this role can be performed remotely from anywhere in the United States.
Geographic Context:
- The United States offers a diverse range of cultural, recreational, and professional opportunities.
- Pluralsight's remote work arrangement allows for greater flexibility in choosing a location that best suits the employee's needs and preferences.
- The tech industry in the United States is thriving, with numerous opportunities for growth and innovation.
Work Schedule: Full-time, typically 40 hours per week. Pluralsight offers a flexible work environment, with unlimited PTO and Summer Fridays, allowing employees to maintain a healthy work-life balance.
ASSUMPTION: The remote work arrangement and flexible work schedule offered by Pluralsight provide employees with a high degree of flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Talent Acquisition team
- Virtual interview with the hiring manager and/or team members
- Final interview with the Senior Director of Integrated Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and campaign planning
- Project management and organizational skills
- Communication and collaboration skills
- Cultural fit and alignment with Pluralsight's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Be prepared to discuss your experience with B2B integrated marketing, email marketing, and project management
- Demonstrate your ability to think strategically and execute tactically
- Showcase your strong communication and collaboration skills
ATS Keywords: Integrated Marketing, Campaign Execution, Email Marketing, Project Management, Creative Development, Collaboration, Communication, Strategic Planning, Performance Analysis, Customer-Centric Strategies, Stakeholder Management, Segmentation Strategies, Continuous Improvement, Feedback, Teamwork, Data Analysis
ASSUMPTION: The application process for this role is thorough and comprehensive, focusing on the candidate's marketing experience, skills, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and reporting tools (e.g., Tableau, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: This role requires a strong understanding of marketing automation tools, data analysis tools, project management tools, and collaboration tools. Familiarity with these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Inspire and empower the technology workforce
- Achieve goals through continuous learning and improvement
- Collaborate and build strong relationships
- Act with integrity and respect for all
- Embrace diversity and inclusion
Work Style:
- Self-starter with the ability to manage multiple projects simultaneously
- Strong organizational skills and attention to detail
- Excellent communication and collaboration skills
- Ability to work independently or in a team environment
- Adaptable and open to new ways of doing things
Self-Assessment Questions:
- Do you enjoy learning and are open to new ways of doing things?
- When communicating, are you self-aware, insightful, and proactive?
- Are you a team member first and individual contributor second?
- Do you believe in continuous improvement and request frequent feedback from others?
ASSUMPTION: Pluralsight values employees who are self-starters, adaptable, and committed to continuous learning and improvement. Strong communication and collaboration skills are essential for success in this role.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to a remote work environment and maintaining strong communication and collaboration skills
- Keeping up with industry trends and best practices in B2B integrated marketing
ASSUMPTION: This role presents several challenges, including managing multiple projects simultaneously, collaborating effectively with cross-functional teams, and adapting to a remote work environment. However, these challenges also provide opportunities for growth and development.
📈 Similar Roles Comparison
- This role is unique in its focus on full-funnel marketing campaigns for Pluralsight’s B2B segments
- Pluralsight's industry-specific context and tech-focused content set it apart from other e-learning providers
- Career path comparison: This role offers significant growth opportunities, with the potential to advance within the marketing department or take on additional responsibilities
ASSUMPTION: This role is unique in its focus on full-funnel marketing campaigns for Pluralsight’s B2B segments. Pluralsight's industry-specific context and tech-focused content set it apart from other e-learning providers, offering a unique opportunity for growth and development.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign for a new product launch, including email marketing, social media advertising, and event planning
- Conducting market research and analysis to identify trends and opportunities in the tech industry and incorporating findings into marketing strategies
- Managing a team of junior marketing team members or external agencies to execute multiple marketing campaigns simultaneously
ASSUMPTION: These sample projects demonstrate the strategic and tactical nature of this role, requiring strong project management skills, attention to detail, and the ability to manage multiple projects simultaneously.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Pluralsight support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Pluralsight measure the success of its marketing campaigns, and what are the key performance indicators (KPIs) for this role?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These key questions will help you better understand the team structure, company culture, and expectations for this role, allowing you to make an informed decision about your fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for your interview by researching Pluralsight's company culture, values, and recent marketing campaigns
- Follow up with the hiring manager or talent acquisition team within one week of your interview to express your interest in the role
- If selected, complete the background check process promptly to expedite the offer extension
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
