📌 Core Information
🔹 Job Title: Senior Integrated Marketing Manager
🔹 Company: Expedia Group
🔹 Location: Austin Domain 11 - HomeAway, West Hollywood, California, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing strategies for Expedia Group brands
- Collaborating with cross-functional teams to ensure successful campaign execution
- Serving as a brand steward, ensuring creative work meets brand standards
- Building strong relationships with key stakeholders across various teams
- Analyzing campaign performance and using insights to optimize future initiatives
ASSUMPTION: This role requires a high level of strategic thinking, project management, and collaboration skills. The ideal candidate will have a strong background in marketing, with a proven track record of delivering results in a fast-paced environment.
📋 Key Responsibilities
✅ Develop and contribute to the integrated marketing strategy for assigned business areas, informed by traveler insight, brand priorities, product roadmaps, marketable experiences, and commercial goals.
✅ Collaborate with partner teams to develop compelling campaign platforms and clear go-to-market plans.
✅ Support cross-functional execution of brand campaigns, from big moments like new product launches to always-on programs or local activations.
✅ Lead the day-to-day management of creative and media assets in partnership with internal teams and external agencies.
✅ Ensure delivery on campaign goals and track performance, using insights to optimize campaigns and inform future initiatives.
ASSUMPTION: This role requires a strong understanding of marketing principles, data analysis, and project management. The ideal candidate will be highly organized, detail-oriented, and able to juggle multiple projects and competing priorities.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: Proven experience (9+ years) with a track record of delivering results in marketing, creative leadership, and strategic planning
Required Skills:
- Data-driven brand strategies across the full funnel of marketing channels
- Highly organized with the ability to juggle multiple projects and initiatives
- Ability to interpret analytics and derive actionable insights
- Proven results in delivering business value through brand strategies
- Exceptional communication, presentation, and interpersonal abilities
Preferred Skills:
- Passion for innovation, creativity, and staying ahead of industry trends
ASSUMPTION: Given the role's requirements, candidates should have a strong background in marketing, with a proven track record of delivering results in a fast-paced environment. They should also be highly organized, detail-oriented, and able to juggle multiple projects and competing priorities.
💰 Compensation & Benefits
Salary Range: $155,000.00 to $217,000.00 per year, with the potential to increase up to $248,000.00 based on ongoing, demonstrated, and sustained performance in the role.
Benefits:
- Travel Perks
- Generous Time-off
- Parental Leave
- Flexible Work Model
- Career Development Resources
Working Hours: Full-time, with a flexible work model
ASSUMPTION: The salary range provided is based on industry standards for a senior marketing role in the Austin area. The flexible work model allows for a balance between on-site and remote work, with the specific arrangement to be determined by the company and the employee.
📌 Applicant Insights
🔍 Company Context
Industry: Expedia Group operates in the travel industry, powering global travel for everyone, everywhere. They design cutting-edge tech to make travel smoother and more memorable, and create groundbreaking solutions for their partners.
Company Size: Expedia Group is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Expedia Group was founded in 1996 and has since grown to become a leading global travel platform.
Company Description:
- Expedia Group brands power global travel for everyone, everywhere.
- They design cutting-edge tech to make travel smoother and more memorable, and create groundbreaking solutions for their partners.
- Expedia Group fosters an open culture where everyone belongs, differences are celebrated, and when one of us wins, we all win.
Company Specialties:
- Technology
- Travel
- Ecommerce
- Sales
- Hotels
- Big Data
- Mobile
- Business Development
- SEO
- SEM
- Hospitality
- and Airfare
Company Website: careers.expediagroup.com
ASSUMPTION: Expedia Group is a well-established company in the travel industry, with a strong focus on technology and innovation. Their large size and global presence provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Senior Director of Integrated Marketing.
Work Arrangement: This role operates on a hybrid work model, with a flexible balance between on-site and remote work.
Growth Opportunities:
- Potential to take on additional responsibilities or lead larger campaigns as the business grows.
- Opportunities to collaborate with and learn from experienced marketing professionals across various teams.
- Potential to transition into a leadership role as the team expands or evolves.
ASSUMPTION: This role offers significant growth opportunities, with the potential to take on additional responsibilities, learn from experienced professionals, and transition into a leadership role as the business grows and evolves.
🌍 Location & Work Environment
Office Type: Hybrid work model, with a flexible balance between on-site and remote work.
Office Location(s): Austin Domain 11 - HomeAway, West Hollywood, California, United States
Geographic Context:
- The Austin area offers a vibrant tech industry, with a strong presence of travel and hospitality companies.
- The West Hollywood office is conveniently located near major transportation hubs and entertainment districts.
- The area offers a diverse range of housing options, cultural attractions, and outdoor recreation opportunities.
Work Schedule: Full-time, with a flexible work model
ASSUMPTION: The hybrid work model provides a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work environment for productivity and personal well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the senior leadership team
- Final round interviews with key stakeholders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Project management and organizational skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills.
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a fast-paced environment.
- Research Expedia Group's brand and marketing strategies to demonstrate your understanding of the company and its goals.
ATS Keywords: Integrated Marketing, Strategic Planning, Campaign Development, Brand Stewardship, Performance Tracking, Data Analysis, Marketing Strategy, Cross-Functional Collaboration, Project Management
ASSUMPTION: The interview process focuses on assessing the candidate's strategic thinking, problem-solving skills, data analysis abilities, and cultural fit. Applicants should be prepared to discuss their marketing experience and provide examples of their ability to develop and execute successful marketing campaigns.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Creative design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Open: We’re open to new ideas, new people, and new perspectives.
- Inclusive: We celebrate diversity and foster an inclusive culture where everyone belongs.
- Collaborative: We work together to achieve more than we could alone.
- Customer-obsessed: We put our customers at the heart of everything we do.
- One team: We act as one team, with one goal, one purpose, and one set of values.
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement.
- Collaborative and team-oriented, with a strong emphasis on cross-functional partnerships.
- Data-driven and analytical, with a focus on using insights to inform decision-making.
- Innovative and creative, with a passion for staying ahead of industry trends.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment where you can make a significant impact on business outcomes?
- Are you comfortable working collaboratively with cross-functional teams to achieve common goals?
- Do you have a strong analytical mindset and the ability to interpret data to inform decision-making?
- Are you passionate about staying ahead of industry trends and driving innovation in marketing strategies?
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to thrive in a collaborative, data-driven, and innovative work culture.
⚠️ Potential Challenges
- The role may require frequent travel to attend industry events, conferences, or client meetings.
- The fast-paced nature of the role may present challenges in managing multiple projects and competing priorities.
- The hybrid work model may require occasional on-site presence, which could be challenging for candidates who prefer a fully remote work arrangement.
- The role may involve working with external agencies, which could present challenges in maintaining brand consistency and ensuring project deadlines are met.
ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for growth, collaboration, and impact on business outcomes. Candidates should be prepared to manage multiple projects, prioritize effectively, and work collaboratively with external partners to ensure successful campaign execution.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Director of Marketing position, with a focus on integrated marketing strategies and cross-functional collaboration.
- Unlike other marketing roles, this position requires a strong background in strategic planning and data analysis, as well as a proven track record of delivering results in a fast-paced environment.
- Career progression in this role may lead to a leadership position, such as Vice President of Marketing or Chief Marketing Officer, as the business grows and evolves.
ASSUMPTION: This role offers significant opportunities for growth and career progression, with the potential to take on additional responsibilities and transition into a leadership position as the business expands and evolves.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch, including cross-channel campaigns, influencer partnerships, and event activations.
- Analyzing campaign performance data to identify trends, optimize campaigns, and maximize return on investment (ROI).
- Collaborating with cross-functional teams to create and execute a regional marketing campaign, tailored to the unique needs and preferences of a specific market segment.
ASSUMPTION: The sample projects provided are illustrative of the types of initiatives a candidate in this role might work on, but the specific projects and campaigns will vary based on the business needs and priorities at the time.
❓ Key Questions to Ask During Interview
- Can you describe the most significant marketing campaign you've led from start to finish, and what was the outcome?
- How do you approach analyzing campaign performance data, and what insights have you gained from this process?
- Can you provide an example of a time when you had to pivot or adjust a marketing strategy due to changing circumstances or new data?
- How do you collaborate with cross-functional teams to ensure successful campaign execution and brand stewardship?
- What steps do you take to stay up-to-date with industry trends and incorporate new insights into your marketing strategies?
ASSUMPTION: The key questions to ask during the interview focus on assessing the candidate's strategic thinking, problem-solving skills, data analysis abilities, and cultural fit. Applicants should be prepared to discuss their marketing experience and provide examples of their ability to develop and execute successful marketing campaigns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the careers.expediagroup.com/jobs link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively in a fast-paced environment
- Research Expedia Group's brand and marketing strategies to demonstrate your understanding of the company and its goals
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
