📌 Core Information
🔹 Job Title: Senior Integrated Marketing Manager
🔹 Company: T-Mobile
🔹 Location: Bellevue, Washington
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-05-30
🔹 Experience Level: 7-10 years
🔹 Remote Status: On-site (3 days/week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated marketing plans that align with commercial and brand goals
- Leveraging data, analytics, and segmentation to identify opportunities and insights
- Collaborating with cross-functional teams to bring plans to market on time and within budget
- Mentoring other managers and influencing teams
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Develop marketing strategies and manage integrated marketing plans that deliver to commercial/brand priorities/goals
✅ Leverage data, analytics, and segmentation to identify opportunities and insights and translate needs into executable integrated marketing plans
✅ Owns and authors marketing plan
✅ Works closely with leadership across both commercial and brand functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market on time/on budget.
✅ Partners with brand strategy and internal creative teams along with agencies on creation of world-class communications and collateral that speaks to the audience and campaign objectives
✅ Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance.
✅ May lead/mentor other managers and influence cross-functional teams.
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to ensure plans are executed effectively.
🎯 Required Qualifications
Education: Bachelor's Degree (Required), Master's/Advanced Degree (Preferred)
Experience: 7-10 years Marketing experience in authoring and executing national integrated marketing plans with recognized B2C brands Required, 2-4 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution. Required
Required Skills:
- Digital Marketing: Must have a solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc.
- Consumer Insights: Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc.
- Campaign Leadership: Campaign leadership skills – end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment.
Preferred Skills:
- Data-driven marketing techniques and traditional database marketing
ASSUMPTION: While not explicitly stated, proficiency in marketing software and tools is likely required for this role.
💰 Compensation & Benefits
Salary Range: $109,200 - $196,900 (Based on the provided range)
Benefits:
- Medical, dental, and vision insurance
- Flexible spending account
- 401(k) with company match
- Employee stock grants and purchase plan
- Paid time off and holidays
- Paid parental and family leave
- Family building benefits
- Back-up care and enhanced family support
- Childcare subsidy
- Tuition assistance and college coaching
- Short- and long-term disability
- Voluntary insurance options (AD&D, accident, life, disability, and long-term care)
- Mobile service and home internet discounts
- Pet insurance
- Commuter and transit programs
Working Hours: Full-time (40 hours/week), with a hybrid work arrangement requiring on-site presence three days per week.
ASSUMPTION: The salary range provided is an estimate based on the job title and experience level. Actual compensation may vary based on factors such as location and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. T-Mobile is a major player in the industry, offering wireless services to consumers and businesses.
Company Size: 10,001+ employees. As a large company, T-Mobile offers numerous opportunities for growth and collaboration.
Founded: 1996. T-Mobile was founded as a German mobile telecommunications company and entered the U.S. market in 2001.
Company Description:
- T-Mobile US, Inc. is a major wireless network operator in the United States.
- Known for its "Un-carrier" approach, T-Mobile focuses on providing innovative and customer-centric wireless services.
- The company offers a wide range of plans and services for both consumers and businesses.
Company Specialties:
- IoT
- Retail
- 5G for All
- Future of 5G
- Business Sales
- Customer Care
- Business Wireless
- Consumer Wireless
- Technology
- Internships & Returnships
- DE&I
- Benefits & Perks
Company Website: https://www.t-mobile.com/
ASSUMPTION: T-Mobile's large size and extensive resources allow it to invest in employee development and offer competitive benefits packages.
📊 Role Analysis
Career Level: Senior. This role is suited for experienced marketing professionals looking to advance their careers in a strategic and leadership capacity.
Reporting Structure: This role reports to the Director of Marketing and may have supervisory responsibilities over other managers.
Work Arrangement: Hybrid. This role requires on-site presence three days per week, with the remaining days worked remotely.
Growth Opportunities:
- Potential to lead and mentor other managers
- Opportunities to work on high-impact campaigns and initiatives
- Possibility to advance to a director or executive-level role within the marketing department
ASSUMPTION: Given the hybrid work arrangement, this role may offer greater flexibility for work-life balance compared to fully on-site positions.
🌍 Location & Work Environment
Office Type: Corporate headquarters. This role is based at T-Mobile's corporate headquarters in Bellevue, Washington.
Office Location(s): 12920 SE 38th St, Bellevue, WA 98006, US
Geographic Context:
- Bellevue is a suburb of Seattle, located approximately 10 miles east of downtown Seattle.
- The area offers a mix of urban and suburban living, with numerous parks, shopping centers, and restaurants nearby.
- Bellevue has a humid continental climate, with mild winters and warm, dry summers.
Work Schedule: Full-time, with a hybrid work arrangement requiring on-site presence three days per week.
ASSUMPTION: The Bellevue location may offer opportunities for networking and collaboration with other professionals in the telecommunications industry, as the area is home to several major tech and telecom companies.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter or HR representative
- In-depth interview with the hiring manager and/or other team members
- Final interview with the director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Campaign execution and project management
- Leadership and team management skills
- Alignment with T-Mobile's company culture and values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and T-Mobile's brand
- Prepare examples of integrated marketing campaigns you've led or contributed to, focusing on data-driven insights and successful outcomes
ATS Keywords: Integrated marketing, campaign management, data analysis, segmentation, targeting, consumer insights, digital marketing, omni-channel, brand strategy, leadership, mentoring, cross-functional teams
ASSUMPTION: T-Mobile's application process may involve assessments or case studies to evaluate candidates' problem-solving and analytical skills.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication platforms (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: Proficiency in marketing software and tools is likely required for this role, as it involves managing integrated marketing campaigns and working with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Un-carrier Spirit: Challenging the status quo and thinking differently
- Always On: Being present and engaged, both physically and emotionally
- Customer Obsessed: Putting customers first in every decision
- Inclusive: Embracing diversity and fostering an environment where everyone can thrive
- One Team: Working together to achieve common goals
Work Style:
- Collaborative: T-Mobile values teamwork and cross-functional collaboration
- Agile: The company encourages adaptability and flexibility in the face of change
- Data-driven: T-Mobile relies on data and analytics to inform decision-making
Self-Assessment Questions:
- How have you demonstrated the Un-carrier Spirit in your previous roles?
- Can you provide an example of a time when you went above and beyond to meet a customer's needs?
- How do you approach working with diverse teams, and what steps do you take to foster an inclusive environment?
ASSUMPTION: T-Mobile's company culture emphasizes innovation, collaboration, and customer-centricity. Candidates who can demonstrate these values and align with the company's mission will likely be a strong fit.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a large organization
- Keeping up with the fast-paced and ever-evolving telecommunications industry
- Balancing work-life integration in a hybrid work arrangement
- Adapting to changes in the company's strategic direction or priorities
ASSUMPTION: These challenges are common in large organizations and can be mitigated with strong communication, adaptability, and a focus on continuous learning and development.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on integrated marketing and cross-functional collaboration
- Compared to other marketing roles, this position requires a higher level of strategic thinking and leadership
- Career progression in this role may lead to director or executive-level positions within the marketing department
ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department, as it combines strategic planning with hands-on campaign execution.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new product or service
- Analyzing customer data to identify trends and insights, and using those insights to inform marketing strategy
- Collaborating with cross-functional teams to create targeted and personalized marketing content
ASSUMPTION: These sample projects reflect the role's focus on data-driven marketing, cross-functional collaboration, and integrated campaign management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to T-Mobile's overall business strategy and growth objectives?
- What are the most significant challenges facing the marketing department currently, and how can this role help address them?
- How does T-Mobile support the professional development and growth of its employees?
- What is the company's approach to work-life integration, particularly in a hybrid work arrangement?
ASSUMPTION: These questions demonstrate a candidate's interest in understanding the role's context and how they can contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Write a cover letter that demonstrates your understanding of the role and T-Mobile's brand
- Prepare examples of integrated marketing campaigns you've led or contributed to, focusing on data-driven insights and successful outcomes
- Follow up with the recruiter or hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
