Senior Integrated Marketing Manager - Equine & Exotics

📌 Core Information

🔹 Job Title: Senior Integrated Marketing Manager - Equine & Exotics

🔹 Company: Chewy

🔹 Location: Plantation, FL (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 7-10 years

🔹 Remote Status: Hybrid (Bellevue, WA, Boston, MA, or Plantation, FL)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing go-to-market strategies for Chewy’s Private Brands portfolio, focusing on Equine and Exotics.
• Leading integrated marketing plans and campaigns to drive customer growth, revenue, and private brand offerings.
• Collaborating with various teams to create engaging campaigns across online and offline channels.
• Analyzing campaign performance and optimizing results.
• Championing the customer throughout the marketing planning and execution process.

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and analytical skills to drive successful marketing campaigns and achieve business objectives.

📋 Key Responsibilities

✅ Lead, develop, and build Chewy campaign strategies and data-driven integrated marketing plans to support the Emerging business that focuses on Equine and Exotics, ensuring successful launches and leveraging events that delight Chewy pet parents.

✅ Champion the customer throughout the marketing planning and execution process, keeping the customer at the center of all we do.

✅ Coordinate the collaboration of various teams in driving all marketing initiatives across Chewy-owned properties, encompassing both online and offline channels, to cultivate customer trust and deliver an experience with outstanding results.

✅ Coordinate the creation of crucial campaign materials, such as drafting the integrated marketing plan, go-to-market documents, campaign creative briefs, and marketing calendars, while also presenting the strategy to senior leadership.

✅ Identify and assess new opportunities by outlining analytical plans, metrics, key performance indicators, and risks while fostering innovation in our organization’s marketing. Monitor campaign performance to identify ways to optimize performance.

✅ Collaborate efficiently with category leaders, site merchandising, creative teams, studio, PR, marketing channel owners, and brand and product marketing teams.

✅ Lead a robust post-mortem process to fully document campaign performance and opportunities to serve as inputs to future builds, creating an environment of continuous improvement.

✅ Set up and simplify processes and mechanisms such as playbooks to facilitate the efficient flow of information and collaboration across teams.

ASSUMPTION: This role requires strong project management skills, the ability to work effectively with cross-functional teams, and a data-driven mindset to optimize campaign performance.

🎯 Required Qualifications

Education: Bachelor's degree, Master's degree a plus

Experience: 7-10 years of marketing experience in a consumer-focused industry, ideally in an e-commerce environment, with a deep understanding of the digital marketing ecosystem and agility for experimenting with new channels.

Required Skills:

• Passion for the customer and a consistent track record of developing data-driven marketing plans that tie to business initiatives and deliver results.
• Steadfast customer curiosity: You know your market, customers, and competition better than anyone, and you integrate this information into your growth strategies.
• Master storyteller: You can craft a compelling narrative across different channels - you know how to match the message to the medium.
• Strong analytical skills, reading relevant data, drawing conclusions, and providing a recommended course of action.
• Ability to think creatively and strategically, tackle problems, remove barriers, and challenge the status quo.
• Ability to operate independently and efficiently to handle multiple projects and deadlines simultaneously and optimally without sacrificing quality of work or customer experience.

Preferred Skills:

• Experience in the pet industry or with equine and exotic products.
• Fluency in Spanish or other languages.

ASSUMPTION: Candidates with experience in the pet industry or relevant product categories may have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Estimated based on industry standards for a Senior Marketing Manager in e-commerce with 7-10 years of experience in Florida)

Benefits:

• Competitive benefits package, including health, dental, and vision insurance
• 401(k) matching
• Employee discount on Chewy products
• Generous PTO and paid holidays
• Opportunities for professional development and growth

Working Hours: Full-time, hybrid role with a flexible work arrangement (2-3 days per week in the office)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits package is competitive and designed to attract and retain top talent in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Chewy operates in the competitive e-commerce and pet supply industry, focusing on providing a convenient and trusted destination for pet parents and partners. The pet care market is expected to reach $202.6 billion by 2025, with a CAGR of 4.9% from 2020 to 2025.

Company Size: Chewy is a large organization with over 10,000 employees, providing ample opportunities for career growth and development. As a large company, Chewy offers a structured environment with established processes and a clear hierarchy.

Founded: Chewy was founded in 2011 and was acquired by Petco in 2017. The company has since grown to become one of the leading online pet supply retailers in the United States.

Company Description:

• Chewy is committed to being the most trusted and convenient destination for pet parents and partners, everywhere.
• The company offers a broad selection of high-quality products and services at competitive prices with an exceptional level of customer care and a personal touch.
• Chewy is known for its fast and free shipping, pet health resources, and 24/7 customer service.

Company Specialties:

• Fast and free shipping
• Pet health resources
• 24/7 customer service
• Wide selection of pet products and brands

Company Website: careers.chewy.com

ASSUMPTION: Chewy's large size and established processes may provide more structure and stability for employees, while also offering opportunities for career growth and development within the organization.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Senior Director of Integrated Marketing Communications. The role offers opportunities for growth and leadership within the marketing organization.

Reporting Structure: The Senior Integrated Marketing Manager reports directly to the Senior Director of Integrated Marketing Communications and works closely with various teams, including category leaders, site merchandising, creative teams, studio, PR, marketing channel owners, and brand and product marketing teams.

Work Arrangement: This is a hybrid role, requiring employees to work 2-3 days per week in the office, with the remaining days worked remotely. The role can be based in Bellevue, WA, Boston, MA, or Plantation, FL.

Growth Opportunities:

• Potential to lead and mentor junior team members as the team grows and evolves.
• Opportunities to take on additional responsibilities and expand the role's scope based on performance and business needs.
• Career progression within the marketing organization or other departments within Chewy.

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to develop leadership skills, expand the role's scope, and advance their career within the organization.

🌍 Location & Work Environment

Office Type: Chewy's offices are modern, pet-friendly workspaces designed to foster collaboration and creativity. The Plantation, FL office is the company's headquarters and houses various departments, including marketing, merchandising, and customer service.

Office Location(s): Bellevue, WA, Boston, MA, or Plantation, FL

Geographic Context:

• The Plantation, FL office is located in a suburban area with easy access to major highways and nearby amenities.
• Bellevue, WA, and Boston, MA, offer vibrant urban environments with diverse cultural attractions, dining options, and outdoor activities.

Work Schedule: Full-time, hybrid role with a flexible work arrangement (2-3 days per week in the office)

ASSUMPTION: The hybrid work arrangement offers employees the best of both worlds, allowing for flexibility and work-life balance while still providing opportunities for in-person collaboration and connection with team members.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Chewy careers website.
• Phone or video screening with the HR team to discuss the role and assess cultural fit.
• Behavioral and situational interview with the hiring manager to evaluate problem-solving skills, strategic thinking, and cultural fit.
• Final interview with senior leadership to discuss the role's fit within the organization and answer any remaining questions.
• Background check and reference check before extending an offer.

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cultural fit and alignment with Chewy's values
• Analytical skills and data-driven decision-making
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of the pet industry and Chewy's business model in your application materials.
• Prepare examples of successful marketing campaigns you've led or contributed to in the past.
• Be ready to discuss your approach to data analysis and optimization in marketing campaigns.

ATS Keywords: Integrated Marketing, Campaign Strategy, Data-Driven Marketing, Customer-Centric, Collaboration, Analytical Skills, Creative Thinking, Storytelling, Content Strategy, Project Management, Communication Skills, Business Insight, Adaptability, Problem Solving, Marketing Planning, Performance Optimization, Equine, Exotics, Pet Industry

ASSUMPTION: Chewy's application process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit. Applicants should be prepared to discuss their approach to data-driven marketing and provide examples of successful campaigns they've led or contributed to in the past.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
• Project management tools (e.g., Asana, Trello)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and Google Workspace, as well as experience with marketing automation, analytics, project management, and design tools relevant to the marketing industry.

👔 Cultural Fit Considerations

Company Values:

• Put the Customer First
• Act with Integrity
• Be an Owner
• Invent and Simplify
• Bias Towards Action
• Foster an Inclusive Environment

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible
• Creative and strategic
• Results-oriented and action-driven

Self-Assessment Questions:

• How do you ensure that the customer is at the center of your marketing strategies?
• Can you provide an example of a time when you had to adapt to a significant change in the market or business environment, and how did you approach it?
• How do you balance data-driven decision-making with creative and innovative marketing strategies?

ASSUMPTION: Chewy's company values and work style emphasize collaboration, customer focus, and data-driven decision-making. Candidates should be prepared to discuss their alignment with these values and work style preferences during the interview process.

⚠️ Potential Challenges

• The role may require occasional travel to attend industry events, conferences, or meetings with partners and vendors.
• The hybrid work arrangement may present challenges in maintaining consistent communication and collaboration with remote team members.
• The role may require working on multiple projects simultaneously, requiring strong project management and time management skills.
• The pet industry is highly competitive, with constant innovation and new entrants, presenting challenges in maintaining market share and relevance.

ASSUMPTION: The potential challenges associated with this role are manageable with strong communication, project management, and adaptability skills. Candidates should be prepared to discuss their strategies for overcoming these challenges in the interview process.

📈 Similar Roles Comparison

• This role is unique in its focus on the Equine and Exotics category within Chewy's Private Brands portfolio. Similar roles in other organizations may focus on more mainstream pet categories or have a broader product portfolio.
• The pet industry is highly competitive, with a wide range of retailers, both online and offline, vying for market share. Chewy's focus on customer experience, convenience, and trust sets it apart from competitors.
• Career progression in this role may involve expanding the scope of the position, taking on additional responsibilities, or transitioning into a leadership role within the marketing organization or other departments within Chewy.

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing organization, with a focus on a specific and niche product category within Chewy's Private Brands portfolio.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new line of equine feed products, including market research, competitive analysis, and campaign planning.
• Creating a targeted marketing campaign for exotic pet owners, leveraging data-driven insights and personalized messaging to drive customer engagement and acquisition.
• Collaborating with cross-functional teams to optimize the customer experience for pet parents purchasing equine and exotic products on the Chewy website, including user interface design, navigation, and content creation.

ASSUMPTION: These sample projects illustrate the strategic, creative, and collaborative nature of the Senior Integrated Marketing Manager role, requiring strong problem-solving skills, data-driven decision-making, and a deep understanding of the pet industry and Chewy's business model.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Integrated Marketing Communications department, and how does this role fit within the organization?
• How does Chewy support the professional development and growth of its marketing team members, and what opportunities exist for career progression within the organization?
• Can you provide an example of a successful marketing campaign at Chewy, and what factors contributed to its success?
• How does Chewy differentiate itself from competitors in the pet industry, and what role does this position play in maintaining that competitive advantage?
• What are the biggest challenges facing the pet industry today, and how does Chewy approach addressing these challenges?

ASSUMPTION: These key questions are designed to assess the candidate's understanding of the role, the organization, and the industry, as well as their ability to think critically and strategically about marketing challenges and opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your strategic thinking, creative problem-solving, and data-driven approach to marketing.
• Prepare examples of successful marketing campaigns you've led or contributed to in the past, focusing on your role in driving customer growth, revenue, and brand awareness.
• Be ready to discuss your approach to data analysis and optimization in marketing campaigns during the interview process.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.