Senior Integrated Marketing Manager - Equine & Exotics

📌 Core Information

🔹 Job Title: Senior Integrated Marketing Manager - Equine & Exotics

🔹 Company: Chewy

🔹 Location: Boston, MA

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-04-18

🔹 Experience Level: 7-10 years

🔹 Remote Status: Hybrid (Bellevue, WA, Boston, MA, or Plantation, FL)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing go-to-market strategies for Chewy’s Private Brands portfolio, focusing on Equine and Exotics.
• Leading integrated marketing plans to support the Emerging business and drive customer growth, revenue, and private brand offerings.
• Collaborating with various teams to create engaging campaigns across online and offline channels.
• Championing the customer throughout the marketing planning and execution process.
• Analyzing campaign performance and optimizing performance based on data-driven insights.

ASSUMPTION: This role requires a high level of collaboration and cross-functional teamwork. Successful candidates will have experience working with multiple teams and stakeholders to deliver integrated marketing campaigns.

📋 Key Responsibilities

✅ Lead, develop, and build Chewy campaign strategies and data-driven integrated marketing plans to support our Emerging business that focuses on Equine and Exotics, ensure successful launches, and leverage events that delight Chewy pet parents.

✅ Champion the customer throughout the marketing planning and execution process, keeping the customer at the center of all we do.

✅ Coordinate the collaboration of various teams in driving all marketing initiatives across Chewy-owned properties, encompassing both online and offline channels, to cultivate customer trust and deliver an experience with outstanding results.

✅ Coordinate the creation of crucial campaign materials, such as drafting the integrated marketing plan, go-to-market documents, campaign creative briefs, and marketing calendars, while also presenting the strategy to senior leadership.

✅ Identify and assess new opportunities by outlining analytical plans, metrics, key performance indicators, and risks while fostering innovation in our organization’s marketing. Monitor campaign performance to identify ways to optimize performance.

✅ Collaborate efficiently with category leaders, site merchandising, creative teams, studio, PR, marketing channel owners, and brand and product marketing teams.

✅ Lead a robust post-mortem process to fully document campaign performance and opportunities to serve as inputs to future builds, creating an environment of continuous improvement.

✅ Set up and simplify processes and mechanisms such as playbooks to facilitate the efficient flow of information and collaboration across teams.

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous improvement. Candidates should have experience analyzing campaign performance and using insights to optimize future campaigns.

🎯 Required Qualifications

Education: Bachelor's degree, Master's degree a plus

Experience: 7-10 years of marketing experience in a consumer-focused industry, ideally in an e-commerce environment

Required Skills:

• Data-driven marketing strategies
• Campaign strategy and execution
• Cross-functional team collaboration
• Analytical skills and data interpretation
• Customer-centric mindset
• Strong communication and presentation skills
• Ability to work independently and manage multiple projects

Preferred Skills:

• Experience in the pet industry
• Fluency in Spanish
• Proficient in Microsoft Office Suite and marketing automation tools

ASSUMPTION: While experience in the pet industry is not required, it would be beneficial for candidates to have an understanding of the pet market and customer preferences.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Marketing Manager role in the Boston area)

Benefits:

• Competitive benefits package, including medical, dental, and vision insurance
• 401(k) retirement plan with company match
• Generous paid time off and holiday schedule
• Employee discounts on Chewy products
• Pet-friendly work environment

Working Hours: Full-time, hybrid work arrangement (2-3 days per week in the office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role in the Boston area. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Chewy operates in the competitive online retail industry, focusing on pet supplies and prescriptions. The company is known for its customer-centric approach and convenient shopping experience.

Company Size: Chewy is a large organization with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: Chewy was founded in 2011 and has since grown to become one of the leading online destinations for pet parents and partners.

Company Description:

• Chewy is committed to being the most trusted and convenient destination for pet parents and partners, everywhere.
• The company offers a broad selection of high-quality products and services at competitive prices, with an exceptional level of customer care and a personal touch.
• Chewy is dedicated to providing everything pet parents need for a happy, healthy life for their pets, from supplies and prescriptions to pet health and wellness services.

Company Specialties:

• Fast and free 1-2 day shipping
• Pet health and wellness services
• 2,000+ brands available
• 24/7 customer service

Company Website: www.chewy.com

ASSUMPTION: Chewy's focus on customer care and convenience sets it apart in the competitive online retail industry. Candidates should be prepared to demonstrate their understanding of the company's unique value proposition and how they can contribute to its continued success.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Director of Integrated Marketing Communications.

Reporting Structure: The Senior Integrated Marketing Manager will oversee a team of marketing professionals responsible for executing integrated marketing campaigns across various channels.

Work Arrangement: This is a hybrid role, requiring employees to work on-site 2-3 days per week, with the remaining days worked remotely.

Growth Opportunities:

• Candidates in this role may have the opportunity to advance to a Director-level position within the Integrated Marketing Communications team.
• As Chewy continues to grow and expand its product offerings, there may be opportunities for candidates to take on additional responsibilities or lead new initiatives.
• Candidates may also have the opportunity to work on cross-functional projects, gaining exposure to other areas of the business and developing new skills.

ASSUMPTION: The growth opportunities for this role will depend on the candidate's performance, the company's strategic priorities, and the overall business environment.

🌍 Location & Work Environment

Office Type: Chewy's Boston office is a modern, pet-friendly workspace designed to foster collaboration and creativity.

Office Location(s): 343 Congress Street, Boston, MA 02210

Geographic Context:

• Boston is a major metropolitan area with a diverse population and a thriving job market.
• The city is known for its rich history, cultural attractions, and high quality of life.
• Boston has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: The work schedule for this role is full-time, with a hybrid work arrangement requiring employees to work on-site 2-3 days per week.

ASSUMPTION: Candidates should be prepared to work in a fast-paced, dynamic environment and be comfortable with the hybrid work arrangement required for this role.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth behavioral interview with the hiring manager and a member of the marketing team
• Final interview with the Director of Integrated Marketing Communications
• Background check and offer

Key Assessment Areas:

• Marketing strategy and campaign development
• Data-driven decision making and analytics
• Cross-functional team collaboration and leadership
• Customer-centric mindset and customer experience
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on data-driven campaign strategies and customer-centric initiatives.
• Be prepared to discuss your experience with integrated marketing campaigns and how you have optimized performance based on data-driven insights.
• Demonstrate your understanding of Chewy's unique value proposition and how your skills and experience align with the company's mission and goals.

ATS Keywords: Integrated Marketing, Campaign Strategy, Data-Driven Marketing, Customer-Centric, Cross-Functional Teamwork, Marketing Analytics, Customer Experience, Marketing Communications, Pet Industry

ASSUMPTION: Chewy's application process is designed to assess candidates' marketing skills and strategic thinking, as well as their ability to work collaboratively in a fast-paced environment.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable using marketing automation tools and data analysis platforms to develop and execute integrated marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Put pets first
• Act with integrity
• Be customer-obsessed
• Embrace diversity and inclusion
• Collaborate and innovate

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Customer-centric and focused on delivering exceptional experiences
• Adaptable and flexible, with a willingness to take on new challenges and learn new skills

Self-Assessment Questions:

• How have you demonstrated a customer-centric mindset in your previous marketing roles?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment or marketing strategy?
• How do you approach data-driven decision making, and can you describe a time when you used data insights to optimize a marketing campaign?

ASSUMPTION: Chewy values candidates who are passionate about pets, customer-focused, and committed to continuous learning and improvement. Successful candidates will be able to demonstrate their alignment with the company's values and work style.

⚠️ Potential Challenges

• The fast-paced nature of the role may require candidates to manage multiple projects and deadlines simultaneously.
• The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
• The competitive nature of the online retail industry may require candidates to adapt to frequent changes in market trends and customer preferences.
• The pet industry is subject to seasonal fluctuations, which may impact marketing strategies and campaign performance.

ASSUMPTION: Candidates should be prepared to manage multiple priorities and adapt to changes in the market and work environment. Successful candidates will be able to demonstrate their ability to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager role in a consumer-focused e-commerce company, with a focus on integrated marketing campaigns and data-driven decision making.
• However, this role is unique in its focus on the pet industry and the need to understand the specific needs and preferences of pet parents.
• Career progression in this role may lead to a Director-level position within the Integrated Marketing Communications team or a similar role in another area of the business.

ASSUMPTION: Candidates should have experience in integrated marketing campaigns and data-driven decision making, as well as an understanding of the unique challenges and opportunities presented by the pet industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new line of equine feed products, including market research, target audience identification, and campaign creation.
• Analyzing customer data to identify trends and opportunities for targeted marketing campaigns, resulting in a 15% increase in customer engagement and a 10% increase in revenue.
• Collaborating with cross-functional teams to create a comprehensive marketing plan for a major pet industry event, resulting in a 20% increase in brand awareness and a 15% increase in sales.

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives candidates may be expected to lead in this role. Successful candidates will be able to demonstrate their ability to develop and execute strategic marketing campaigns that drive customer engagement and revenue growth.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within the organization?
• How does Chewy approach cross-functional collaboration, and what tools do you use to facilitate communication and information sharing?
• Can you provide an example of a successful integrated marketing campaign at Chewy, and what factors contributed to its success?
• How does Chewy support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the pet industry, and how does Chewy plan to address them in the coming years?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company's strategic priorities. Successful candidates will be able to demonstrate their ability to think critically and strategically about the marketing challenges and opportunities presented by the pet industry.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on data-driven campaign strategies and customer-centric initiatives.
• Prepare for your interviews by researching Chewy's unique value proposition and developing thoughtful questions about the role and the company.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.