📌 Core Information
🔹 Job Title: Senior Integrated Marketing Manager - Equine & Exotics
🔹 Company: Chewy
🔹 Location: Bellevue, WA
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-04-18
🔹 Experience Level: 7-10 years
🔹 Remote Status: Hybrid (Bellevue, WA, Boston, MA, or Plantation, FL)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing go-to-market strategies for Chewy’s Private Brands portfolio of products, focusing on Equine and Exotics.
- Leading all aspects of producing engaging and insightful campaigns to encourage, delight, and connect with pet parents while driving growth in customer base, revenue, and private brand offerings.
- Collaborating with various teams to ensure successful launches and leverage events that delight Chewy pet parents.
- Championing the customer throughout the marketing planning and execution process.
- Operating independently and efficiently to handle multiple projects and deadlines simultaneously and optimally without sacrificing quality of work or customer experience.
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and collaboration to drive successful marketing campaigns and grow Chewy's private brand offerings in the Equine and Exotics category.
📋 Key Responsibilities
✅ Lead, develop, and build Chewy campaign strategies and data-driven integrated marketing plans to support our Emerging business that focuses on Equine and Exotics, ensure successful launches, and leverage events that delight Chewy pet parents.
✅ Champion the customer throughout the marketing planning and execution process, keeping the customer at the center of all we do.
✅ Coordinate the collaboration of various teams in driving all marketing initiatives across Chewy-owned properties, encompassing both online and offline channels, to cultivate customer trust and deliver an experience with outstanding results.
✅ Coordinate the creation of crucial campaign materials, such as drafting the integrated marketing plan, go-to-market documents, campaign creative briefs, and marketing calendars, while also presenting the strategy to senior leadership.
✅ Identify and assess new opportunities by outlining analytical plans, metrics, key performance indicators, and risks while fostering innovation in our organization’s marketing. Monitor campaign performance to identify ways to optimize performance.
✅ Collaborate efficiently with category leaders, site merchandising, creative teams, studio, PR, marketing channel owners, and brand and product marketing teams.
✅ Lead a robust post-mortem process to fully document campaign performance and opportunities to serve as inputs to future builds, creating an environment of continuous improvement.
✅ Set up and simplify processes and mechanisms such as playbooks to facilitate the efficient flow of information and collaboration across teams.
ASSUMPTION: This role requires strong leadership, project management, and communication skills to coordinate multiple teams and ensure successful campaign execution.
🎯 Required Qualifications
Education: Bachelor's degree, Master's degree a plus
Experience: 7-10 years of marketing experience in a consumer-focused industry, ideally in an e-commerce environment, with a deep understanding of the digital marketing ecosystem and agility for experimenting with new channels.
Required Skills:
- Data-driven marketing planning and execution
- Campaign strategy development and management
- Cross-functional team collaboration and leadership
- Project management and process improvement
- Analytical skills and performance optimization
- Customer-centric mindset
Preferred Skills:
- Experience in the pet industry or Equine and Exotics category
- Fluency in Spanish or other languages
- Certifications in digital marketing or related fields
ASSUMPTION: Candidates with experience in the pet industry or Equine and Exotics category may have a better understanding of the target audience and market trends, making them more likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $155,500 - $222,000 USD per year
Benefits:
- Medical, dental, and vision insurance
- Life, disability, and accident insurance
- 401k and equity grants
- Parental leave and family services benefits
- Backup dependent care and flexible spending accounts
- Telemedicine and pet adoption reimbursement
- Employee assistance program and discounts
Working Hours: Full-time, with flexible hours and unlimited PTO, subject to manager approval
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in the e-commerce sector. Actual compensation may vary based on factors such as relevant experience, education, and work location.
📌 Applicant Insights
🔍 Company Context
Industry: Chewy operates in the competitive e-commerce retail space, specializing in pet products and supplies.
Company Size: Chewy has 10,000+ employees, providing ample opportunities for collaboration and growth.
Founded: 2011, with a rich history of being recognized for its deep care and personalization while going above and beyond for its customers and their pets.
Company Description:
- Chewy is a leading online source for pet products, supplies, and prescriptions, offering a broad selection of high-quality products and services at competitive prices with an exceptional level of customer care and a personal touch.
- The company combines the personalized service of your neighborhood pet store with the convenience and speed of e-commerce, providing 24/7/365 support for pet parents throughout their journey.
- Chewy is committed to being the most trusted and convenient destination for pet parents and partners, everywhere.
Company Specialties:
- Fast and free 1-2 day shipping
- Pet health and wellness
- 2,000+ brands and 24/7 customer service
Company Website: careers.chewy.com
ASSUMPTION: Chewy's focus on customer care and personalization sets it apart in the competitive e-commerce landscape, providing a unique opportunity for marketing professionals to make a significant impact on the business.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Director of Integrated Marketing Communications and leads a team of marketing professionals.
Work Arrangement: Hybrid, with the option to work remotely from Bellevue, WA, Boston, MA, or Plantation, FL.
Growth Opportunities:
- Potential to advance to a Director or VP role within the marketing organization
- Opportunities to expand responsibilities and manage larger teams or product categories
- Chance to develop leadership and management skills through mentoring and coaching team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing organization and expand responsibilities over time.
🌍 Location & Work Environment
Office Type: Hybrid, with the option to work remotely from Bellevue, WA, Boston, MA, or Plantation, FL.
Office Location(s): Bellevue, WA, Boston, MA, and Plantation, FL
Geographic Context:
- Bellevue, WA: A tech hub with a high cost of living, offering a vibrant urban environment and easy access to outdoor activities
- Boston, MA: A historic city with a rich cultural scene, known for its education and healthcare industries, with a moderate cost of living
- Plantation, FL: A suburban area with a lower cost of living, offering a mix of urban and rural environments, and close proximity to beaches and other outdoor activities
Work Schedule: Full-time, with flexible hours and unlimited PTO, subject to manager approval
ASSUMPTION: The hybrid work arrangement and multiple office locations provide candidates with flexibility and the opportunity to choose a work environment that best suits their needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Behavioral and situational interview with the hiring manager
- Case study or project presentation, followed by a Q&A session with the marketing team
- Final interview with the Director of Integrated Marketing Communications
Key Assessment Areas:
- Strategic thinking and campaign development skills
- Collaboration and leadership abilities
- Analytical skills and performance optimization mindset
- Customer-centric approach and understanding of the pet industry
Application Tips:
- Highlight relevant marketing experience and achievements in your resume, with a focus on data-driven results and campaign successes
- Tailor your cover letter to demonstrate your understanding of Chewy's business and the Equine and Exotics category
- Prepare a case study or project presentation that showcases your ability to develop and execute integrated marketing campaigns
- Research Chewy's company culture and values, and be prepared to discuss how your personal values align with the organization's mission
ATS Keywords: Integrated Marketing, Campaign Strategy, Data-Driven Marketing, Customer-Centric, Collaboration, Leadership, Analytical Skills, Performance Optimization, Pet Industry, Equine and Exotics
ASSUMPTION: Chewy's hiring process is designed to assess candidates' strategic thinking, collaboration, and leadership skills, as well as their understanding of the pet industry and customer-centric approach.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
- Google Workspace (e.g., Google Docs, Sheets, Slides)
ASSUMPTION: Familiarity with marketing automation platforms, CRM software, project management tools, and data visualization tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Put the customer first
- Act with urgency
- Be bold
- Focus on the team
- Embrace change
- Deliver results
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and flexible
- Customer-centric and empathetic
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you put the customer at the center of your marketing strategies?
- Can you provide an example of a time when you acted with urgency to deliver results?
- How do you balance collaboration with team members while maintaining a focus on individual accountability?
ASSUMPTION: Chewy values candidates who are customer-centric, collaborative, and results-driven, with a strong work ethic and a willingness to adapt to change.
⚠️ Potential Challenges
- Managing multiple teams and stakeholders in a fast-paced, dynamic environment
- Balancing strategic thinking with day-to-day tactical execution
- Keeping up with industry trends and consumer behavior in the rapidly evolving pet market
- Adapting to changes in the organization's structure and priorities
ASSUMPTION: This role presents unique challenges that require strong leadership, adaptability, and a customer-centric mindset to succeed.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position offers a unique focus on the Equine and Exotics category, providing an opportunity to specialize in a niche market within the broader pet industry
- Chewy's customer-centric approach and commitment to personalization set it apart from competitors, offering a unique value proposition for marketing professionals
- Career progression in this role may follow a path similar to other senior marketing managers, with opportunities to advance to director or VP roles within the marketing organization
ASSUMPTION: This role offers a unique blend of specialization in the Equine and Exotics category and the opportunity to grow within a customer-centric, industry-leading organization.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new Equine and Exotics product line, including market research, segmentation, positioning, and launch planning
- Creating and implementing a customer retention campaign to improve customer lifetime value and reduce churn in the Equine and Exotics category
- Conducting a competitive analysis and developing a strategic plan to differentiate Chewy's private brand offerings in the Equine and Exotics market
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, showcasing the candidate's ability to develop and execute integrated marketing campaigns tailored to the Equine and Exotics category.
❓ Key Questions to Ask During Interview
- How does Chewy differentiate itself in the competitive e-commerce landscape, and how does this role contribute to that differentiation?
- Can you describe the team structure and dynamics within the Integrated Marketing Communications department, and how does this role fit into that structure?
- How does Chewy measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities exist for growth and development within the marketing organization, and how has the company supported the professional growth of its marketing team members?
- How does Chewy balance the need for innovation and experimentation with the need for consistent, high-quality customer experiences across its marketing channels?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in understanding the organization's culture, priorities, and growth opportunities, as well as their commitment to driving successful marketing campaigns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements, with a focus on data-driven results and campaign successes
- Write a compelling cover letter that demonstrates your understanding of Chewy's business and the Equine and Exotics category
- Prepare a case study or project presentation that showcases your ability to develop and execute integrated marketing campaigns
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
