📌 Core Information
🔹 Job Title: Senior Integrated Marketing Manager (IMM)
🔹 Company: Microsoft
🔹 Location: Multiple Locations, Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Leading integrated marketing strategies and plans to drive business outcomes
- Evangelizing marketing transformation and landing cutting-edge innovations
- Advising sales and marketing leaders on strategy and collaborating with global teams
- Working with data and insights to ensure marketing strategy delivers growth
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of integrated marketing to drive business growth.
📋 Key Responsibilities
✅ Develop and execute integrated marketing strategies and plans to drive customer acquisition, nurture, and consumption
✅ Use data and insights to ensure marketing strategy delivers growth and optimizes marketing spend
✅ Collaborate with global integrated marketers to leverage and share best practices, and provide regional feedback to corporate HQ
✅ Advise sales and marketing leaders on marketing strategy and collaborate with cross-functional teams to deliver business outcomes
✅ Lead and mentor marketing team members to develop their skills and careers
ASSUMPTION: This role requires a balance of strategic thinking, data-driven decision making, and strong leadership skills to manage teams and drive results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in integrated marketing, with a proven track record of driving business growth
Required Skills:
- Proven experience in integrated marketing and data analysis
- Strong leadership skills and the ability to mentor team members
- Excellent communication and collaboration skills
- Experience working with global teams and stakeholders
- Fluency in English
Preferred Skills:
- Experience in the tech industry
- Familiarity with Microsoft products and services
- Bilingual or multilingual skills
ASSUMPTION: Candidates with a strong background in integrated marketing, data-driven decision making, and leadership skills will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 USD per year (based on experience and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Generous time off and paid holidays
- Employee stock purchase plan
- Tuition assistance and professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: Salary range is based on industry standards for a senior marketing role at Microsoft, considering experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Microsoft operates in the technology industry, with a focus on software, hardware, and services
Company Size: Microsoft is a large enterprise with over 442,000 employees worldwide
Founded: Microsoft was founded in 1975 by Bill Gates and Paul Allen
Company Description:
- Microsoft is a multinational technology company that develops, manufactures, licenses, supports, and sells computer software, consumer electronics, and personal computers and services
- The company's mission is to empower every person and every organization on the planet to achieve more
- Microsoft is committed to innovation, inclusion, and sustainability
Company Specialties:
- Operating systems (Windows)
- Productivity and business processes (Office, Dynamics)
- Intelligent cloud (Azure)
- Hardware (Surface, Xbox)
Company Website: www.microsoft.com
ASSUMPTION: Microsoft's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Central Marketing Organization (CMO) leadership
Reporting Structure: The IMM will work closely with global integrated marketers, sales and marketing leaders, and cross-functional teams
Work Arrangement: This role is flexible, with the option to work up to 50% from home
Growth Opportunities:
- Potential to take on additional responsibilities and lead larger marketing initiatives
- Opportunities to collaborate with global teams and gain international experience
- Access to professional development and training opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and gain global experience.
🌍 Location & Work Environment
Office Type: Microsoft's offices are modern, collaborative workspaces designed to foster innovation and creativity
Office Location(s): Multiple locations in Australia
Geographic Context:
- Australia offers a high quality of life, with a strong economy and diverse culture
- The cost of living may be higher than in some other regions, but so are salaries and benefits
- Australia is known for its natural beauty, with plenty of opportunities for outdoor activities and adventure
Work Schedule: Full-time (40 hours per week), with flexible work arrangements
ASSUMPTION: Working in Australia offers a unique blend of professional opportunities and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a recruiter or hiring manager
- In-depth interviews with cross-functional teams and stakeholders
- Final interview with the hiring manager or CMO
- Background check and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management skills
- Data-driven decision making and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with Microsoft's values
Application Tips:
- Tailor your resume and cover letter to highlight your experience in integrated marketing and data analysis
- Prepare examples of your past marketing campaigns and their results
- Be ready to discuss your leadership style and how you've mentored team members in the past
- Research Microsoft's products, services, and values to demonstrate your enthusiasm for the role
ATS Keywords: Integrated Marketing, Data Analysis, Customer Acquisition, Marketing Strategy, Leadership, Digital Marketing, Customer Engagement, Brand Management, Sales Collaboration, Global Marketing, Marketing Innovation, Storytelling, Regional Marketing, Best Practices, Growth Strategy, Customer Experience
ASSUMPTION: Microsoft's application process is thorough and competitive, with a focus on finding the best fit for the role and the company's culture.
🛠️ Tools & Technologies
- Microsoft's suite of productivity tools (Office, Teams, SharePoint)
- Microsoft's marketing automation and analytics tools (Dynamics 365 Marketing, Power BI)
- Global marketing platforms (LinkedIn, Facebook, Google)
- Project management tools (Asana, Trello)
ASSUMPTION: Microsoft provides its employees with access to industry-leading tools and technologies to drive success.
👔 Cultural Fit Considerations
Company Values:
- One Microsoft
- Customer Obsessed
- One Engineering System
- Results Oriented
- Growth Mindset
- Inclusive
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Innovative and forward-thinking
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you embody Microsoft's values in your daily work?
- Can you provide an example of a time when you used data to drive a marketing decision?
- How do you approach mentoring and developing team members?
ASSUMPTION: Microsoft values a growth mindset, customer obsession, and collaboration, and seeks candidates who embody these qualities.
⚠️ Potential Challenges
- Managing a remote or hybrid team across multiple time zones
- Balancing global marketing priorities with regional needs and constraints
- Keeping up with the fast-paced and ever-changing technology industry
- Adapting to Microsoft's large and complex organizational structure
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Director of Marketing, but with a focus on integrated marketing and global collaboration
- In the tech industry, this role may require more technical acumen and a deeper understanding of technology products and services
- Career paths may include moving into a global marketing leadership role or transitioning into a more specialized marketing function
ASSUMPTION: This role offers a unique blend of global marketing experience and technical expertise, with opportunities for career growth and development.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new product or service
- Analyzing customer data to identify trends and optimize marketing spend
- Collaborating with cross-functional teams to create a marketing plan that aligns with business objectives
ASSUMPTION: These projects are representative of the types of initiatives an IMM might work on, but the specific projects will vary depending on the business needs and priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for the company?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to marketing innovation and staying ahead of industry trends?
- How does the company foster a culture of inclusion and diversity?
ASSUMPTION: These questions will help you better understand the role, the team, and the company, and demonstrate your interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in integrated marketing and data analysis
- Prepare examples of your past marketing campaigns and their results
- Be ready to discuss your leadership style and how you've mentored team members in the past
- Follow up with the hiring manager or recruiter within one week of submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
