📌 Core Information
🔹 Job Title: Senior Integrated Marketing Manager - Private Brands
🔹 Company: Chewy
🔹 Location: Boston, MA (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Boston, MA, Plantation, FL, or Seattle, WA)
🚀 Job Overview
Key aspects of this role include:
- Leading go-to-market campaign strategy and management for Chewy Private Brands
- Collaborating with cross-functional teams to drive customer acquisition and retention
- Analyzing marketing performance data to optimize efforts and identify opportunities
- Developing consumer insights and working with the Insights team on research
- Building and maintaining strong relationships with internal and external partners
ASSUMPTION: This role requires a well-rounded, data-driven marketing professional with a strong background in integrated marketing, project management, and data analysis.
📋 Key Responsibilities
✅ Lead go-to-market campaign strategy and management of Chewy Private Brands’ seasonal and always-on efforts
✅ Support go-to-market for Chewy-owned brands and product launches in collaboration with brand managers
✅ Partner closely with Chewy marketing teams and channel owners to drive customer acquisition and retention across channels
✅ Develop effective creative briefs and partner with in-house Creative teams to secure channel assets that deliver on marketing strategies and business goals
✅ Build processes to ensure collaboration with Team Members and smooth execution across functions
✅ Analyze marketing efforts and performance data to summarize and communicate to partners how marketing initiatives impact business results
✅ Develop consumer insights learning agenda and coordinate with the Insights team on research
✅ Work closely with category and brand managers to build quarterly marketing calendars based on promotional activities, product development, and annual goals
✅ Handle consumer-first cross-category campaigns to educate consumers, drive traffic, and support business goals
✅ Work with the internal creative team to develop assets from concepts through execution across various tactics, including owned channel placements
✅ Use data and insights to think strategically and creatively to develop opportunities to support category goals, evaluating both on-site and off-site marketing support
✅ Collaborate closely with Marketing peers on annual category go-to-market plans
ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication, presentation, and leadership skills.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, or a related field
Experience: 7+ years of marketing experience
Required Skills:
- Expertise in go-to-market strategy development rooted in the ability to develop insights and metrics to find opportunities
- Customer-first mentality and passion for delivering the best end-to-end experience
- Experience analyzing business performance and figuring out the impact of marketing efforts
- Business insight and a consistent track record of making strategic choices based on data
- Strong communication, presentation, and cross-functional leadership skills
- Ability to develop metrics, analyze data quantitatively, and find opportunities
- Advanced analytical experience required (e.g., Excel), Tableau and/or SQL experience a plus
- Comfortable in a fast-paced, self-starter environment
Preferred Skills:
- Growth marketing experience for private labels
ASSUMPTION: Candidates should have a proven track record of driving results in a fast-paced, dynamic business environment.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Marketing Manager role with 7+ years of experience)
Benefits:
- Comprehensive medical, dental, and vision benefits
- Wellness programs and resources
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely up to 3 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Chewy operates in the competitive e-commerce retail industry, focusing on pet supplies and prescriptions. The market is characterized by high competition, rapid innovation, and a strong emphasis on customer experience.
Company Size: Chewy is a large company with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: Chewy was founded in 2011 and has since grown to become a leading online destination for pet parents and partners.
Company Description:
- Chewy is committed to being the most trusted and convenient destination for pet parents and partners, everywhere.
- The company offers a wide range of high-quality pet products, supplies, and prescriptions at competitive prices, with an exceptional level of customer care and a personal touch.
- Chewy is known for its 24/7/365 customer service and fast, free shipping options.
Company Specialties:
- Fast and free 1-2 day shipping
- Pet health and wellness resources
- 2,000+ brands available
- 24/7 customer service
Company Website: careers.chewy.com
ASSUMPTION: Chewy's focus on customer experience and convenience sets it apart in the competitive e-commerce landscape.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring significant experience and expertise in marketing.
Reporting Structure: The Senior Integrated Marketing Manager reports directly to the Senior Director of Marketing or a similar role.
Work Arrangement: This is a hybrid role, requiring on-site work at one of Chewy's offices in Boston, MA, Plantation, FL, or Seattle, WA, with the option to work remotely up to 3 days per week.
Growth Opportunities:
- Potential career progression into a Director or VP of Marketing role
- Expansion of responsibilities based on performance and business needs
- Opportunities to work on high-impact projects and initiatives
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Chewy's marketing efforts.
🌍 Location & Work Environment
Office Type: Chewy's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): Boston, MA; Plantation, FL; Seattle, WA
Geographic Context:
- Boston, MA: A major tech hub with a thriving startup scene and a high cost of living
- Plantation, FL: Chewy's headquarters, offering a mix of urban and suburban living with a lower cost of living compared to Boston
- Seattle, WA: A tech-centric city with a high cost of living, known for its vibrant culture and natural beauty
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely up to 3 days per week
ASSUMPTION: The location and work environment for this role may vary depending on the candidate's preferred office location and remote work arrangement.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss the role and qualifications
- In-depth behavioral and skills-based interview with the hiring manager and/or team members
- Final interview with the Senior Director of Marketing or a similar role
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Cross-functional collaboration and leadership
- Cultural fit and alignment with Chewy's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Be prepared to discuss specific marketing campaigns you've led and their outcomes
- Showcase your ability to analyze data and make strategic decisions based on insights
- Demonstrate your understanding of Chewy's business and marketing efforts
ATS Keywords: Integrated Marketing, Go-to-Market Strategy, Marketing Analytics, Consumer Insights, Cross-Functional Collaboration, Marketing Campaign Management, Private Brands, E-commerce, Retail
ASSUMPTION: Chewy's interview process is designed to assess the candidate's strategic thinking, data-driven approach, and cultural fit with the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Tableau or similar data visualization tools
- Google Analytics or similar web analytics tools
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific marketing channels and tactics used by Chewy.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed: We put pets and pet parents first in everything we do
- Inventive: We continuously innovate and challenge the status quo
- One Chewy: We work together as one team, supporting each other's success
- Passionate: We love what we do and have fun doing it
- Accountable: We take ownership of our work and deliver on our commitments
Work Style:
- Fast-paced and dynamic, with a focus on execution and results
- Collaborative and cross-functional, with a high degree of autonomy and responsibility
- Data-driven and analytical, with a strong emphasis on continuous learning and improvement
Self-Assessment Questions:
- Do you have a proven track record of driving results in a fast-paced, dynamic business environment?
- Are you comfortable working with ambiguity and making strategic choices based on data?
- Do you thrive in a collaborative, cross-functional work environment?
- Are you passionate about pets and pet parents, and committed to delivering the best end-to-end experience?
ASSUMPTION: Chewy's culture values innovation, collaboration, and a customer-first mindset, with a strong emphasis on execution and results.
⚠️ Potential Challenges
- High competition in the e-commerce retail industry, requiring continuous innovation and differentiation
- Rapidly changing market dynamics and consumer behavior, necessitating a data-driven and agile approach
- The need to balance strategic planning and execution, requiring strong time management and prioritization skills
- Potential travel requirements for on-site work and meetings with internal and external partners
ASSUMPTION: The challenges associated with this role may vary depending on the candidate's specific responsibilities and the evolving needs of Chewy's business.
📈 Similar Roles Comparison
- This role is unique in its focus on integrated marketing for Chewy's private brands, requiring a well-rounded skill set and experience in both strategic planning and executional work
- Compared to other marketing roles in the e-commerce retail industry, this position offers a high degree of autonomy and responsibility, with significant opportunities for growth and impact
- Career progression in this role may lead to opportunities in marketing leadership, brand management, or other related fields within Chewy or the broader e-commerce retail industry
ASSUMPTION: This role offers a unique blend of strategic and executional marketing responsibilities, with significant opportunities for growth and development.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new private brand launch, including consumer insights research, channel planning, and creative asset development
- Analyzing marketing performance data to identify opportunities for optimization and improvement, and presenting findings to stakeholders to drive business results
- Collaborating with cross-functional teams to develop and execute a consumer-first cross-category campaign, driving traffic and supporting business goals
ASSUMPTION: The sample projects listed are illustrative of the types of initiatives the Senior Integrated Marketing Manager may be responsible for, and may vary depending on the specific needs of Chewy's business.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team structure and how this role fits within it?
- How does Chewy support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Chewy measure the success of its marketing efforts, and how will my performance be evaluated?
- What opportunities are there for collaboration and knowledge-sharing with other marketing team members and stakeholders?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their ability to think critically about Chewy's marketing efforts.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, emphasizing your ability to drive results in a fast-paced, dynamic business environment
- Prepare for your interviews by researching Chewy's business and marketing efforts, and practicing your responses to behavioral and skills-based questions
- If selected for a final interview, be prepared to present a marketing campaign case study or similar project that demonstrates your strategic thinking, data-driven approach, and ability to deliver results
- Follow up with the HR team within 48 hours after your interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
